Fashion Marketing And Branding NNT
Target customer Because my brand is woman’s shoes, and my brand positioning is entry lux, the style will be more modernized. so my target customer are directed against 18—40 years old with high level of consumption and high fashion recognition’s women. They live in the city.All jobs are high paid jobs. They often browse fashion magazines and websites.Maybe they like shopping very much, and they also like to collect special limited edition.They would like to shop on the Internet on the work day and go shopping with friends on weekends.
4’Ps of Marketing Product
240 pounds +
Adverts / Posters / Magazines / Online
Simplicity is the ultimate complex.
Positioning map HIGH QUALITY
Malone Souliers Attico Gray Mattels Rachel Comey
Keddo zara Daphne
SWOT REPORT Strengths -It’s very special. Some pf them will e sold in a limited amount. -It’s very fashionable, and the same style will not be seen in the street. -The quality is very high and can be used for a long time.
Weaknesses -Expensive price, it’s not the price everyone can afford. -It is not popular that the public can not appreciate it. -Cleaning is not convenient.
-Onlie promotion -Promtion of posters advertising -Star effect
-Pricing Peoblem -Fashion uniqueness -New brands are afraid of not being trusted by the market
LOGO DESIGN LAYOUT
L TILTED N
T Representative geometric ďŹ gures
LNT is the abbreviation of my Chinese name