5Ds of Digital Marketing

DIGITAL PUNDIT

DEC 30, 2020

5Ds of Digital Marketing

Know how 5Ds of Digital Marketing can reshape your business.

Agenda 1

Introduction

3

5Ds

2

Digital Marketing

4

Summary and Action Items

Introduction A business owner is well aware of thriving and surviving in the market. Busine ss and digital marketing are interconnect ed and linked to one another. In the world of the internet, the importance of digital marketing cannot be denied. It is an integral part which involves custom ers and business connected with one another.

Digital Marketing What is Digital Marketing?

1

Digital marketing is the promotion of brands and products to the world using virtual platforms with the help of internet connectivity. This includes mobile marketing, social media, and search marketing.

2

The benefits of digital marketing are simply immense. This cost-effective tool provides convenience and accurate demographic targeting, enables faster and easier result measurement and tracking, allows for an effective collection of relevant data, widens market reach, and other advantages.

5Ds of Digital Marketing The 5D is collective all the opportunities which help the consumers to interact with the brands and reach the respective audience. Take a look at the overview of 5D of digital marketing.

5D

igital igital igital igital igital

devices platform media data technology

1

Digital Devices The targeted audiences interact with the brands through various digital devices. The various digital devices include mobile phones, laptops, gaming devices, and television. These devices help the customers to stay in constant interaction with brands.

Digital Devices includes smartphones, tablets, desktop computers, TVs and gaming devices.

2

Digital Platform Most interactions on these devices are through a browser or apps from the major platforms or services

Digital Platforms includes Facebook, Instagram, Google, YouTube, Twitter and LinkedIn.

3

Digital Media Media channels are used to reach the audience.

Through a communication channel, the interaction takes place

Different paid, owned and earned communications channels for reaching and engaging audiences including advertising email and messaging search engines and social networks.

4

Digital Data The brands collect data about the consumers digitally.

The data is very important to serve the customers in a better way.

The insight businesses collect about their audience profiles and their interactions with businesses, which now need to be protected by law in most countries.

5

Digital Technology The marketing technology that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

The technologies are used by the companies to interact and arrange campaigns.

Summery Utilizing the powerful digital tools to achieve your marketing objectives is a practical route to take in the 21st century. This keeps you align with the digital transformation initiatives happening across the globe. Optimizing the benefits and becoming an expert in the 5Ds of digital marketing are considered a step in the right direction in today’s highly competitive era.

Action Items 1

2

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