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QI ZHENG PORTFOLIO


branding experiential design

DÉJÀ VU graphic design video and photography multimedia art

exhibition and experience design spatial design architecture

CONCRETE FOREST

THE TILTED SPOT architecture spatial design

LIP MAKE installation fine art

GOSSIP SPACE installation

interior architecture

PHOTOGRAPHY art photography

multimedia art installation fine art digital

MY GENDER


connected

repeat -----repeat fall apart ------fall apart --

connected

overlap overlap ---------

the contents the contents from Area from 3. Spoil Area Alert 3. Spoil of the Alert exhibition of the exhibition


Déjà Déjà Vu isVu an is immersive an immersive and memory-based and memory-based exhibition exhibition that that employs employs Polaroid Polaroid photography photography throughout throughout the entire the entire experience. experience. Selected Selected psychological psychological theories theories of déjà of déjà vu are vuthe arefoundations the foundations for each for each of five ofareas. five areas. The exhibition The exhibition contains contains stories, stories, personal personal and invented. and invented. TheyThey overlap, overlap, repeat, repeat, fall apart. fall apart. But they But they are all are all connected. connected. Visitors Visitors will explore will explore the subject the subject fromfrom different different cultural cultural perspectives perspectives and psychological and psychological perspectives. perspectives. The The exhibition exhibition provide provide opportunities opportunities for the forvisitors the visitors to interpret to interpret the the meaning meaning of theofmemory the memory subject subject and reflect and reflect on themselves on themselves as as layers layers of their of their own own memories. memories.


Short-term Short-term memory memory

Fragments Fragments left left

SUBJECT SUBJECT

VENUE VENUE

Déjà Vu Déjà is aVucommon is a common intuitive intuitive feeling feeling that has that has happened happened to many to many of us,of around us, around 60 to60 70to percent 70 percent in fact. in The fact.expression The expression is derived is derived from the fromFrench, the French, meaning meaning "already "already seen."seen." WhenWhen it occurs, it occurs, it sparks it sparks our memory our memory of a place, of a place, person, person, or actorwe act have we have already already experienced. experienced.

106 Wythe 106 Wythe Ave, Brooklyn, Ave, Brooklyn, NY 11249 NY 11249 It is aIt105,510 is a 105,510 square square foot factory foot factory and industrial and industrial building building whichwhich is currently is currently off-market. off-market. The company The company Refinery29 Refinery29 has been has been takingtaking this place this place as theaslocation the location for their for pop-up their pop-up exhibition exhibition 29ROOMS 29ROOMS twicetwice a year.a 29ROOMS year. 29ROOMS is an interactive is an interactive exhibition exhibition of style, of style, culture, culture, & technology, & technology, brought brought to lifetobylife by a group a group of global of global artistsartists and visionaries and visionaries across across mediums. mediums.

(sensory(sensory environmental environmental information information is goingis going straightstraight into long-term into long-term memory) memory)

CLIENT CLIENT small actions small actions

Transfer Transfer into long-term into long-term memory memory

individuals individuals

Be recalled Be recalled + mismatch + mismatch (sensory(sensory input + memory input + memory recallingrecalling output) output)

senses

senses

five senses feeling spaces

five senses feeling spaces

emotions sensitive uncertain curious overwelming connected familiar empathy

Déjà vu Déjà vu (fragments (fragments reorganized) reorganized)

subconcioussubconcious memories intuition awareness imagination

emotions

instant moments fragments sparks details fleeting glimpse recall reflection

instant moments fragments sparks details fleeting glimpse recall reflection

possibilities possibilities stories stories exploration exploration personal personal meanings meanings possibilitiespossibilities boundaries boundaries limitations limitations reveal reveal journey journey purpose purpose

memories intuition awareness imagination

sensitive uncertain curious overwelming connected familiar empathy

myth myth time travel time travel time loop time loop parallel universes parallel universes magic magic alien alien surrealism surrealism future/past future/past lives lives psychic psychic super powersuper power unknown unknown

something something greater/larger greater/larger than yourself than yourself universe(s) greatness time faith flows spirits

universe(s) greatness time faith flows spirits

CircleCircle CONCEPT CONCEPT DIAGRAM DIAGRAM

Poaloid Poaloid Originals Originals Launching Launching on September on September 13th,13th, 2017,2017, the 80th the 80th anniversary anniversary of theoffounding the founding of Polaroid, of Polaroid, Polaroid Polaroid Originals Originals makes makes an an instant instant film for film Polaroid for Polaroid cameras cameras and refurbishes and refurbishes vintage vintage cameras cameras so they soare theyasare good as good as new. as (it new. was(itcalled was called Impossible Impossible Project Project from 2008 from 2008 to September to September 2017)2017)

