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Corporate: 20350 N. Cave Creek Rd., Suite 130 Phoenix, Arizona 85024 Online at: February 2011 Dear Friend, I hope you enjoyed last month’s newsletter and would like to express my appreciation for the kind remarks some of you made. Thank You! As I mentioned last month, I plan to share a little from each member of our staff as the year progresses. My intent is to build your trust in our relationship and as a result, last month we had another increase in referrals from many of you. Again, thank you! This month, I would like to introduce our recently appointed Director of Operations, Jaime Silva. Jaime has been with PūrTone for over three years, serving as our Senior Director of Patient Care until becoming our Director of Operations, effective January 1st. With a degree in Business Administration, Jaime has 7 years of hearing practice management experience and 11 years helping people hear better. He is licensed to dispense hearing aids in California and Arizona, and came to PūrTone after working for Sonus and Zounds. Jaime has been married to his wife Lily for six years and has three children, Anthony, Brianna and Nathan. He enjoys gourmet cooking, golf, shopping and is an avid competitor in Class A Amateur Baseball, where he plays for the Chandler Titans. When I asked Jaime what made him choose the hearing industry he told me, “Communication is very important to me. I use my hearing on a daily basis to hear and understand my patients, co workers, children, family and friends. I want to make sure that everyone has the ability to hear and understand the wonderful things life has to offer." As always, I appreciate hearing your comments, suggestions and success stories (we may even share your personal story in our monthly Evidence of Success postcard). On behalf of all of us at PūrTone, thank-you in advance for referring your friends and relatives to us as we look forward to being your Hearing Consultants for Life. Sincerely,

Brian Jason Brian Jason, BSM Practice Referral Manager Corporate 602-971-3900 Direct 623-935-1700


President’s corner Edward Maznio, President

FROM THE PRESIDENT: Each month our offices receive calls from patients who need their hearing devices serviced. While we enjoy serving you, most often the devices just needed a little TLC from you, rather than a full “clean and check” or adjustment by our staff. Like all equipment, hearing aids must be cleaned and maintained by their owner for optimum results. Simple daily upkeep will help a lot. We wouldn’t think of driving our car without getting it washed now and then, or wearing eyeglasses that are dirty. So it is with our hearing devices. Most important is keeping our ears clean from wax, so that it doesn’t get into our devices every time we insert them. Our staff can guide you on how to quickly, safely and effectively clean your ears to keep wax to a minimum. Next is wiping the domes off each day, so wax residue and exfoliated ear canal skin doesn’t plug them. Using an alcohol pad will liquefy the wax and disinfect your aids at the same time. If the dome begins to look a little gold in color (about every 3 or 4 months), replace it from the supply of domes we’ve given you. If wax or dead skin has gotten beyond the dome’s wax filter, change the white wax stop (likely every 6-8 months). By keeping a daily cleaning routine, you will extend the effective life of your hearing devices. You will also have fewer hearing interruptions, need need fewer office visits, and, overall, be a happier wearer. Happy Hearing!

* Bitten by the Love Bug? * President’s Corner * A Funny Thing Happened – Funny Bone * PūrTone Announcements * Attitude is Everything * Sudoku Solution * February’s Valentine Coupon * Too Much “Boom” for Boomers? * Looney Law * Now ‘Ear This *Fun Zone: Heartfelt Sudoku Challenge * Fun Fact

