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Building on the extraordinary.

Information Memorandum


Sotheby’s: a global brand.


Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world the opportunity sellnow orBritish acquire the rarest, exceptional treasures. With over is 90business Sotheby’s offices 800 Sotheby’s Inter Originally British Originally and headquartered now headquartered in most New City, in most New Sotheby’s York City, is aSotheby’s pioneering aWith pioneering business offersand the that world’s offers most the800 world disce thetoopportunity toand sell or acquire theYork rarest, exceptional treasures. overthat 90 Sotheby’s offices and So

offices, the brand issell widely considered one of theexceptional most truly global in the world and is world able prov the opportunity the toopportunity or brand acquire to is sell the orrarest, acquire most rarest, most treasures. exceptional With treasures. over 90 networks Sotheby’s With 90 offices Sotheby’s and 800 offices Sotheby’s andto 800 Intern So offices, the widely considered oneinterconnected, of the most interconnected, truly over global networks in the and is white-glove The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names offices, the service. brand offices, is widely the brand considered is widely one considered of the most one interconnected, of the most interconnected, truly global networks truly global in the networks world and in the is able world to and provid is white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most sto

white-glove service. white-glove The Sotheby’s service. The brands Sotheby’s form an brands unwavering form analliance, unwavering jointly alliance, committed jointlyascommitted one of theas most onestoried of the most names sto in

THE HISTORY The History.

SOTHEBY’S BRANDS BRANDS SOTHEBY’S SOTHEBY’S SOTHEBY’S BRANDS BRANDS SOTHEBY’S BRAND

Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 800 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.

HE HISTORY

SOTHEBY’S SOTHEBY’S Originally British and now headquartered in SOTHEBY’S AUCTION HOUSESOTHEBY’S SOTHEBY’SREALTY INTERNATIONAL REALTY SOTHEBY’S AUCTION HOUSE INTERNATIONAL REALTY AUCTION HOUSE INTERNATIONAL SOTHEBY’S AUCTION SOTHEBY’S HOUSE AUCTION HOUSESOTHEBY’S INTERNATIONAL SOTHEBY’S INTERNATIONAL REALTY REALTY New York City, Sotheby’s is a pioneering business SOTHEBY’S BRANDS ginally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele that offers the world’s most discerning clientele opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 800 Sotheby’s International Realty theisopportunity toone sellofor the rarest, ces, the brand widely considered theacquire most interconnected, truly global networks in the world and is able to provide unmatched, te-glove service. Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business. mostThe exceptional treasures.

With over 90 Sotheby’s offices and 1000 Sotheby’s International Realty offices, the brand is widely SOTHEBY’SOF INSTITUTE OF ART SOTHEBY’S INSTITUTE ART considered one of the most interconnected, truly SOTHEBY’S SOTHEBY’S INSTITUTE SOTHEBY’SOF INSTITUTE ART OF ART INSTITUTE OF ART SOTHEBY’S global networks in the world and is able to BRANDS provide SOTHEBY’S INTERNATIONAL REALTY SOTHEBY’S AUCTION HOUSE unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INSTITUTE OF ART

SOTHEBY’S INSTITUTE OF ART SOTHEBY’S INTERNATIONAL REALTY

SOTHEBY’S WINE

SOTHEBY’S WINE SOTHEBY’S WINE SOTHEBY’S SOTHEBY’S WINE SOTHEBY’S WINE

WINE

SOTHEBY’S SOTHE DIAMO SOTHEBY’S DIAMO SOTHE

RM SOTHEBY’S RM SOTHEBY’S (CLASSIC C RM SOTHEBY’S RM (CLASSIC SOTHEBY’S CA

SOTHEBY’S DIAMONDS

SOTHEBY’S

RM SOTHEBY’S

SOTHEBY’S WINE (CLASSIC CAR AUCTIONS) SOTHEBY’S DIAMONDS RM SOTHEBY’S DIAMONDS CLASSIC CAR AUCTIONS

RM SOTHEBY’S (CLASSIC CAR AUCTIONS)

1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction 1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction 1958 Ferrari 250 1958 GT Ferrari California 250LWB GT California Spyder, sold LWB forSpyder, US$8,800,000 sold foratUS$8,800,000 RM Sotheby’s atAuction RM Sotheby’s Auction

– 7 – – 7 –

– 7 – – 7 –

1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction

– 7 –

1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction

– 7 –

Information Memorandum


A natural progression from priceless treasures to prestigious property.

