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DESIGN LOGO Putri Clarke 9.2

Wednesday, 16 November 2011


INVESTIGATION

Wednesday, 16 November 2011


Design Logo Unit Question: How important are the logos of a company? Client: Sinarmas World Academy Time Allowed: 5 Weeks Specifications & Limitations: - Adobe Illustrator - Adobe Photoshop - Digital Drawing Tablet - Scammer - Paper & Pencils - Aesthetics needs to be pleasing Design Cycle: Progression of the work will be documented and posted into the keynote presentation.

Wednesday, 16 November 2011


Introduction My Client, Sinarmas World Academy (SWA) is in need of a new logo for their Design Cycle and their IB Learner Profile. The logo will represent their style and the way that the client wants the logo to be like. I will research across the internet and study one of the most know logo’s throughout the whole world so that I can get an idea of what type of logo they would want and what way they want me to represent it, and this would help me what to avoid on while I’m in the process of planning and designing their logo.

Wednesday, 16 November 2011


Client Interview What type of logo do you want for the IB Learner Profile and the Design Cycle? (Pictorial? Word Mark? Emblem?)

I want a pictorial one with a text inside so people can understand it easily. What kind of colours do you mainly want in the logo? Please just pick up to three colours.

Mainly I like black and white but also add a splash of colours. Do you want anything specific?

Add a speech bubble with a question mark to make it more understandable.

Wednesday, 16 November 2011


AOI (Area of Interaction) This project is connected to two AOI which is Human Ingenuity and Community and Service. Since I’m helping out the community of the school and participated into helping them, and that this is connected to Human Ingenuity because that I will have to put my creativity into this project, and I will use my interview in what they want and put my creativity into this. Also I’ll be showing my own skills to what I would have to work with, which is using Adobe Illustrator.

Wednesday, 16 November 2011


Case Study

1

2

3

Form

Word Mark

Combination/Pictorial

Emblem

Material

N/A

N/A

N/A

Manufacturing Techniques

One Off

One Off

One Off

Function

To let people know who they are and to be known easily with the logo.

To let people know who they are and to be known easily with the logo.

To let people know who they are and to be known easily with the logo.

Target Group

Companies & Families

4+

10+

Cost

~ 1Million+

~ 1Million+

~ 1Million+

Aesthetics

Simple, easy to remember with the hidden arrow.

Simple and that it represents the fries in the McDonald’s fries box holder.

Simple and symbolises the company’s name.

Safety

N/A

N/A

N/A

Wednesday, 16 November 2011


Case Study Summary After looking at the most popular and known logo’s to people around the world is that the same thing that they all have in common is simplicity. This is because simple logo’s are easier to remember unlike harder logo’s that you’ll tend to forget easily in just 5 seconds. All these logo’s also just pick the proper amount of simple colour that adds more of simplicity into the logo and that they didn’t make it into something complicated like an art piece or something.

Wednesday, 16 November 2011


Materials Hanvon Art Master III : This material can be used to draw the logo straight onto the laptop so that it’ll be faster, easier and cleaner. Plus that it doesn’t waste time by using the Hanvon Art Master III.

Adobe Illustraitor CS4 : By using this software along with the Hanvon A

Wednesday, 16 November 2011


Design Brief Now I will design a logo that’s simple and straight foreword with simple colours that represents the two logo’s that I’m going to make for Sinarmas World Academy. I’m sure that the client wouldn’t want to have an over-done logo that they can’t even understand yet. So I’ll be focusing into simplicity while working on the designs of the logo.

Wednesday, 16 November 2011


Work Cited

Hanvon, Art Master 3. Digital image. Web. <What kind of colours do you mainly want in the logo? Please just pick up to three colours.>. Adobe Illustraitor CS4. Digital image. Web. 10 Nov. 2011. <http://greeneyecreations.com/wp-content/uploads/2011/04/ Adobe_Illustrator_CS4.png>.

Wednesday, 16 November 2011

Design Logo Updated  

Project for I.T

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