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MBA


Welcome to QS MBA Products and Services QS Quacquarelli Symonds was founded in 1990 and has become established as the world’s leading network for top careers and education. Our mission is to enable motivated people around the world to fulfil their potential by fostering international mobility, educational achievement and career development. We segment our product and service offerings into the following four categories, each a market leader serving our loyal, blue chip client base: University Products and Services – serving over 350 universities Graduate Products and Services – serving over 180 graduate schools MBA Products and Services – serving over 420 accredited business schools Career Products and Services – serving over 200 multinational employers At the heart of QS is our independent expertise. For example: QS Intelligence Unit produces the Times Higher Education - QS World University Rankings which is truly ‘raising the bar’ of global higher education quality standards. QS unisolution produces software and web solutions supporting the internationalisation of your university, run by a unique combination of education and technology experts. Global partners are crucial in helping us to achieve such effective delivery.As well as major institutions and government bodies worldwide, over 300 different media work closely with us. Our TV, newspaper, magazine and online partners include: • • • •

International - CNN, Business Week, Wall St. Journal Asia, International Herald Tribune America - Washington Post, Chicago Tribune, LA Times, San Francisco Chronicle, Toronto Star Europe - The Times, Le Figaro, Handelsblatt, Expansion y Empleo, Corriera della Sera,Vedemosti, Millyet Asia - South China Morning Post, Japan Times, Bangkok Post, The Times of India

In this information pack, we present our key MBA Products and Services. If you would like to review our other categories, please do not hesitate to contact us.

Nunzio Quacquarelli Managing Director

QS Quacquarelli Symonds Ltd, 1 Tranley Mews, Fleet Road, London NW3 2DG, UK


EVENTS / GUIDES ONLINE CONFERENCES RESEARCH TECHNOLOGY


feedback Feedback from QS World MBA Tour North American Schools

Rest of World Schools

“The QS World MBA Tour is routinely an integral aspect of our outreach efforts. At this fall’s events, we came into contact with a great number of well-qualified prospective students, many of whom have transitioned into competitive applicants to our program.” Stefanie Slade, NYU Stern School of Business

“We have met dynamic, well-spoken and qualified applicants… on the QS World MBA Tour!” Anna Parkin, Melbourne Business School

“We have a number of students in our program right now that we can track directly to stops on the QS World MBA Tour. We have found that the World MBA Tour consistently provides a solid foundation for our recruiting travel, and the events are always well attended.We consider QS to be an important partner in our MBA recruiting efforts.” David W. Smith, Fisher College of Business, Ohio State University

European Schools “The majority of our international applicants have been sourced through QS events and online activities this year.” Amy Armstrong, Ashridge Business School “The Tour has been excellent this year – well qualified, well informed candidates in all venues. The organization at the tour was also excellent.Well done! “ Peter Rafferty, Vlerick “Yet again we have been really happy with the Tour and plan to attend most cities.You are consistently running great fairs. Reflecting this, our application numbers are excellent.” Deise Leobet, IE Business School

“QS staff are very professional and supportive and the fairs are excellent.” CEIBS “Excellent quality of candidates and congratulations to the QS team support for all the work.You did a great job.” EGADE “We found our first QS World MBA Tour fair experience very fruitful not only in promoting our Global MBA but also in recruiting excellent students of a high calibre.” Doshisha Business School

Candidates “I’ve visited the QS World MBA Tour twice and both times I was impressed with the number of top business schools represented there.This fair definitely stands. My attendance helped me to win exclusive $40.000 QS World MBA Tour & Chicago GSB Scholarship.” Konstantin Magaletskyi, Chicago BSB, MBA’2009 “Thanks again for organizing the QS World MBA Tour.Was hugely useful to meet my short list of schools…. I eventually chose to attend London Business School.” Adam Davies, London Business School Sloan 2009


Summary Facts and Figures QS TopMBA.com International Employer Survey 2008 QS cares about the employment success of the candidates you recruit. The 2008 QS survey of 604 MBA employers from over 30 countries is the largest survey of its kind, building relationships with key companies and helping us ensure our targeted marketing focuses on full-time MBA and EMBA candidates most in demand (see chart below, candidate statistics across page and on pages 7 and 8. Hence, we focus on candidates with: • real industry experience, from • diverse professional backgrounds, many of whom are • internationally mobile and multi-lingual

Employers preferred levels of experience for MBA hires 60% 50% 40% 30% 20% 10% 0% < 1 year

≤1, <3 years

≥3, 5 years

≥5, <8 years

>8 years

Source: QS TopMBA.com International Employer Survey 2008


We attract quality candidates – consistently The QS World MBA Tour actively markets to a new pool of young professionals each year. As a result of our intense and demanding global campaigns the Fall Tour in 2008: • attracted a total of 50,877 targeted registered candidates (averaged over 1,000 per city), of which: - Banking & Finance (20%), IT (15%), Consulting (11%), Consumer Products (7.9%), Healthcare (4.4%) - partly sourced through direct contact with companies - 88% of candidates had over one year and 28% had over six years of work experience - 17,230 women, sourced through initiatives like our Women in Leadership Forums in partnership with Forte Foundation - 40% technical first degree - 4,650 candidates seeking Executive MBA programs

“With 80% of its 200 participants coming from outside of France, HEC needs to find quality candidates. The QS World MBA Tour understands those needs for diversity and international exposure and is therefore bringing a significant number of qualified candidates who ultimately apply to our program.” Rick Doyle, HEC Paris

We innovate to deliver the best candidates, face-to-face and online TopMBA.com received over 1,035,000 (source: Google Analytics) visitors during 2008. The website, which has links from thousands of web sites around the world, including many of the world’s leading media sites, is also home to original projects including QS TopMBA Scorecard and the QS Scholarship databases.

We deliver - exceptional customer care Over 1,340 feedback forms were collected from exhibitors at the QS World MBA Tour, in order to measure satisfaction. The QS World MBA Tour team prides itself on service and in 2008: • very good/excellent ratings for quality of service were achieved in 49 out of 50 venues • very good/excellent ratings for candidate quality were achieved in 48 out of 50 venues • more than 3,500 applicants took part in our applicant research, confirming that meeting admissions officers and alumni remains the most useful source of MBA information • 97.1% of attendees found the QS World MBA Tour useful or very useful

We are cost effective • in just 15 weeks during the Fall of 2009, schools can promote themselves and meet candidates in up to 52 cities in 32 countries • the Tour is offered at a fraction of the cost of any other marketing approach. On a cost per candidate basis, our fairs remain 50-75 per cent less expensive than our nearest competitor • we help schools reduce costs by offering the flexibility for them to pick and choose venues, hotels, utilise alumni, and benefit from outstanding advertising cost reductions.

“Thank you for the QS World MBA Tour - it brought me closer to my MBA dream and in just four months made it a reality” Meruert Rakhimova, Manchester MBA Candidate “Your shows are always spectacularly organized and expertly conducted... excellent. Your staff are professional, responsive and attentive.” Harry Domicone, CLU “The Fairs worked very well, with a big increase in applications we can directly attribute to the Fairs - everyone is very happy.” Oliver Matthews, St. Gallen


MEDIA

Exceptional Global Media Coverage With 160 print, over 250 web, and 18 radio and broadcast media partners in over 40 countries worldwide, we lead the way in building fruitful relationships with partners for the QS World MBA Tour. Working with prominent media in key regions has been an important aspect of the continued success and quality of the QS World MBA Tour since its inception 15 years ago.

Unique media partnerships Our media partners include some of the most widely read business media and it is through these important channels that we reach the most qualified and relevant candidates for the tour. Many of the partnerships with the QS World MBA Tour are on an exclusive basis and include creative collaborations across a range of media opportunities. These partnerships reflect our strong and ongoing commitment to stimulate and cultivate interest in MBA education to produce the next generation of business leaders.

Social Networks QS is actively engaged with MBA communities in social networks in most countries we visit, engaging with candidates in their local language, through our multi-lingual team, in country specific groups. We have over 10,000 members in online MBA communities, with several thousand in LinkedIn and Facebook and significant communities in: Ecademy, Live Journal, Mixi, Myspace, Ning, Odnoklassniki, Orkut, Plaxo, StudiVZ, Xing and others.


Editorial Exposure Our authoritative annual TopMBA.com Research Reports and ongoing analysis of the MBA market and trends receive worldwide media coverage. With a growing research team and in-house editorial staff, we are poised to continue to lead the way in producing relevant and original material. In collaboration with some of our best media partners we work to create MBA features and special supplements significant to both business schools and MBA applicants. QSâ&#x20AC;&#x2122; experienced communications team speaks 30 languages and works around the clock to liaise with media and convey relevant information to newspapers, websites, radio and TV stations.

