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Fashion Marketing and Brand YU CHEN


Target customer i think my target customers are betweem 20years old and 60 years old, they can be young people who are interested in art and have a good economic conditions, and they can also be old artists and designers who have a good understanding of fashion. These target customers may live in an apartment building in the center of the city or in a separate house. As for the location of the commodity market, i think it should be built in the downtown area, which it is also convenient for people’s shopping needs, at the same time, a website can also be established. The offical website of commodity has a lot of help to people’s shopping, and people from different regions can buy the clothes they want by relying on the internet.


4’Ps of Marketing 1. product- clothes 2.place- centre of city 3.price- more than one thousand 4.promotion: i decide to use the internet and advertising to promote, people can see my brand in the subway, led lighting, TV...


colour swatch


Brand Ethos

our art should be higher than the reality,and it should be more real istic than reality.


Positioning map


SWOT Report


logo design layout


Example brand designs


Matilda  
Matilda  
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