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c o n t e n t s 4 LETTER FROM THE EDITOR Meet our devoted leader, the visionary behind The Quarterly Profit:

Mary Catherine Quintieri


The brilliant minds behind the masterpiece


Dr. Leonard Waverman’s insight for students and his vision for DeGroote


Get tips from pro fashion blogger and third year Commerce student, Julie Ling-Ma

10 ART MEETS COMMERCE: HAMILTON The 2nd Friday of every month illuminates businesses on James Street North

12 A STEP TO STEP GUIDE TO LANDING YOUR DREAM JOB An in-depth walkthrough on how to approach every stage of the recruitment process


Accounting, finance, marketing or HR? You need not be confined by these four domains any longer. Learn how three DeGroote graduates stepped outside the box and applied their business savvy to their true passions.


20 THE CHANGING FACE OF RETAIL How major retailers have adapt their strategies to combat ‘showrooming’


Meet the former Chief Economist of BMO and DeGroote’s newest addition. Learn about her success story and her top three pieces of advice for students

ECONOMICS @ A GLANCE USA, Canada, East Asia, Eurozone and Emerging Markets:

24 2013: A Year in Review 26 2014: Forecasts from expert, Dr. Sherry Cooper


Be proactive about your learning and engage your mind through business conferences, our Top 3 TED Talks and the 8 Business Books you must read!


The DeGroote Class of 2014 shares their wisdom with our newest Commies DISCLAIMER // All photos or logos used without sourcing are used in compliance with the Fair Use Law – for not-forprofit educational purposes. In no way do we assume ownership or affiliation with any images seen. If there are any questions or concerns, please contact us at:


Mary CATHERINE Quintieri Whether it’s landing your dream job, getting encouragement from admirable sources to follow your passions, or getting informed on the latest in business and economic trends; we know we will have a piece which will speak to you! I am honoured to introduce the Quarterly Profit, a publication that is fully recognized by the DeGroote Commerce Society Committee. Our door is always open, and we are constantly looking to engage the talents and perspectives of our Commerce students. If you are interested in joining our team, or have feedback for our upcoming issues - contact us at:’d love to hear The goal of this magazine is to emulate the De- from you. This is your paper DeGroote! Groote culture with one quarterly online publication, Now I would like to introduce to my amazing so that the unifying attitude and spirit of DeGroote can be accessible to every person affiliated with the Com- team! Working with this group of passionate, intellimerce program, at any place, and any time. While do- gent and ambitious individuals never ceases to amaze ing this, we aim to provide uniquely interesting and me and constantly reminds me of the level of genius which can be found right here at DeGroote. This pubinspiring content to Commerce students. lication would not have came to fruition without their Our first issue is called: “Suit Up for the New hard work, enthusiasm and relentless commitment Year”. We hope to literally and figuratively encour- to this cause. Thank you, team! I have supreme conage students to “get ready” to make this year their fidence in leaving the magazine in their hands next best year yet. Our content intends to encourage stu- year as I will be graduating this Spring. I can’t wait dents to pursue their dreams in 2014, while provid- to witness the growth of this outstanding venture! ing them with a variety of information and resources which we feel will enable them to do just that! AS COMMERCE STUDENTS at the DeGroote School of Business, we are privileged to attend such a respected program which also shares a strong sense of community. Last year, I recognized the need to capitalize on this sense of community and felt the best way to do this would be through creating an online publication to expand our network and strengthen the connections of our students, faculty and alumni! Further, the publication intends to enhance the student experience and play a meaningful role in student life and development. It took a lot of hard work, but here it is: “The Quarterly Profit” - a publication for DeGroote students, by DeGroote students.













Wisdom from


In Spring of 2013, Dean Leonard Waverman was warmly received as the new Dean of the DeGroote School of Business. Having previously been the Dean at the University of Calgary’s Haskayne School of Business, he was wellequipped for the position. After being appointed as Dean of two presitigious business schools, it is shocking to know that becoming a Dean was never in Dean Waverman’s career plans! In fact, Dean Waverman claims the thought never entered his mind until 2006!

“I was giving a talk in Georgetown, and after I finished my academic talk the Dean said to me “You really could talk to business… you should be a dean.” And fortunately, or unforunately I listened to him. When I was a commerce student [at the University of Toronto] I was going to be an accountant. I had a BCOMM Major in Accounting. I wasn’t going to be an economist… I wasn’t going to get a PhD. But, things happened.”

“Seize the opportunity!”

I remember when I was in graduate school I took economics theory with a guy named Paul Samuelson, who was a Nobel Prize winner. He And are we ever glad he did! We are honoured to have Dean Waverman guiding the future of DeGroote. He has said, “The average academic paper is read by half a person.” Because there are a lot of achad many notable professional and academic achievements in his lifetime which include developing the “Con- ademic papers out there! So what’s important to me is the fact that other people, read it, cite nectivity Scorecard”, receiving the honour of Chevalier dans l’Ordre des Palmes Academiques and writing numer- it and use it in their own work. Other people ous academic papers which have been so significant that have used my research and I’ve made a difference.” they have influenced public policy. Of all these accomplishments, he states he is most proud of his consistent set Through completing his undergraduate and of papers. graduate studies at The University of Toronto and retrieving his PhD. in Economics from “Originally my papers were in energy and then eventuMassachusetts Institute of Technology (MIT), ally in telecommunications. It’s nice to have a path in academia where you keep growing in a certain area and Dean Waverman has certainly learned many where you’re not only academic but you influence policy. “lessons”. Yet when asked what was the most Also, there are certain papers which have basically been valuable thing he has learned throughout his important in the field, so you get cited a lot. And citations life, Dean Waverman said: really count as an academic… you love being cited! Because then you realize that people really read your paper!


“I’m always learning. This is my main thing. I listen. And I learn. And so I try not repeat mistakes. I think a lot of people can’t learn. I think if you are going to be a good administrator… you have to learn.”

“There is always a new experience, there is always a new problem. And how do you deal with it? And then you grow from that.” So I think it’s the ability to be open and learn is thing I’ve learned over my life. Don’t be closed. Don’t yell at people!” (Laughter). Dean Waverman has a promising vision for the DeGroote School of Business. He believes that the business school is an “unpolished gem” poised for a “strong future”. He is especially enthusiastic about the extensive experiential learning which occurs at DeGroote and believes it is a strength which can continue to be developed. He believes this “beyond the textbook” learning is especially prevalent in the Marketing field, spear-headed by Professor Mandeep Malik.

