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PORTFOLIO 2013

PURVA DESHPANDE RETAIL AND EXHIBITION DESIGN - SEMESTER 8


PORTFOLIO 2013

ABOUT ME Hello, I am Purva Deshpande currently pursuing my graduation in MIT Institute of Design sem 8. My passion for designing something unique in every space of my life brings me to this level where I want to share my abilities and get an experience for a period of 5 months.

It has been a tough time for me to figure out what exactly is Design, until the reality dawned upon me quite recently that its just a process that leads us to a solution which changes the perspective of a common man. Few of my strengths are that I grasp any situation and have a quick approach to any task, good at imagining spaces and likes to perform task innovatively. I love to work in Retail Interiors, Exhibition design, Event design, Set design, Visual Merchandise, Lighting fixtures.


LIVE PROJECT 1

WAR ROOM

Stage design done on theme Disruptive Innovation for a business based strategy competition for students conducted by Mahindra.


IDEATION

GROUP PROJECT Disruptive 3D pattern as a back drop

Inspired from the logo of War Room which aptly displayed the theme Disruptive Innovation given by the client.

Form palette :Brand logo -

Color palette :Black glossy irregular steps with red lit edges for dynamic look

Material palette :-


RENDERINGS

DURATION - 4 WEEKS

Projector screens provided at both the side of the main stage for audience and judges to watch the presentations.

The logo of war room is anamorphed in the foreground and the background.

Capacity of 200 Audience, 28 Contestants on main stage and 11 Judges facing the contestants

Irregular floating flooring and stage seating to maintain the disruptive feel.


FINAL EVENT

LOCATION - ITC GRAND CENTRAL, MUMBAI


FINAL EVENT


LIVE PROJECT 2

ROUTE

Exhibition design showcasing work of students from all disciplines during Quasar MIT college festival.


GROUP PROJECT

BACKGROUND

Entrance :-

Plan :-

2. Breif :-

Main attractions :-

- The Project was to exhibit students work at MIT.

1. Paper lighting fixtures. 2. Hanging P.V.C. foam panels. 3. Simple and basic display stand. 4. Panel editing and layouting.

- The theme of the exhibition was Route / journey of an individual from foundation to an alumni. - The targeted audience were the parents, relatives of the students, inter college students and professors and some external visiting faculties to the college. - The main aim was to spread design awareness amongst all.

1.

3.

4.


EXHIBITION SPACE

Foundation panels placed in a curved format.

Inside the room layouts.

DURATION - 6 WEEKS


EXHIBITION SPACE

LOCATION - MIT INSTITUTE OF DESIGN, PUNE


PROJECT 3

VOGUE RETAIL EVENT An Auction organised by Vogue fashion brand promoting the Indian royal antique collection of jewelry and clothing.


INDIVIDUAL WORK

BRAND STUDY

HOW DOES VOGUE POTRAYS ITSELF ?

Constantly changing fashion world.

Vogue as a magazine already do well in the market, It’s been summoned as The Bible of Fashion. rd Whereas there is a scope of expanding the brand in 3 dimension and spreading awareness about fashion. Provides unique Exclusive guidance Through celebrities as well as high society women who follows fashion in there lives .

Promoting the Indian textile heritage . Made in India, made by India, Made for India .

TARGET AUDIENCE.

Highly Exclusive.

Celebrity styles and there lives from the angle we had never seen before.

More focused on bringing out the Indian essence.

An exclusive chance to meet India’s top designers and jewellers and get personalized services

Encouraging people to be more stylish and glamorous.

25 - 35 Responsible , Matured, Serious, Experienced. Stands out in a group of people coz of there fashion style/sense. Concerned on building an own identity / status. Don’t mind spending a lot for an exclusive product. Spends leisure time in travelling outside India. More socially active.

. Spreading fashion awareness. .


DURATION - 6 WEEKS

DESIGN STRATEGY Promoting Indian Fashion Heritage can be done effectively by having a Vogue Auction of antique Indian jewelry and Indian vintage clothing which will conduct an on the spot buying experience with the maximum biding amount.

WHERE WILL IT HAPPEN Metro city - MUMBAI

The antiques will come from the finest antique shops in India Christian Dior yellow-black vintage eyewear. Price ranges from Rs24,050 to Rs35,500

Zaveri prive – vintage eyewear.

Love birds (amrita khanna) – vintage clothing

Lower mumbai - Greater and grand part of mumbai where high profile public occurs.

Viange (Mehek Agarwal’s) – Vintage costume jewellery

Vintage Floral Sling Bag INR4,500

House of Blondie (Kareena Vinaik and Himanshu Mehrotra)

Les Parisiennes (Catherine Prakash and Lucie Salaun) – vintage clothing and accessories. –

modern vintage clothing store in Delhi.

Tote on turf club, banquet hall Mahalaxmi race course


IDENTITY

PROMOTIONS WEBSITE

COLOUR / FORM / MATERIAL PALLETE

The modern translation of Indian ag

EXPERIENCE Traditional Cultural Ornate Royal Worthy Mesmerising Intricate Open to sunlight / Natural light. Royal Carvings Decorative Monarchy Kingly Warm & welcoming Yellow sunlight Dawn

MAGAZINE


FINAL EVENT

Auction area

5

6

7

8

3

9

10

4

1

2

Entrance


RENDERS


RENDERS


PROJECT 4

PTOP DISPY

A separate display unit for showcasing newly launched/ high configuration Apple laptops in stores.


INDIVIDUAL PROJECT

BRIEF

Multi brand digital stores displays wide range of laptop brands and laptops where the system of displaying them can be made better than what they are now.