Preferential Advertising Opportunities Our strong media partnerships enable us to help schools to deliver their message where it matters to the local and international marketplace. Negotiated advertising rates are available from many of our media partners for participating institutions in the QS World MBA Tour. To facilitate an overview of which media is effective in which markets, we produce the annual QS Partner Advertising Guide.

Argentina

USA

Argentina

Ukraine

Mexico City

Ukraine

Venezuela

Russia

Colombia - Peru - Argentina

Russia

www.liga.net

Colombia

Ukraine

Peru

Turkey

Chile

Turkey

Chile - Brazil

France

USA

France

USA

France

USA

Netherlands

USA

Netherlands


UK

Germany

Thailand

UK

Germany

China

UK

Romania

China

Ruxssia

Romania

Asia Pacific

Spain

Japan

Philippines

Spain

Singapore

Philippines

Greece

Japan

India

Greece

China

India

Greece

Asia Pacific

India

Switzerland

Asia Pacific

UAE

Switzerland

Asia Pacific

UAE

Switzerland

Taiwan

UAE

Italy

Vietnam

Thailand

Canada

Italy

Vietnam

Thailand

Canada


QS World MBA Tour Fall’08 Candidates Stats Demographics & study interest City

Registered Candidates

Female %

Int’l %

<1 Yrs Wk/Ex%

1-3 Yrs Wk/Ex%

4-5 Yrs Wk/Ex%

5> Yrs Wk/Ex%

Full-time %

Part-time %

ExecMBA %

Mexico City Caracas Bogota Lima Santiago Buenos Aires São Paulo Rio de Janeiro

1224 1003 879 1286 749 788 1381 469

33% 44% 39% 42% 25% 37% 34% 44%

16% 12% 14% 8% 15% 14% 9% 7%

10% 12% 11% 6% 15% 12% 6% 9%

39% 45% 43% 39% 35% 35% 27% 41%

23% 18% 25% 25% 25% 26% 25% 17%

28% 25% 21% 30% 25% 27% 42% 33%

70% 70% 79% 69% 72% 69% 62% 67%

14% 15% 11% 16% 10% 18% 16% 15%

8% 6% 4% 7% 10% 7% 14% 12%

Latin America

7779

37%

12%

9%

37%

23%

30%

69%

15%

9%

Toronto Boston Washington DC New York Chicago Seattle San Francisco Los Angeles Houston Atlanta Miami

1178 624 1269 2056 728 327 1093 1277 334 389 374

30% 36% 41% 42% 37% 39% 36% 42% 37% 42% 40%

45% 51% 36% 50% 37% 51% 50% 45% 41% 38% 56%

9% 10% 7% 6% 6% 6% 4% 9% 8% 9% 13%

46% 40% 40% 40% 36% 39% 33% 37% 43% 42% 38%

18% 23% 25% 29% 31% 30% 26% 26% 18% 20% 23%

27% 27% 27% 25% 27% 25% 37% 28% 30% 28% 27%

71% 68% 67% 75% 67% 73% 68% 67% 61% 71% 70%

16% 22% 19% 16% 23% 14% 18% 21% 22% 16% 13%

7% 6% 8% 7% 8% 7% 10% 7% 10% 7% 11%

North America

9649

39%

45%

7%

39%

26%

28%

69%

18%

8%

Tel Aviv Kiev Moscow Istanbul Athens Madrid Bucharest Zurich Paris London Milan Munich Frankfurt

767 1050 1256 1631 483 972 474 462 1192 1627 562 446 697

28% 48% 44% 37% 31% 18% 40% 24% 30% 31% 28% 26% 29%

8% 18% 16% 16% 21% 54% 26% 67% 41% 72% 23% 39% 37%

10% 20% 8% 46% 18% 10% 11% 5% 9% 4% 20% 15% 13%

40% 32% 28% 35% 42% 36% 26% 21% 25% 33% 37% 30% 38%

23% 16% 22% 9% 21% 25% 26% 25% 18% 26% 25% 19% 24%

27% 33% 41% 10% 20% 29% 37% 48% 48% 37% 18% 36% 25%

83% 68% 70% 74% 61% 69% 54% 71% 68% 74% 73% 56% 62%

7% 11% 11% 15% 17% 12% 17% 11% 13% 10% 12% 19% 15%

6% 10% 10% 7% 10% 15% 13% 11% 12% 11% 10% 14% 13%

11619

33%

34%

15%

32%

21%

32%

69%

13%

11%

663 846 1091 391 968 1096 869 1298 922 1529 1552 2011

28% 25% 46% 48% 45% 48% 48% 49% 43% 33% 60% 54%

15% 25% 50% 6% 16% 11% 11% 22% 18% 64% 4% 8%

8% 5% 6% 24% 11% 13% 17% 24% 16% 11% 38% 18%

26% 19% 31% 32% 32% 37% 44% 56% 35% 35% 44% 39%

29% 22% 22% 20% 26% 28% 22% 11% 18% 23% 11% 18%

37% 54% 40% 25% 30% 22% 17% 10% 32% 30% 8% 25%

91% 82% 62% 87% 85% 89% 90% 80% 49% 66% 87% 57%

4% 7% 22% 9% 10% 8% 5% 12% 26% 19% 7% 24%

2% 6% 7% 1% 3% 2% 2% 3% 11% 8% 2% 5%

13236

46%

22%

17%

37%

20%

26%

73%

15%

5%

660 215

20% 23%

98% 100%

17% 15%

28% 24%

22% 22%

32% 39%

60% 53%

15% 18%

14% 15%

875

21%

98%

17%

27%

22%

34%

58%

16%

14%

2868 1956 1115 1780

-17% 17% 13% 19%

3% 2% 1% 1%

20% 8% 17% 9%

43% 54% 50% 54%

19% 25% 23% 22%

17% 13% 11% 15%

87% 86% 80% 89%

3% 3% 7% 3%

7% 8% 9% 6%

Europe Seoul Tokyo Hong Kong Guangzhou Shanghai Beijing Taipei Ho Chi Minh City Kuala Lumpur Singapore Bangkok Manila Asia Pacific Dubai Abu Dhabi Middle East New Delhi Bangalore Hyderabad Mumbai India

7719

7%

1%

14%

50%

22%

15%

86%

4%

7%

Totals

50877

34%

26%

13%

37%

22%

28%

71%

14%

8%


QS World MBA Tour Fallâ&#x20AC;&#x2122;08 Candidates Stats Industry Background City

Auto

Finance

Consulting

Cons. Prod

Energy

Health

Industry

IT

Other

Mexico City Caracas Bogota Lima Santiago Buenos Aires SĂŁo Paulo Rio de Janeiro Latin America Toronto Boston Washington DC New York Chicago Seattle San Francisco Los Angeles Houston Atlanta Miami North America Tel Aviv Kiev Moscow Istanbul Athens Madrid Bucharest Zurich Paris London Milan Munich Frankfurt Europe Seoul Tokyo Hong Kong Guangzhou Shanghai Beijing Taipei Ho Chi Minh City Kuala Lumpur Singapore Bangkok Manila Asia Dubai Abu Dhabi Middle East New Delhi Bangalore Hyderabad Mumbai India

4% 1% 2% 1% 2% 2% 4% 1% 2% 2% 1% 1% 0% 3% 1% 1% 1% 0% 2% 1% 1% 2% 4% 1% 7% 0% 1% 2% 4% 4% 1% 3% 13% 5% 3% 5% 3% 1% 2% 8% 3% 0% 2% 2% 1% 8% 1% 3% 1% 0% 1% 3% 4% 1% 3% 3%

18% 13% 24% 18% 19% 14% 26% 13% 19% 23% 30% 15% 37% 21% 14% 14% 16% 11% 16% 23% 23% 17% 22% 24% 17% 18% 20% 19% 22% 20% 29% 16% 9% 24% 21% 19% 28% 36% 18% 14% 14% 22% 19% 18% 25% 15% 21% 21% 16% 19% 17% 10% 9% 7% 24% 13%

12% 16% 16% 16% 12% 18% 14% 20% 15% 13% 10% 21% 10% 13% 5% 9% 9% 6% 19% 8% 12% 12% 18% 15% 8% 15% 21% 18% 6% 16% 14% 28% 15% 15% 15% 7% 9% 9% 20% 13% 14% 8% 6% 7% 8% 7% 5% 8% 11% 11% 11% 13% 2% 6% 9% 8%

15% 18% 10% 11% 12% 10% 8% 9% 12% 7% 3% 1% 5% 8% 4% 6% 8% 5% 3% 8% 5% 4% 11% 9% 9% 11% 7% 8% 4% 5% 5% 6% 5% 4% 7% 7% 3% 9% 10% 11% 7% 10% 7% 6% 5% 10% 7% 7% 3% 2% 3% 4% 3% 3% 2% 3%