Dean Waverman hopes to advance DeGroote into at least the top 5 in Canada. “All we have to do is figure out how we do that. It’s not a short term thing, it will take time. But what we need is a strategy at the school. Sort of asking ourselves the question, “what do we want to be when we grow up?”. And how do we execute that? Everyone has a vision, but the key is the execution.” “We need a simple strategy and then we have to execute it.” Lastly, we asked Dean Waverman to tell us his most important advice he can bestow upon the Commerce students at McMaster:

“Be passionate. The main thing is really live your dream and be passionate.” I think that settling for second best is not a great option. I think all students should live their dream. I think that is the right message. I think a lot of students leave university and just kind of take on something that they don’t really love and they say, ”Oh well, it doesn’t matter...It does matter.”


with Julie Ling-Ma

Julie Ling-Ma is a 3rd year Commerce student who is focusing her studies in Accounting with ambitions to pursue her CPA designation. Julie shares a true passion for fashion! This passion extends far beyond a hobby. Julie is a well-respected fashion blogger who has readers which span the entire globe! Her blog, named "Fashion Contagious" receives its greatest reader base from Singapore, Australia, USA and Canada. Julie attends fashion shows, photo-shoots and store openings while providing her input on collections. Her input carries serious weight in the fashion world exemplified through her renowned written editorials for high profile fashion bloggers such as Shine by Three (Australia) and Moments with Meera (Singapore).We are honoured to invite Julie to The Quarterly Profit as our "in-house" fashion specialist. You can anticipate to see Julie's themed outfit picks each quarter in our magazine!

Check out her blog:

this issue’s theme: “Conservative 4 Class”

As commerce students, dressing to impress is second nature. Upon notice of a formal networking event, we dawn our finest attire, double check our hair, take note of our visage, and even take the extra minute to pair the right shoes. Standing out as a desirable candidate for hire is exactly the objective. Yet, the idea of applying that same ritual on a daily basis in class before your colleagues and professional educators seems to somehow get lost in translation. This issue I am encouraging all students to dress appropriately for class with a focus on the Conservative style. The academic institution that we spend a tremendous amount time in for lectures, tutorials, meetings, studying and recreation is a formal setting for our professors. With this in mind, we barely compliment the formality of their work as a result of the way us students present ourselves before them. The contrast of their business casual/business formal looks versus our spectrum of casual, comfortable, sloppy, and at times scandalous attire demonstrates a deep under-appreciation of their presence.

The wisdom of Tom Ford states it no better: 8

Dressing well is a form of good manners.

Conservative 4 Class HIS SHIRT: UNIQLO Denim Slim Fit Long Sleeve Shirt

CARDIGAN: Denham Zip Through Celt Cardigan

JEANS: TOPMAN Dark Wash Vintage Slim Jeans

BELT: Allen-Edmonds Dearborn Belt SHOES: SPERRY TOP-SIDER Delancey Oxford Tan Suede

WATCH & SOCKS: LRG The Tech Natural International Crew Socks

HERS BLAZER: H&M Tuxedo Jacket TANK TOP: Zara BOOTS: MICHAEL by Michael Kors Charm Wide Calf Riding Boots

NECKLACE: Kate Spade “Sparkler Glow”

PANTS: Mougin & Piquard for J. Crew WATCH: Minuit Watch in Navy EARRINGS: Kate Spade New York “Secret Garden” Stud Earrings





ARTISTS AND BUSINESS OWNERS alike coordinate their efforts to organize the Hamilton ArtCrawl, which takes place once a month along and around James Street North.And their efforts are certainly paying off. On the second Friday of each month, dozens of galleries and studios in the James St. N. area harmonize the openings of their monthly exhibitions; many restaurants in the area offer special menus; and shops extend their hours. According to the Toronto Star, the monthly event draws crowds of close to 800 people to the area, and this number is only rising. While it’s undeniable that the monthly Art Crawls have aided Hamilton’s burgeoning art scene, their invigorating effect on small business in the James St. N. area can’t be ignored either.We reached out to a few business owners in the area to see what they had to say about the impact the event has on them.



Owner and founder of O’s Clothes, a unisex clothing store located at 8 Canon St. E. just off James St. N., Oliver Knutton, thinks the second Friday of each month represents a crucial day for businesses in the area. He says, “I opened on July 13th, 2012. I wasn’t completely ready to open, but a friend of mine told me, ‘No matter what, you have to open on an Art Crawl’. At the time I didn’t know how important it was, but in retrospect I’m really glad I listened to him. It’s a crucial day for most of the business along James. It’s usually the busiest, and more importantly, it’s the day that the most new faces walk through the door. As a business owner, new faces are the lifeblood of sustainability.” Oliver goes on, “The art crawl has positively affected most if not all of the businesses along and around

Crowd enjoying live music at a past Art Crawl. Image from Toronto Star

James. That I can guarantee. Because of this one day a month, there is a sustained interest in the goings on of the street. More so than any other part of town it seems. James lives up to the hype. There’s an energy that is palpable.”

An Invaluable Way to Advertise

We also reached out to Jane Labatte and Hollie Pocsai, co-founders and co-owners of White Elephant, a curated handmade boutique. The BFFs also have positive sentiments about the monthly event. Jane echoed Oliver’s point about how the Art Crawls are great for attracting new faces to the area. When asked for her thoughts on how the Art Crawls have affected businesses in the area, Jane says, “The art crawls are a great marketing and promotional tool for every business on the street. You can’t open a business anywhere else in the city that comes with such a large and successful built in promotional tool.”

A METAPHORICAL STAGE We also contacted Susan Edwards, founder and owner of the dainty shop at 142 James St. N., Humblepie Emporium and Design Studio. She divulges that while some vendors have adverse feelings towards the Art Crawls, she is a strong supporter. She explains, “While some organizations on the street have expressed disdain for the Art Crawl, citing that there are too many browsers and not enough buyers, my experience has been a positive one. Many of those who come out to shop are looking for locally created, unique, affordable, ‘cash and carry’ items that they may take with them on their tour. Oftentimes, people will return the next day or sometime during the weeks after and make a substantial purchase of a piece of painted furniture. The Art Crawls also offers an opportunity to demonstrate the plethora of creativity that my organization has to offer. From live jazz to custom hand-finished work, it has become a metaphorical stage from which to showcase my shop to an enthusiastic, engaged audience.” Ssan goes on to say, “One interesting factor of having the Art Crawls along James St. N. is the contrast it has revealed when comparing an evening of packed streets and busy shops during the second Friday of the month to the lack of pedestrians noted during the

. Incredible

street art in action!