February – month of the love bug February has long been associated with love, when the celebration of lovers everywhere reigns supreme on Valentine’s Day. Once bitten by the mischievous “Love Bug”, it’s impossible to ignore February 14th. With nearly a billion cards being exchanged each year, Valentine’s Day has become the biggest card-giving holiday, next to Christmas. Lovers around the world celebrate their “special someone” on Valentine’s Day, with a myriad of gifts and events that range from simply giving a card that expresses one’s devotion, to the ultimate celebration of pledging themselves to each other forever as husband and wife. In America, the average number of weddings on any given day is about 6000. While there are no specific records showing the number of marriages performed on February 14th, it is generally believed that about twice as many weddings are performed on Valentine’s Day – and that number can be at least tripled if February 14th falls on a Saturday or Sunday. The 2010 U.S. Census Bureau says that a full 10% of all marriage proposals occur on Valentine’s Day. There are a couple of different historical beginnings for February 14th being the chosen date for lovers to celebrate. One version, simplified here, tells of Emperor Claudius II of Rome having decreed that marriages be banned, attempting to keep his soldiers devoted to their duties as members of his army, rather than to a wife and family. A holy temple priest of Rome, Valentinus, secretly performed Christian marriages against the emperor’s ruling. Discovering the priest’s daring and defiant act, Claudius had Valentinus arrested. In jail, “Valentine” continued to faithfully share his love of Christ, trying to convert Claudius II to Christianity. It was this act of faith that so angered Claudius that he ordered “Saint Valentine” be put to death. He died a martyr’s death, beheaded for his faith, on February 14, 296 A.D. Although Valentine’s Day is most often associated with “romantic” love, it would be unfair to assume the festivities belong only to the young, and the young-at-heart. Love that has seasoned over many years is not necessarily laced with sugar and spice, or hearts and flowers. Mature love that has deepened over time, and love for friends, family, and those to whom we are bound in countless ways by the heart, should not be overlooked on February 14th. Love comes in many forms and does not have to be demonstrated by a quickened pulse or pounding heart of passion. We see evidence of this in our office every day. We see the unselfish love between extended family members – grandchildren and others – or friends, and even in some cases loving caregivers and neighbors. In the same way, we, as providers, often feel a deep affection for you, our patients. This Valentine’s Day is a perfect time to reconnect with those you care about. Surprise them with an unexpected phone call, card, letter, e-mail or text. Just a simple invitation to go out for an ice cream or a walk will keep the pleasure of all your relationships alive on this Valentine’s Day…and all year long! And may all of you receive the same blessings in return, filling your hearts with gladness. Enjoy!

Funny Bone “A cheerful heart is good medicine…” Proverbs 17:22

line of expertise?

A Funny Thing Happened on the Way to Better Hearing… Hearing loss can create some real “funnyisms” and here is one that happened recently between sisters: Christy: “I threw the drapes away today.” Patti: (quite startled by this): “Why on earth did you do THAT?” Christy: “They didn‟t look good.” Patti: “What do you mean? I wasn‟t ready to get rid of them. I can‟t believe you just threw them out.” Christy: “But they were moldy.” Patti: “I didn‟t notice that. How on earth did THAT happen?” Christy: “I guess we had them too long. Apparently we didn‟t eat them fast enough.” Patti: (downright mystified): “Wait a minute. I must be missing something here. Since when do we eat drapes?!” Christy: “Oh, you dear girl. Not drapes! I said, „grapes‟!” Patti wasn‟t wearing her hearing aids. As you can see, misunderstanding just one simple word can lead to some confusing – albeit amusing – conversations. If this sounds all-toofamiliar, call us today to schedule an appointment for an updated hearing exam. You‟ll be glad you did.

What is a pulicologist’s line of expertise? Everyone who faxes, emails, or calls in the correct answer by the last business day of February, 2011, will be entered into a drawing for a Chili’s Restaurant

$25.00 Dining Certificate! The winner is selected by a random drawing from participants. December’s winner is Barbara B. of Phoenix. Watch for your name next month!

December’s JANUARY’S ClientOF of THE the Month CLIENT MONTH Congratulations to Harold G. of Glendale, our Client theP.Month for Congratulations toof Ken of Peoria, December. our Client of the Month for January. AsAs always, always,the theClient Clientofofthe theMonth Month will receive a free withfriends two receives a free lunchlunch with two and PūrTone’s President President and Founder, friends and PūrTone’s and Edward Maznio, at Chili’s Restaurant & Founder, Edward Maznio. Grill. CallCall meme to find out how to find out howYOU YOUcan a Client of the Month! can be become a Client of the Month!

WELCOME, NEW CLIENTS! Among many others, here are some of the new clients who became members of our “PūrTone Family” this past month. I’d like to welcome you, and wish you all the best!

Joan M. from Calexico (referred by Tammy T.)

Elmer W. from Lake Havasu City (referred by Barbara R.)

Nancy W. from Lake Havasu City (referred by Marvin F.)

Glen B. from Lake Havasu City (referred by Ken P.)

Helen M. from Lake Havasu City (referred by Howard L.)

Dolores R. from Peoria (referred by Betty M. and Terry C.)

Michael J. from Glendale (referred by Ken P .)

We love giving recognition to our new friends and our wonderful existing clients who are kind enough to refer their friends, family and neighbors to us. Thank you so much for your kind support. We sincerely appreciate you.

