Back From SabbaticaI...
Advertising Class Final ~resenktionat The Calumet Conference Center April 27th
BY Amy Pilaruyk
On sabbatical in Fall 2004,Dr. Neil majority of his research. Columbia's Rare Nemeth worked on academic aRic1e.s. but Bwk and Manuscript Library has many original documents of the New Yorjc World also found some time to relax. He worked on a monv plus micmfilm of the newsp p h about the New York paper itself. He submitted his World's Bureau of Accuracy paper on White to the History and Fair Play, which existed Division of the Association from 1913-1931. He also for Education in Journalism finished an article about and Mass Communication Isaac Deforest White, the competition for possible pmbureau's director and the fust entation in San Antonio, news ombudsman. A news Texas, in August. ombudsman deals with the Nemeth is thankful for complaints in newspapers. his time on sabbatical. He Dr. Neil Nemeth White was a preeminent said the sabbatical providpolice reporter of the last two decades of ed a break from classroom teaching the 1800s and became head of the bureau after working in higher education for 20 yean. He had the time to volunteer after his retirement from reporting. ''I wanted to shed some more tight on at the Chicago Jazz Festival, moved him and shape my feeling about the wok into a new condominium in Munster a person does while dealing with com- and traveled to see his mentor from plaints." Ohio State University. Nemeth did some research at the "I hope everyone understands the University of Illinois at Urbana- value of sabbaticals and that they can Champaign but traveled to Columbia continue. It was a needed break that I University in New York City for the was thankful to have."
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on presentation days. After hours of research, analysis and strategy, students will leave the class with a professional portfolio of their contributions to the agency. Although stress levels are high, the students are determined to succeed. Media Department Head, Jay Wescott, junior, said, "It's challenging, but I know the hard work will pay off." The formal report includes an executive summary, situational analysis, public relations, advertising, sales promotion and the budget breakdown.
PR Students Wrap-up PUC C O m m ~ t l i ~ a t i OAudit tl ByCathetineShipman The communication audit for PUC nears completion. Under the advisement of Professor Tom Roach, upper-level PUC students will finish the audit that was started last year for the chancellor. The audit team is comprised of eight Public Relation students; Matthew Lams, Edward Budner, Dawn Gmtzius, Amanda Morrone, DerekMoore, Stephanie Sulcer, Jim Barrett and Project Coordinator Cathy S
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els. Thmugh benchmarking, interviews, focus groups and surveys, we can determine how effectively these communication processes operate. The audit team is currently conducting surveys among the students, faculty and staff that make up the internal public of the university and among external publics, made up of local schools and business. The survey will conclude the ~ ~ e a w research is compiled, an overall analysis wiU complete the audit and recommendations will be written and presented to the chancellor. A presentation will be held in May at the university. Contact the Department of Communication and Creative Arts for more information.
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One might wonder what a communication audit entails. A communication audit is a thorough evaluation of an organization's internal and external communication process involving all communication channels from the top levels of an organization to the lower lev-
The final presentation exhibits the formal report and completed advertising campaign for PUC's Graduate School. If you are interested in attending, or receiving information on PUC's Graduate School, join us at the Calumet Conference Center on Wednesday, April 27,2005 at 2:00 pm for the presentation and refreshments. l i ~
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