Image from Raise the Hammer

rest of the month, given the high profile of the street. Perhaps it is a sign of the times; the result of Social Media pushing online commerce in addition to business conducted exclusively as old-school brick and mortar. However, while this lack of street level sales has had an adverse affect on the profitability of some businesses, the Art Crawl has definitely proven to be a saving grace for those affected.”

THE ICING ON THE CAKE Susan is witnessing a promising change on the humble street. She notes, “I have seen a noticeable rise in the number of visitors to the area and the Art Crawls are becoming the icing on the cake.” She goes on, “My business has increased and there is a positive momentum growing. The small businesses and organizations that make up the organic growth of the creative industry on the street have worked hard and independently, without the benefit of an organized entity such as a Business Improvement Area.” The future of the James St. N. area is encouraging. As our chats with Oliver, Jane, and Susan revealed, art and commerce can fuel and motivate each other under the right circumstances, and in combination, they make a deadly pair. James St. N. is one of many examples where the line between art and businesses is becoming blurred. Make sure you join the fun and check out the ucoming Art Crawl on Friday, February 14, 2014.


a st E P BY ST E P G U I D E : TO L A N DI N G YO U R D R E A M J O B Pursuing your dream job can be stressful. As much as we enjoy our time at DeGroote, every student’s endgoal is to find employment. In this article, I will share some of the things I learned in the process of landing my dream job. While my experiences are specific to the accounting field, the same basic principles apply to all areas of business. Helping my DeGroote colleagues pursue and achieve their goals has truly become a passion of mine. If any students have any recruitment-related questions, please email: or come find me in person at DeGroote!


GETTING STARTED: 1.BECOME THE IDEAL CANDIDATE Many employers are looking for the same three qualities in a potential candidate: a strong academic record, volunteer/work experience and extra-curricular involvement in leadership roles. Most students are well aware of this concept but don’t take it seriously. Excelling in these three categories shows the employer that you are committed, driven, intelligent, hardworking and then some! Push yourself to excel in these areas and your application will be flagged as a strong one. Not to mention, you will do wonders for your own self-confidence and community at the same time! If you want to work for the best, you have to be the best. Period. TIP: Marks matter! In the accounting and finance fields, statistics show that students with higher grades in University have a higher success rate in passing their professional exams (CPA and CFA, for example).


Be humble, yet self-assured. If you have a strong application, you should carry yourself with pride for all the hard work that you’ve done to achieve it. Enter the recruitment process with the mentality that any firm would be lucky to have YOU working for THEM - but be ready to prove why. The recruiter will sense your confidence and in turn it makes them more confident about their decision to offer you a job! With that being said, there’s a fine line between confidence and arrogance - don’t cross it.



CBCD provides amazing resume and cover letter review, and career path advice. Students can have up to three visits with them per year. They are located across from the APO! Also, use your professors, employed friends, and personal network to become informed about upcoming positions and other information relevant to the recruitment process. TIP: Always address your cover letter with the hiring manager’s name as opposed just writing “Hiring Manager”. If it’s not listed anywhere, call their HR department and ask.


The MSU printing centre in the basement of the student centre sells them, but I encourage you to be more creative. Don’t be too flashy but differentiate yourself from the rest so when recruiters are sorting through their stacks - you stand out!


Some may find this advice to be shallow and claim “there’s more to a person than how they look.” And yes, , there is truth in that statement! But this tip has nothing to do with vanity. Dressing to impress is not about looking “attractive or beautiful”, it’s about looking refined and polished. And truthfully, this is what’s demanded in the professional world we live in!


People often say it’s the “art” of conversation, but I believe it’s a skill which can be practiced and improved! Test yourself. Try to begin conversations with strangers around campus and see how long you can carry them on for! Being a social butterfly with your friends and finding common ground with a stranger are two very different things. When you enter the recruitment process, you will need to make chit chat and small talk with many people in a given day.


Arrogance is certainly unattractive, but what’s even worse is self-deprecation. This is not charming and will most likely lead the recruiter to believe one of three things: a) that you truly have the negative quality you just associated yourself with; b) you lack confidence; or c) both a) and b). Yikes!


If you take one tip away with you, please let it be this one! Students often see networking events as their one opportunity to “shine”, but also, outshine their competition (ie: their peers).Employers are not only observing how you engage with them, but more importantly how you engage with your fellow colleagues. They notice if you are directing all of your questions, comments, eye sight and body language solely on them and are “boxing out” your peers from the conversation . And guess what; it’s unprofessional. Why? Because when you enter their firm, they want to know that you are a team player who can work well with others. Employers are also looking for employees who will respect their colleagues. Empower your colleagues to speak! Compliment them! Be kind and sincere! Even introduce them to recruiters! Taking these actions will not hurt your chances of getting a job – they exhibit a supreme level of confidence and class. Lastly, this behaviour is truly rare, so do it and you will stand out for all the RIGHT reasons.


After a long and hectic day at the office - would I be able to share a slice of pizza with this person and not die of boredom? Believe it or not, this is a question recruiters will ask themselves! They want to know that you are someone who fits with their corporate culture. Be yourself with a professional twist and you’ll pass the pizza test! Show employers your personality.


When students are nervous, it’s understandable that they huddle around each other and avoid talking to recruiters. Although making the initial contact can be intimidating - do not lose sight of the reason you came to the event! You should be maximizing every moment spent in the networking event and focusing on your goal: landing a job. Not to mention, recruiters have been around the block a few times and recognize this is a sign of insecurity. Fake it till you make it, bite the bullet and begin the networking process.


This point is important for all students but I’d especially like to emphasize this for my ambitious female colleagues! Introducing yourself with a firm hand-shake while looking the recruiter straight in the eye is the fastest and easiest way to gain their respect.


This is the worst form of social taboo and it’s especially inappropriate at a networking event. Interrupt a recruiter and chances are you are not going to get any more of their time.


NETWORKING: CONTINUED 8. EVERYONE’S FAVOURITE WORD IS THEIR OWN NAME This is a fun fact! But what does it mean? People, including recruiters, like to talk about themselves... their vacations, their dogs, their career path, etc. It’s a natural human tendency in conversation to refer back to what we know - which is usually our own personal experiences. Yet, avoid continually drawing the discussion back to yourself and instead continue to engage the recruiter and your colleagues by asking open ended questions.


