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days of A surprise every season! flowers

Welcome to the winter party From simple to baroque

Table wreaths Make a snow curtain With Gypsophila

Waxflower Scent & colour in your winter bouquet

Seasonal mood

Bulbs with promise If you cut the bulb you will continue to see buds over the coming years. Nerine cultivation is carried out with much love and craftsmanship by a breeder and a handful of growers. Together they provide a wide variety of species.

“Nerine has a double vase life: first in a bouquet, and then alone� Nerine breeder and grower Kitty de Jong

When is Nerine available? Growers tell all on www.365daysofflowers.com

Seasonal feeling

Winter light The winter light shines brightly and radiantly in our

Winter is the season where we put up the decorations.

homes. It falls on the festively decorated table that

We make a snow curtain from Gypsophila (page 4), use

awaits the guests. Pull up a chair, there is plenty of

decorative branches (page 10) and make exuberant wreaths

room for everyone. The winter brings people together.

(page 11). We decorate the party table with white Hyacinths

We tell stories and we celebrate.

and Amaryllis (page 12). Give your creativity plenty of space we are looking forward to winter! 3

Let it snow

Seasonal flower

It doesn’t matter if winter weather is predicted: just let the white Gypsophila flowers flutter down like snowflakes. A white Christmas guaranteed! Gypsophila is back, and how! For too long it has played a supporting role in bouquets. Now it’s time to take its place on the winner’s

Dry it!

podium. Use the delicate flowers generously in winter decorations

Just like Achillea, Limonium and Eryngium you

and you’ll be amazed by the effect.

can air-dry Gypsophila (don’t use a flower press).

Fairy-tale beautiful

Remove any leaves and tie the flowers together in small bunches. The flowers can also be dried by the stem. Hang them upside down in a warm, dry and

The colour palette of Gypsophila consists of different shades of

preferably dark place. Once the flowers are dry you

white and pink. The flower size varies a great deal from tiny little

can use them in wreaths or put them in a vase.

flowers to thick, full flowers.

How to make a snow curtain What you need: aluminium wire, round glass vases and different varieties of Gypsophila.

Step 1: Wrap the aluminium wire around each round vase a few times. Allow 10 cm between two vases; this creates a garland of vases.

Step 2: Hang up one or more vase garlands.


Colour the ne with ecoli ly te for a comple ook! distinctive l

Step 3: Fill the vases with water and a drop of cut flower food, to make sure the water stays clear.

Step 4: Fill the vases with different types of Gypsophila.


Waxflower From the field

Scent & colour in winter

Small flowers in soft shades plus a delicious smell: Waxflowers are fantastic in winter bouquets! Each year, 47 million units of Waxflower are supplied by the growers at Royal FloraHolland. Half of all the flowers supplied are

white, followed by purple and pink. Waxflowers are available from late summer until well into spring. The peak season runs from late January until late March.

O Christmas tree Waxflower (Chamelaucium) originates in Australia, where the bushes grow in the wild. The Waxflower gets its name from the waxy coating on its

From flower to leaf

leaves and flowers. A pleasant fragrance is released when you crush the leaves. The leaves are

Waxflower is also harvested in bud. The flower

also a bit like pine needles.

buds look like small berries. Waxflowers in bud

That makes them ideal to use

have a completely different look to the flowering

in winter bouquets to give a

version. The range was extended not long ago to

wintry touch.

include ‘foliage wax’: the tips of these Waxflowers


(in particular the leaves) have a yellow, orange, red or purple glow. Something quite different! Use ‘foliage wax’ in winter bouquets for example, to give a surprising and playful look.

In the desert Most Waxflowers come from Israel, where they can be grown outside. The growing conditions are excellent: a little desert-like, but not too dry, no frost and lots of sunlight.


Tips • Fill a vase with different types of Waxflowers or fill several vases each with the same type. Allow the branches to spread out on all sides for a natural look. • Combine Waxflowers in different shades of white. Beautifully natural. • A couple of twigs left over? Put them together in a vase. You can touch them, because this is how you release the scent.

Questions about Waxflowers? Post them on our website www.365daysofflowers.com

Make it yourself

Creative with Amaryllis This is the season to get started with Amaryllis. A few flowers in a glass vase is already very special, but you can do so much more with this impressive winter flower.

An abundance of variations

On display

The red Amaryllis is a real classic and almost everyone knows the white one,

An Amaryllis in bloom is always eye-catching

but there are many more colours. From pink, orange and salmon to two-tone,

in the shop window. Emphasize the shape

and even striped, speckled and with a colour gradient. They appear to be painted

and size by hanging them in a suction cup

with watercolours. There is also plenty of variation in the flower shape: small

vase on the window and then drawing a

flowering, large flowering and double flowering. The ‘spiders’ are a class of

life-size flower on the shop window.

their own: with their extremely thin petals that look just like sparkling stars.

Long live the chalk pen!


