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Pure and General Unique and eclectic homewares

C E L E B R A T I N G O N E Y E A R


C O N T E N T S

Introduction 3 About the Directors 4 Our Home 5 Boutique Retail 8 Cafe 13 Merchandising 14 Products 22 Design Consultancy 38 Exhibition & Events 44 The Future 45 Press 46 With Thanks 47 Contact 48

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I N T R O D U C T I O N

“I like objects for the home that have an enduring quality about them-that don’t need replacing and have a sensuality and a beauty.� Linda Gregoriou

Pure and General opened its flagship store in Sydney, Australia in June 2011 offering a unique and eclectic range of home wares. Curated and specially commissioned products by artists, artisans, designers and architects for living and working environments fill the store. Sourcing and commissioning globally, an ever-changing line-up of original product from furniture to home wares, stationery, art and utilitarian products; a piece from Pure and General adds a touch of magic to any space. Pure and General also provide professional interior styling design and architecture services.

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A B O U T T H E D I R E C T O R S

Pure and General was co founded and is directed by Linda Gregoriou and Dale Jones-Evans. A collaboration of professional and multi disciplinary minds.

Linda is an urban geographer and urban designer, property developer, published author, a one time academic, loves art and design and sits is on the Foundation Board of The National Gallery of Australia.

Above

| Linda Gregoriou

Dale is an artist, nationally awarded architect, loves property, independent publishing, writing, surfing, is an adjunct professor of architecture and keen contemporary Australian art collector. www.dje.com.au.

Above

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| Dale Jones-Evans


O U R H O M E

Pure and General was planned as part of the redevelopment of a former 500m2 car park. Dale Jones-Evans Pty Ltd undertook the re-development also housing their gallery and offices in this space. A new streetscape was made. A new streetscape was made.

Above

| Pure and General shopfront, Dale Jones-Evans Pty Ltd Architecture offices-gallery and designbank.org

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Above Below

| The site during excavation - big job ! | The ‘presence’ of a raw empty space The first shipment looks like an art installation

Dale Jones-Evans (Director Dale Jones-Evans Pty Ltd Architecture) acquired and redeveloped a former 500m² car park in Potts Point, Sydney converting it into Dale’s architectural offices, a place for his contemporary art collection, a window-gallery and office for designbank.org and a space for Pure and General’s flagship store.

“I just stripped it back to basics and left one concrete beam - f loating.” Dale Jones-Evans

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Above Below

| Pure and General’s entry and counter to the Australian store | Dale Jones-Evans Pty Ltd Architecture offices and gallery

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B O U T I Q U E R E T A I L

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Dale Jones-Evans designed Pure and General’s store as a simple raw gallery space. The existing off form, textured concrete ceiling and columned space was juxtaposed with new crisp, gloss perimeter gallery walls designed for the stage setting and installation of merchandise. This understated design approach ensures the merchandise does all the talking.

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Above Below

| Pure and General Plan | Pure and General’s first install June 2011

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Above & Below

| Ensembles of merchandise from furniture, crockery, light fittings, decorative home wares and textiles.

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â&#x20AC;&#x153;Ensembles and installations form our merchandisingâ&#x20AC;? Linda Gregoriou

Left Above Below Next Left

| Ensembles of merchandise from furniture to small objects | Set pieces ensembles and simple shelving displays | Timber and white porcelain kitchen-ware | Hand blown glassware from France and Morocco

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C A F E

The Pure and General cafĂŠ (by Felton & Co.) will be an eclectically decorated, intimate and friendly room offering a simple range of organic, specially designed teas, coffee and fresh juices, Venetian style sandwiches, baked pastries and biscuits. Occupying the glass cube within Pure and General, it will feel like you are sitting amongst the stores furniture and merchandise. You will be! CafĂŠ opening 1st October 2012.

Above | Snack while sitting in the sun and in/on the merchandise

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M E R C H A N D I S I N G Unique & eclectic WINDOW INSTALLATIONS

JULY - AUGUST 2011 | Mushroom window installation

Theatre, art, architecture, whimsy and playfulness underpin the conceptualising of Pure and General’s window installations. We are conscious that ‘the merchandise is the narrative’ and that it is sensual and tactile. We enjoy creating these window-scapes.

MERCHANDISING | Window Installations Pure and General

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SEPTEMBER OCTOBER 2011

A pure cane, wicker and bamboo floating sensation playing with scale and shape.

MAY JUNE 2011

Pure and Generalâ&#x20AC;&#x2122;s take on autumn/winter in Sydney. An eclectic homely installation with products from Japan, France, Morocco, Spain, Australia, England and Austria.

MERCHANDISING | Window Installations Pure and General

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APRIL - MAY 2012 | A child’s fantasy room made up of paper pom pom clouds, one eyed dolls, hand made quilts and French antique bed and screens

“I enjoy structuring an install – it’s like painting and architecture meeting.”