AUDIENCE AUDIENCE Millennials Millennials

THEORY THEORY Instant Instant film photography film photography triggers triggers an emotional an emotional response response in in both the bothsubject the subject beingbeing photographed photographed and those and those photographing. photographing. Taking Taking an instant an instant photograph photograph involves involves sensory sensory experiences experiences such such as sight, as sight, soundsound and touch and touch that enhance that enhance an emotional an emotional connection connection with the withmoment, the moment, which, which, in turn, in fosters turn, fosters long-longterm memory term memory of thatofmoment. that moment. Exhibitions Exhibitions can incorporate can incorporate this sensory-emotion this sensory-emotion phenomena phenomena via the viaexperience the experience of making of making or assembling, or assembling, in terms in terms of fostering of fostering meaning-making, meaning-making, and and continuing continuing the memory the memory after the aftervisit. the visit.


EXTERIOR EXTERIOR

5 5 MEMORY MEMORY WORKSHOP WORKSHOP

106 Wythe Ave ,106 Brooklyn, Wythe Ave NY ,11249 Brooklyn, NY 11249 -

ER DEISGN POSTER DEISGN

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106 Wythe Ave ,106 Brooklyn, Wythe Ave NY ,11249 Brooklyn, NY 11249 -

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COLLATERAL COLLATERAL

3 3 SPOILER SPOILER ALERTALERT

2 2 STORIES STORIES AREA AREA 1 1 INTROINTRO AREA AREA

106 Wythe Ave ,106 Brooklyn, Wythe Ave NY ,11249 Brooklyn, NY 11249 -

4 4 TIME LOOP TIME LOOP

VISITOR EXPERIENCE VISITOR EXPERIENCE


VIDEO VIDEO FOOTAGE FOOTAGE

400’–0”400’–0”

98’–0”

98’–0”

30’–0”

30’–0”

105’–0”

Entrance Entrance

83’–0”

83’–0”

13’–6”

105’–0”

Exit Exit

13’–6”

117’–0”

117’–0”

105’–0”105’–0”

155’–0”155’–0”

153’–0”153’–0”

92’–0” 92’–0” 24057 sq.ft 24057 sq.ft

FLOOR FLOOR PLANPLAN


1 INTRO 1 INTRO AREAAREA The exhibition The exhibition startsstarts at theatintro the area intro and areaprovides and provides the general the general information information of theofexhibition, the exhibition, and conveys and conveys the relationship the relationship between between Polaroids Polaroids and the andsubject. the subject. Visitors Visitors will get willinformation get information aboutabout the phenomenon the phenomenon and meaning and meaning of déjà ofvu. déjà vu.

EXHIBITION INTRODUCTION

EXHIBITION INTRODUCTION

The expression is derived from the French, meaning

The expression is derived from the French, meaning

“already seen”. When it occurs, it seems to spark our memory of a place, person or act we have already

“already seen”. When it occurs, it seems to spark our memory of a place, person or act we have already

experienced before. Déjà Vu is an unusual but a cool

experienced before. Déjà Vu is an unusual but a cool

experience that can actually tell us a lot about how our

experience that can actually tell us a lot about how our

minds, particularly our memories, work. A polaroid picture fades into existence as your memory fades out

minds, particularly our memories, work. A polaroid picture fades into existence as your memory fades out

of your mental space. In this way, we can all share our

of your mental space. In this way, we can all share our

personal opinions about the memories and the world.

personal opinions about the memories and the world.

The exhibition contains storied, personal and invented.

The exhibition contains storied, personal and invented.