As soon as you bring negativity into a conversation, the atmosphere changes. Things become uncomfortable and the conversation dies off very quickly. In addition, firms want to hire individuals who are going to implement solutions to potential problems at work, not whiners who are going to sit around and complain! An especially important form of negativity to avoid at all costs is gossip. If you gossip about anyone during your discussions with a recruiter I can almostguarantee that you will not be selected for an interview. This behaviour shows you lack integrity, social intelligence, and confidentiality - three things that will definitely end up costing their firm money in damage control if they hired you.


Finding the hiring partner or manager and parking yourself in their corner all night is not a good strategy. Talk to as many people from the firm as possible. I’ve been told by many recruiting teams that at the end of the networking sessions, the team will have a meeting to digress and each member will rank their top 3 students. It’s important to be on as many top 3’s as possible, not just on the manager’s. Plus, they’ll be able to see right through your motives and will not be enthused. Make time for a junior level employee – getting to know the associates is also valuable. You will likely be working alongside them when you start and their insights are invaluable!



Although it is important to act natural when building relationships with recruiters, do not expose every detail about yourself. It is always inappropriate to discuss stories about what happened at the bar last night, or that one time on your trip to Europe, any of your personal relationships, etc. Even if the recruiter shares their “adventurous” stories with you, it is not in your best interest to do the same. Remember who has the power. Nothing is final until you sign your name on the dotted line of your employment contract. And, NEVER SWEAR!


At one of my first networking events a recruiter advised to send thank-you emails the moment I got home as it would give me a competitive advantage and show initiative! He said that most students wait until the next day and that this isn’t the ideal approach. Keep emails as concise and polite as possible - they’ll have hundreds to read. Remember to briefly mention something interesting you discussed so they remember who you are. TIP: When exiting a conversation, exchange business cards. After the event, quickly write down topics you discussed with each person on the back of their card.


Your initial meeting with a recruiter at a networking event should mark the beginning of an ongoing professional relationship. It is extremely important to keep in contact with the recruiters you met and build rapport. Be bold and ask if they are available to meet you for coffee or lunch -- your treat! Even if you only have a dime left in your bank account, it is important that you find a way to pay. Insist on paying! Think of this as an investment! Always have a purpose for your proposed meeting (ie: to learn more about the firm, to gain insights about the application process, to discuss their next event, etc.). In addition, it is acceptable and beneficial to schedule coffee with more than one person in the same firm (on different dates). Talk to as many people as possible and get their whole company talking about YOU!


Always do your research on the company and your interviewer before attending an interview. Have a list of at least five strong and unique questions to ask at the end of your interview. A candidate who does not ask questions is seen as someone who is uninterested and unprepared. Bring along multiple copies of your resume, cover letter and transcripts and offer them to the interviewer(s) at the beginning of the process. Even though they will already have them, this is proper etiquette. Invest in a leather-bound file folder and carry these documents, your questions, a pen, notepad and business cards with you!


“Of course I know my resume - I wrote the thing and I worked the jobs!” You may think you know your resume, but in actuality you could have forgotten a lot of the details of the content you provided. Be prepared to speak to every position on your resume in greater detail than the information provided. Avoid the awkward situation of appearing “stumped” when an employer asks you a question about a specific role you did three years prior. This can become extremely uncomfortable because it may appear that you lied on your resume.


As strange as this may feel - practice answering your questions in front of the mirror. Being interviewed is akin to giving a presentation. Your body language, eye contact, tone and answers should all move in perfect harmony and this will not happen without practice. Retrieve a list of behavioural questions from CBCD and get to talking! You can be assured that even the most impressive and fluid public speakers have rehearsed one hundred times over.


Be aware of your subconscious nervous tendencies (ie: hair twirling, leg jittering, nail picking, etc). These activities can be extremely distracting and can take away from what you’re saying.


In university, most professors assign a marginal penalty for late submissions yet most are still courteous enough to grade your work! Interviews are exactly the same... except your “late penalty” will most likely cost you the job. Show up late to an interview and your resume may very well be tossed in the garbage. Report your arrival to the company’s administration at least fifteen minutes before your scheduled interview time. Plan your route in advance on Google maps. Even if you show up an hour early and have to sit outside in your car to avoid being late - do it. NEVER be late - ain’t nobody got time for that!


Words such as “like”, “um”, and “kinda” need to be removed from your vocabulary in an interview. Do not get stuck repeating the same phrases over and over as this demonstrates that you are not well-read. Poor vocabulary can crush your credibility. If you think that your vocabulary could use some work, start reading! Last but not least, I would like to extend to you my final and most important piece of advice:

NEVER GIVE UP Nothing truly worth your while will come easily. The recruitment process can be an emotional rollercoaster and the road to your dream job will most likely be faced with rejection, disappointment and self-doubt. But rejection can be a blessing in disguise because it will force you to go back to the drawing board and it will keep you humble. To all my DeGroote colleagues currently looking for employment or those about to begin the process never, ever give up on your dreams! Sooner or later you will get there if you are relentless and work hard. How bad do you want it?




From Degroote From DeGroote to Runway to Runway For


signing clothes. For example, you have to know your target market HELDER AGUIAR, a McMaster which is a marketing concept. alumnus (Class of ‘04), has gone We focus our designs on women on to become one of the creative who are 25-35 years old. They’re directors of his and partner Diego metropolitan city girls who are Fuch’s contemporary women’s career driven, and make between wear brand: BLAK.I. $40,000 - $70,000.

How did your Commerce degree lay a foundation for pursuing your goals as a fashion designer? It’s a huge, huge advantage and that I have my Bachelor of Commerce , and I also have a Minor in Economics. Any successful designer you meet nowadays either partners up with business people or have a financing firm supporting them. It’s a huge asset because it’s not about just de-


I also remember learning about a memorable case in my Operations Management course which discussed how car companies in Asia were out-performing many of the American car brands because of their design strategy. Before they began building a car, they laid out a budget for their costs. This was opposite of North American car companies who created a product, added up all their costs and then determined their selling price at the end.

When my business partner and I started this company, one of our first goals was to know what prices we wanted to sell garments at. Knowing this concept we could easily eliminate specific fabrics or things which we for sure knew would not fit into our budget.

When did you know that you wanted to pursue this career and what actions did you take? In my second year I landed a summer internship in downtown Toronto at SunLife securities. I commuted in everyday and on my trips there and back I would always be looking at fashion magazines. It was at that time when I decided I wanted to pur-

sue a career in fashion but knew I had to finish my Commerce degree before I made any moves in that direction. I graduated in 2004, worked for a summer and then enrolled into fashion school. I went there not knowing anything - I didn’t even know how to sew! I just knew what I liked to see in clothes and I knew I wanted to have my own company. At first when I was there, I began to doubt myself and wondered whether I wasted my time at McMaster because I was 25 years old at fashion school and all my peers were 20. I felt like I was behind. It wasn’t until I graduated and I entered the workforce that I realized the benefits of going to McMaster. I understood how companies function, which fashion students don’t. They just know how to design. When you combine the two, it becomes a very lethal combination.