2% 7% 4% 4% 4% 7% 2% 7% 4% 3% 1% 2% 2% 0% 1% 2% 2% 29% 2% 1% 3% 1% 1% 5% 5% 1% 4% 3% 5% 4% 3% 6% 3% 4% 3% 4% 3% 1% 1% 2% 5% 0% 1% 5% 3% 6% 3% 3% 6% 14% 8% 4% 1% 1% 2% 2%

4% 3% 4% 3% 3% 3% 4% 2% 3% 6% 8% 5% 5% 9% 4% 7% 6% 5% 5% 4% 6% 5% 3% 5% 5% 7% 3% 2% 8% 3% 5% 4% 6% 5% 4% 5% 3% 3% 3% 2% 4% 3% 2% 3% 4% 3% 5% 3% 5% 7% 6% 3% 1% 2% 2% 2%

10% 6% 8% 12% 10% 8% 11% 7% 9% 3% 3% 2% 1% 3% 8% 4% 3% 6% 2% 2% 3% 6% 4% 9% 8% 5% 7% 3% 15% 10% 4% 12% 16% 8% 8% 12% 7% 8% 11% 18% 8% 9% 6% 7% 7% 8% 4% 7% 8% 6% 7% 3% 2% 3% 4% 3%

8% 10% 7% 8% 5% 11% 9% 9% 9% 16% 15% 11% 10% 12% 25% 26% 8% 7% 16% 7% 13% 17% 8% 11% 9% 12% 11% 19% 17% 17% 16% 8% 14% 13% 13% 23% 19% 9% 11% 12% 24% 21% 9% 17% 20% 11% 12% 15% 15% 12% 14% 34% 62% 57% 32% 44%

27% 27% 25% 27% 33% 28% 22% 33% 27% 27% 30% 42% 29% 31% 37% 31% 46% 31% 34% 46% 34% 37% 27% 22% 31% 31% 26% 26% 19% 21% 23% 18% 20% 21% 25% 18% 24% 24% 23% 20% 21% 26% 50% 36% 28% 32% 43% 33% 34% 30% 33% 28% 14% 20% 22% 22%

Totals

2%

20%

12%

7%

3%

4%

6%

15%

29%


Client list

CLIENT list

ARGENTINA IAE Uni de San Andrés AUSTRALIA Bond Macquarie GSM Melbourne Business School Monash University Queensland QUT Brisbane GSB Sydney GSB Wollongong GSB AUSTRIA Management Center Innsbruck TU Wien WU Executive Academy BELGIUM Vlerick Leuven Gent BRAZIL Ibmec São Paulo CANADA Brock

Haskayne, Calgary HEC Montréal McGill McMaster, DeGroote New Brunswick - Fredericton Queen’s School of Business Saint Mary’s - Sobey Saskatchewan Sauder Sch. of Business Toronto Rotman University of Alberta University of Ottawa University of Victoria Western Ontario - Ivey Wilfrid Laurier York, Schulich CHILE Negocios Uni de Chile Pontificia Uni Catolica de Chile Uni Adolfo Ibáñez CHINA BiMBA CEIBS Fudan Uni Guanghua - Peking Uni

SIMBA COLOMBIA EAFIT DENMARK Copenhagen Business School FRANCE AUDENCIA Nantes Bordeaux Business School EDHEC EMLYON ESC Rouen ESCP-EAP ESSEC Grenoble GSB HEC Paris IAE de Paris INSEAD Reims Toulouse GERMANY accadis Bildung GmbH Berlin School of Economics EBSc Schloss

ESMT Europa Institut FH GIESSEN FOM Georg-Simon-Ohm GISMA Globe Bus. College Munich HHL Leipzig Mannheim Munich BS TU Muenchen WHU – Otto Beisheim GREECE ACT ALBA AUEB Hellenic American Uni International Hellenic Uni HONG KONG AGSM - Hong Kong HKU HKUST Hong Kong Baptist Uni Richard Ivey - Asia The Chinese Uni of HK

HUNGARY CEU INDIA Aegis ISB IRELAND TRINITY, Dublin UCD Michael Smurfit ITALY Luiss Business School MIB MIP SDA Bocconi JAPAN Doshisha Uni Temple, Japan Campus Waseda KOREA (SOUTH) Korea Uni Seoul National Uni Sungkyunkwan Uni


MALAYSIA Uni of Malaya MEXICO EGADE IPADE MONACO Int. Uni of Monaco NETHERLANDS Uni of Otago NORWAY BI PERU Centrum Catolica San Martin de Porres ROMANIA WU Exec Academy PERU Centrum Catolica San Martin de Porres ROMANIA WU Exec Academy RUSSIA Skolkovo SSE, Russia Touro SINGAPORE Cornell-Nanyang Nanyang BS NUS Universitas 21 Global SPAIN CIS EADA EAE ESADE European University IE IEDE IESE Uni Antonio de Nebrija Zaragoza Logistic Center SWITZERLAND GSBA Zurich HEC Uni of Lausanne IMD St. Gallen Swiss Finance Institute TAIWAN National Chengchi Uni THAILAND Sasin GIBA

TURKEY Bilkent KOC Uni Sabanci UAE American Uni of Sharjah Wollongong, Dubai UKRAINE IIB KMBS MIM - Kyiv UK Ashridge Aston Bath Bradford Cambridge - Judge Cass, City of London Cranfield Durham Edinburgh BS Henley Imperial College Lancaster London Business School LBS Manchester BS Nottingham Oxford - Sa誰d Oxford Brookes Strathclyde GSB Surrey TASMAC London Warwick Westminster USA Arizona State Uni Babson, Olin Bentley, McCallum Boston College Boston University California - Davis Carnegie Mellon, Tepper Case - Weatherhead Chicago BSB Claremont, Drucker GSM CLU Cornell, Johnson GSM Darden Dartmouth, Tuck De Paul, Kellstadt Duke, Fuqua Ellis Uni Online Florida, Chapman Fordham George Washington Uni Georgetown, McDonough Georgia State, Robinson Goizueta, Emory Hawaii Pacific Uni Houston - Bauer Hult International BS IBSA Illinois, Urbana-Champaign

Iowa,Tippie Johns Hopkins, Carey Kelley, Indiana Uni Kogod La Salle Uni Maryland, Smith Mays, Texas A & M McCombs Michigan Ross Michigan State, Eli Broad Minnesota - Carlson MIT CTL New Hampshire, Whittemore Northwestern Uni, Sch. of Law NYU Stern Pace, Lubin Penn State - Smeal Pepperdine Pittsburgh Katz Purdue, Krannert Regis University- SPS Rice - Jones Rochester, Simon San Francisco State Uni Southern Methodist, Cox Suffolk SUNY at Buffalo Temple, Fox The Georgia Tech The Ohio State, Fisher Thunderbird Tufts, Fletcher Tulane, Freeman UC Berkeley, Haas UC Irvine UC San Diego UCLA Anderson UNC Kenan-Flagler Uni of San Diego Uni of Washington - Foster USC Marshall USC Moore Vanderbilt - Owen Wake Forest - Babcock Washington, Olin Wharton Wisconsin - Madison Yale VENEZUELA IESA

Business Schools that travelled with us in Fall 2008: over 350 programs from 30 countries (partial list)


QS TOPMBA CAREER GUIDE QS TOPMBA CAREER GUIDE The QS TopMBA Career Guide is the leading review of MBA programs and MBA career opportunities worldwide. It provides an informed and current review of MBA programs and careers. The guide is available at all QS World MBA Tour fairs allowing candidates access to information they can study and compare in their own time. A higher percentage of MBA applicants reported reading the QS TopMBA Career Guide (60.3%) than any other media including: Business Week (59.8%), the Financial Times (53.8%) and The Economist (33.4%). Profiles of schools appearing in the QS TopMBA Career Guide, published twice a year, are mirrored on TopMBA.com, creating a synergy between online and offline publications. They also appear on our partnersâ&#x20AC;&#x2122; web and print pages, thus increasing visibility for sponsors.


Paper Copy Distribution 60,000 copies per annum at:

“Keep up the excellent work.The Guide keeps getting bigger and better.” Mary Boss, INSEAD

• MBA Fairs QS World MBA Tour – the guide is distributed free at every fair QS World Exec MBA Tour 73 fairs in 40 countries •

Information centres worldwide Fulbright Commission offices British and American Council offices Universities’ and graduate school libraries Kaplan, TPR and other Test Prep centres Career fairs worldwide including QS Women in Leadership Career Forums

NEW

!

