Page 1

BONOBO LABS PROUDLY PRESENTS

POCKET MONKEY PURIN PHANICHPHANT, SENIOR RESEARCHER MATT SULLIVAN, CHANGE AGENT SENIOR ADVISOR: MIKE STRASSER


WE BELIEVE THAT CALORIE COUNTING IS KEY TO CHANGING ADULT’S EATING BEHAVIORS. POCKET MONKEY IS A NEW MOBILE APPLICATION THAT WILL FOREVER CHANGE CALORIE COUNTING. BONOBO LABS POCKET MONKEY

2


IN THE BEGINNING, WE TALKED TO... JOHN, 36 THE GENETICALLY FIT GRAD STUDENT

CARLTON, 38 THE RIDE-MY-BIKEEVERYWHERE VEGETARIAN

JEONG, 41 THE BIKE-TO-WORK FATHER OF THREE

GEORGE, 48 THE “NOW I NEED TO GET FIT” VENTURE CAPITALIST

LIZA, 42 THE GLUTEN-INTOLERANT GYM-HATER

JOHN, 41 THE EXPERT IN HEALTH MONITORING

AUTUMN, 36 THE HIGHLY DISCIPLINED OFFICE WORKER

MICHAEL, 37 THE OFF-AND-ON, BACKAND-FORTH ELLIPTICAL MASTER

BONOBO LABS POCKET MONKEY

3


NATURAL CYCLES GENTLY NUDGE, INSTEAD OF FORCE, THE NATURAL CYCLE

INTRINSIC MOTIVATION PUSH BONOBOS TO SEMI-CONTROLLED HEALTHY ZONE BY HELPING THEM FIND WHAT THEY LOVE

PASSIVITY DESIGN FOR PASSIVITY. DON’T EXPECT BONOBOS TO DO EXTRA WORK.

SOCIAL LIFE LEVERAGE BONOBOS’ SOCIAL NETWORK AS A WAY TO MOTIVATE.

BONOBO LABS POCKET MONKEY

4


WE ALSO LOOKED AT THESE EXISTING PRODUCTS...

BODYBUGG & GOWEARFIT Best-in-class Calorie Expenditure Sensor

BONOBO LABS POCKET MONKEY

FIT BIT

LOSE IT!

NIKE PLUS

FACEBOOK

Consumer-grade Activity Monitoring Device

#1 Calorie Counter for iPhone

Online personal tracking and competition platform for runners

The quintessential web social networking tool

5


MOTIVATION even with intrinsic motivation, people are generally lazy

+ SOCIAL INFLUENCES

?

+ zzz

HEALTHY LIFESTYLE REALISTIC & SUSTAINABLE BONOBO LABS POCKET MONKEY

6


WHAT PEOPLE TELL US ABOUT CALORIE COUNTING... GEORGE, 48 THE “NOW I NEED TO GET FIT” VENTURE CAPITALIST

“I know that record keeping is important – I have time for it; I just don’t have the energy to do it.”

“I use and iPhone app called ‘Lose It’ and lost 50 lbs, but I don’t know if I want to stick to it forever. I’m starting to go by my feeling now.”

MICHAEL, 37 THE OFF-AND-ON, BACKAND-FORTH ELLIPTICAL MASTER

BONOBO LABS POCKET MONKEY

JEONG, 41 THE BIKE-TO-WORK FATHER OF THREE

“Calorie counting isn’t unreasonable – I was convinced by the doctor that it’s a skill to be learned, but I don’t know how to stick to it and it doesn’t fit with my actual lifestyle.”

7


WHAT WE FOUND OUT ABOUT CALORIE COUNTING... “Calorie counting and calorie restriction are effective weight loss methods.” - European Association for the Study of Obesity, 2009

“Calorie counting makes consumers more aware of what they are eating. This ‘increased consciousness’ about food significantly improves the chance of an individual undertaking a healthy lifestyle change.” - University of Chicago Press Journals, 2009

BONOBO LABS POCKET MONKEY

8


WHAT’S SO DIFFICULT ABOUT CALORIE COUNTING?

BONOBO LABS POCKET MONKEY

9


HOW MIGHT WE MAKE CALORIE COUNTING FUN AND LESS LIKE WORK? HOW MIGHT WE MAKE CALORIE COUNTING LESS ABOUT LOSING WEIGHT AND MORE ABOUT EDUCATION? BONOBO LABS POCKET MONKEY

10


BE SNEAKY! BY REFRAMING CALORIE COUNTING INTO A GAME BONOBO LABS POCKET MONKEY

11


Become more aware of calories in food and possibly using the game as a calorie counting tool.