What was the biggest obstacle that you had to overcome? I think it was more an internal struggle. I’m a student at heart and I love watching documentaries and reading bios about how people establish themselves. The part you don’t hear about with either celebrities or anybody who has been successful is their struggles. Everyone goes through struggles which must be overcome. I’ve always felt that if somebody tells me that I can’t do it, I’m going to do it just to prove them wrong. You’ve got to do your research and look at other people who were able to achieve. Nelson Mandela went to prison for 27 years, but he got out and he was ok.

If you’re having a bad week, think about what that man went through. He’s an example of how somebody can overcome their obstacles.

What advice would you give to Commerce students who are passionate about pursuing something outside of the traditional business functions. Everywhere you go and anything you do, you can apply a business sense to it. No matter what, complete your program. Go work for somebody for a little bit and get a little bit of experience. See the ups and downs of how any company operates and then learn from their mistakes. You’re going to make mistakes, it’s not easy. It’s very difficult when you take a different career path and there are no guarantees. There’s no safety net - it’s just you. You’ve got to be able to overcome failure.

What is your favourite personal mantra or words to live by? Vivemos para lutar, lutamos para viver [Portuguese]. It means: we live to fight, and we fight to live. That has always been my motto. Every day is a struggle and we need to overcome it. If something seems too easy, it’s not real. You’ve just got to deal with the struggle, there’s the reward at the end. Life is the fight. You have to go out there and get things for yourself, no one is going to do it for you. Don’t think that everyday it’s going to happen. There are days when you start having doubts. You’ve got to be passionate about what you do and you’ve got to continue.

Vivemos para lutar, lutamos para viver : [Portuguese].

We live to fight, and we fight to live. -Helder Aguiar


You’ve probably seen those glossy wristbands around the wrists of your colleagues come Frosh We tracked down the founders of VOLV, Jon and Mike, who among other things, have found a way to capitalize on the madness that are Frosh and Frost Week. See how these MARS Apprentice alumni applied their Bachelor of Commerce degrees to succeed in the real world.

How did VOLV start?

Jon: We started VOLV in 2009 during our third year at DeGroote. The idea for VOLV came together around mid-February but I actually didn’t even know Mike before that semester. We had the chance to work together on a group project for a marketing course [3MC3] and spent many hours together. Eventually, he brought up the idea of starting and business and I said “Sure!”

worked on the coding. We were probably there for 16 to 18 hours on that day alone and managed to get most of the website done! I think that was the birth of VOLV. Whenever I tell this story, people would die of laughter especially when I tell them about my friend setting up his desktop in the library! But seriously I remember him saying, “You want me to bring it in? I’ll bring my computer. It takes two minutes to plugin.”

What is the most useful teaching you learned in your business degree at McMaster that you applied in your company today? Is there something in particular? Mike: I think that it was really about the soft-skills: networking, relationship building, and people management. The skills you learn having to deal with people on a regular basis, how to get people to help you, how to collaborate with other peoples’ ideas, and how to get people to work with you and make them feel like they’re all part of the team.

Going back to your fourth year, was your first pub crawl profitable? Jon: We’ve surely had our peaks and valleys, but these so called peaks and valleys are not what people

Mike: Zinedine Zidane was coming to play a soccer tournament in Canada and the organizers needed a website. We saw the opportunity and thought that we can probably create a website for the event so we decided to take on the task and grouped together people we know who were knowledgeable of web design. I think that that was when things really started. It was that start of VOLV. Jon: We started out at Innis Library and had recruited one of my close friends from my first year who was a web developer and a fellow Commerce student. He actually brought his desktop to Innis and placed it in one of the little study cubicles. We use his desktop setup for the copy and graphic design as well as the strategic development of the website while my friend



Jonathan & Michael

would expect them to be which was hard to adjust to. The visible part of the business is tied to, but not directly tied to, the financial success and during our first year we were probably making only a dollar per hour.

Were there any doubters during the process and how did you overcome them? Who supported you?

Mike: People don’t see it as large scale event management or marketing. The way we treat it will be different from how everyone else treats it, which is the reason why we decided to bring in a single direction or a unifying theme for all our events. I think there are two types of thinking when it comes to planning large scale events. There are those who see the event as just going to a party and then we have those who see the event as an experience that they want to pull off in a certain way and have a unique marketing touch. The way we approach it is different and so it doesn’t make sense for other people who doesn’t see the bigger picture.

Are you still keeping your day job?

Jon: Yeah, typically we’re working from 9 to 5 and we just get in the car and drive down to Hamilton and start over there. The first years we were doing it, we would work until early morning around 3 to 4 in the morning then we would start again the next day and keep on doing it.

What is your favourite personal mantra or words to live by? Jon: I’ve always gone by: “If you’re not making mistakes, you’re not trying hard enough.”

Mike: I would say it’s the challenges and obstacles that make every day challenging, different, and keep you learning.

If you could offer one piece of advice to the commerce students at McMaster, what would it be?

Jon: A lot of people at school treat it as a race. Then you turn 25 and you realize, “I could care less what my buddies think of me. I don’t like my job. I don’t like my career.” People should realize that the race should only matter to them and what everybody else is thinking shouldn’t matter at all! This is the perfect time to take risks; you’ll never have a better time! Mike: No matter what you do, continually challenge yourself to exceed your own expectations. Set you own expectations for yourself about anything you do. Continually raise your own bar. Continually push your envelope.

And if you failed?

Mike: It means you learned.



PUSHING THE BOUNDARIES OF RETAIL WORDS //DAJANA RAJIC Say you’re in the market for a new tablet. Or maybe it’s a camera. Or a new pair of running shoes. You go to the store to test out or try on a few different models of the desired product. Maybe you talk to an employee and ask them a few questions about it. You finally decide on a model, and you’re ready to make the purchase. So, what do you do next? You tap open your smartphone’s browser and scope out the best price online. Obviously. Then, you go home and make your purchase from your laptop. Or maybe even in-store, straight from your smartphone. And, guess what? You’re far from being the only one who shops this way.

iBeacon Retailers like Macy’s and Safeway are harnessing the power of technology to combat the showrooming trend by testing iBeacons in their aisles, reports the Guardian Professional. Developed by Apple, the iBeacon’s platform is based on Bluetooth low-energy technology, and it has the ability to pinpoint offers for specific product ranges based on location with a high degree of precision. Though still early in its lifecycle, retailers are catching on to the gadget.