TopMBA e-Guide Distribution - est. 100,000 opened versions via: • • • •

QS database of MBA employers and executives QS Scorecard database of 50,000 MBA applicants QS World MBA Tour candidates - after each regional tour leg is complete, incl. attendees and non-attendees TopMBA.com – link from the home page

Deadlines Issue

Summer/Fall 2010

Winter/Spring 2009-2010

Publication

Early booking

Copy

March

December 15

Jan 25

September

May 26

Jun 26

“I would like to congratulate the QS team for …the many leads we have received both as a result of the QS World MBA Tour and the QS Top MBA Career Guide. Although we did not visit India for example, we’ve received several leads from prospective students who either submitted an inquiry on the TopMBA. com site or saw our profile in the TopMBA Career Guide. ” Priscilla Ferreira, Florida International University

“Our presence in the Top MBA Career Guide has been great. It has allowed more candidates around the world to learn about the opportunities at Tulane than we ever could have reached any other way.” Bill Sandefer, Freeman School at Tulane University

“The Top MBA Career Guide has been of great assistance to …… Brandeis International Business School.” Holly Chase, Brandeis International Business School


TOPEXECED QS TopExecEd Industry Pioneers with a Global Reach: Raising Awareness of Exec MBA Programs The mission of the QS World Exec MBA Tour mission is to increase the awareness of flexible/ modular study options for experienced professionals, promote lifelong learning and leadership development. Reach out to professional candidates with the QS World Exec MBA Tour • New format - based on feedback received from our partner institutions, QS TopExecEd revised the QS ExecMBA Village events to launch the QS World Exec MBA Tour in 2008. The aim of these events within the QS World MBA Tour is to raise visibility of the Executive MBA as a study format for experienced professionals seeking to obtain a graduate degree while continuing to work. EMBA programs benefit from a dedicated, sectioned off area of the fair especially for candidates with over five years of work experience. • Special direct marketing focus on companies, HR managers and Executive MBA prospects - our specific marketing efforts are geared at professionals with five or more years of work experience, chief learning and training officers, as well as corporate decision makers and line managers to inform them of the potential of the Executive MBA as a retention and top management development tool. • Extensive EMBA focused media coverage - in dedicated Executive MBA publications and within leading media MBA supplements. • Dedicated EMBA pre-fair panels - “The Executive MBA Alternative” / “Choosing between Executive and Full-time MBA Programs” Pre-fair Panel discussions increase visibility of EMBA programs at the fairs.

For more information please contact Hina Gonfreville: hina@qsnetwork.com


Outstanding schedule of QS World Exec MBA Tour events

“Really liked the roped off EMBA area with the green badges.Thanks QS team!” Michelle Dean,TRIUM

• Our Fall 2009 schedule of QS World Exec MBA Tour events ensures the most effective way of meeting Executive MBA-seekers and mature candidates with over five years of professional experience. • In Fall 2008, the QS World MBA & Exec MBA Tours attracted a total of 50,877 candidates across 50 cities, 28% of whom had over 5 years of work experience. 17 cities | worldwide reach | regional focus • • • • • •

Latin America: North America: Europe: Asia: India: Middle East:

Mexico City Toronto, New York, Washington DC, San Francisco London, Paris, Frankfurt, Moscow, Kiev Tokyo, Shanghai, Hong Kong, Singapore Mumbai, New Delhi NEW! Dubai

CLIENT LIST: Business Schools that travelled with us in Fall 2008: (partial list)

AUSTRALIA Melbourne BS CANADA Athabasca Kellogg Schulich - York Rotman CHINA CEIBS FRANCE CELSA Dauphine - UQAM ESCP-EAP ESSEC Groupe ESC Lille Groupe ESCEM HEC INSEAD TRIUM NYU / HEC / LSE GERMANY Duke Goethe Kellogg-WHU TU Muenchen Universität Augsburg HONG KONG HKU NETHERLANDS RSM NORWAY BI RUSSIA Skolkovo

SINGAPORE Nanyang, Singapore Rutgers University SPAIN ESADE IE Business School IESE SWITZERLAND Forum-SCM GSBA Zurich Rochester-Bern Swiss Finance Institute University of Zurich UKRAINE UCU LVBS UK Cambridge - Judge Cass, City of London Chicago BSB, London Henley USA Babson, Olin Columbia Duke, Fuqua Fordham George Washington Uni Georgetown, McDonough Global OneMBA UNC, Kenan-Flagler Goizueta, Emory NYU Stern Texas A & M, Mays UC Berkeley, Haas USC Marshall Villanova

“We thought the screening of the participants with more than five years of work experience was very helpful.” Phobe Garcia, NYU Stern Exec MBA Program


QS TopExecEd Guide QS TopExecEd Guide The QS TopExecEd Guide features high-quality editorial and profiles of EMBA programs from around the world. Distributed at all our events and reproduced by key media partners, the QS TopExecEd Guide targets candidates interested in the Executive MBA and part-time/modular programs. Following its recent merger with the QS TopMBA Career Guide, the QS TopExecEd Guide increased its distribution to 40,000 copies per annum. The overall publication is read ahead of other leading media such as BusinessWeek, the Financial Times and The Economist (according to our latest Applicant Research).

Key focus in 2009: • Women & the Executive MBA • Credit crunch & financing your Executive MBA • Leadership, Entrepreneurship, Innovation, Work/Life Balance

For more information please contact Hina Gonfreville: hina@qsnetwork.com


Paper Copy Distribution 40,000 copies per annum at: â&#x20AC;˘ QS World Exec MBA and MBA Tours The guide is distributed free at every fair - 73 fairs in 40 countries â&#x20AC;˘ Career fairs worldwide including QS Women in Leadership Career Forums

NEW

!

E-Guide - paperless and frontierless

In addition to print distribution, the Guide will also be distributed in electronic format to a worldwide database of employers and executives; QS TopMBA Scorecard databases; QS World MBA and Exec MBA Tour candidates. It will also be available for candidates on our TopMBA.com and TopMBA.com/EMBA websites.

Deadlines Issue

Summer/Fall 2010

Winter/Spring 2009-2010

Publication

Early booking

Copy

March

December 15

Jan 25

September

May 26

Jun 26


QS TOPMBA CONNECT QS TopMBA Connect QS TopMBA Connect events, part of our MBA Premium Services portfolio, provide a select group of business schools with the opportunity to meet top candidates in a structured MBA admissions environment.

For further details or to see if your MBA programme qualifies, please contact: North America: Europe: UK & Ireland: Asia: Australasia:

Aled Owens James VanderMeer Hanna Khan Mandy Mok Dina Quacquarelli Fell

aled@qscom james@qsn.com hanna@qs.com mandy@qs.com dina@qs.com


What is Connect?

The Process

Capitalising on the success of the QS World MBA Tour, we realise the need to combine a strong MBA programme brand in the long term, with the conversion of target candidates into students in the short term. TopMBA Connect is designed purely to help generate viable candidate leads and convert prospective students into actual students.

1_Pre event Candidates are screened to match specific school criteria, and group sessions and meetings are booked in advance. Schools receive copies of candidate CVs and are able to actively monitor their schedules prior to each event. The QS candidate selection team gives as much advice and guidance as is needed in each market.

The Candidates

2_On the day 1-on-1 meetings – A pre-selected informal meeting with a candidate who has a keen interest in your business school. This session aims at converting interested candidates into applicants.

Launched with only two events in its inception year of 2007, Connect will be hosting 28 events in 2009. During this time, QS have found that top candidates prefer the opportunity to meet with their targeted short-list of MBA programmes in the focused Connect environment. Connect helps schools to get their programme on that short-list, and to have direct introductions to candidates that they might not otherwise meet. Holding detailed 1-on-1 and group discussions with high calibre individuals means a better opportunity to convey the benefits of an MBA programme, as well as achieving enhanced brand visibility with the top candidates in key markets. Furthermore, it allows schools to target an array of candidates; minority, highachievers, EMBA or distance learning students.

Group session – Designed as a question-and-answer session with a targeted group of pre-selected individuals, this format aims to increase your number of quality leads, bolster your brand visibility and target a larger group of candidates. This may include candidates who have a keen interest but who look to apply in the future. 3_Post event Schools receive detailed reports and feedback on the candidates that they meet, including updates on who plans to apply.

The Participants The Service

QS TopMBA Connect participants in 2008 included:

Connect enables schools to meet pre-selected and first-rate candidates through a combination of 1-on-1 meetings and group sessions. Available to an elite group of top-ranked international business schools, the event is limited to 18 schools in each city. Schools benefit from preferential, tailored services such as:

US:

Wharton, Berkeley Tuck Chicago Duke UNC Kenan Flagler Ohio McCombs

Europe:

IE HEC ESADE IESE INSEAD Oxford Cambridge Manchester

• Pre-screened, pre-selected candidate service allowing schools to target, attract and convert the exact demographic of candidates that they seek in each individual market; • Experienced candidate management team including ex-admissions staff from leading schools; • Dedicated corporate marketing team build relationships with multinational companies across finance, banking, energy & consulting sectors to source candidates from local offices • Personal MBA coaching and mentoring of candidates in run-up to event; • Customised professional scheduling software for timeless interaction with candidates preevent; • Enhanced presence and visibility through the Connect brochure, given out at 30 events each season and the inclusion of your school logos and profiles on our online community www.topmba.com/connect.