Four decades ago, in 1976 an exceptional real estate company is launched and created from the same passion that guides the internationally famous Auction House. Today we are a commanding presence in the representation of the world’s rarest and most highly-sought properties. The collaboration between realty and auction utilises a unique combination of exclusive marketing efforts that provide targeted exposure to a coveted and highly influential audience. In the global market we serve, this distinguishes our brand in a meaningful manner.


Leveraging the brand.

The name Sotheby’s has a reputation that precedes it. It is logical to expect that a company that deals exclusively with objects d’art as varied as rarest-ofthe-rare automobiles, artwork (both contemporary and old masters), jewellery, watches and wine, should make the transition to premium property, projects and developments. After all we are simply servicing the same clients.

Information Memorandum


Inviting. Discreet. Savvy. Refined.


Sotheby’s International Realty.

1000 offices 22,500 associates 72 countries


Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.

A true global network.

Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.

Information Memorandum


Global networking.

Sotheby’s International Realty’s 22,500 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a Queensland Sotheby’s International Realty associate have a client looking for a residence in New Zealand, USA or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.

GLOBAL NETWORKING EVENT (GNE) Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of SIR associates’ top options for extraordinary networking, listing exposure and collective business building.

LEADERSHIP FORUM Specifically designed for business owners, managers and key leaders, it is the perfect opportunity to create long lasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.

BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximise the brand’s offerings.

AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and forge connections with auction house clientele.

Information Memorandum


Unsurpassed marketing initiatives.

Our media plan is expected to deliver over one billion impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.

OUR LISTINGS CAN BE FOUND IN

135

OVER

SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE

Reaching our affiliates on a regular basis. CASCADING PLATFORM Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global reach. eGALLERY The Sotheby’s International Realty eGallery is a realtime property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.


Information Memorandum


Powerful media partnerships: Offering local, national and global exposure.


Our brands proprietary magazines reach a coveted, global readership throughout the year.

ROG JEW ER COH E A S P S A S FA R N OSS PAGE IB L E 9 OP IN IO N |

THE B E ST IP H O N E LOA APPS T 6s D FO O R iO PAGE S9 BU SI NE SS

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Information Memorandum


Web and social media exposure.

Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle- focused sites, to our global network of local websites (such as QueenslandSothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes and projects to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.

SIR.COM

ANNUAL STATISTICS

27M 114M 55M 12MIN 60%

WEBSITE VISITS PAGE VIEWS PROPERTY PAGES VIEWED MINUTES PER VISIT VISITORS FROM OUTSIDE THE U.S

Unique to Sotheby’s International Realty is the experience that comes with searching for a home, project or development based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit.


Social media by the numbers.

60 million

social impressions worldwide

650,000 visits to sothebysrealty.com via social referrers 1000’s

of properties showcased

Extraordinary Property of the Day features one listing from sir.com on Facebook, Twitter, Google+ and Pinterest, generating thousands of additional views.