Calorie counting doesn't have to be tedious. It can be fun.

BELIEVE

Your pet reflects your health, especially when interacting with your friends’ pets.

REINFORCE

Selecting food (and passively learning about calories) is key to the survival of pet, rather than “extra work.” BONOBO LABS POCKET MONKEY

ACT

FRAME

KNOW

PROMPT

Passively educate the user about what they are eating

User engages in a game where he has to take a good care of his pet

12


1.

easy feeding & passive calorie info

BONOBO LABS POCKET MONKEY

2.

monkey’s hunger & happiness

3.

games with others based on happiness 13


USE CASE SCENARIO VIDEO SKETCH

BONOBO LABS POCKET MONKEY

14


WHAT WE LEARNED FROM OUR FIRST PAPER PROTOTYPE... 1. 2. 3. 4. 5.

prototype needs an introduction storyline food suggestion could include map stats bar too small and confusing lose the “combo food” aspect for now more games other than “hump”

BONOBO LABS POCKET MONKEY

15


WHAT WE LEARNED FROM OUR IPHONE PROTOTYPE... 1. 2. 3. 4.

status bar is still confusing users like the idea of externalizing yourself as a pet can we adjust quality of food too? (greasy vs. healthy) help section to explain what’s really going on

BONOBO LABS POCKET MONKEY

16


OUR MONEY-MAKING MODELS Ad placement based on user’s eating patterns and locations. Integrate and partner with Fitbit, Bodybugg, or Wearfit for activity monitoring. Ad-supported vs. ad-free (paid) version. Healthiness/happiness translates to currency system that allows users to buy accessories for their pets. BONOBO LABS POCKET MONKEY

17


BONOBO LABS

POCKET MONKEY THANK YOU! QUESTIONS? COMMENTS?


Your friend designed you a monkey pet online. You’ve just downloaded an iPhone App called “Pocket Monkey” to take the monkey with you. You named your pet monkey “Ed”. Just like you, Ed needs to eat throughout the day. If you feed him regularly he will become happy and you’ll be surprised what he can do for you!


It’s 8:00 am! Ed’s hungry. Feed him something... say, a banana


AT&T 3G

8:00 AM

PocketMonkey


AT&T

8:00 AM

Hunger Happiness

Eat

Workout

Play


AT&T

8:00 AM

Eat Food Search Foods My Foods Create New Food

Cancel


AT&T

8:00 AM

Add Foods

Search Foods

Cancel

|Search

Q W E R T Y U I O P A S D F G H J K L #+= ABC

Z X C V B N M space

@

.

return


8:00 AM

AT&T Add Foods

Search Foods

Cancel

ban|

Suggestions

Fresh Banana Banana Bread Banana Cream Pie Jenn Q WGuggenheim E R T Y U

I O P

H

A Hashimoto S D F G H J K L Sara Em #+= Hirsch Z X C V B N M ABC

space

@

.

return


AT&T

8:00 AM

Search

Size & Quantity

Cancel

One (1) Large Fresh Banana

tip: pinch zoom to adjust size and quantity

About

121

Calories

Total Fat 0.4g Sat. Fat 0.1g Cholest. 0mg Sodium 1.4mg

Eat It!

Carb. 31.1g Fiber 3.5 g Sugars 16.6 g Protein 1.5g


AT&T

8:00 AM

Search

Size & Quantity

Cancel

One (1) Medium Fresh Banana

tip: pinch zoom to adjust size and quantity

About

90

Calories

Total Fat 0.4g Sat. Fat 0.1g Cholest. 0mg Sodium 1.4mg

Eat It!

Carb. 31.1g Fiber 3.5 g Sugars 16.6 g Protein 1.5g


AT&T

8:00 AM

Hunger Happiness

Eat

Workout

Play


AT&T

8:00 AM

Hunger Happiness

Eat

Workout

Play


Good job! Now let’s try feeding Ed some really nasty stuff.