“Very efficiently run event in NYC. The response from candidates was amazing and made it worthwhile. Please do pass on thanks to the team for their assistance.” James Barker Judge Business School; University of Cambridge


EVENTS / GUIDES ONLINE CONFERENCES RESEARCH TECHNOLOGY


topmba.com TopMba.com Topmba.com is the complete solution for information and advice on business school and mba programs. It is a leading specialist MBA web site, providing visitors with: MBA information and trends Guidance on admissions and GMAT Finance, scholarships and career advice Business school profiles Regional focus for North America, Europe, UK/Ireland and Asia

Key Stats for 2008: • Total impressions (page views): 3,689,955 • Total visits: 1,000,000 • Average visits per month: 83,000 Source: Google Analytics, figures for 2008

Alexa.com ranking of MBA focused sites (overall ranking of websites on the internet) topmba.com find-mba.com accessmba.com thembatour.com

74,593 88,665 290,112 889,017

Google PageRank ‘Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.’ (Source: google.com) yahoo.com topmba.com businessweek.com/bschools/  ft.com/mba

9/10 8/10 7/10 6/10


BENEFITS OF ADVERTISING • • • •

Highly targeted advertising opportunities dependent on your criteria More than 1.4 million visits projected in 2009 Visitors from over 200 countries, most from: 1. US, 2. India, 3. UK, 4. Canada, 5. France, 6. Russia, 7. Germany Topmba.com is used to register for the QS World MBA Tour and Connect events, and to access QS Scorecard. We invest resource to ensure maximum traffic to the site through high Google rankings for organic search results, year-round pay per click advertising ensuring high-conversions from all Google ‘MBA’, ‘Business school’ and ‘MBA Rankings’ related searches and strong viral marketing campaigns through LinkedIn, Facebook, Orkut, Xing and Twitter. • Advanced profiles – profile your institution with an interactive and Web 2.0 profile

ADVANCED BUSINESS SCHOOL PROFILES New for Fall 2009, we are offering the global top 200 schools the opportunity to hold an advanced business school profile on the site. This will give unprecedented visibility within the site and ensure that all World MBA Tour and Connect event attendees have strong prior knowledge of your program.

• Highlighted listing in relevant search results, creating more visibility for your institution. • School logo appearing on profile. • HTML profile text allowing more attractive layouts and images, with the option to enter a pure HTML element if desired. • Option to add tabs to your profile creating a multi-page “prospectus style” profile. • Top banner advert on profile page • (dimensions 468 x 60). • Active promotion - in various contexts where we need a featured institution, featured profile, featured video, these will be exclusively selected from amongst the institutions with advanced profiles.

HOMEPAGE BANNER There will be up to 15 of these banners visible on each page impression, the position of banners will rotate

Specification and stats Dimensions: Max file size: File format:

234 x 60 pixels 10Kb Static GIF or JPEG


KEY CONTENT - ‘HIGH IMPACT’ BANNERS Get greater exposure with new packages offering exclusive visibility within a page view. For the first time, advertisers can book a top banner (468 x 60 pixels) paired with a vertical banner (240 x 400 pixels) to create a bigger impact. Maximum impact is achieved by using similar animation across the two banners. A single advertiser features on each page viewed, with a “leaderboard” banner (468 x 60 pixels) displayed at the top of the page coupled with a vertical rectangle banner (240 x 400 pixels) shown on the right, adjacent to the content. Maximum impact is achieved by using similar animation across the two banners. This package offers high visibility across any of the following key sections of the site visited by prospective candidates: MBA Admissions, GMAT, MBA Finance and MBA Programs Dimensions: 468 x 60 pixels and 240 x 400 pixels Max file size: 20Kb and 40Kb File format: Flash or animated GIF, both with similar animation Specification and stats Dimensions: Max file size: File format:

468 x 60 pixels and 240 x 400 pixels 20Kb and 40Kb Flash or animated GIF, both with similar animation


REGIONAL SECTION BANNER Target visitors who are considering studying in your country. These sites are visited by both domestic and international candidates. There are four sections: North America (US and Canada), UK and Ireland, Europe and Asia.

Specification and stats Dimensions: Max file size: File format:

234 x 60 pixels 10Kb Static GIF or JPEG


RESEARCH SECTION BANNER This section publishes MBA research from the QS Intelligence Unit, including results of the “QS TopMBA Global Top 200 B-Schools – The Employers’ Choice” and is one of the most visited sections on the site.

Specification and stats Dimensions: Max file size: File format:

234 x 60 pixels 10Kb Static GIF or JPEG


DISTANCE LEARNING BANNER High-impact advertising targeting candidates looking to study online/distance learning courses, with targeted distance-learning marketing through Google,Yahoo and Xing.

Specification and stats Dimensions: Max file size: File format:

468 x 60 pixels and 240 x 400 pixels 20Kb and 40Kb Flash or animated GIF, both with similar animation


TOPMBA.COM NEWSLETTER The TopMBA newsletter provides up-to-date information on what is happening in the world of MBAâ&#x20AC;&#x2122;s. Published monthly, each edition reaches approximately 100,000 prospective MBA candidates from around the world. Articles feature the latest research within the industry, interviews with MBA admissions officers and news from the top business schools. Specification and stats Dimensions: Max file size: File format:

125 x 125 pixels 10Kb static GIF or JPEG


topmba.com /EMBA QS TopMBA.com/EMBA EMBA programs now have the exciting opportunity to build web presence via our newly-launched website. The site offers programs visibility through content and advertising which reaches a highly-targeted audience.

Highly targeted advertising opportunities

Visitors from over 130 countries mostly 1. US 2.UK 3. India 4. France 5. Germany 6. Russia

QS TopMBA.com/EMBA is used to register to attend the QS World Exec MBA Tour events, and to access QS Scorecard.


Homepage banners The main point of entry for most of our audience, these banners offer your program visibility to a maximum number of candidates with clickable adverts on the homepage of the site. A maximum of 6 banners (234 x 60 pixels) will be displayed on the page at any given time, giving increased. No more than 18 slots will be allocated in total (i.e. each banner will be displayed with at least 1/3 of page impressions). Positions of banners will rotate.

Online Masterclass series Giving a taste of business school to future EMBA participants. Programs provide a video of a class on a subject that would be of interest to an EMBA audience (which can include reading materials and PowerPoint presentations to accompany the class). The video will be featured with a teaser on the homepage of the site for 3 months (12 months under our Online Masterclass Series section) and will also be linked to from our quarterly newsletter.

Specification and stats Dimensions: Max file size: File format:

NEW

!

234 x 60 pixels 10Kb Static GIF or JPEG


Detailed program profiles Advanced program profiles featured on the site include alumni and student voices,YouTube presentation in rotation on site homepage, faculty articles, and inclusion in four editions of our quarterly QS TopExecEd newsletter.

“High impact” banners This package offers high visibility across key content pages of the site (articles and features, financing and choosing your EMBA). A single advertiser features on each page viewed with a “leaderboard” banner (468 x 60 pixels) displayed at the top of the page coupled with a vertical rectangle banner (240 x 400 pixels). No more than 5 slots will be allocated at any one time so each advertiser will be featured on at least 20% of pages viewed.

Specification and stats Dimensions: Max file size: File format:

468 x 60 pixels and 240 x 400 pixels 10Kb static GIF or JPEG


Podcasts Customized interviews offer you the opportunity to reach candidates with topics of importance to your program. ). The podcast will be featured with a teaser on the homepage of the site for 3 months (12 months under our Podcasts section) and will also be linked to from our quarterly newsletter.

Specification and stats Dimensions: Max file size: File format:

125 x 125 pixels 10Kb static GIF or JPEG

QS TopExecEd Newsletter The QS TopExecEd Newsletter is distributed quarterly to over 100,000 professional with five or more years of work experience, as well as HR managers with an expressed interest in executive education. We offer schools a clickable button (125 x 125 px) on this targeted mailing.

Average monthly visitors : 8296 (3 months since launch in January 2009) Source: Google Analytics


QS topmba scorecard QS TOPMBA SCOrecard QS TopMBA Scorecard is a radical, interactive web tool providing an alternative to standard business school rankings. For business school recruiters, QS Scorecard provides highly targeted MBA leads. Using information from hundreds of top schools, QS Scorecard offers candidates a web facility where they can â&#x20AC;&#x2DC;weightâ&#x20AC;&#x2122; key criteria such as return on investment (ROI), strength of faculty and diversity of student body to create a personalized ranking tailored to their unique requirements.

