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Q h Quinn Huffstetler I n d u s t r i a l

D e s i g n e r


About Me As a child, I was always interested in building things: skateboards, pine-wood derby cars, tree houses. Fast forward nine years, and I am now an energetic designer with two internships (at Insight and Rocketship) under my belt. I now strive to build meaningful experiences and holistic designs. Since my Junior year of college, an interest in branding, design strategy, and especially interdisciplinary team design has developed. I am currently seeking professional opportunities that promote and implement a collaborative, holistic design methodology. I am also an avid sketcher, practicing this skill every day. In addition to design, I cycle, snowboard, and enjoy the outdoors and photography.

What I Believe My design philosophy is constantly evolving and maturing as I myself mature as a designer. Good design to me is not a hot sketch or a flashy render. While these tools are essential to thinking and communication, they are not the solution. Good design serves a purpose. It assists the user to complete a desired task and helps create a more enjoyable experience. Good design is emotion. Design should evoke a sense of connectedness that ties the user to the product. And, it is responsible. Designers should be aware of their impact on the environment: the types of materials used and the type of manufacturing processes required to produce design.

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How can a computer add a human element to collaborating, socializing, and working among college students?

Dell sponsored a semester long project that focused on designing the next generation computer to address the needs and wants of college students, the project’s target market. This was a team project composed of four students including myself, Andrew Chin, Tori Brock, and Matt Manganti. I was appointed as team leader for this project.

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ConceptBrief Project Development


Photo ethnography Virginia Tech students Insightful observations

1

Observations = The Problems

The form-factor of a traditional laptop makes it extremely difficult for students to collaborate and share visual information

1

Students use unusual locations to perform work while onthe-go in between classes

+ Students require the ability to view information through a large-format screen on-the-go

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2

Ethnographic Research

2

Unusual workspace

+ Students require a multitude of devices to multi-task and perform work

3

Hard to collaborate

3

Awkward socializing


Online survey 165 Participants Insightful results

our team going over our research findings

use laptops

User demographic overview use laptops in an Social networks

Organization

Communication

Portability

38% at home 62% academic setting

have never

the most

the most

23%

backed up their computer before

Social/Involved

Documentation

Personalization

Storage space Artistic/Creative

Computing power

Components

Specialized

Customization

Survey + Analysis Tech-Savy

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Phase II

Phase I

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Non-traditional forms Intuitive physical computer to computer interactions

Permanent workstation with a removable, portable interface Idea was dropped because college students require more flexibility

Intuitive physical forms

Concept Development

Permanent

workstation


Phase III

Portable hub that acts as an external hard drive, charger, and projector stand for an interface

Everything

on -the-go

Concept Development

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Phase IV

Form/feature refinement through digital sketching Concept validation testing the form stability through use

Project your ideas

Feel

the vibe

Get

connected

“After a even th few minute so inking about f using it, I w it [stab asn’t ility]”

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Refinement/Validation

t ce I’m no ecially sin sp e , le b a st rs” “It seems top corne g with the interactin


Projector

Project an idea The interface incorporates a projector, two USB ports, and a SD/ headphone jack. The projector allows college students to collaborate and socialize with others by projecting on a table or wall surface.

System | Collaboration

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Feel the vibe Scratch resistant glasstop The interface has a “vibe grid� which is a layer of embedded magnets that vibrate when touched, creating a more tactile

Electro-magnetic vibe

feel.

Circuit board + processors Co-injected plastic

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System | Workspace

grid

body


Get connected The core acts as the docking station for the interface: charging and backing up the interface whenever connected. It also acts as a hub: allowing the user to connect to other external devices. Finally, the core positions the interface in an ideal angle to project on a table or wall surface.

Inductive charging + auto file backup

System | Socializing

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1

2

Collaborate hQ

Concept Development

3

Work

Socialize


How can furniture provide a

multi-use within

cramped space? Increase function,

decrease footprint

This project called for a multi-functional furniture solution for the modern city-dweller in a one-person flat. Attention should be given to size and weight of the unit, possible combination or manipulations of multiple units used together, and possible nesting or stacking of units to conserve space.

