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Qualicum Beach Chamber of Commerce 2020 Annual Report

Message from the Board of Directors

What a year 2020 was, a very eventful yet uneventful year. 2020 started out with the search for a new CEO resulting in the Qualicum Beach Chamber of Commerce entering into an agreement with the Parksville & District Chamber of Commerce to share human resources, to better align our business communities. Prior to this new agreement we engaged in working together, with our partners in the Oceanside Initiatives Economic Development MOU partnership. In March, when we found ourselves faced with the global pandemic, the Chamber Board couldn’t have been happier with our new relationship with Parksville and the phrase: “better together” came to life. Kim, Mike and the team from Parksville rose to the challenge. We supported businesses to remain successful and learn ways of doing business differently during the pandemic. With the assistance from Oceanside Initiatives and the Rebound Oceanside Program, twenty businesses in Qualicum Beach benefited with over $22,000 provided in grant support. A dine out site highlighted the restaurants in Oceanside that were open, outlining the hours of operations for ease of welcoming patrons back to their establishments and in partnership with the Parksville Qualicum Beach Tourism Association we joined the Support Local BC gift card platform as the Parksville Qualicum Beach region, which enabled local businesses to sell gift cards online, at no cost. April brought our very first virtual Annual General Meeting, which was well attended given the circumstances in our new normal. We quickly got back up and running with the re-opening of the Visitor Information Center, Virtual Board meetings, and a very successful strategic planning session; socially distanced of course. The board has been working hard, forming new committees based on the Strategic Plan and reviewing and renewing the board policy manual. The Qualicum Downtown Business Committee was formed to ensure the vibrancy of the downtown core through local business and event promotion, beautification and aesthetic improvement. A shop local program was launched featuring, #ifounditinqualicumbeach, Qualicalm, live music on the street over the summer, a summer sidewalk sale including a pop-up Echo Theater, two person show and a shop local Christmas Campaign. There has been lots of idea sharing with some amazing ideas brought to light for when we can gather once again…stay tuned. As you can see , our Chamber of Commerce came out of 2020 fiscally sound thanks to sound financial management by Kim, the Chamber team and David Nellist, Board of Directors – Treasurer. With 2020 behind us and being well on our way into 2021, my term as the chamber board chair has come to an end. I’d first off, like to thank those that are moving on from the board this year for their time and commitment to the Qualicum Beach Chamber of Commerce, David Nellist, Katherine Wilk, Jillian Porter, Carol Riera, Tara Macart and Paul Trudeau. Personally, I am forever grateful for this opportunity and the friendships and relationships that I have made. I have thoroughly enjoyed my time as the chair and wish my very best to the new board with Matt Breedlove and Daniella Novak as the lead. Sarah Duncan Board Chair

On February 10, 2020 the Qualicum Beach Chamber of Commerce finalized an agreement with the Parksville & District Chamber of Commerce to jointly administer the management of the Chambers and Visitor Centres. Hard to believe, a little over a month later we shut down the office and visitor centre and began our ‘work at home’ order. We, as so many others had to re-focus our efforts and reinvent the work we do and how we do it. Oceanside Initiatives was established to focus on business retention, expansion, and attraction but with the closures of business due to the pandemic, the focus shifted. The ‘Rebound Oceanside’ Recovery Program was created to assist businesses through the economic shutdown, to make the necessary adjustment and to reopen. The team along with funding assistance received from the province developed the program and ultimately helped over 50 businesses to re-open. It was right around that time when we started our ‘Support Local’ initiative and have consistently focused on messaging and encouraging the community to support our community organizations, professional services, and retailers. I worked with the board, to complete a 3-year Strategic Plan, a Board Policy manual and initiate terms of reference for board committees. Committees within the chamber structure include: Downtown Business Committee, Membership Committee, Fundraising and Communications Committee. Jointly with the Parksville & District Chamber of Commerce we have a Young Professionals Committee and Government Recommendations Committee. Having a Committee Structure in place ensures good governance and follow through on the action items contained in the strategic plan. The Qualicum Beach Chamber of Commerce in partnership with the Town of Qualicum Beach initiated a place branding project and engaged the services of the Taiji Brand Group to guide a place branding process and develop a contemporary brand strategy and visual identity for Qualicum Beach. The board and staff are very proud of the work accomplished over the last year and believe it has positively impacted the community. The last year has shown us that we area adaptable and resilient more so than we ever thought possible. Our endurance has certainly been tested but people just keep moving forward with grace, faith and certainty that we are stronger as a team. It’s spring and with that brings a sense of renewal and that’s how I’m feeling about my work with the Chamber. We want to build on the foundation of what has come before us and focus on better…something bigger and better. Onto 2021 with positive anticipation.