For more information please contact Ricky Couprie: ricky@qsnetwork.com


Through Scorecard, candidates are able to identify MBA programs based on their individual preferences, whilst business school partners receive direct online access to the details of the candidates whose search criteria match their programs.

How is Scorecard promoted? Scorecard is available on TopMBA.com – the leading information site for MBA applicants, attracting over 1.04 million visitors per year. Scorecard is also featured on leading media sites around the world including the Washington Post (USA), Times Online (UK), MBA Strategy (Ukraine), MBA Consult (Russia), Education Times - Times of India, and Mezun (Turkey).

Numbers During 2008 Scorecard attracted over 65,330 unique visitors per month. Scorecard has in excess of 216,500 registered users, and continues to grow daily.

How does Scorecard work? Candidates search the profiles of MBA programs on QS’ unrivalled database, featuring over 350 of the world’s major business schools, to create a shortlist of the schools that match their individual criteria. Sophisticated QS web technology and algorithms are used to enable candidates to refine their search and build their own personalised ranking of the programs that most closely fit their objectives and priorities

How can Scorecard promote your MBA program? Business schools can add their profile to Scorecard without charge. If your profile is not up-to-date please contact: scorecardschools@qsnetwork.com

Subscription As a subscriber to Scorecard you can: • download details of MBA candidates searching for three or more criteria that match your programs. Details include name, email, year of birth, gender, nationality, country of residence, years of professional experience, undergraduate degree, GMAT score, phone number and study career interest • acquire priority profile placement, your school’s logo and a direct link to your website • upload pictures onto your profile • include an entry (‘news from your school’) in the TopMBA newsletter every six months (distribution of 120,000+) • benefit from extra coverage in over a dozen media partners worldwide that feature Scorecard

“Scorecard has allowed us to reach out to a greater number, of not only domestic, but also international candidates even when we can’t meet them face to face.” Cynthia Perez, Fordham Business School

“Scorecard is a great tool for us to generate interest, and connect with potential students across the world.” Carlos Saldaña, IE Business School

“Scorecard is an excellent service. It provides many new perspectives and it is applicant-oriented, rather than seller-oriented.” Ranga Rao, Indian School of Business

“We have discovered the value of QS Scorecard! We have been able to reach out and connect with so many more highly qualified MBA candidates since working with this system. Frankly, Scorecard is an innovative ‘must-have’ for so many of our MBA online recruitment needs.” Kirt Wood, RSM


EVENTS / GUIDES ONLINE CONFERENCES RESEARCH TECHNOLOGY


QS-APPLE QS-APPLE QS Asia Pacific Professional Leaders in Education (QS-APPLE) The Prime Conference and Exhibition for Top International Educators in Asia, Europe, America and Australasia. Helping to build world-class universities for Asia-Pacific communities through global partnership and collaboration.

The Book An advertisement in The Book sends a tailored and targeted message to institutions and individuals and shows your commitment to the internationalisation of Asian higher education. Delegates will have an impactful impression of the key features and activities and an enduring reference. Key Benefits of QS-APPLE • Meet up to 700 top international educators from over 45 countries and grow international collaborations with Asia • Over 100 experts deliver high quality information for professional and institutional development in 30 multi-speaker sessions • Informal and friendly atmosphere is highly conducive to forming new business relationships • Discounted participation packages offer integrated marketing solution – face to face, electronic and print • The QS Business Schools Workshop will allow delegates to hear from specialists and international leaders in business education about trends in MBA business schools and their programmes • The THE-QS World University Rankings Workshop will include sessions on New Developments, Localised Observations and introduction to the World University Rankings, offering ways to advance your university’s global recognition • The QS-APPLE Creative Awards conveys to prospective students, staff and partners the image and character of your institution’s branding presence • The QS-APPLE Student’s Open Evening is an extra evening for student access to the Exhibition to meet with institutions


QS World ARTS QS World ARTS TOUR Asia’s Festivals for recruiting students to Design Education and the Creative and Performing Arts • QS WorldARTS Tour is a response to the demand from the Design and Arts institutions for specialist services from a marketing and student recruitment facility catering to the region. QS WorldARTS Tour will be a unique series of dedicated international promotional events in key Asian cities. QS WorldARTS Tour will be staged in an environment uniquely prepared to support the special cultures of the creative and performing arts and the special people that teach and practise them. • WorldARTS will be held annually to entice the best graduates in creative and performing arts, engineering, industrial and product design. • The maiden tour will take place in Singapore, Kuala Lumpur, Hong Kong and Seoul in February to March 2010

COMPONENTS OF QS WORLDARTS TOUR 1. Student recruitment fairs with provision for viewing portfolios of creative arts and for on-the-spot auditions for performing arts. 2. Includes performance and displays by the students of participating institutions. 3. Auction of ‘top students’ works to invited buyers 4. Seminars presenting many aspects of international arts studies and career opportunities in arts and design


QS WorldCLASS SHOWCASE QS WorldClass Classroom For Leaders of Asiaâ&#x20AC;&#x2122;s Schools The highly exclusive QS WorldClass is a well-received initiative that offers strategic advice on globalization to heads of Asian universities and provides a platform for them to network with senior management of corporate organisations in a relaxed and hospitable atmosphere. QS WorldClass made its successful debut in April 2008 at the Sentosa Resort Hotel, Singapore and continued with increasing popularity and success at the Grand Hyatt Bali, Indonesia in April 2009. Executive Heads and Senior Planners of Asian Universities gathered seeking to improve the global recognition of their institutions through strategic and professional development in an environment conducive to learning more about the processes, strategies and options for boosting their universityâ&#x20AC;&#x2122;s global recognition and advancement. QS WorldClass SHOWCASE Top Asian university leaders present the best of their institutions to their peers across the world, conveying their aspiration to make a key contribution to the advance of global higher education standards. Sustained economic growth in Asia over the last twenty years has helped propel many of its universities into the top tier of world education. The advent of global ranking of universities has ensured that this status now achieve internal visibility. Capitalising on their historically higher standards of higher education, these institutions now have a tale to tell to their peers in America, Europe and Australia.


QS WorldClass Admission to the QS WorldClass is restricted to a total of two top-level delegates per institution.

Key Benefits of QS WorldCLASS

• university heads and vice heads. The second university delegate may be a senior adviser of the participating head or vice-head, such as Senior Planner or Strategist, International Director, Communications Director • heads, vice heads and senior HR directors of major employers of graduates

• Gain insightful knowledge on QS ranking of whole institutions, faculties and departments and individual programmes and courses

(Please contact your Account Manager for registration of Delegates)

• Hear a keynote message from a speaker of repute regarding university globalization and its impact on local higher education

• Learn best practice for branding and marketing your institutions through case studies and expert knowledge

• Learn about QS research and consultancy services for benchmarking surveys and strategic development for globalization and internationalization • Network with colleagues and key personnel of top corporate organizations in a relaxed and informal environment including sports and leisure activities

QS WorldClass Asia SHOWCASE OBJECTIVES • To increase the awareness of Asian universities at top level among the higher education institutions in America, Europe and Australasia. • To provide a platform upon which leading Asian educationalists and industry leaders can share their achievements, strategies and philosophies with their worldwide counterparts. • To examine the methodologies used in university rankings and relate them to the advancement of global higher education. CONTENTS OF QS WorldClass SHOWCASE • Exclusive interviews with presidents of top Asian universities • Exclusive interviews with Asian education ministers • Feature interview with a global celebrity who passionately advocates the benefits of education • Feature interviews with leaders of major Asian corporations • Tables of the QS Asian University Rankings with commentary • Tables of THE-QS World University Rankings with commentary DISTRIBUTION • Top 500 universities as featured in THE-QS World University Rankings • Top 200 universities as featured in QS Asian University rankings • China’s 106 “Project 211” Universities • Top 20 Indian Universities • Top 20 Middle East Universities • Key embassies worldwide • Top 200 Asian corporations ranked by THE-QS World University Rankings under “Recruiter’s Review” • Access to the whole publication as an eBook sent to all Peer Reviewers contributing to the Asian and World University Rankings


EVENTS / GUIDES ONLINE CONFERENCES RESEARCH TECHNOLOGY


QS INTELLIGENCE UNIT Introduction: The best source of MBA applicants QS has been conducting research in a range of areas since 1990 beginning with a global survey of MBA employers. The Times Higher Education-QS World University Rankings, the most established of the range of research projects that QS operates, have been in existence since 2004. To meet the increasing public interest for comparative data on universities and organisations, and the growing demand for institutions to develop deeper insight into their competitive environment, the QS Intelligence Unit (QSIU) was formed in 2008 as a distinct and autonomous department. Committed to the key values of rigorous integrity, undeniable value and charismatic presentation, QSIU strives to be the most trusted independent source of global intelligence on the higher education sector. Trusted. Independent. Global. In addition to the research personnel already part of QS, QSIU has staffed up in both London and Singapore to deliver the detailed analysis in increasing demand from many institutions in the market.


