for identifying future growth opportunities? A) the BCG matrix B) the business portfolio C) the product/market expansion grid D) the value chain E) the value delivery network Answer: C Diff: 1 Type: MC Page Ref: 52 Skill: Concept Objective: 2-2 34) Mountain Home Farms is now using the product/market expansion grid to develop strategies. The owners of the company have most likely found the grid to be quite useful for identifying ________. A) target markets B) growth opportunities C) key customers D) new products E) suppliers Answer: B Diff: 1 Type: MC Page Ref: 52 Skill: Concept Objective: 2-2
35) Making more sales to current customers without changing a firm's products is called ________. A) market development B) market growth C) market penetration D) product development E) market attractiveness Answer: C Diff: 1 Type: MC Page Ref: 52 Skill: Concept Objective: 2-2 36) Canada's Wonderland is identifying and developing new markets for its current theme parks. Canada's Wonderland is exploring possibilities for ________. 12 Copyright Š 2017 Pearson Canada Inc.