Kim Burden Executive Director

QB Chamber Membership

Showcasing our new membership package

2020 New Chamber Members

2020 New Members Courtyard Café Fox n' Rhino Vineyards Ltd. Hart Well Balanced Home and Heart Senior Services Iris The Visual Group M & N Mattress & Sofa Shop Mid Island Labour Solutions Mon Dieu Interior Design Murmur Music and Sound Inc. Neighbours of Qualicum Beach Quantum Internet Solutions StudioIMI Swell Sweets The Laundry Fairy The Oceanside Vibe

V.I. Regional Library

Welcome to the Chamber...

Economic Development

In November 2019, the Parksville & District Chamber of Commerce announced a collaborative working agreement with key business and tourism stakeholders. A Memorandum of Understanding (MOU) among the Lighthouse Country Business Association (LCBA), the Parksville & District Chamber of Commerce (PDCC), Parksville Downtown Business Association (PDBA), Parksville Qualicum Beach Tourism Association (PQBTA) and Qualicum Beach Chamber of Commerce (QBCC) has been developed to a support a cooperative relationship to promote business and tourism in the Oceanside Region.

In January 2020 - Corry Hostetter joined the team as an Economic Development Coordinator/Project Manager. This position provided project management for the delivery of a Job Creation Partnership project from January 6 to January 01, 2021. The focus of the project was to implement the Regional Strategic Economic Development plan. Working with the Chamber, Corry would be establishing an economic development structure for the PQB region with a focus on business retention, expansion and attraction.

March 2020, four weeks after the Oceanside Initiatives, the Parksville-Qualicum Beach’s economic development office’s grand opening, business after business started closing their doors, in accordance with the Provincial regulations, to prevent the spread of the COVID-19 virus. As the economic impact of these closures began to take shape, Oceanside Initiatives was able to respond by assessing the needs of the business community, and create a program to help adjust, reopen, and look toward the future. The Rebound Oceanside Recovery Plan, consisted of five programs created to work together or on their own for businesses and not-for-profit organizations in the Parksville/Qualicum Beach /School District 69 region, to assist businesses through the crisis and minimize the negative impacts of an economic shut down. The Rebound Oceanside Recovery Program, worked in partnership with the Parksville and Qualicum Beach Chambers of Commerce, the Parksville Qualicum Beach Tourism Association, Innovation Island to provide qualified assessments, and was funded by the Ministry of Forests, Lands and Natural Resource Operations, Province of British Columbia and WorkBC. Ultimately, we saved businesses, jobs, and reduced the negative economic impacts to the region. Rebound Oceanside Recovery Program helped over 50 businesses rebound, we saved over 28 full-time jobs and 3 businesses from imminent closure. We leveraged nearly every dollar spent by cost sharing with media, with subject matter experts hired to work with businesses, and with the businesses needing financial assistance. The Rebound Oceanside Recovery Program was able to inject over 90k in local spending into the Oceanside Region during the COVID-19 crisis.

Oceanside Rebound Recovery Stories

From first contact with Oceanside Initiatives, we were thrilled with our experience. Their team was so understanding, compassionate, supportive, and positive! We were able to secure much needed assistance that allowed us to expand our offerings during this time of unprecedented challenge. COVID-19 restrictions kept us from being able to share equipment in our fitness facility, a common practice at our business, and thus limited how many members we could accommodate at any given class time. With the financial help of Oceanside Initiatives we were able to purchase more equipment, allowing us to welcome more members back to our facility while keeping them safe during the pandemic. We are so grateful for this opportunity and support and feel confident our business will remain open, allowing us to help as many people as possible to stay healthy and fit for life! Maggie Bugg Co-owner Community Fitness Qualicum Beach

“The support my business received from Oceanside Initiatives and the Rebound Oceanside Program was like a neighbourly helping-hand at a time of uncertainty and stress for small business in this area. The funding I received helped me to plan for the future, while adapting to the new retail environment today. Programs like this help small businesses implement small changes that can have big results in the long run. It was also refreshing to have a local contact who understood the unique challenges in our particular market. I’m very grateful for the support, and urge other business owners to reach out." Robin Bruner Owner, Swell Sweets

Visitor Information Centre

The Qualicum Beach Chamber of Commerce manages the Visitor Information Centre. On a typical year we greet just under 10,000 visitors from May through September. Numbers were down in 2020 largely due to the pandemic. But we still saw our share of visitors and snowbirds from all over the country. Not only do we greet and help our visitors, the Visitor Centre serves as an important community resource for those new to the area and those thinking about relocating. During the shut-down we managed to do an interior renovation, moving the service desk and accommodating some new shelving.

