version 1 May 2014
INTRO About ASA company
IDENTITY Logo Logo Clear Space Logo Placement Logo Sizes Logo Colors Logo measurements
TYPOGRAPHY Print Typeface Web Typeface Typesetting Guides
GRAPHIC ELEMENTS Color Palette
DESIGN CHANGES please donâ€™t. DESIGN MATTERS
WHAT ARE WE ABOUT
ASA LIMITED COMPANY is a very unique organisation. We are totally sector focussed with many years experience within Children and Young Adolescents care and the Criminal Justice System.
WHAT DO WE PROVIDE We provide Supported Living, Offending Behaviour Programmes and Community Interventions to young people aged 16-18 years old. Helping young people make the most of their potential and assisting them to resettle back into local communities equipped for future success.
AGE: 16-25 GEOGRAPHIC LOCATION: London,UK OCCUPATION & INTERESTS: Youth center (Accommodation,behaviour programmes ,Community interventions.)
The purpose of these guidelines is to explain the use of the brand style and to reinforce consistent application of the visual elements in all communications. this includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included.
The logo is made of 3 circles each circle has an icon that reprsents a main goal of the facility.
The “Home” Icon is what the facility provides which is safety and home like.
The”two men” holding each other represents the facility it self which is a friendly, caring and humane environment.
The open book represents “education” and how this facility educates these people and teaches them how to live the right way with love, care, friendship.
LOGO MEASUREMENTS Minimum size
W: 0.867 in, H: 0.3834 in, X:3.7535 in ,Y: 5.3986 in
The maximum size is unlimited.
TYPOGRAPHY The main typeface is “GILL SANS”. the typeface chosen was meant to be a specific representation of the circular and geometric shaped logo.
the letter “O” matches the circular shapes.
the horizontal and vertical lines of the letter “T” comes in half between the 2 bodies
the letter “M” matches “the open book” icon the triangle shape of the letter “A” matches the triangle in the “HOME”icon.
TYPOGRAPHY USAGE To HIGHLIGHT information use Gill Sans bold, for the body text use Gill Sans regular or light.
LOGO COLORS AND COLOR CHOICE
pantone 246 U
pantone 246 U
C=29%, M=90%, Y=0%, K=0% R=207, G=218 ,B=32
pantone 381 U
C=20%, M=0%, Y=91%, K=0% R=161, G=39 ,B=135
COLOR CHOICE The colors were chosen to match the targeted audience (people from 16-25) colorful,young and powerful, matching the environment as well.
C=14%, M=53%, Y=0%, K=0%
C=0%, M=45%, Y=91%, K=0%
R=242, G=137 ,B=29
C=84%, M=0%, Y=56%, K=0%
R=0, G=165 ,B=128
C=50%, M=0%, Y=100%, K=0% R=128, G=189 ,B=38
COLOR CHANGES APPROVED USAGE Itâ€™s preferred that you keep the logo colors as it is.
if you must change swap the 2 colors
PLEASE DONâ€™T Condense Spacing&measurements
arrangement of the icons Rotation
arranging vertically playing with the font
ASA LIMITED COMPANY
removing the type
By reading these guidelines you have completely understood the terms of using the logo&brand. If you ever have additional questions about our visual identity and its application in design, donâ€™t hesitate to contact email@example.com Thank you.
Designer: Amar abdelmalek Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2