JANUARY - FEBRUARY 2012 | Sometimes a big gesture works best An Algerian geometric designed carpet

MERCHANDISING | Window Installations Pure and General

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Dale Jones-Evans


OCTOBER NOVEMBER 2011

A little bit domestic a little bit kooky. Pure and General’s window is made up of hand embroidered tea towels from Denmark, Indian chipati rollers, Turkish Kilm love seat and a Belgium limed chest of draws.

DECEMBER JANUARY 2011-2012

Pure and General’s Christmas reef installation window. The decorations highlight that Christmas in Sydney is about the beach, the light, starry nights and not about snow!

MERCHANDISING | Window Installations Pure and General

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M E R C H A N D I S I N G Unique & eclectic

ENSEMBLES

“Old mixed with the new. Pretty with the plain. Constant juxtapositions. That’s how we like to work our ensembles and installations.” Linda Gregoriou

Above Next Right

| Plenty of furniture, cushions and dolls on a gallery wall | Timbers, pinks and f lowers form the palette

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Left Below

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Stacked red Swiss chairs Wire and glass jars

“Enmasse always looks best” Linda Gregoriou

MERCHANDISING | Ensembles Pure and General

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A colourful hand stitched Turkish kilm acts as a backdrop to French Olive jars and bowls

Above Right

| |

Taupe crockery Turkish kilm & French Olive jars

Taupe crockery. The colour highlights the food and is a twist on traditional white.

MERCHANDISING | Ensembles Pure and General

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P R O D U C T S Unique & eclectic

FURNITURE KITCHENWARE BATH STUDY LIGHTING CUSHIONS & BLANKETS RUGS CHILDREN ACCESSORIES GARDEN FESTIVE ART

FURNITURE Pure and General sells a variety of furniture from dining tables, chairs, occasional tables, consoles and chests of draws. Most are antiques or hand made and are unique and one off.

Above Right

| Traditional Moroccan street stools | Indian screen made from metal and timber draped with French cube lights

PRODUCTS | Furniture Pure and General

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Below Right

Above Right

| Moroccan ottomoan | Bamboo black lacquered folding chairs

| French 40s bamboo dining chairs | Belgium timber cabinet with an antique finish

PRODUCTS | Furniture Pure and General

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P R O D U C T S Unique & eclectic

KITCHENWARE Pure and General has an ever changing variety of products for the kitchen, laundry and dining room. Like everything else at Pure and General most of it is hand made by artisans.

Above

| Orange antique drying rack for bottles hung with hand blown Morroccan tea glasses

Japanese copper tea cannisters | Above Plates and spoons hand carbed from lemon tree timber | Right

PRODUCTS | Furniture Pure and General

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Moroccan timber mortar and pestle | Fine Vietnamese glass tea pots | Taupe crockery | Antique glass French vessels |

Above Above Right Right Below Below

PRODUCTS | Furniture Pure and General

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P R O D U C T S Unique & eclectic

BATH Enduring quality. English soaps that last, Milanese washing detergent that looks after your clothes and hand embroidered Belgium Linen that will last for ever.

Above | Milanese washing detergent with its own porcelain pouring cup Above Right | English soaps Right | Hand embroidered linen

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P R O D U C T S Unique & eclectic

LIGHTING Pure and General sells a variety of light fittings made from bamboo, leather, nickel, glass, chicken wire, canvas, beaten tin, copper, brass, old and new.

Spanish Leather Pendant

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Above

Above Top Above Middle Above Below

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| Chicken wire pendant | Nickel pendant | Glass pendant


Above Top Above Middle Left Above

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Small Nickel pendant Glass conical pendant Canvas penant Belgium Chandelier

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Above Left Left Below Below

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| | | |

Enamel Black industrial pendant light. Bamboo bird nest pendant. Beaten Tin Oval pendant. Copper farm house pendant.


P R O D U C T S Unique & eclectic

CUSHIONS & BLANKETS We love soft furnishings and textiles at Pure and General and there is an everchanging line up of textiles that are found from around the world.

Above Above Top Above Middle Right

| Hand printed cushions from New York | Vintage Scottish blankets hand embroidered with felt alongside hand loomed pom pom blankets. | More pom poms! Silk pom poms pure cottom face cloths | Pom Pom blankets in cream

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P R O D U C T S Unique & eclectic

RUGS Our rugs and mats are physically sourced from far flung countries such as Morocco, Algeria, Morotania, Turkey, Cyprus, The Solomon Islands and Fiji.

Above & Left | Pure and General sells rugs from Turkey, Morocco, Algeria, Fiji, The Solomon Islands and Vanuatu.

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P R O D U C T S Unique & eclectic

CHILDREN Pure and General has an abundance of childrens toys, dolls, decorative items for the bedroom and old fashioned games.

Above Top Above Left Above Right Left

| Dolls display with Dutch paper lanterns, Forest Friend felt dolls and Japanese hand printed tea boxes. | Felt mushroom house | Alphabet pictures by Marion Frith made with found vintage objects | Felt mushrooms and dolls

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P R O D U C T S Unique & eclectic

ACCESSORIES We source decorative new and antique items from around the world.

Above Above Right Right

| Bird cages from Hong Kong bird market. | Antique Chinese hair pieces made from coral, peacock feathers and jade. | Jade f loral decorative item.