No readability

No proper spacing

Lack of hierarchy

Concept brief :A separate singular display for the newly launched and high configuration laptops to seek special attention than the rest, with a slant base for better accessibility and a screen showcasing all its features and specifications along with its price will engage the customers more. The use of straight lines and acute curves with minimum elements and joineries gives it the feel of the Brand.


DURATION - 4 WEEKS

DETAILING Form modification :-

Exploded view :-

D

G

Wire management :-

F

Material list :Sr. No.

- Joineries used for joining F.R.P to Aluminium will be snap fit joints. - The unit will display only 1 laptop at a time. - It can be a free standing unit or wall mounted. Holders used to guide wire to avoid any mess

SURFACE

MATERIAL

DIMENSION

FINISH

A

Front moulded display.

F.R.P. (8mm thk)

8’ x 1’10”

White High Gloss.

B

Lower base.

Aluminium sheet (5mm thk)

3’ x 1’4”

Aluminium matte.

C

Laptop case moulded.

F.R.P. (8mm thk)

1’4” x 9”

White High Gloss.

D

Back drop moulded.

F.R.P. (8mm thk)

6’6” x 1’10”

White High Gloss.

E

Side support.

Aluminium sheet (5mm thk)

[6’6” x 11cm] Aluminium

F

Central frame moulded

F.R.P. (8mm thk)

[1’6” x 9”] x 2, Aluminium [49 x 6]cm x 2 matte.

G

L.C.D. Screen.

matte.

27”

C

A E B


FINAL DISPY L.C.D. screen in 4:3 ratio displaying the features of the product.

A gradual slope for providing better visibilty of the screen.

Detachable back-drop, with product posters for both side visibility.

Prominent edgy look to give it an apple feel.


PROJECT 5

TENSILE STRUCTURE

An extraordinary way to cover activities on beaches.


DESIGN BRIEF - In this age of modernization Tensil structures would fit perfectly in any open environments. - Beaches now - a - days have become very chaotic and needs proper organized roofs for various activities. - I came up with certain forms that are seen on beaches to make a structure merging with the environment.

- The form of waves can be achieved by making a wire-frame and draping a cloth on it. - Various activities likes Diving boards, relaxing chairs, food joints needs different sizes of roofs for each of them.

INDIVIDUAL PROJECT


FINAL CONCEPT - (No supports are shown to structure in the model, while in actual size there would be extra supports needed to make the structure stable.)

DURATION - 3 WEEKS


PROJECT 6

DISPY STRUCTURE

A display structure showcasing students design models, made by using intricate joineries.


GROUP PROJECT

STRUCTURE AND JOINERY Explorations :-

76 cm 30 cm

180 cm

91cm

- The objective of this course was to make a stable balancing structure with minimum elements and hidden joineries for it to look clean. - The hexagonal pattern and the spiral formation Of the structure was used to make the display visible from all sides.

Mortise and tenant joint Cantiliver structure.

- The display steps were made adjustable to whichever height you want it to be there. - There was an ergonomic study done as per people from 95th percentile to 25th percentile can view the object displayed without any strain. It was made to look elegant and balanced.

Dovel joint


FINAL MODEL Color variation done in 3-D rendering.

DURATION - 4 WEEKS


SKILLS

Comprising of Sketching, Rendering, Imaginative drawing, Perspective drawing, Techincal drawing, compositions,Coloring, Model making, Software skills.


DRAWING & COLORING

INDIVIDUAL WORK Architectural drawing representation :-

Solarisation :-

Isometry drawing :-

Imaginative sketching :-

Technical perspective:-


MODEL MAKING Actual kiosk :-

INDIVIDUAL WORK Architectural drawing :Plan -

Replica model in 1:5 scale :-

Elevation -

Isometry drawing -


MATERIALS & COMPOSITIONS Rubber wood tree stand with Aluminium hand moulded bowl with embossed etching work and a wire lid.

Hand sculpted and painted clay model.

Collapsible MDF table with transparent acrylic surface.

INDIVIDUAL WORK


INTERNSHIP PROJECT

ELEPHANT DESIGN

A design firm in pune, where I worked on layouts, 3-D modelling of commercial spaces, Experience design for Delhi duty free store at delhi airport and journey mapping for a Golf Course. CONFIDENTIAL


PURVA DESHPANDE

CURRICULUM VITAE Education :

Currently studying in MIT Institute of design, Retail and exhibition design, Pune, 8th sem. 2013 H.S.C. - New arts, commerce, science college - Commerce, Ahmednagar 2009 S.S.C. - Athare patil public school, Ahmednagar 2007

Personal information :

Purva Deshpande D.O.B. - 9th Jan 1992 Languages known - English, Hindi Marathi.

Software skills : Adobe Photoshop , Illustrator , In Design Autodesk 3Ds Max , 2D Autocad Google Sketch Up Pro Rendering Softwares - V-ray, Mental -ray, Keyshot, Hypershot.

Work Experience : Exhibition Design sponsored by MIT Institute of Design, Pune. Jan 2012 2 months internship project at Elephant design, Pune. June 2012. Stage design of War Room , sponsored project of Mahindra. Oct 2012

Interests : Retail interior, Visual merchandise Exhibitions, Event design, Set design, Stage design, Kiosks, Lighting, would love to explore more.

Contact details : Email - dpurva09@yahoo.com Mo. No. - (+91) 09766566229 Address - 02, Varun appt. savedi area, Ahmednagar, Maharashtra.

THANK YOU .....


Purva