Behind glass You can also give some attention to the Amaryllis stems. Put them in a tall glass vase for example. Or let the stalks curl by cutting them slightly - and give them some space in a generous glass vase.

Tips:tems are

The flower , so using not very thick elpful! h floral foam is

Counter tip Place a selection of Amaryllis in the shape of a wreath; it works beautifully on a large wooden table or counter. They will stay nicely in place due to the weight of the flowers. Or you can also use a floral foam wreath base. 9

Playful branches

Top 5

Now that all the leaves have fallen off the trees, all attention is on the branches. And they are often surprisingly beautiful! Combine the most beautiful branches with white flowers and silver-grey leaves. An unexpected still life of winter beauty. 1


Kochia leaves are woolly and have a soft structure. It is just like a snowy tree in a silver-grey colour. 2


The leaves are usually green-white. But this special species is matt white-grey. Very suitable for a winter bouquet.




Even at the end of winter willow catkins appear on the bare branches of the willow.

1 3 5

4 2


The branched stems are full of lots of small, brittle flowers. Also suitable for drying. 5


Senecio blooms with yellow flowers, but the ornamental value lies in their silver leaves.


Materials: Ilex, Skimmia (white and green), Jatropha, Waxflower, Euphorbia fulgens.

The wreath is back! Suddenly you see it pop up everywhere: the wreath. Styles vary from ‘sleek and simple’ to ‘baroque and floral’. That will make your florist’s heart beat faster!

Wreath in balance Making a floral wreath requires an organised approach. This will give your wreath a harmonious appearance, even though it contains many different materials. Follow this order to make the wreath on the picture: 1) start with the berries and 2) add all the other round materials. These accentuate the shape of the wreath and are therefore very important for the overall look. 3) Then add the Waxflower sprigs and finally the Euphorbia fulgens. Keep a few of the leaves in the wreath. 11

Make it yourself

Party at the table In December we eat together more often with family and friends. Everyone feels welcome around a beautifully decorated table and it is always time for a party. 12

Personal touch The light shades and subtle scent of freshly flowering Hyacinths work well on the table. Bunches of Hyacinths and Veronica come into their own in simple glass bottles, which feature handwritten name cards. Very inviting! Decorate the party table with grey-green Eucalyptus leaf and Senecio cineraria ‘Star Dust’ for a stylish look.

Inspired by the book ‘22 ideas to increase flower consumption’ from Aviv Flower.

Playful patterns Perfect to take to a party: a winter bouquet with Amaryllis, Lilac, Veronica, Anemone, Waxflower and Eucalyptus leaf. The playful pattern on the leaf is made with a paper stamp. Eucalyptus leaf lends itself well to this method of decoration; the cut leaf dries slightly but remains beautiful.

Do you want to get started yourself? Go to the website for practical tips www.365daysofflowers.com 13

Join in

Fireworks! We finish the year with dazzling colours. The colourful branches emerge like rockets from the bouquet. A terrific way to start the New Year!

New Year’s bouquet Dianthus ‘Green Trick’, Ilex, Ranunculus, Nutans and Waxflower: the bright colours and jagged shapes make these flowers perfect for an end of year bouquet. Nature’s fireworks!

Dianthus ‘Green Trick’ ‘Green Trick’ has a striking appearance with bright green, round inflorescence (with no real petals). 14

Ranunculus It is hard to believe that such a compact flower head can grow into such an impressive flower. This beautiful flower also continues to grow in the vase.

New Year’s bouquet An exuberant bouquet with Clematis, Waxflower, Lilac, Ilex and Solidago. A wonderful mix of sparkling colours to get



Holly variety with orange, yellow or red berries, all thanks to the bees. They ensure pollination and setting.

the New Year off to a great start!






Traditionally grown cut shrub. The smell makes you long for spring to arrive.



The bright yellow flower plumes are like sun rays. More than welcome during these dark days.




Eucalyptus Skimmia

Win this massive poster: an eye-catcher in your shop!

Go to Facebook 365daysofflowers Holly (Ilex) Ranunculus



Jatropha Astrantia Scabiosa Carnation

Ranunculus Cornus

Euphorbia fulgens

This inspiration magazine is brought to you by the seasonal flower growers, affiliated to Royal FloraHolland. They look forward to inspiring you every season, 365 days a year, with their incredibly beautiful assortment of seasonal flowers. Contact your flower supplier for information about current assortments and availability. Visit www.365daysofflowers.com

Credits 36,000 copies. Distributed through partners, exporters and auction houses. Available in Dutch, German, English and French. • Editorial and concept: Concept Factory • Design: Bright Creatives • Text: Mariëlle Seegers, Petra van Heijningen • Styling and photography: Klimprodukties

Profile for 365 days of flowers

Magazine 365 days of flowers - Winter  

2018 - 2019

Magazine 365 days of flowers - Winter  

2018 - 2019