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Sharing Knowledge For Internet Marketing Success how to learn to make money online With every completed order send a copy of your catalog to your customer. This is a good business practice that shows customers similar items available from your company. For example, if you run a site for books and they have bought a cookbook, send them links to all the other cookbooks you offer. The more personalized you make your offerings, linking to things they bought before, the better your sales. Making sure to include captions in your images is a great tip to employ. Search engines always look at the text surrounding a picture to see if the image is relevant to what the person is searching for. With a well thought caption surrounding the picture, soon you'll see your site generating a lot more traffic. If you want to increase your eCommerce site's PageRank, you should offer a temporary promotion. In this way, PageRank can actually be "bought" through links to daily deal sites and news distributors. Stores do the same thing by advertising an item on TV, which they then sell at a loss to bring people into the store. Promote your website as a community or gathering of likeminded suctomer or business people. Your site will see increased traffic if people return to talk and chat with other fellow customers. Not only will they show up, but they'll eventually bring their friends. Your site goes beyond a simple business and becomes something they focus on. Let other people use your graphics on their sites as it is free marketing for you. Consistent blogging is a productive way to enhance any online marketing venture. Blogging allows you a forum in which your customers can be informed about various products. Adding a blog to your site will your increase the dimension of your site which will increase your search engine discernibility; this will ultimately send more traffic your way over time. Be sure to include a strong, persuasive call to action in any email you send to your customers. Potential actions could be buying a service or product, subscribing to a magazine or visiting a web page. You will be able to tell if your email marketing program is a success by tracking the response to your call to action. For new marketing websites, sites that have a small number of quality pages do better than sites that attempt to pack in too much information. Start with a small site to achieve the best search results. There is a higher chance for search engines to bypass your site if it has over a million pages, than if your site only has twenty thousand pages. To assist your business in growing a base of customers with Internet marketing, make sure you stay active on social media sites. Develop a Facebook page to give your customers a place to enter their feedback. For a more informal and personal means of interacting with your customers, Twitter is highly recommended. The Internet is very competitive, and it is important for small sellers to be prepared. You can make your business more competitive by frequently resetting the prices of your products, and


comparing them against those of your closest competitors.


Sharing Knowledge For Internet Marketing Success