SimilarWeb.com Website Visits Comparison February 2017 - January 2018

SIMILARWEB.COM WEBSITE VISITS COMPARISON FEB 2017 - JAN 2018

sothebysrealty.com luxuryportfolio.com knightfrank.com

engelvoelkers.com christiesrealestate.com coldwellbanker.com

luxuryrealestate.com savills.com coldwellbankerluxury.com

Source: similarweb.com

TOTAL USERS* FACEBOOK

SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS*

1.74 BILLION

LINKEDIN

467 MILLION

FACEBOOK

76,000

LINKEDIN

39,600

YOUTUBE

1 BILLION

TWITTER

330 MILLION

YOUTUBE

102,800

TWITTER

21,800

GOOGLE+

111 MILLION

70 MILLION

GOOGLE+

269,700

PINTEREST

INSTAGRAM

154,000

INSTAGRAM

800 MILLION

PINTEREST

7,400

Information Memorandum


The search to buy or sell luxury property begins with the right company. As the leading network of real estate sale associates dedicated to the marketing and sale of luxury developments, we can provide you with a global brand enhanced by local connections to buy or sell your property. From our Queensland offices to around the world, you will have assistance from a dedicated local sales professional who speaks your language, knows your market and is in tune with our local community, giving you the knowledge you need‌ and a distinct edge over your peers.

P ROJ ECTS A N D D E V E LOP M E N TS

Your project is unique.

It reflects your style and deserves to be marketed in unique ways. Exclusively. Without fanfare. With grace and expertise. Succinctly revealing what is so extraordinary about it.


In preparation for each visit, Queensland Sotheby’s International Realty advertises listings, arranges for guest speakers such as attorneys to teach foreign investors how to navigate the Queensland market, and collaborates with local public relations agencies to secure coverage by the best media outlets. These efforts draw real investors to elegant meetings that take place in affiliate offices, art fairs, charity fundraisers and Sotheby’s auction houses.

Information Memorandum


Artfully uniting extraordinary living spaces with extraordinary lives. The Sotheby’s brand is known and respected throughout the world for representing residences that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined.


Choose us for the self-same reasons our illustrious clientele choose us. 1. Exceptional service From the moment you list your project with Queensland Sotheby’s International Realty, we will preside over every detail of its sales and marketing. We will manage the selling process, from marketing your property to coordinating inspections. We will provide concise feedback at every stage. 2. Accurate appraisal Nothing spoils the sale of a project faster than unrealistic appraisals. Overpriced listings do little more than help competing agents sell their properties by comparison. Many agents overprice a development, subsequently resorting to excuses when they cannot meet expectations. We will work closely with you to establish a realistic quote price based on our expertise, local knowledge and factual information including recent comparable sales. From here our mission is to exceed your expectations and deliver exceptional results. 3. Local knowledge At Queensland Sotheby’s International Realty, our agents have extensive experience in their respective local markets. Our agents closely analyse sales trends and pricing on local properties. We have an extensive database of qualified purchasers as well as close relationships with local buyer advocates, property developers and financial planners. The moment your project is listed it will be emailed to our valuable local connections to give your property the widest conceivable exposure. We are dedicated to providing you with the highest level of personal service in order to maximize the sale price of your development. 4. International exposure through print and online media Our goal is to reach your property’s precise target demographic through key local, national and international print and online media. Queensland Sotheby’s International Realty has partnerships with the best local and international publications. We offer a selection of advertising options and will work with you to ensure the marketing campaign attracts the maximum level of global enquiry.

A marketing and sales strategy targeted to your project 1. The Project A full and independent review of your project is conducted, with the emphasis on analysing its size, scope, location and positioning and how it compares to your competition. 2. Price The price of your project is paramount – high enough to maximise returns, yet not too high to stymie sales. We review your project’s pricing and conduct valuations to ensure pinpoint accuracy. 3. Buyer Extensive research to precisely determine your target market and to create buyer personas based on whether they are local or international investors, owner occupiers, downsizers, upgraders, and so forth. 4. Market In-depth review of the current market, paying careful attention to factors that may impact on sales (eg, interest rates, political uncertainty, etc). Once more, a review of how comparable projects are positioned and performing. 5. Process In conjunction with you, a selection of the best channels to optimise sales, be it via the Sotheby’s International Realty network, internal/external agents, retail shop fronts and upmarket social media such as LinkedIn and Facebook. 6. Advertising A carefully chosen selection of mediums designed to zero right in on the target market, and to drive enquiry and sales. This could be television, radio, press, upmarket magazines, outdoor, and/or a strong online campaign. The right medium at the right time.