They overlap, repeat, fall apart. But make no mistake,

They overlap, repeat, fall apart. But make no mistake,

they are all connected.

they are all connected.

SIDE SIDE

ELEVATION ELEVATION

2 STORIES 2 STORIES AREAAREA OBJECTIVES: OBJECTIVES: Convey Convey that déjà thatvu déjà is avucommon is a common intuitive intuitive feeling feeling that that has happened has happened to more to more than half thanofhalf us,of and us,the anddéjà thevu déjà phenomenon vu phenomenon has established has established a strong a strong presence presence in ourinpopular our popular culture. culture. SEE, DO: SEE,The DO:area The introduction, area introduction, and some and some keywords keywords describing describing déjà déjà vu from vu different from different psychological psychological perspectives perspectives on theonwall. the They wall. will They will also see alsostories see stories of déjà ofvu déjà viavu Polaroids, via Polaroids, texts,texts, and videos. and videos. LEARN: LEARN: Have Have a better a better understanding understanding of déjà ofvu déjà by vu seeing by seeing otherother people’s people’s stories stories

YOUR STORIES, MY STORIES

YOUR STORIES, MY STORIES

Déjà Vu is a common intuitive feeling that has happened

Déjà Vu is a common intuitive feeling that has happened

to many of us -- around 60 to 70 percent in fact. The déjà vu phenomenon has established a strong presence

to many of us -- around 60 to 70 percent in fact. The déjà vu phenomenon has established a strong presence

in our popular culture. A recent search of the Internet

in our popular culture. A recent search of the Internet

using the keyword “ Déjà Vu ” brought up over 19,600,000

using the keyword “ Déjà Vu ” brought up over 19,600,000

sites (2017). In this exhibit area, you will “ see ” some of

sites (2017). In this exhibit area, you will “ see ” some of

déjà Vu that people had. In those few fleeting moments,

déjà Vu that people had. In those few fleeting moments,

they had a distinct feeling of déjà vu, a sensation that

they had a distinct feeling of déjà vu, a sensation that

psychologists once considered too unpredictable and

psychologists once considered too unpredictable and

ephemeral to be studied in any systematic way.

ephemeral to be studied in any systematic way.

ELEVATION ELEVATION

8 years ago, the egg my grandma8 peeled years ago, the egg my grandma peeled

STORYSTORY EXAMPLE EXAMPLE “ 8 years “ 8ago, years the ago, eggthe myegg grandma my grandma peeledpeeled ” ”


3 SPOILER 3 SPOILER ALERT ALERT FRAGMENTS FRAGMENTS OF MEMORY OF MEMORY OBJECTIVES: OBJECTIVES: MakeMake visitors visitors understand understand the subject the subject basedbased on theonpsychological the psychological theory theory that déjà thatvu déjà may vuoccur may occur whenwhen specific specific aspects aspects of a current of a current situation situation resemble resemble certain certain fragments fragments of previously of previously occurring occurring situations situations SEE, DO: SEE,See DO:Polaroids See Polaroids displayed displayed on theon the wall and wallaand video a video projected projected on theonwall the wall whichwhich showshow fragments fragments of theofstory the story that that they are theygoing are going to experience, to experience, and also and also see the seescale the scale modelmodel of theofinterior the interior architecture architecture of theofarea the into areawhich into which visitors visitors will enter will enter next. next. LEARN: LEARN: Psychological Psychological theory theory of why of why déjà vu déjà occurs, vu occurs, and the andcontext the context of theof the fourthfourth area “area Time“ Time Loop.Loop. ” ”

SPOILER ALERT

Déjà vu experiences are often described in movies and

Déjà vu experiences are often described in movies and books because they can make people feel like they are given a glimpse into the future. The research shows the

idea that scenes which we see or experience are stored in

idea that scenes which we see or experience are stored in

our memory as individual elements or fragments of that

our memory as individual elements or fragments of that

scene. Déjà vu may occur when specific aspects of a

scene. Déjà vu may occur when specific aspects of a

current situation resemble certain fragments of previously

current situation resemble certain fragments of previously

occurring situations. In “ Spoiler Alert ” area, you will get

occurring situations. In “ Spoiler Alert ” area, you will get

the context of the following area “ Time Loop. ” You will

the context of the following area “ Time Loop. ” You will

see Polaroids, a video and the scale model as the spoiler alert of the story that you are going to experience — the

SCALED SCALED MODELMODEL ELEVATION ELEVATION

SPOILER ALERT

books because they can make people feel like they are given a glimpse into the future. The research shows the

see Polaroids, a video and the scale model as the spoiler alert of the story that you are going to experience — the

story is about daily moments like passing by a river and

story is about daily moments like passing by a river and

going to a bodega.

going to a bodega.