‘REVERSE SHOWROOMING’ As the Wall Street Journal reports, Wal-Mart is an example of a retailer who is benefitting from ‘reverse showrooming’. To engage this line of defense against showrooming, companies develop various online strategies to encourage customers to browse social media and e-commerce sites but still make purchases in their brick and mortar stores. A Business Insider article identifies Pinterest as a key driver of this type of activity.

PRICE-MATCH POLICIES A recent study by Parago, a Texas-based incentives and engagement company, found that about one third of U.S. shoppers regularly partake in this type of activity. The trend has been coined ‘showrooming’, and retailers have had little choice but to respond swiftly and decisively by changing the way they do business. New strategies developed to mitigate its unfavorable effect on sales can be witnessed across the industry and include: experimentation with new technology like Apple’s iBeacon, ‘reverse showrooming’, and the implementation of pricematch policies. Some retailers have taken a more unexpected approach, choosing to embrace showrooming with open arms using assisted price checking and ‘shelf talkers’.


As further discussed in the Wall Street Journal , some retailers like Best Buy and Target are fighting back by establishing permanent price-match policies to keep online retailers like Amazon from undercutting their prices. Best Buy executives tout that the policy will keep the company from losing customers due to price, though analysts have estimated that less than 10% of shoppers will actually take advantage of the program.

IF YOU CAN’T BEAT THEM... JOIN THEM Perhaps the most effective, and thus, recommended strategy has been swim with the current instead of against it. In addition to its price-match policy, Best Buy is taking precisely this approach. Best Buy promoted its stores as “the ultimate holiday showroom” in the weeks leading up to the past holiday season, inviting customers to visit their stores and test out products, the Wall Street Journal reports. The intent was to draw customers into stores, and through their price-match program and improvements to customer service, convince them to make a purchase. Another way retailers are embracing showrooming is by helping their customers engage in the activity. In a post on their blog titled Re-Inventing Retail, strategists and retail experts Dick Outcalt and Pat Johnson highlight this approach. They discuss assisted price checking, a method by which companies train their sales associates to approach customers who are making price comparisons on their mobile devices and encourage them to place the product in their online shopping cart. This allows the customer to see what the total cost of the product would be, including taxes and shipping fees, and re

veals a true price comparison. Sometimes, customers find that the savings they would realize by buying online are insignificant, if they exist at all. In addition, this method creates a teaching moment between the sales associate and the customer, which helps build trust. Outcalt and Johnson recommend taking the tactic one step further. They advise retailers to select a number of products that are particularly prone to showrooming, and display ‘shelf talkers’, or signs that reveal the price comparison to a popular online retailer, beside them. The signs can be as simple as a screenshot of the item in its online shopping cart, with taxes and shipping fees included in the final price. This way, the retailer is exhibiting price transparency and creating value by essentially doing the work for their customers. The competitive retail landscape is constantly changing. Today more than ever, it’s critical that brick and mortar retailers pay close attention to consumer behavior and constantly come up with creative ways to ward off threats posed by their online counterparts. We’d love to hear from you! Use the official Twitter hashtag “quarterlyprofit” or email us at magazine@ to tell us about your experiences with showrooming.




What made you decide to go into the field of Economics? I didn’t grow up wanting to be an Economist. In fact, I didn’t even know what an Economist did! I took my first Economics class during my second year of university because it was offered at 10 a.m. and I wanted to fill that time slot. I still remember when my Economics professor returned my first exam paper with a note that said “For just a beginner, you possess such a depth of understanding , you ought to become an Economist!” That message hit me professor’s don’t realize the impact they have on students! In the end, I would describe it as serendipitous because I fell madly in love with the subject and I’ve never regretted my decision to pursue it.

How did you overcome any challenges or dissapointments you faced throughout your career?

I did have failures along the way. There were lots of disappointments – the roadblocks, unfairness, the nasties, and the people who would willingly stick their feet out so you’d fall - but most were actually blessings in disguise! One instance was when I was just starting off my career, I was applying for an tenure-track Assistant Professorship position back in Ohio. I remember practicing my PhD dissertation presentation many times to give the best performance possible.I know I did an outstanding and job and afterward I was told by the faculty and the Chair that it went very well. Shockingly, they only offered me an Instructorship (lesser) at a remote campus because they didn’t like the idea of a husband and wife tandem in the same faculty - my husband was an Associate Professor in the economics department. In addition would have been the first woman in this department. After this, I decided to move to Washington D.C. wherein I landed great job with the U.S. Federal Reserve. In the end, I’m very thankful for that rejection because if it hadn’t happened, I’d probably still be in Ohio!


Left to Right: Alexander Karpenko, Mary Quintieri, Sherry Cooper, Joseph Cruz

The Globe and Mail described you as smart, stylish, tough, and you are also dubbed as the “Megawatt Celebrity Economist,” what do you think made you stand out from everyone else?

What grades you get and how hard you work really matter! You know a “C” average is just not all that impressive and is not going to get you noticed.

Just the fact that I was a woman set me apart. The trading floor back then was a male-dominated environment and because of this I had to be great at what I Be full of ideas, do stretch assignments, and go over did; people were just waiting for me to slip up. I knew and above! it is also realLy important to really want that no one was going to cut me any slack because I to succeed because as Napoleon Hill once said, “what you can conceive andbelieve, you will achieve!” was a woman. I always went over and above the call of DREAM BIG! duty – I had the best presentations, the best slides, I studied harder, I worked later, I always practiced, and Furthermore, if you ever come to the point I never cut corners. I also think that my credentials where you’re not enjoying what you’re doing made it hard for people to ignore me; they had to take for a significant period, you have to get out! me seriously. You have to find something else that will make you How were you able to create balance in happy and will continue to challenge you as an individual and as a professional. Learn to network effecyour life with such a demanding career? tively and look for mentors, sponsors, and supporters.


I’m very fortunate because my family has been immensely supportive of my career. I have a wonderful family because no matter what setbacks I faced, I always had my husband, my son, my mom and sister on my side. I can just go talk to them and tell them anything and I’ve actually had enough of life to realize that that’s really what’s important.

If you could offer any advice to the young and ambitious Commerce students at DeGroote, what would it be?