Queensland: The facts and figures According to the 2016 Queensland Engineering Construction Outlook Report, a joint initiative of the Queensland Major Contractors Association and Construction Skills Queensland, public infrastructure investment in the Sunshine State will be a key driver of growth in Major Project work from 2016/17. This growth will be led by transport projects, particularly roads and railways. With industry and government working together there is an opportunity to secure the benefits of the economy’s new tourism and trade drivers. The focus will be on tourism regions, urban centres, agricultural areas and key transport hubs. Projects have plateaued at the moment however according to the report compiled by BIS Shrapnel, “an upswing in Major Project work is expected from 2017/18. Furthermore major projects involving roads and bridges are also currently surging. Similarly the newly completed $1.15 billion Moreton Bay Rail Link joining Brisbane to Redcliffe has boosted the State economy. As will Stage 2 of the Gold Coast Light Rail project, and the Coomera to Helensvale second track. With rail projects such as the Cross River Rail and Beerburrum to Landsborough duplication, over $1 billion is forecast by 2019/20, with a further $2.5 billion earmarked for the Queensland Border to Acacia Ridge Inland Major Freight Upgrade. This should be followed by a further $2.5 billion investment linking Acacia Ridge and the Port of Brisbane. (#Source: Queensland Major Contractors Association and Construction Skills Queensland, 2016 Major Projects Report: Queensland Engineering Construction Outlook).

Information Memorandum


LE

ACH

OUR EXCLUSIVE DEVELOPMENTS

Our exclusive global developments.

ONE Sotheby’s International Realty’s Development Division currently represents over 18 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region.

OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 18 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory.

Queensland Sotheby’s International Realty’s Projects the real estate market in Queensland. As a result of and Development currently represent over their dramatic growth the projects and developments is regarded as one of thedivision top development sales and marketing teams in the region. 15 pre-construction developments in Brisbane and the division of Queensland Sotheby’s continues to RIVA, FORT LAUDERDALE Gold Coast. In it’s short existence, the projects and represent some of South East Queensland’s most development team has made an immediate prestigious residential and MUSEUM, resort developments. TURNBERRY OCEAN CLUB, SUNNY ISLES impact on ONE THOUSAND MIAMI As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and

LOUVER HOUSE, MIAMI BEACH

TURNBERRY OCEAN CLUB, SUNNY ISLES BRICKELL CITY CENTRE, MIAMI SUNNY ISLES

ONE THOUSAND MUSEUM, MIAMI BOULEVARD 57, MIAMI MIAMI

ELEVEN ON LENOX, MIAMI BEACH

ISRAEL

GOLD COAST

BRICKELL CITY CENTRE, MIAMI L’ATELIER, MIAMI BEACH

BOULEVARD 57, MIAMI MIAMI BEACH RESIDENCES AT RITZ-CARLTON,

KAI,HARBOUR BAY HARBOR ISLANDS ISLANDS BAY

NEW YORK

L’ATELIER, MIAMISUNRISE BEACH METROPICA,

RESIDENCES AT RITZ-CARLTON, MANSIONS AT DORAL,MIAMI MIAMIBEACH

– 44 –


As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region. GALE RESIDENCES, FORT LAUDERDALE

