Rouge Park Wayfinding & Branding Strategy

Page 1

UM - Public Design Corps

Rouge Park Guiding Plan August 31, 2021

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Agenda 1. Rouge Park Map 2. Physical Map Proposals 3. Digital Map Proposals 4. Marketing Opportunities

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

UM-PDC Team

Huiting Du

Lei Guo

Aracely Landero

McKenna Sabon

Tian Xin (Deesy)

Sarai Zelada

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Rouge Park Illustrated Map

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Rouge Park Illustrated Map

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Rouge Park Illustrated Map

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Rouge Park Illustrated Map

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Rouge Park Illustrated Map

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Rouge Park Illustrated Map

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Physical Map Signage

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Physical Map Signage Example

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Physical Map Signage Example

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Digital Map Signage Example

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Digital Map Signage Example

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Marketing Opportunity - Posters

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Marketing Opportunity - Mugs

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Marketing Opportunity - Clothing

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Marketing Opportunity - Seasonal Designs

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109


UM - Public Design Corps

Thank You!

2000 Bonisteel Blvd | Ann Arbor, Michigan 48109