The 8 Cs of E-Commerce Internationalization! E-commerce is growing at a very rapid pace. Marketers have started exploring the new horizons of personalization to make e-commerce sites more robust. Apart from localization, merchants have also started optimizing the estores for global shoppers. Letâ€™s explore the key considerations that every store has to take into account while moving into international markets: 1. Country Different countries have different political, environmental, social, technological and legal issues and thus while optimizing store for international audiences, take into account a host of factors inluding country specific ecommerce website development, shipping strategy, delivery times etc.. 2. Customers Customer behavior and psychology differ in every country. That said every customer will be motivated differently. As a merchant, you will need to understand the best ways to engage a different set of customers and also personalize interaction with each select set of customers. Expand efforts on customer profiling using demographics and behavioral patterns. Once you set this up, you can accordingly revamp your marketplace strategy. Hire skilled E-bay store developers or Amazon store developers depending upon your needs to enhance the user experience. 3. Communication
Communication is the key to success of any e-commerce store. Devise a communication plan for different set of customers and countries and if needed hire a local promotional agency who can promote your products and services in local language. Measure the effectiveness of each channel i.e. print, electronic and outdoor media. Along with, you also need to figure out whether you require a local customer support center offshore. 4. Culture While you plan your e-commerce website development, make sure that you draft your product descriptions and other website content considering cultural gaps in the international markets. Make sure that your content doesnâ€™t hurt the sentiments of local shoppers. 5. Currency The major challenge working in an international market is to deal with fluctuating currency rates and various modes of payment. Moreover, as every country adapts to a specific currency offer your global shoppers a variety of alternate payment options like debit cards, cash on delivery, credit card etc. and blend it with multiple currency options to choose while making a payment. 6. Conversion Conversion Optimization is one of the key metrics analyze the performance of your online store, While evaluating conversion rate for the international e-store, estimate revenue forecast differently for every country or customer profiles because of the varied reasons like the internet knowledge, purchasing power, rules and regulations etc. Device a cost-benefit analysis plan for each of your segments to derive a better conclusion. 7. Content
Your e-commerce store might have a lot of information and content to showcase and every customer might view the same content with different meaning. Hence, make your that the Ebay store developers or other market place developers you hire sync the development with content management system appropriately. Overall e-store should also showcase dynamic content and offers depending upon the viewerâ€™s location. 8. Costs Define a cost structure before moving ahead in the international market. Cover up distribution, promotion and staffing cost for your international e-store. Hire a finance team to take care of the commercials. Wrapping up, Internationalization of an e-commerce store is a great idea, if executed taking into consideration these vital parameters.
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Published on Dec 26, 2013
E-commerce is growing at a very rapid pace. Marketers have started exploring the new horizons of personalization to make e-commerce sites mo...