Page 1

Fashion Marketing And Branding NNT


Target customer Because my brand is woman’s shoes, and my brand positioning is entry lux, the style will be more modernized. so my target customer are directed against 18—40 years old with high level of consumption and high fashion recognition’s women. They live in the city.All jobs are high paid jobs. They often browse fashion magazines and websites.Maybe they like shopping very much, and they also like to collect special limited edition.They would like to shop on the Internet on the work day and go shopping with friends on weekends.


4’Ps of Marketing Product

Shoes

Place

Global

Price

240 pounds +

Promotion —

Adverts / Posters / Magazines / Online


Colour Swatch


Brand Ethos

Simplicity is the ultimate complex.


Positioning map HIGH QUALITY

Rafa Clarks

Alberta Ferretti

Malone Souliers Attico Gray Mattels Rachel Comey

Yuul Yie

LOW PRICE

HIGH PRICE

Keddo zara Daphne


SWOT REPORT Strengths -It’s very special. Some pf them will e sold in a limited amount. -It’s very fashionable, and the same style will not be seen in the street. -The quality is very high and can be used for a long time.

Weaknesses -Expensive price, it’s not the price everyone can afford. -It is not popular that the public can not appreciate it. -Cleaning is not convenient.

Opportunities

Threats

-Onlie promotion -Promtion of posters advertising -Star effect

-Pricing Peoblem -Fashion uniqueness -New brands are afraid of not being trusted by the market


LOGO DESIGN LAYOUT

L TILTED N

T Representative geometric ďŹ gures

LNT is the abbreviation of my Chinese name


Lynette  
Lynette  
Advertisement