Choose us for the self-same reasons our illustrious clientele choose us. 1. Exceptional service From the moment you list your project with Queensland Sotheby’s International Realty, we will preside over every detail of its sales and marketing. We will manage the selling process, from marketing your property to coordinating inspections. We will provide concise feedback at every stage. 2. Accurate appraisal Nothing spoils the sale of a project faster than unrealistic appraisals. Overpriced listings do little more than help competing agents sell their properties by comparison. Many agents overprice a development, subsequently resorting to excuses when they cannot meet expectations. We will work closely with you to establish a realistic quote price based on our expertise, local knowledge and factual information including recent comparable sales. From here our mission is to exceed your expectations and deliver exceptional results. 3. Local knowledge At Queensland Sotheby’s International Realty, our agents have extensive experience in their respective local markets. Our agents closely analyse sales trends and pricing on local properties. We have an extensive database of qualified purchasers as well as close relationships with local buyer advocates, property developers and financial planners. The moment your project is listed it will be emailed to our valuable local connections to give your property the widest conceivable exposure. We are dedicated to providing you with the highest level of personal service in order to maximize the sale price of your development. 4. International exposure through print and online media Our goal is to reach your property’s precise target demographic through key local, national and international print and online media. Queensland Sotheby’s International Realty has partnerships with the best local and international publications. We offer a selection of advertising options and will work with you to ensure the marketing campaign attracts the maximum level of global enquiry.
A marketing and sales strategy targeted to your project 1. The Project A full and independent review of your project is conducted, with the emphasis on analysing its size, scope, location and positioning and how it compares to your competition. 2. Price The price of your project is paramount – high enough to maximise returns, yet not too high to stymie sales. We review your project’s pricing and conduct valuations to ensure pinpoint accuracy. 3. Buyer Extensive research to precisely determine your target market and to create buyer personas based on whether they are local or international investors, owner occupiers, downsizers, upgraders, and so forth. 4. Market In-depth review of the current market, paying careful attention to factors that may impact on sales (eg, interest rates, political uncertainty, etc). Once more, a review of how comparable projects are positioned and performing. 5. Process In conjunction with you, a selection of the best channels to optimise sales, be it via the Sotheby’s International Realty network, internal/external agents, retail shop fronts and upmarket social media such as LinkedIn and Facebook. 6. Advertising A carefully chosen selection of mediums designed to zero right in on the target market, and to drive enquiry and sales. This could be television, radio, press, upmarket magazines, outdoor, and/or a strong online campaign. The right medium at the right time.
Queensland: The facts and figures According to the 2016 Queensland Engineering Construction Outlook Report, a joint initiative of the Queensland Major Contractors Association and Construction Skills Queensland, public infrastructure investment in the Sunshine State will be a key driver of growth in Major Project work from 2016/17. This growth will be led by transport projects, particularly roads and railways. With industry and government working together there is an opportunity to secure the benefits of the economy’s new tourism and trade drivers. The focus will be on tourism regions, urban centres, agricultural areas and key transport hubs. Projects have plateaued at the moment however according to the report compiled by BIS Shrapnel, “an upswing in Major Project work is expected from 2017/18. Furthermore major projects involving roads and bridges are also currently surging. Similarly the newly completed $1.15 billion Moreton Bay Rail Link joining Brisbane to Redcliffe has boosted the State economy. As will Stage 2 of the Gold Coast Light Rail project, and the Coomera to Helensvale second track. With rail projects such as the Cross River Rail and Beerburrum to Landsborough duplication, over $1 billion is forecast by 2019/20, with a further $2.5 billion earmarked for the Queensland Border to Acacia Ridge Inland Major Freight Upgrade. This should be followed by a further $2.5 billion investment linking Acacia Ridge and the Port of Brisbane. (#Source: Queensland Major Contractors Association and Construction Skills Queensland, 2016 Major Projects Report: Queensland Engineering Construction Outlook).
Building on the extraordinary