ELEVATION ELEVATION

SCREENSHOTS SCREENSHOTS OF THE OF THE VIDEO V

full video: fullhttps:/ video:/vimeo.com/259933300 https://vimeo.com/259933


O


EXIT

TIMETIME LOOPLOO 1

EXIT

2 STORIES 2 STORIES AREAAREA

1.1

1.1 1.2

1.2 1.3

LAYERS LAYERS OF MEMORY OF MEMORY

OBJECTIVES: OBJECTIVES: Introduce Introduce the subject the subject form form the the cultural cultural perspective perspective that the thatdéjà the déjà vu experiences vu experiences are often are often described described as time as time loop loop in popular in popular culture. culture. SEE, SEE, DO: Go DO:through Go through the story the story that mentioned that mentioned in in “ Spoiler “ Spoiler AlertAlert ” three ” three timestimes in aninimmersive an immersive and and artistic artistic way. way. Explore Explore the content the content in three in three perspectives, perspectives, and experience and experience similar similar elements elements of the ofnarratives the narratives in multisensory in multisensory ways.ways. LEARN: LEARN: Layers Layers of memory of memory and see andordinary see ordinary things things in in creative creative ways.ways.

3:42 pm 3:42 pm

3:18 pm 3:18 pm

3:28 pm 3:28 pm 3:18 pm 3:18 pm 3:28 pm 3:28 pm

2:45 pm 2:45 pm 3:42 pm 3:42 pm

2:45 pm 2:45 pm

3:42 pm 3:42 pm 3:28 pm 3:28 pm

3:18 pm 3:18 pm

2:45 pm 2:45 pm

ENTRANCE ENTRANCE

TIMETIME LOOPLOO 2 2.5

2.5 2.4

2.4 2.3

2.3 2.2

Before entering Before entering the fourth thearea, fourth visitors area,have visitors an have an opportunity opportunity to borrow toPolaroid borrow Polaroid cameras cameras and buy and buy film thatfilm theythat canthey use in can the use fourth in thearea. fourth area.

TIMETIME LOOPLO 3 3.1

TIME TUNNEL TIME TUNNEL

TIMETIME TUNNEL TUNNEL Provide Provide the timeline the timeline for visitors for visitors as a hint as a for hintthe forwhole the whole “ Time “ Time Loop Loop ” ” experience. experience. The videos The videos with with developing developing effect effect projected projected on the ontranslucent the translucent fabricfabric are hanged are hanged on the onceiling the ceiling in theintime the time tunnels. tunnels.

ELEVATION ELEVATION

PLAN PLAN

1.1, 2.1, 1.1,3.1 2.1, 3.1 1.2, 2.3, 1.2,3.3 2.3, 3.3 1.3, 2.4, 1.3,3.4 2.4, 3.4 1.4, 2.5, 1.4,3.5 2.5, 3.5

3.13.2

3.2 3.4 3.33.53 3.3


2.1

1.4

1.1 1.1 A River –A2:45 Riverpm – 2:45 pm • Visitors•immerse Visitors immerse themselves themselves in the glass in the structure glass structure that greenthat Electrochromatic green Electrochromatic Film is applied Film isto. applied to. They see They the LED seescreens the LEDvia screens the glass via the withglass its green with its developing green developing effect before effect entering before into entering space. into space. • Visitors•see Visitors the river seeview the river through viewthe through immersive the immersive LED screens. LED screens.