Success in business is often serendipitous and there is really no one route to the top. Yet, there is no doubt that you have to be outstanding, work hard and step out of your comfort zone to be considered. It is guaranteed that you’re job requirements will change along the way so you must be proactive and must always be on a learning curve - never get stagnant in your learning process. Take stretch assignments to be noticed. Not everyone wants to necessarily get to “the top”, but if you do - you must excel.

Do not forget that the money will come if you like what you do and you do it well!


The last advice I can give is to start writing your goals. You have to make sure that your goals are measurable and realistic. I believe in this because I’ve done it myself ! In fact, one of them was to run a marathon when I turned 50, which I proudly accomplished!





ECONOMIC OUTLOOKS have looked bleak since the meltdown of 2008. However all major regions of the globe saw growth in 2013 and it seems like the worst is behind us. For the first time in five years, investors are beginning to be a little bit more optimistic going into 2014.



Whether it was social unrest in Europe, rising tensions in the Middle East or the 16-day government shutdown, , the US economy was affected and weathered a turbulent year in 2013. However, economic indicators are pointing to a stronger and more resilient economy. According to a report published by the Bureau of Economic Analysis, “real gross domestic product (GDP) increased by 4.1 percent in the third quarter of 2013”. The report also highlighted the increase in corporate profits in the fourth quarter which were up 1.9 percent after rising 3.3 percent in the third quarter. The biggest story in the US was the unwinding of the Federal Reserve’s Quantitative Easing program. The unconventional program has been injecting liquidity into cash starved markets by buying assets from bank balance sheets in an attempt to lower interest rates and stimulate the economy.

In December the Federal Reserve Board made the decision to taper its $85-billion dollar asset buying program to $75-billion dollars per month. The decision, which was supported by decreasing unemployment figures and increases in consumer spending, seems to have had no adverse reaction as markets in the United States remained relatively stable after the announcement.



Compared to the rest of the world, the Canadian economy remained relatively stable in 2013. According to Statistics Canada (StatsCan), the economy grew by 1.7 percent which disappointed some analysts who were expecting higher growth rates. Interest rates fixed at 1 percent through 2013, despite the Bank of Canada’s warnings of possible interest rate increases. Increase in consumer spending point to increased confidence in Canada’s recovery. However, the unemployment rate in 2013 was 7.1 percent which is still higher than the pre-2008 level

the Canadian economy grew




Growth in Asia slowed in 2013. According to statistics published by the World Bank growth in the region was 6.2 percent in 2013, a 0.4 percent decrease from the 2012 growth rate of 7.5 percent. As economic conditions in the US and Europe improved, investors began to withdraw funds from the Far East dampening growth. The phasing out of large stimulus programs in the US, which were responsible for 90 percent of East Asia’s growth since the 2008 meltdown acc, have also contributed to declining growth rates in the region.

Austerity was the word that defined the Eurozone in 2013. In the midst of a sovereign debt crisis, politicians across the 18-member zone have been cutting social spending and raising taxes in an attempt to resuscitate the economy which sparked protests across much of the continent. In several regions the response was violent. Major cities in Southern Europe like Athens and Madrid saw protests and levels of civil unrest that have not been seen in years.

As a result China’s growth has slowed to 7.5 percent in 2013, compared with earlier projections of 8.3 percent according to the World Bank. In response, Beijing embarked on a path of political reform, some of which included fiscal reforms. In November President Xi Jinping vowed to adjust economic structures to accommodate the present financial climate as well as to modernize and industrialize the Chinese economy in an attempt to maintain high growth rates. For the first time in two decades Japan’s economy is beginning to flourish. Japan’s recent monetary expansion, dubbed “Abenomics” after Japanese Prime Minister Shinzo Abe, has successfully brought the economy back to life. Similar to QE in the US, The Bank of Japan’s asset-buying program has been injecting $55-billion per month into the Japanese economy, which will double Japan’s money supply by the end of 2014. The program has strengthened consumer demand and consumption leading the economy to expand by 3.8 percent in 2013. At the end of the year, Japanese shares closed with an annual gain of 57 percent due to increased confidence from foreign investors sparked by monetary expansion.

Economic growth in the Eurozone was nonexistent in 2013. Eurostat, the statistical office of the European Union (EU), estimated GDP growth rate to be -0.4 percent in 2013. Labour markets also didn’t fare well; with unemployment remaining fixed at 12.1 percent since April 2013. Unemployment rates in much of Southern Europe have been hovering around 25 percent and youth unemployment rates in Greece, Spain and Croatia are more than 50 percent. The persistent unemployment numbers resulted in dampened consumer spending. Despite strong efforts from the European Central Bank (ECB) to prop up the economy the numbers from 2013 look grim. In November, the ECB cut interest rates to a record low of 0.25 percent to stimulate growth. Mario Draghi, the current president of the European Central Bank, assured banks that the ECB would continue to provide necessary liquidity until the middle of 2015. However despite the interest rate cuts and added liquidity, the inflation rate in December was 0.8 percent and the prospects of deflation are still very real in Europe.

emerging markets

It was a bad year for emerging markets which started to lose pace as developed nations began to emerge from the economic abyss of the 2008 Crisis. Growth in countries like Turkey, Brazil and India began to slow in 2013. Many saw their currencies plunge in value as investors redirected funds into more developed markets fearing the end of the QE program. To combat the fear and panic, central banks in emerging markets increased interest rates causing domestic demand to soften and exports to decline.



INTERVIEW // ALEXANDER KARPENKO THE IMF HAS RECENTLY raised their global economic outlook, Forecasting growth of 3.7 percent this year, a 0.2 percent change from the October forecast of 3.5 percent. The World Bank estimates that the global economy will expand by 3.2 percent this year, citing strong growth in developed economies. It seems like the recovery is finally here.

USA The future looks bright for the US recovery and, “the Fed has done a phenomenal job” says Dr. Cooper. According to a new report released by The World Bank, the US economy is forecast to grow at 2.8 percent.


most qualified chair we’ve ever seen” says Cooper. Yellen will oversee the continued tapering of the Quantitative Easing (QE) program and will ultimately be responsible for the successes or failures of the US economy in 2014.