AT&T

8:00 AM

Hunger Happiness

Eat

Workout

Play


AT&T

8:00 AM

Eat Food Search Foods My Foods Create New Food

Cancel


8:00 AM

AT&T

New Food

Cancel

Next

|Food Name Estimated Calories

Required

Picture

Q W E R T Y U I O P A S D F G H J K L #+= ABC

Z X C V B N M space

@

.

return


8:00 AM

AT&T Cancel

New Food

Next

Deep Fried Oreo Estimated Calories

Required

Recommended Picture

Q W E R T Y U I O P A S D F G H J K L #+= ABC

Z X C V B N M space

@

.

return


AT&T Cancel

8:00 AM

New Food

Next

Deep Fried Oreo Estimated Calories

1200|

Recommended Picture

1

2 ABC

3 DEF

4 GHI

5 JKL

6 MNO

7 PQRS

8 TUV

9 WXYZ

0+


AT&T

8:00 AM

Search

Size & Quantity

Cancel

1 Serving of Deep Fried Oreo

tip: pinch zoom to adjust size and quantity

About

1200 Calories

Total Fat --- g Sat. Fat --- g Cholest. --- mg Sodium --- mg

Eat It!

Carb. --- g Fiber --- g Sugars --- g Protein --- g


AT&T

8:00 AM

Hunger Happiness

Eat

Workout

Play


AT&T

8:00 AM

Hunger Happiness

Eat

Workout

Play


It’s 10:00 am Your monkey is Thirsty!


AT&T

10:00 AM

Hunger Happiness

Eat

Workout

Play


AT&T

10:00 AM

Hunger Happiness

Eat

Workout

Play


It’s 12:00 pm Lunchtime!


12:00 PM

AT&T Hunger Happiness

Lunch Time! Ed wants to eat Citrus Chicken Salad at a nearby place called Max Deli!

Whatever

Eat

Show me where

Workout

Play


AT&T

12:00 PM

Max Deli


It’s 1:30 pm and you haven’t fed Ed yet. He’s really unhappy! Let’s just feed him whatever you had for lunch (ham&cheese panini)


AT&T

1:30 PM

Hunger Happiness

Eat

Workout

Play


AT&T

1:30 PM

Eat Food Search Foods My Foods Create New Food

Cancel


AT&T

1:30 PM

Add Foods

Search Foods

Cancel

|Search

Q W E R T Y U I O P A S D F G H J K L #+= ABC

Z X C V B N M space

@

.

return


AT&T

1:30 PM

Add Foods

Search Foods

Cancel

ham chee|

Suggestions Ham & Cheese Sandwich Ham & Cheese Quiche Ham & Cheese Omelet

Jenn Q WGuggenheim E R T Y U

I O P

H

A Hashimoto S D F G H J K L Sara Em #+= Hirsch Z X C V B N M ABC

space

@

.

return


AT&T

1:30 PM

Search

Size & Quantity

Cancel

Half Ham & Cheese Sandwich

tip: pinch zoom to adjust size and quantity

About

320

Calories

Total Fat 8.4g Sat. Fat 6.7g Cholest. 16mg Sodium 7.0mg

Eat It!

Carb. 71.1g Fiber 4.5 g Sugars 0.6 g Protein 8.5g


AT&T

1:30 PM

Search

Size & Quantity

Cancel

Two (2) Halves Ham & Cheese Sandwich

tip: pinch zoom to adjust size and quantity

About

640

Calories

Total Fat 16.8g Sat. Fat 13.4g Cholest. 32mg Sodium 14.0mg

Eat It!

Carb. 142.2g Fiber 9.1g Sugars 1.2 g Protein 17.0g


AT&T

1:31 PM

Hunger Happiness

Eat

Workout

Play


AT&T

1:31 PM

Hunger Happiness

Eat

Workout

Play


Your friend Bruce noticed you were feeding your monkey. He wants his monkey, P-juice, to play with yours. The monkeys will decide to play which game at random.


AT&T

1:31 PM

Hunger Happiness

Eat

Workout

Play


1:31 PM

AT&T Hunger Happiness

Shake Till You Drop! Shake the monkey as fast as you can until he runs out of energy.

Nah

Eat

I’m Ready!

Workout

Play


AT&T

1:31 PM

3...2...1...GO!

Eat

Workout

Play


AT&T

1:31 PM

P-Juice Wins!

Eat

Workout

Play


Next time, feed Ed a little better and he could win! The End

DP3 Pocket Monkey  

Phone application concept that help makes counting calorie fun

Read more
Read more
Similar to
Popular now
Just for you