1.3 1.3 A Bodega A Bodega – 3:28 pm – 3:28 pm • Visitors•have Visitors a relaxing have aenvironment relaxing environment to see thetocontent. see the content. • Visitors•sit Visitors down or sitlay down on the or lay floor on and the floor watch and thewatch videothe of the video river ofview the river that view projected that projected on the wall. on the wall.

• Visitors•see Visitors the “ 3:28 see the Time “ 3:28 Tunnel Time ” through Tunnel ”the through LCD screen the LCD that screen provides that the provides greenthe developing green developing effect. effect. • Visitors•see Visitors the LED seescreen the LED that’s screen behind that’s the behind goldfish thetank, goldfish visible tank, through visiblethe through vertical thegap vertical in thegap wall. in the wall. They see They content seeofcontent a bodega of aowner’s bodegaperspective, owner’s perspective, who is examining who is examining their bodega theirby bodega peering bythrough peering through his goldfish histank. goldfish tank.

2.1

2.2 2.2 A River –A2:45 Riverpm – 2:45 pm • Visitors•see Visitors “ 2.2 A see River “ 2.2 ” through A River ”the through LCD screen the LCD that screen provides that the provides purplethe developing purple developing effect. effect.

2.4 2.4 A Bodega – 3:28 pm A Bodega – 3:28 pm • Visitors • see Visitors the river see the scenario river scenario with a closer with and a closer moreand intimate more intimate view. view. • Visitors • interact Visitors interact with the with water the which water is which a videois projected a video projected on the curved on thestructures. curved structures.

• Visitors•see Visitors the “ 3:28 see the Time “ 3:28 Tunnel Time ” through Tunnel ”the through LCD screen the LCD that screen provides that the provides purplethe developing purple developing effect. effect. • Visitors•enter Visitors a bodega enter ascene bodega andscene experience and experience the content thewith content the perspective with the perspective of a girl, who of a is girl, blowing who is blowing the bubble thegum bubble whilegum shewhile is wondering she is wondering in the bodega. in the bodega. • Visitors•see Visitors commodities see commodities with keywords with keywords that describe that describe déjà vu asdéjà packing vu ason packing the shelves. on the shelves.

3

3.2 3.2 A River –A2:45 Riverpm – 2:45 pm • Visitors•see Visitors “ 2.2 A see River “ 2.2 ” through A River ”the through LCD screen the LCD that screen provides that the provides orange thedeveloping orange developing effect. effect.

3.4 3.4 A Bodega – 3:28 pm A Bodega – 3:28 pm • Visitors•enter Visitors a room enter that a room is surrounding that is surrounding by the glitter by the of the glitter river ofwith the river the imaginative with the imaginative perspective. perspective.

• Visitors•see Visitors the “ 3:28 see the Time “ 3:28 Tunnel Time ” through Tunnel ”the through LCD screen the LCD that screen provides that the provides orange thedeveloping orange developing effect. effect. • Visitors•see Visitors commodities see commodities with keywords with keywords that describe that describe déjà vu asdéjà packing vu ason packing the shelves. on the shelves. • Visitors•push Visitors andpush play with and play the illuminated with the illuminated balls thatballs are placed that are above placed theabove fabricthe scrim fabric withscrim the goldfish with the goldfish pattern printed patternonprinted it. on it.


L

I

P

MA KE UP

Lip Makeup Material: African Blackwood, Paint I do makeup for my lips every day and I also observe how others do their lip make-ups. I have no idea where my audiences are. Will they listen to me? or what they care is the shape and color of my lip? I try different makeups every day to make me look different each day. I think my lip makeups may coincide with historical shapes inexplicably. Where did they go? Are we the toys? I record my everyday lip makeups with African Blackwood and paint through manual carving and painting. I don't want to be forgotten.


MY GENDER

I interviewed five women who had experiences of childhood sexual abuse, domestic violence, working as a sex worker, sexual harassment and being raped. I listened to their tragic experiences of being mistreated by men, their anger, and desperation. I embroidered their untold stories on their lingerie, and documented them by photographing. I made a lightbox for each part of my photography, and displayed them with the objects in the exhibit as the advertisement using female’s bodies.


ForFor TheThe Deceased Deceased


Multiverse


Flush Blush


Glow In The Dark


FL


L Sunset Sunset


Red Realm


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