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P R O D U C T S Unique & eclectic

GARDEN & OUTOODR Growing gardens matter - whether itâ&#x20AC;&#x2122;s on a balcony, roof garden, patio, courtyard or a large suburban block we cater for your gardening needs.

Above Above Right

| English stainless steel spade, traditional shepherds umbrella, Spanish hunting stool and English gardening products. | Hand made terracotta garden lights.

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P R O D U C T S Unique & eclectic

FESTIVE Pure and General always has great decorations for every occasion.

Above Right

| Hand made Christmas and Easter decorations from Austria in rattan picnic basket | Christmas decorations from France and Belgium

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P R O D U C T S Unique & eclectic

ART At Pure and General we have a strong interest in original contemporary indigenous art and based art.

Above Left Right

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| Indigenous Australian Art Boxer Milner and Elizabeth Nyumi | Collages by American Artist Joni Ullman Lewis | French Antique butterf ly collection


D E S I G N C O N S U L T A N C Y Unique eclectic original

INTERIOR STYLING INTERIOR DESIGN ARCHITECTURE

Above Right

| White and timber study 2009 | Chinese black lacquer table and Ingo Maurer light 2009

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D E S I G N C O N S U L T A N C Y Unique & eclectic

INTERIOR STYLING Pure and General can provide expert product, decorating, interior and architectural consultant advice and services. We can seamlessly source and supply products for residential, hospitality, commercial or any type of property project.

Above Left Below

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| Soft furnishings textured painting wood white f loor boards 2009 | Olive room with patterns 2010 | Japanese antique kimono bedspread 2009


D E S I G N C O N S U L T A N C Y Original

INTERIOR DESIGN We approach interiors as architecture and think through the relationship between both to ensure when furniture is placed in a room it actually works. Human comfort matters.

The Water House 2000 Inserting light and space into a dark old terrace

â&#x20AC;&#x153;Interiors are seamlessly designed within architecture I see no line of separation.â&#x20AC;? Dale

Jones-Evans

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â&#x20AC;&#x153;Arranging all the elements in a conversation, is the key.â&#x20AC;? Dale

ABOVE TOP

| Loft 6 Beautiful white moulded rooms 2000

LEFT

| Ann St Penthouse Dark f loors, dark ceiling and a white strip gallery wall 2000

ABOVE RIGHT

| M-Central warehouse conversion Bold, modern and simple bathroom, using splashes of uniform colour 2005

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Jones-Evans


“bold, simple, elegant, sculptural and sensual, matter” Dale Jones-Evans

LEFT | MIDDLE | BOTTOM |

D E S I G N C O N S U L T A N C Y Original

ARCHITECTURE

We make original architecture and ensure every project is unique and different. Our peers agree and have nationally awarded us on numerous occasions.

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Folding Copper Roof A folding roof 2004 M Central A roof top park 2005 Indian Ocean Eco Retreat A mysterious entry 2001


LEFT

| Sydney Opera House, Bennelong Restaurant Bennelong restaurant opera house 2001

ABOVE | Indian Ocean Eco Retreat Dramatic side copper profile 2001

ABOVE LEFT ABOVE RIGHT

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| The Art Wall Office and retail 2003 | Baroque Bar Bistro Bar Bistro 2009


E V E N T S, E X H I B I T I O N S & S P E C I A L G U E S T S Unique & eclectic

Pure and General invites special guests; writers, chefs, artists, editors, designers and thinkers to discuss or exhibit their work and expertise. We launch books, stage exhibitions, commission artists and designer works while offering a relaxed retail environment, friendly hospitality with good food and wine.

Above Right

| Book launch and talk Author Victoria Alexander | Aboriginal Artwork Exhibition

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T H E F U T U R E

Pure and General is designing an extensive range of products which will be phased into our store over time. This range is also designed as an online sales range. Our approach is tactile, textured, sensual and bespoke.

Above

| Small black board made in England

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P R E S S

Pure and General is a destination store. So we work very hard on our communications strategy.

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A

V E R Y

B I G

T H A N K Y O U T O

Sonia Berry Georgia Gunnis Nici Gunnis Kerry Hall Cassie Karinsky Jenny Kim Maki Yamaji Lulu Pinkus Willem Reithmeyer

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C O N T A C T

Pure and General Pty Ltd Shop Trading Hours

114 Brougham St Potts Point NSW 2011 Sydney AUSTRALIA

Mon Tue - Fri Sat Sun

phone +61 2 9360 6060 mail@pureandgeneral.com

Closed 10am - 5pm 10am - 5pm 12pm - 3pm

Cafe Trading Hours

There is good car parking on Brougham Street

Mon - Fri Sat Sun

8am - 4pm 9am - 4pm 10am - 3pm

Cafe opens October 1st 2012

L I N K S

www.pureandgeneral.com www.facebook.com/PureandGeneral www.dje.com.au www.facebook.com/DaleJonesEvansArchitecture

Š Copyright 2012 Pure and General designed by Jenny Kim

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www.pureandgeneral.com


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