Toronto

Benchmarking Services

“Pleased with the number and quality of candidates.” Laurie Shunney, Cornell University

The new QS Intelligence Unit Benchmarking service builds upon four years of experience collecting institutional data and compiling the THE – QS World University Rankings. The objective is to provide institutions with a deeper insight into their comparative performance with their peers so as to guide strategy and investment.

“General quality very high.” Clarck Morris,Thunderbird “Multinational and really diverse prospective students today. Interesting profiles for us, good job!” Daniele Alesani, University of Geneva “The diversity of Toronto candidates is a great match with the Cambridge MBA.This is a good fair for us.” Alison Tomura, University of Ca

Performance in rankings is subject to many factors and progress in those areas often takes time to manifest itself in rankings performance. In addition, institutions are also striving to improve, meaning that performance enhancement on the ground may not manifest itself in the results of a ranking. This benchmarking service can help to drill down to the underlying performance indicators as well as tracking ranking results over time.

Advantages to Institutions Benchmarking your institution against your peers can provide a vast number of benefits: • H elps institutions understand their position globally, nationally and regionally • Provides the context to assist in setting realistic and achievable targets • Challenges operational complacency • Creates an atmosphere conducive to continuous improvement • Allows you and your colleagues to visualise improvements which can be a strong motivator for change

• H elps to identify weak areas and indicates what needs to be done to improve • Helps with review processes and setting new goals to remain competitive • May suggest goals for recruitment and staff development

Benchmarking Services - Methodology “UTS used THE-QS data to analyse our research performance and identify areas of opportunity. It proved invaluable last year when developing a research investment strategy – in April University Council backed a new investment cycle of some AUD 40 million over five years. Post-implementation, we are now looking to use THE-QS data in other ways, alongside other performance measures and commissioned report findings. For instance,THE-QS data has fed our international benchmark modelling and our search for potential partners (especially other worldclass universities of technology with high-impact research outcomes).” Professor Susan Rowley Deputy Vice-Chancellor (Research), University of Technology Sydney

Institutions are required to select a number of target institutions from the THE-QS World University Rankings list with which to compare themselves. A mixture of domestic and international institutions may be best and a 3-5 year cycle is recommended to develop a comprehensive perspective. The benchmarking report will provide a detailed view on each institution in a number of areas including: • Year-on-year ranking performance – overall, by faculty and by indicator • Underlying data e.g. exchange program details • Additional data e.g. financial data and graduate employment rates • Peer group analysis

QS Advisory This aspect of our service provides you with a virtual team member. Our experts can stimulate and challenge your thinking to ensure your mission critical decisions are supported by thorough research and understanding. We are responsive, flexible and personable, and we understand that regular, personal contact is the key to sustaining a high level of customer satisfaction amongst our clients. Advisory Services will help you to: • Acquire a deeper understanding of internal and external performance evaluation measures • Establish a clear position on emerging market issues • Evaluate the effectiveness of strategic, operational and marketing decisions • Shape the strategic direction of your institution • Support your business decisions Our Advisory Services provide you with a variety of bespoke deliverables. These are subscription-based combinations of research and advice, featuring valuable contact and enquiry time with key industry analysts. You will have access not only to our experienced people, but also to our global research. The service is structured to enable you to reach our experts and expertise whenever you need to make an important business decision.


QS Stars

Toronto

QS Stars is an innovative new approach to rate universities and offers a number of benefits to participating institutions.

“Pleased with the number and quality of candidates.” Laurie Shunney, Cornell University

Traditional rankings have their limitations for a number of reasons: • Specialist strength is often overlooked • Dependent on the reliable collection of data for ALL institutions • Oversimplified view of institutional strength • Bias towards fully comprehensive institutions • International studies tend to focus strongly on research • Moving target For these reasons, the QS Stars system will be based on a rating method, where university performance is measured against preset thresholds so that the evaluation of each participating institution is more thorough.

“General quality very high.” Clarck Morris,Thunderbird “Multinational and really diverse prospective students today. Interesting profiles for us, good job!” Daniele Alesani, University of Geneva “The diversity of Toronto candidates is a great match with the Cambridge MBA.This is a good fair for us.” Alison Tomura, University of Cambridge - Judge

QS Stars System - Methodology

Chicago

Stars will aim to evaluate universities in conventional areas as well as those previously underexplored by rankings. There will also be an adaptive “extra star” available to specialist institutions scoring four or fewer stars on the main evaluation – the view being that world leadership in a given specialist field deserves to be recognised.

“Good blend of industries and surprised by the number of health sector leads generated. Overall good event.” Chris Store, Boston University “Quality of leads was good.” C. Hoyt, UC Irvine “Leads were overall of excellent calibre.” David Beil, WHU

For each category, QS is developing a range of indicators – some based on survey responses or ranking performance, some based on hard data. Whilst standards will be challenging, the plan is to provide more than one route to the attainment of each star enabling the methodology to be adaptive to specific contextual demands either in disciplinary or geographical terms.

Boston “Much busier than other competitor fairs we’ve attended in this area.” Dana Bubovik, Boston University “Candidates quality was high” Erin Dennett, University of Washington

Miami

Advantages to institutions Since the QS Stars system is based on a ratings approach, institutions can expect to gain advantages in a number of ways: • Approach involves factors and measures not easily included in rankings, therefore institutions can expect to gain recognition for a wider scope of strengths • Specialist institutions are recognised for their areas of expertise

• M ethodology is adaptive and can therefore respond to institutional typology and the domestic context • QS Stars design can be used to complement rankings results, or used as a stand-alone

“Great candidate pool here.” Kevin Kiley, Washington University in St. Louis “The best Miami fair for us in the last three years.” Michigan State University “Great candidates, good job!” Yasiara Ortiz, MIP


Toronto “Pleased with the number and quality of candidates.” Laurie Shunney, Cornell University “General quality very high.” Clarck Morris,Thunderbird “Multinational and really diverse prospective students today. Interesting profiles for us, good job!” Daniele Alesani, University of Geneva

World University Rankings The World University Rankings, produced by QS in partnership with the Times Higher Education currently evaluates approximately 600 universities in the world and ranks the top 400. Plans are in place to both broaden the work in terms of number of institutions and deepen it in terms of the detail provided to users.

Key Benefits 1. Provides an accessible tool to help prospective international students to shortlist potential destination universities 2. Provides a counterpoint to other evaluations of international universities 3. Provides a rudimentary map of the international higher education landscape, which can and has been used as a component in both institutional and governmental strategic decision-making

“The diversity of Toronto candidates is a great match with the Cambridge MBA.This is a good fair for us.” Alison Tomura, University of Ca

Methodology

Six indicators are drawn together to form an international ranking of universities: Academic Peer Review A global survey of academics asking respondents to identify universities they consider excellent in their own broad field of knowledge.

Student Faculty Ratio In lieu of a globally available evaluation of teaching quality, this indicator is designed to serve as a widely available proxy for commitment to teaching.

Employer Review A global survey of employers, with experience of recruiting from universities, asking respondents to identify universities they consider to be best at preparing their graduates for the workplace.

International Students The proportion of international students is used to evaluate not only a university’s broad approach to internationalization, but to also give prospective students a feeling for an institution’s commitment and facilities for students from overseas.

Citations per Faculty Member Using exported information from Scopus, this measure combines research productivity and quality, taking into account the scale of an institution.

International Faculty This indicator supports the previous one in assessing a university’s commitment to providing a global education for an increasingly global post-education environment.