Discovery Guide Cooperative Advertising The Chamber sponsored a Qualicum Beach page in the 2020 Discovery Guide is distributed to 100,000 visitors and locals each year. The page provides the opportunity for Qualicum Beach businesses to advertise on the page at a reduced rate.

WALL MAP at the Visitor Information Centre

Highway 4 pull-out

Chamber’s Downtown Events Committee Our 2020 Campaigns The Qualicum Downtown Business Committee was formed to ensure the vibrancy of the downtown core through local business and event promotion, beautification and aesthetic improvement.


This was the start of our ongoing campaign for ‘Support Local’ in March 2020. The Support Local campaigns included radio, newspaper, outdoor signage, banners, posters , newsletters and social media to reach our markets.

You’ll remember Quali –CALM…

Have you been to the village lately? It's a unique shopping experience. Come by and enjoy a favourite coffee spot, visit all the specialty shops, check out the latest summer fashions, grab some lunch and shop some more! #supportlocal #IfounditinQualicumBeach

Marketing Campaigns #IfounditinQualicumBeach

THAT’S RIGHT, THE QUALICUM BEACH VILLAGE IS OPEN FOR BUSINESS! Celebrate and Re-discover the Village Come by and enjoy a favourite coffee shop, visit the specialty shops, check out the latest summer fashions, grab some lunch and shop some more! Contest Deadline: June 28 -2020 Contest Draw: June 30-2020

Supporting our Restaurants and Cafes

Make today the day! Lunch out? Dinner? Mid-day snack? Check out the Oceanside Restaurant scene. Many restaurants are starting to re-OPEN and there are so many take out options....so many choices....so little time! https://www.oceansidetakeout.ca/parksvillerestaurants

Part of our Support Local Campaign

Sidewalk SALE—August 22

Plans for the weekend? Why not head down to the village for some retail therapy? August 22 Sidewalk Sale #supportlocal #ifounditinqualicumbeach

Coming soon to a village near you! August 22 - Sidewalk sale in Qualicum Beach. Entertainment, Food trucks, Music and of course shopping! Echo Players will be performing 'The Tower of Babel' right below their mural in the Coastal Community Credit Union parking lot. (Performances at 11am, 1pm, 3pm with limited attendance in order to accommodate social distancing) #supportlocal

The message is simple....SHOP THE VILLAGE! You won't be disappointed. So many unique and quaint stores to experience. Enjoy the experience of Qualicum Beach and who knows, you might just find the most incredible gifts! Stores are open late to around 9 'ish on November 19 and 20th and of course there's always Saturday shopping too! #shoplocal #ifounditinqualicumbeach #qualicumbeach

And then came December...

It's time to shop the village and show your support for local Qualicum Beach businesses.

‘Tis the Season! Many stores have online shopping options, curbside pickups and deliveries in place. Call your favourites and find out what services they have available. #ifounditinqualcumbeach #discoverthevillage #shopthevillage #qualicumbeach #shoplocal #supportlocal

Oceanside Benchmark

A public art project designed to encourage community creativity and collaboration! A wonderful opportunity to showcase local artists and our welcoming community. Select artists are invited to design and create their vision of a Welcome Bench and ‘leave their mark on the community’ with Benchmark. The purpose of the welcome bench is to engage visitors and locals and help bring more character and personality to the community. The concept behind Benchmark is to encourage people to sit and contemplate, be at peace and perhaps even be ….’Inspired by the wait’. To unify, connect and inspire creativity in our community. Thirty benches will be displayed in pre-determined locations in the Oceanside region from Nanoose to Bowser. At the end of the summer, the art benches will be auctioned off as part of a fundraiser for the artist, The MAC—McMillan Arts Cen-

tre, The Old School House Arts Centre, Parksville & District Chamber of Commerce and Qualicum Beach Chamber of Commerce.

We invite you to be …inspired by the wait.

2711 Island Hwy. W, Qualicum Beach 250-752-0960 https://qualicum.bc.ca/

Profile for QBChamberofCommerce

Qualicum Beach Chamber of Commerce Annual Report  

Qualicum Beach Chamber of Commerce Annual Report  


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