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Project Brief


Natur(e)ally modern seat

+ surface

+ storage

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Project Direction


Seat + Surface

Storage

Concept Development

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Raw poplar

Finger joints

Machined aluminum

Joined/plained

Mechanical fasteners

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Biscuit joints Construction Phase


Full-Scale Design

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Seat

Surface

Storage In Context Shots

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Quixotic, your client, to perform guerrilla style performances in a way Allow

that showcases their

image

talents and brand interdisciplinary collaboration

KEM

STUDIO Selected by faculty to participate in a week long interdisciplinary workshop composed of industrial designers, architects, and interior designers sponsored by and held at KEM Studio, Kansas City, MO. Group members include: Hannah Cao (Architecture), Calli Scheidt (Interior Design), & Liz Crim (Landscape Architecture).

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Project Brief


Client Overview

Guerrilla Performance A spontaneous, surprising performance in unlikely public spaces to an unsuspecting audience

A r r i v e | R e v e a l | P e r f o r m | L e a v e

Design Direction

? dancers, aerialists, composers, designers, and choreographers

Attracting a crowd and sparking an interest through an iconic form.

composed of musicians,

collaborate to produce new

forms of artistic expression and a

total sensory experience for its audience

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Project Context

A tool that is open for interpretation and manipulation. It frames the performance or the environment in which it is in.

An opportunity for Quixotic to showcase their brand identity through their performance and a “brand mark� left by the stage.


Concept Development

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Create Interest

2

Reveal the Show

60

ft.

1

20

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ft.

The Concept

20

ft.

3

Manipulate Freely


interdisciplinary collaboration

KEM

STUDIO

In Context

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Eliminate disposable coffee cup consumption by creating an emotional user connection to a sustainable alternative.

Betacup held an international design competition asking designers to create a sustainable alternative to the traditional coffee cup-to-go. My solution explores the idea of creating an emotional bond between the user and the product through visual and gustatory senses.

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Project Brief


Current Problem Disposable cup

every year y a w a n w ro fee cups th f o c n o i l l i 58 b

Convenient Throw away easily

No emotional bond Travel Mug

Doesn’t portray user

Project Goal

Design Direction

very year e y a w a n ps throw 0 coffee cu

Give the user a reason to prefer a sustainable solution over the use of a disposable cup

The coffee cup should grow with the user over time creating a more meaningful interaction

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Project Background

It should allow the user to create a statement for why they are using it over a disposable cup


Cleaning and leaking issues Bag insert filled with coffee and disposed of when done

Collapsble cup

Phase II

Phase I

Collapsible cup

Iconic form Create an emotional bond Wood insert to retain flavor and aroma

Wood stirrer

Iconic form

Disposable bag

Concept Development

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Meet betacup Betacup is an environmentally smart coffee cup that wants to get to know you. The cup takes on the traditional coffee-cup-to go appearance with the use of non-traditional materials. Enjoy!

Hello

Wood Spout Neoprene Top Wood Stirrer Ceramic Cup Molded Wood Sleeve

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Final Design


Create a bond Good morning...

Betacup comes equipped with a wooden stirrer that can nestle in your cup before and after use. Each time it is used it will slowly start to retain the flavor and aroma of your favorite brew to enhance your drinking experience.

The Concept

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Make a statement Betacup’s molded-wood sleeve allows you to express your green actions. Each time you purchase a cup, the sleeve receives a branding from your store so that you can showcase how awesome you are being. Once it fills up, return it for a new one and your local

coffee shop can display it proudly.

Look, I’m

responsible

fill it up

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The Concept

1 coffee order = 1 brand

give it back


Be sustainable I like being

square

Betacup’s square shape allows for tighter tolerances when shipped. This means less space, less material, smaller carbon footprint. Since the majority of items are shipped in a square or rectangular form,

shouldn’t your coffee cup be square too?

The Concept

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Thanks for taking a look! qhuffstetler@gmail.com

|

804.338.0976

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Portfolio :: Winter 2011