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What is South Asia? Commonly, South Asia is considered to be equivalent to India which is not accurate. South Asia is comprised of eight countries: India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives and Afghanistan.

South Asian Community in Canada There are over 2.5 million people of South Asian origin who live in the Greater Toronto Area. The most commonly practiced religions of the South Asian Canadian community are: Sikhism, Hinduism, Islam, Jainism, Zorastrians and Christianity. These Canadians speak English, French, Punjabi, Hindi, Urdu, Gujrati, Bangladeshi, Sinhalese, Telugu, Malyaleese, Marathi, Kannada, Tamil and many other cultural languages.

What is South Asian Generation Next? The name Generation Next can be misleading. Generation Next targets South Asian Canadians from ages 15 - 45. This includes new Canadians, young families, young professionals, college/university students and teenagers. It represents all South Asians and their culture and diversity. South Asian community of Canada has a very family oriented culture. Most families live in joint family system and visit South Asia at least once every five years. This community celebrates a number of different festivals like Diwali, Baisakhi, Eid, Holi, Guru Nanakjayanti, Janmashtmi, Durga Pooja, Karva Chauth, Gudi Padva, Onam, Navratri, Raksha Bandhan, Indian Independence Day, Republic Day, Pakistan Day, Pakistani Independence Day, Canada Day, Thanksgiving, Christmas and much more. Generation Next's content is reflective of all these diverse communities of the Greater Toronto Area.

No Match in Editorial Content: Generation Next is the ONLY South Asian magazine in South Asian media - newspaper, magazine, radio, TV and blogs - that produces more than 80 per cent Canadian content. Generation Next is the ONLY South Asian magazine in South Asian media - newspaper, magazine, radio, TV and blogs - that represents all communities. This content is reflective of South Asian community residing in Canada, Canadian political and judicial and socio-cultural integration, education, healthcare, new Canadians, settlement services and organizations, community events and festivals and much more. No other South Asian newspaper or magazine covers the issues in-depth. In fact no other South

Asian newspaper and magazine goes beyond printing press releases or stories from India. No other South Asian magazine or newspaper can claim to have more than 80 per cent Canadian content.

An Added benefit Generation Next is the ONLY South Asian magazine that has newspaper racks in colleges and universities of the GTA. We report on activities of various South Asian clubs and student groups at various universities and colleges of the GTA. In this manner we are the ONLY South Asian magazine to outreach to South Asian youth, a yet untapped audience. This added benefit is not offered by any other South Asian media - TV, radio or print.

A Common Misconception When we say we also target university/college students, Generation Next is assumed to be a magazine for students only. This is completely erroneous. Having Generation Next delivered at universities/colleges is an added benefit that is offered to our clients. Only about 15- 20 per cent of our content is related to university/college students.

No Match in Distribution Generation Next is the ONLY South Asian magazine that has 300 newspaper dispensing boxes in the Greater Toronto Area. Generation Next is in Downtown Toronto Generation Next is near TTC stations Generation Next is at street corners of Brampton Generation Next is at GO stations Generation Next is at Peel region libraries Generation Next is at mandirs & gurdwaras Generation Next is at local grocery stores, restaurants, offices and a few high schools throughout the GTA. No other South Asian newspaper or magazine can claim this kind of wide distribution.

Strength in Numbers By 2031, South Asian community of the GTA will be the largest visible minority of the Greater Toronto Area.

Basic Details Generation Next is a weekly publication, distributed on Wednesday Generation Next is in a magazine format of 10' W X 14' H 36,000 copies of Generation Next is distributed in the GTA in Toronto, Brampton, Mississauga, Markham, Oakville, Ajax, Pickering, Richmond Hill, Vaughn, Caledon, Milton and Hamilton.



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