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Purchase Area Family Magazine (PAFM) publishes monthly. It’s the only full color family

magazine available to every household & school in western Kentucky. Our timely, informative & family-friendly content engages readers & ensures their loyalty.

iList Western Kentucky hosts the area’s most comprehensive & most viewed community event’s calendar. It’s fun & lively features ensure that, when regional businesses & organizations want to spread the word, they choose iList. The combination of PAFM & iList Western Kentucky offers unmatched promotion & marketing opportunities. With a presence in both, your ad will be seen thousands of times a week: in print & online. We include promotion via Facebook & Twitter.

purchasefamilymag.com ••• ilistwesternkentucky.com

PO BOX 8061 • PADUCAH, KY 42002 • 270.415.9400


Readers of Purchase Area Family Magazine (PAFM) make the purchasing decisions.

Can you afford not to be seen in PAFM?

There are over 50,000 children under 18 and 114,000+ households* in the 11 counties we serve! (Ballard, Caldwell, Calloway, Fulton, Graves, Hickman, Livingston, Marshall, McCracken, Trigg and Massac, IL) 20k copies of PAFM per month and growing! Bonus distribution for special holiday pullouts, summer camp guide, back-to-school and more! Our readers are: 70% Female • Have a median household income of $45,500 • 75% are between ages 30-60 • Active, Working & Educated Our readers have children and/or grandchildren. • 25% ages 13 or older • 62% will send their children to at least one camp • 75% attended college Our reader’s families are involved in: • After-School Care • Music • Dance • Sports • Gymnastics • Martial Arts and more!

All Advertising is FULL COLOR Publish Date: 1st of every month Premium Positions

Front Cover w/Feature Article ...................... $2800 Back Cover ...................................................... $1310 Inside Front Cover ........................................... $1200 Premium Gloss Page ....................................... $950 Inside Back Cover or Page 3 ............................. $950 Full Page ............................................................ $688 1/2 Page ........................................................... $423 3/8 Page ............................................................ $326 1/4 Page ............................................................ $225 1/8 Page ............................................................ $129 Advertorial feature page w/paid advertising .............. $575/page Advertorial feature page w/Premium...$425/page

Prices reflect a 5% cash/check discount. Social Media: Find us on Facebook, Twitter, Pinterest and Instagram. Weekly giveaways and contests keeps our pages active and your customers engaged!

Online: iList Western KY includes a digital flipbook of the magazine, features, giveaways and the most comprehensive, searchable event calendar in western Kentucky. You’ll find many opportunities for digital marketing; banners, sidebars, listings and our popular iPick of the Week. iList offers sponsored emails that reach our 9,000+ subscribers. *Source: 2015 US Census projections


Advertising Options

1 Banner

Homepage advertising is also included in the weekly email blast to 9,000+ subscribers.

1 Banner ......................... $275/month, $500/month on homepage 2 Advertorial Article or Section ....... $200/week or $700/month

2 (links Homepage Slider to Advertorial/Article)

This is the perfect place to tell your business or organization’s story! Weekly articles that promote products and events related to your business.

3 Sponsor Squares ........ $100/month, $150/month to pin to top

Your customized image on our homepage and event pages. Oneclick to your website or Facebook page. Rotates each week.

4 iPick of the Week (Top Event, Business, Etc.) ......... $125/week

Is your event, business or organization so hot that it needs to be front and center on our homepage? One-click to a 2nd page where you can showcase products, services, new locations and more!

5 Featured Events ........................................................ $50/week

4 (top iPick of the Week featured event)

6

Sidebar Box

$250/month secondary page

7 Paid Listings ...................................... $60/week or $225/month Great for promoting events, sales and live music with multiple dates. Ideal for real estate, auto sales and job postings.

Sidebar Box

Sponsored E-mails ............................................... $650/email Don’t have an extensive email list of your own? We’ll get your information in front of our 9,000+ weekly subscribers.