RIVA, FORT LAUDERDALE

THREE HUNDRED COLLINS, MIAMI BEACH

LOUVER HOUSE, MIAMI BEACH

TURNBERRY OCEAN CLUB, SUNNY ISLES GALE RESIDENCES, FORT LAUDERDALE FORT LAUDERDALE

RIVA, FORTMIAMI LAUDERDALE ONE THOUSAND MUSEUM, MIAMI

ELEVEN ON LENOX, MIAMI BEACH

1414 WEST BEACH, MIAMI BEACH

TURKS & CAICOS ISLANDS

GULF STATE

THREE HUNDRED MIAMI BEACH BRICKELL COLLINS, CITY CENTRE, MIAMI

LOUVER HOUSE, MIAMI BEACH BOULEVARD 57, MIAMI

GALE RESIDENCES, FORTBEACH LAUDERDALE W RESIDENCES, MIAMI MIAMI BEACH

RIVA, FORT LAUDERDALE KAI,FORT BAY HARBOR ISLANDS LAUDERDALE

ELEVEN ON MIAMI BEACH RESIDENCES ATLENOX, RITZ-CARLTON, MIAMI BEACH

1414 WEST BEACH, MIAMI BEACH L’ATELIER, MIAMI BEACH

DUBAI

BRISBANE THREE HUNDRED MIAMI BEACH LAGUNA HOUSE, COLLINS, CORAL GABLES

W RESIDENCES, MIAMI BEACH METROPICA, SUNRISE

LOUVER HOUSE, MIAMI BEACH VILLA BILTMORE, CORAL GABLES

– 45 –

KAI, BAY HARBOR ISLANDS MANSIONS AT DORAL, MIAMI

– 44 –

SYDNEY

ARGENTINA ELEVEN ON LENOX, MIAMI BEACH

1414 WEST BEACH, MIAMI BEACH

LAGUNA HOUSE, CORAL GABLES

VILLA BILTMORE, CORAL GABLES

– 45 –

Information Memorandum


Community outreach.

Variety Children’s Charity Variety – the Children’s Charity supports children and families who are facing many challenges through sickness, disadvantage or living with a disability. Our work allows children to gain mobility and freedom, to get out and about in the community, to communicate, achieve independence and increase self-esteem, and where possible, assistance to help them integrate into mainstream school and activities.

Sports Gold Coast Star Awards Sotheby’s International Realty is a new gold sponsor of the prestigious Gold Coast Sports Star Awards. Queensland Sotheby’s International Realty is famed for representing the luxury end of the property market in key international regions, and sees the sponsorship as a natural fit for the company. The Gold Coast Sports Star Awards recognizes local professional athletes whom excel in their chosen sport.

Havafeed HAVAFEED was established to transform and make a difference to the lives of those in pain and suffering disadvantaged in our GOLD COAST community. HAVAFEED is currently providing relief of poverty, suffering, distress, misfortune and helplessness of all people regardless of sex, race, ethnic background, religion, political beliefs or marital status. HAVAFEED is currently assisting the marginalised within the community with food relief as well as meals. HAVAFEED is currently helping and supporting individuals in crisis or distress situations who are in need of assistance and require guidance and support. HAVAFEED is currently reaching out to a hurting world to offer hope and assistance to rebuild lives to function in society and develop a positive self-image and encouragement towards a more enriched quality of life.


Office locations.

ASCOT

PADDINGTON

GOLD COAST

TROPICAL NORTH QUEENSLAND

WHITSUNDAYS

Information Memorandum


For an extraordinary partnership.


ASCOT 134 Racecourse Rd, Ascot Queensland Australia 4007 MAIN BEACH 30 Tedder Ave, Main Beach, Queensland Australia 4217 PADDINGTON 232 Given Terrace, Paddington, Queensland Australia 4064 PORT DOUGLAS 24 Reef Street, Port Douglas, Queensland Australia 4877 PROJECTS & DEVELOPEMENTS 31 Peak Avenue, Main Beach, Queensland Australia 4217

+1300 QLD SIR (1300 753 747) queenslandsothebysrealty.com

DISCLAIMER: The information set forth in this document is based upon information which we consider reliable, but because it has been supplied by third parties to our franchisees (who in turn supplied it to us), we can not represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, including price, or withdrawal without notice. All dimensions are approximate and have not been verified by the selling party and can not be verified by Sotheby’s International Realty Affiliates LLC. It is recommended that you hire a professional in the business of determining dimensions, such as an appraiser, architect or civil engineer, to determine such information. TOTO40826

Profile for Queensland Sotheby's International Realty

Projects & Developments  

Building on the extraordinary

Projects & Developments  

Building on the extraordinary

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