ATTITUDE IS EVERYTHING…by Charles “Chuck” Swindoll “The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, than gifted-ness or skill. It will make or break a company…a church…a home. “The remarkable thing is, we have a choice every day regarding the attitude we will embrace for the day. We cannot change our past. We cannot change the fact that people act a certain way. We cannot change the inevitable. The only thing we can do is play the one string we have, and that is our attitude. I am convinced that life is 10% what happens to you and 90% of how you react to it. And so it is with (all of us). We are in charge of our (own) attitudes.” (Italicized words added for clarity.) We see it every day: those who succeed with wearing hearing aids, and those who don’t. Mr. Swindoll is correct when he says that attitude makes the difference. It’s been said: ‘whether one believes he can, or can’t, both are right.’ It’s all in the attitude. “I don’t think of all the misery but of the beauty that still remains.” – Anne Frank – 1929 - 1945



TOO MUCH “BOOM” FOR BABY BOOMERS? What do Bill Clinton, Mick Fleetwood and countless others over the age of 55 have in common? Probably a lot, in terms of a lifetime’s worth of experiences. But one thing many “Boomers” have in common is that they have come to realize what millions of other members of the Baby Boom generation have begun to acknowledge: their hearing is not what it used to be. According to a survey conducted by the Prince Market Research Company, nearly 50% of the 75 million Boomers in the United States are experiencing some degree of hearing loss. The survey also indicates they’re losing their hearing at a much more rapid pace than previous generations. Earlier estimates, from previous surveys conducted by the National Institute of Health, indicated that perhaps only 20% of Boomers were suffering from hearing loss, compared to the now 50% reported. It appears from these two surveys in particular, that the pace of hearing loss among the Post-World War II generation has dramatically increased over the years. More troubling still, was the report in the Prince study showing that, while half of the participants admitted to having difficulty hearing, only one in three had gotten their hearing tested. Of those who were found to have hearing loss, more than half attributed the loss to noise exposure, confirming we live in a much noisier world than past generations. Baby Boomers are the first generation exposed to Rock n’ Roll and other modern forms of noise pollution. And now, years later, it appears that in terms of hearing, that noise exposure comes at a price – the cost of being able to hear clearly and understand normal speech. Because hearing loss – the nation’s third most common medical problem – usually becomes worse if left untreated, now is the perfect time to make an appointment for a comprehensive hearing examination. The examination, which is painless and takes only minutes to conduct, is performed by using a series of beep tones to test your hearing. The lowest audible tone you can hear will indicate the amount of usable hearing you have remaining. This determines the recommendation that your examiner will make for you. If a hearing loss is found to exist, that simple test can be your first step towards better hearing. And hearing loss is not discriminatory. It can affect anyone, of any age. Even if you’re not yet a “Baby Boomer” but have concerns about your own hearing, or that of a loved one, the good news is: you’re not alone. The even better news is that help is available. If you, or someone you know, are having trouble hearing and understanding words clearly – no matter what the age – call us to schedule a professional hearing test. If there is some measurable hearing loss, we can help you learn what can be done to get you back on track to enjoy conversations, movies, music, lectures, etc., again. Call us today.

PūrTone Corporate Office 20350 N. Cave Creek Rd., Ste. 130 Phoenix, Arizona 85024 602-971-3900 or 888-614-HEAR E-Mail: Web:



Cell Phones: Our New Best Friend Cell phone use has taken over the job of the regular “land line” telephone. They have also taken over the use of most answering machines. The ability to have our telephones with us at all times has created a love affair with the telephone that is unprecedented by people of every age, everywhere in the world. To make cell phones more “user-friendly” for those who wear hearing aids, the Federal Communication Commission (FCC) has recently passed a set of rules designed to make mobile phones more compatible to persons with disabilities. The FCC created a rating system to help hard-of-hearing consumers be able to identify a cell phone that will work with their hearing aids. Wireless phones are rated “M3” or “M4” to meet the FCC requirements for hearing aid compatibility, and are less likely to generate annoying interference for the listener(s) while wearing hearing aids. The “T” rating on hearing aids refers to using the instrument(s) set on the “Telephone” or “Telecoil” setting, for best reception and listening comfort during telephone use. The higher the “T” number, the more likely you will receive better performance between your cell phone and your hearing aid. The perfect combination would be “M4” for the cell phone and “T4” for the hearing aid. This system of identification for harmonizing your cell phone to your hearing aid opens a whole new territory for the hard-ofhearing person. Today, you, too, can enjoy the convenience and benefits of cell phone use – even with hearing aids. Ask us how you can benefit from today’s better technology to help your phone conversations become easier to understand – and so you can enjoy them more!

Fill in the blank squares so that each row, each column, and each 3-by-3 block, contains all of the numerical digits 1 through 9. If you use logic, you can solve the puzzle without guesswork. Work the puzzle and let us know how you did… we’d love to hear you tell us:


February 2011 This month, I Would like to introduce our recently appointed Director of Operations.

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