Discount Programs*

• Pricing reflects an automatic 5% cash/check discount. For credit card payments, please call our office for an adjusted rate. • For iList only ads: 6 consecutive months receive 10% discount; 12 consecutive month ads receive 15% discount. • Combine PAFM and iList to receive introductory discount of 10% off iList. PAFM Business Builder Discount pricing still applies. *Discounts may not be combined.

Sponsor Square

5 Featured Event

6 Sidebar Box ............. $375/month or $100/week on homepage

Customized Web Page ................................ $400 and up,

Sponsor Square Sponsor Square

Need a big boost for your event? Feature it on our homepage!

Need a customized web page to promote your company, organization or even your event? We can put together a greatlooking page for you and host it on our site.

3

7 Paid Listing

Sponsor Square Sponsor Square


Our Advertisers Say... iList Western Kentucky has the numbers* • 6,000+ unique website visitors per month • 9,500+ subscribers to the weekly email • 12,000+ social media followers (Facebook, Twitter, Instagram and Pinterest)

• 65,000+ average page views per month • 20% average open rate (weekly email; compared

to 18.06% for communications industry; 7.8% entertainment; 16.54% travel and tourism)

• 2.65% website bounce rate

(compared to industry

average of 55.56% - lower is better!)

• 25% click rate

(weekly email; compared to 20.84% for communications industry; 7.65% entertainment; 8.24% travel and tourism)

*Google Analytics available upon request

iList has earned a permanent spot in our marketing budget. Unlike other advertisers, iList reaches out and suggests how and when we should change our ad. They even let us know about traffic and click rates. They’re one of the easiest and most effective advertisers we’ve partnered with. It’s like having a marketing staff but without the payroll! -Andy Carloss, Midtown Market We have advertised our events and promotions on iList since the beginning. I choose the iList team because they communicate with our audience in a fun and respectful way. They bring creative marketing ideas to the table and they understand our clients and our business. -Debbie Wattier, The Carson Center We’ve advertised our Social Media Success Seminars several times with iList and always had great results. The team at iList are professional, creative, and always help us get the most out of our advertising. If you have an event in the Paducah or the surrounding areas, you should definitely check out iListWesternKentucky.com. -Jonas Neihoff, Socially Present

PAFM Ad Mechanical Sizes (Resolution requirement: 300 dpi)

Full Page Safe zone: 7.375” x 9.5” • Bleed area: 8.625” x 10.75” 1/2 Page Vertical: 3.562” x 9.125” • Horizontal: 7.375” x 4.437” 3/8 Page Vertical: 3.562” x 6.78” • Horizontal: 5.468” x 4.437” 1/4 Page Vertical: 3.562” x 4.437” • Horizontal: 7.375” x 2.093” 1/8 Page Vertical: 1.656” x 4.437” • Horizontal: 3.562” x 2.093”

iList Image Mechanical Sizes

Banner Ad ..................................................... 540 x 160 pixels iPick of the Week ..................................... 513 x 256 pixels Sidebar Boxes ......................................... 265 x 265 pixels Sponsor Squares ...................................... 125 x 125 pixels Paid Listing ............................. 235 x 235 pixels plus text

We had such a great experience with Karen Hammond and staff for our cover feature for The Dirt Road in October. The article and cover brought new exposure and a large customer base in an area we thought was already saturated. We gained 3-5 new customers every day that month! We book monthly with PAFM because our customers pick up a copy to see what new offerings we have. Thank you to the All Good Media staff for your help and support. - Heather Abanatha, The Dirt Road Paducah Parks Services has been advertising with iList Western Kentucky and Purchase Area Family Magazine for a few years now. We love the regional exposure of the magazine and the weekly iLoveParks articles featuring all things Parks Services. It’s a great way for us to advertise upcoming events and classes to people who are repeat and/or new users of our services and facilities. - Paducah Parks Services

2016 Media Guide, All Good Media, LLC  

Effective January 1, 2016

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