In addition rankings in five key subject areas are produced: Arts & Humanities, Engineering & IT, Life Sciences & Biomedicine, Natural Sciences and Social Sciences. Format The World University Rankings can be found online at www.topuniversities.com and in the Times Higher Education. They also receive significant coverage in many national and international newspapers. Publication date Published annually in October For complete information on the THE - QS World University Rankings, including detailed explanation of the methodology and the full tables, please visit www.topuniversities.com

Should you wish to discuss any of the offerings highlighted in this guide further, please contact the QS Intelligence Unit: Andy King Head of Sales and Business Development +44 (0)207 284 7282 andrew.king@qsnetwork.com

Ben Sowter Head of Research +44 (0)207 284 7213 ben@qsnetwork.com


Toronto “Pleased with the number and quality of candidates.” Laurie Shunney, Cornell University “General quality very high.” Clarck Morris,Thunderbird “Multinational and really diverse prospective students today. Interesting profiles for us, good job!” Daniele Alesani, University of Geneva “The diversity of Toronto candidates is a great match with the Cambridge MBA.This is a good fair for us.” Alison Tomura, University of Cambridge - Judge

Chicago “Good blend of industries and surprised by the number of health sector leads generated. Overall good event.” Chris Store, Boston University “Quality of leads was good.” C. Hoyt, UC Irvine “Leads were overall of excellent calibre.” David Beil, WHU

Boston “Much busier than other competitor fairs we’ve attended in this area.” Dana Bubovik, Boston University “Candidates quality was high” Erin Dennett, University of Washington

Miami “Great candidate pool here.” Kevin Kiley, Washington University in St. Louis “The best Miami fair for us in the last three years.” Michigan State University “Great candidates, good job!” Yasiara Ortiz, MIP


EVENTS / GUIDES ONLINE CONFERENCES RESEARCH TECHNOLOGY


QS TOPAPPLY & QS MOVEON Introduction: The best source of MBA applicants Since 2001, unisolution has grown to become the number one European supplier of software solutions, Internet portals and services for institutions of higher education in the area of internationalisation. The flagship product, moveon, is designed to manage the complete cycle of international activities, ranging from the planning and organisation through to the marketing of the institution and all the data and processes required to support the exchange of students. The excellent unisolution heritage adds to QSâ&#x20AC;&#x2122;s own history of creating technology to enhance and integrate with the services we offer through our renowned events and publications. QS has recently released a new version of TopApply, the online application and prospect management system, which has received widespread praise for its flexibility and design. TopApply version 2.0 enables you to manage your relationship with all prospective students through a single, easy-to-use interface. This also enables you to track the best candidates from initial contact through to student acceptance and create reports that show you the results of your recruitment marketing activities. For more information or to arrange a demonstration please contact: London office: Ian Lynes, Business Director e-mail: ian:qsnetwork.com Phone: +44 20 7284 7259 www.qs-unisolution.com

Stuttgart office: Joanne Wieland, Marketing Manager e-mail: wieland@unisolution.eu Phone: +49 711 25359164


topapply 2.0 CITY PROFILES NORTH AMERICA International candidate recruitment and management solution QS TopApply offers a complete education recruitment solution, helping universities to establish and progress their relationship with candidates from initial contact to student acceptance and beyond. TopApply has two main components: • Prospect Manager; that can be used to handle leads coming from almost any source, including event registrations, email and web enquiries • Application Manager; that features an online application form together with a back-office system for university staff to view and process applications

TopApply is the perfect tool for achieving our admission goals.We have almost doubled international applications and dramatically broadened our reach. Our admissions procedure is more accessible; visibility has increased, we have a modern image and offer greater transparency and faster decision making. In summary,TopApply has enabled a tremendous improvement for applicants and changed the professional lives of the admissions staff. Véronique Bolhuis, Head of Admissions, SciencesPo


topapply 2.0 The latest release of TopApply, version 2, introduces powerful new functionality that’s easily controlled through a simple interface from your PC web browser. Watch lists Keep an eye on the progress of selected applicants and receive automatic notification when certain actions occur; such as the applicant uploading a transcript or paying their application fee, or a referee completing an online recommendation. Reminders Make a note to for yourself or a colleague to follow-up with an applicant on a specific date. Report builder View graphs that show the current status of applications, broken down by your choice of criteria, or create your own reports, selecting any data available about prospects and applicants for display on screen or downloading to Excel. Reports can be scheduled to run regularly and automatically sent by email.

Email campaigns Create template emails that can be easily used and adapted, either for a single email to an individual prospect or sent to a group of candidates. A campaign can be one email sent at a particular time or after a trigger event occurs, or consist of a series of emails, delivered at intervals during the run up to an event, for instance. Customisation TopApply Version 2.0 is specifically designed to be readily customised according to the specific needs of each institution. Forms and reports can be quickly tailored to meet individual requirements and the software can link directly to other systems used by the institution for student and relationship management.

“TopApply is a great tool for managing the ever-growing demands of international student recruitment. With document management capabilities, application progress monitoring and real-time reporting, it helps today’s admissions globetrotters keep close track and seamlessly coordinate complex outreach operations.” Fernando Mora, Head of Undergraduate Recruiting, Hult International Business School

“Having TopApply really helps.We can immediately see the effect of our marketing on our enquiries and applications and we can ensure we follow up with the right people” Oliver Matthews, MBA Marketing Manager, University of St. Gallen

“Thank you QS. I really appreciate the ease with which the system can be modified to meet our needs and your willingness, without hesitation, to provide prompt service” Cheryl Millington, Director of Marketing and Admissions, Joseph L. Rotman School of Management, University of Toronto

Customer Services QS has unparalleled international experience of the higher education market and can provide expert assistance with marketing to candidates as well as helping you to take full advantage of the benefits available through TopApply. Services include training (for both standard users and system administrators), one-off importing of data, full integration with other systems and bespoke development of new features. • • • • • • • •

TopApply is readily adapted to suit each school’s requirements; application form(s) tailored to use school’s branding and questions support for school’s internal processes (e.g. for application assessment) extends to multiple programmes, multiple forms and multiple choices any language can be used within application forms and in the back office customisable reports to show the status of prospects and applicants user permissions set based on staff responsibilities integration with existing systems; both importing and exporting data


Introduction: prospect manager The best source of MBA applicants Data collected from web registrations and entered manually by school staff (e.g. from phone calls), as well as data imported from other databases. Institutions who attend the QS World MBA Tour and QS World Grad School Tour will also automatically receive details of candidates that pre-register or attend the fairs at which they participate. Prospect Manager enables schools to work efficiently, to: • Maintain a record of all communication with each prospect, adding notes and assigning resources • Define template e-mails and send them to individuals and groups of candidates • Schedule tasks and activities such as phone-calls and interviews • Manage the status of candidates, to progress them through defined phases, which can either be hidden from or communicated to the prospect • Create comprehensive reports to see all the prospects in the system and assess the effectiveness of marketing activity • Download prospect details to an Excel file


application manager Maintain your relationship with applicants as they complete the application form and process their applications. A simple, intuitive online application form for candidates: • Applicants can complete the form in any order, and save it to continue later • Upload supporting documents and pay application fees securely online • Sends requests for references / recommendations automatically via e-mail • Monitor the status of their application as it is processed The online back-office system for schools provides powerful facilities; • Search and monitor the applications both completed and in-progress • Define phases for processing applications, including creating template emails to send to applicants • Automate administrative processes e.g. handling references/recommendations • Set-up different views and capabilities for each staff member according to their role


Introduction: QS moveon The best source of MBA applicants

8 years as market leading exchange management software moveon was developed in the International Office at the Technical University Darmstadt and first released in Germany in 2001. Since then moveon has been continually enhanced and developed into the standard software for international relations management. More than 1,500 colleagues in 300 institutions across 13 European countries are already using moveon to manage their international activities and more than 100,000 exchange students yearly. moveon incorporates the data and processes required for the daily management of the International Office. It simplifies all the tasks involved, improves the general efficiency and allows the easy management and controlling of all international activities. www.qs-unisolution.com


Managing the complete cycle of all your international activities with moveon

Controlling • Key figures • Statistics • Reports • Balance of exchange flows • Operational controlling

Planning and Organisation • Partner institutions • Co-ordinators • Programmes • Co-operations • Exchange agreements

Activity Management • Student and staff mobility • Online applications • Funds and grants • Intensive programmes • International research projects

Marketing • Online publication of co-operation activities and exchange agreements • Online database of student reports • Data for paper publications

moveonnet moveonnet is an internet portal that integrates with moveon. It serves as a community platform for the International Relations Office offering electronic procedures for communicating between partner institutions and managing international mobility. All institutions are free to log in to moveonnet and update their universities details in the worldwide directory which currently contains profiles of more than 4,500 HEIs. This way partners are kept up-to-date with all the latest details about the institution.

The advantages at a glance moveon manages all international activities in one single system All data and processes relating to international cooperation and mobility can be easily managed and quickly accessed in moveon, providing a comprehensive overview of the entire office workflow.

moveon improves services for exchange students The online publication of exchange agreements and student reports aids students in their selection of international exchanges, which they can apply for directly using the online application form.

moveon contains unique, ergonomic and easy to use features The user friendly design and features ensure the effortless introduction and integration of moveon in the International Office.

moveon supports the development of the international strategy The development of international activities can be easily followed and controlled with the statistics, overview lists and reports available in moveon.

moveon eliminates manual data entry A large amount of information can be automatically imported to moveon through the online application modules and the electronic procedures. Data from moveon can also be exported to the institutions’ website or to other software systems.

moveon comprises the know-how and experience of 300International Offices The experience and feedback gathered from moveon users helps continually enhance and develop moveon as the European standard software for international relations management.

“moveon has been a huge bonus for our office as it saves us a lot of staff time allowing us to concentrate on what’s really important–the students” Beverly Orr-Ewing, University of Bristol


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