With the loonie hitting a four year low, many are beginning to wonder Employment figures released in how the Canadian economy will December were disappointing. fare in 2014. Canadians can remain However those were not indicative of actual market conditions, confident in the health of their Cooper says “they were weather economy says Dr. Cooper, “we are in a strong position financially related”. and the world is pouring mon The newly appointed Chairmen of the Federal Reserve, ey into Canada”. BMO’s ex-chief economist is predicting a growth Janet Yellen, will take over the rate of 2.4 percent in 2014, and Fed on February 1st 2014. In the when asked about the devaluation words of Sherry Cooper, Yellen of the Canadian dollar Dr. Cooper is “brilliant” with a “balanced didn’t seem worried. “Exports will and non-dogmatic view”. She increase in 2014” says Cooper as will be the first woman to helm the devaluation will make Canathe central bank of the United dian goods and services cheaper States and “she’s probably the abroad.


However, it’s not all good news. In the coming year, “We won’t see any [interest] rate increases” says Cooper, citing tightening fiscal policy and investors on Bay Street seem to agree. According to a recent Bloomberg article, many are speculating that the Bank of Canada will lower interest rates in the coming year because of sluggish economic performance in recent quarters. High debt-to-income ratios will also be a cause for concern. According to Dr. Cooper as consumer debt increases, “banks [will be] more reluctant to make loans to over-indebted households”; leading “consumer spending growth in Canada [to] soft[en]”. As consumption decreases so will economic output, which may lead to slower economic growth in 2014.


(NAO). How Beijing deals with the debt will have quite an impact on China’s economic performance in 2014.

“The Crisis is behind us” says Dr. Cooper. As borrowing costs fell across the Eurozone in early 2014, many of the economically weaker states began to sell their debt in the attempt to regain access to global capital markets. Ireland, which was the first nation to offer its bonds, exited its bailout program in December. Spain, Italy, Portugal and Greece are also considering selling their bonds as economic conditions in Europe continue to improve. The World Bank has forecasted growth to increase by 1.1 percent in the Eurozone. However aside from the fiscal problems “Europe’s problem is also a demographic problem” according to Dr. Cooper. Europe has an aging population and “the social safety net costs are huge”. How Europe deals with these problems will determine economic performance in the future.

At the end of 2013 Japan seemed like it was finally back on track, however that may not be true. Dr. Cooper is forecasting Japan to grow at “1.5 percent, maybe 2 percent if they’re lucky”. Despite the monetary stimulus, Japan will still be facing “serious deflation problems and very low levels of consumer spending” in 2014. Furthermore Prime Minister Abe will levy an 8 percent sales tax come April 2014, which slow consumer demand and harm economic growth. Increased liquidity may have helped the Japanese economy in the short term. However the structural reforms that are needed to sustain economic growth in the long run have been a disappointment, raising fears and doubts whether or not Japan is truly out of the “lost decades”.

east asia According to the World Bank developing nations in East Asia will expand at 5.3 percent in 2014, up from 5.2 percent in 2013. Domestic demand will continue to decrease in 2014 across South East Asia, following a trend which began in mid-2012. However, Japan’s recent QE program will dampen some of the adverse effects of Fed’s decision to slow its stimulus program. Emerging economies in East Asia should use this opportunity to prepare for the eventual cessation of QE. In 2014, “China will grow at approximately 7 percent” says Dr. Cooper. China will continue to refocus its economy on domestic and private consumption as a primary source of growth through fiscal reform. In the past majority of domestic investment was done by the local governments in China. However this has left the Chinese with a massive debt burden, approximately 53 percent of GDP according to a recent audit released by the National Audit Office

Canada is expected to grow at


emerging markets

Nations will face the same problems they faced in 2013. “Growth will be relatively subdued” says Dr. Cooper. Countries like Brazil, India and Turkey are facing major account deficits which have been excessively reliant on the Fed’s easy monetary policy. With economic conditions improving in developed economies and liquidity drying up, emerging markets are in for a rough ride in 2014.


GET INFORMED OUTSIDE OF THE CLASSROOM While classrooms offer valuable knowledge to us students, it is crucial for up and coming business professionals to take charge of their own education and get informed outside the classroom. Propel your knowlege to new lengths using traditional and non-traditional mediums by: investing time in a good book, inspiring TED talks, and educational conferences.

External Events DID YOU KNOW?

The DCS offers bursaries for a certain number of students interested in attending business conferences at external Canadian Universities. Find the application form online!



This five day business seminar, held by the University of Alberta, takes place annually in the Canadian Rockies over Reading Week. This year’s seminar is taking place February 17th to 21st with the theme of uniting passion, people, and possibilities.

The University of Victoria is holding its four day leadership conference in Parksville, British Columbia March 13th to 16th. This year the conference will be held at the luxurious Beach Club Resort and has an amazing line of speakers!



This two day financial management case competition is held by Ryerson University’s Finance Society this February 7th to 8th. Put theories into practice with this great opportunity!

The University of Toronto’s Rotman Commerce Women in Business organization is holding its 5th annual symposium on March 7th 2014. This year’s theme is putting confidence into action.

Top 3 TED Talks





8 BOOKS YOU NEED TO READ What Should I Do with My Life? Po Bronson “The most common question I’d get was, ‘So is your book about life, or about careers?’ And I’d laugh, and warn them not to get trapped by semantics, and answer, ‘It’s about people who’ve dared to be honest with themselves.’”

The Leadership Challenge James Kouzes Barry Posner “Leadership is not a gene and it’s not an inheritance. Leadership is an identifiable set of skills and abilities that are available to all of us.”

A Whack on the Side of the Head by Roger Von Oech “By changing perspective and playing with our knowledge, we can make the ordinary extraordinary.”

Leading, Competing, Succeeding by Robert Herjavec “Whether you want to build the next big company in communications technology, become the most respected teacher in your education system, or have a lasting impact as an artist in your field, the most important decision you can make is to reject mediocrity.”

The Personal MBA: Master the Art of Business Josh Kaufman “Many people assume that they need to attend business school to learn how to build a successful business or advance their career. That’s simply not true. ”

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Stephen R. Covey “Two people can see the same thing, disagree, and yet both be right. It’s not logical; it’s psychological.”

Feel the Fear and Do It Anyway Susan Jeffers

(Recommended by Professor Teal McAteer) “Whatever happens to me, given any situation, I can handle it!” “I know it’s pointless to tell someone to be fearless. I regularly fail to convince even myself. But it does help to tell ourselves to fight our fears at every stage of our lives.”

Lean in: Women, Work, and the Will to LeadSheryl Sandberg examines why women’s progress in achieving leadership roles has stalled and offers compelling, commonsense solutions that can empower women to achieve their full potential.






The Quarterly Profit Magazine // Vol. 1, Ed. 1  

The DeGroote Commerce Magazine, McMaster University. Winter 2014.