Do something good today that tomorrow will thank you for
1. About us 2. The Conception 3. Manifesto 4. Our purpose 5. Our values and commitments 6. Projects we take pride in
7. Best practice Tomorrowland 8. Activities 9. Our journey this far 10. Targets Tomorrowland 2025 11. Letâ€™s talk This presentation includes video footage. Please switch on your audio for an optimal experience. Enjoy the journey. The footage shown was shot pre-COVID, in times where we could still hold each other close. We consider ourselves lucky to be able to connect in this special way until we can finally unite again.
About us Love Tomorrow is a platform that strives for a positive impact on our society and environment. We inspire and activate various communities through research, collaboration, innovation and communication.
2012 LT was sown on the fertile grounds of Tomorrowland.
2013 - 2019 LT shapes inspiring ideas and takes action. By fostering initiatives together our positive impact flourishes.
2020 The seed has grow Tomorrow represe than waste contr a broader ideolog
own and Love ents far more rol - it is now gy.
The Conception In 2012, the Tomorrowland organisation experienced a rude wake-up call upon seeing the piles of rubbish left behind at their festival, campgrounds and the surrounding streets and parking lots. Something had to change. That â€˜somethingâ€™ turned into Love Tomorrow: an initiative to anchor and safeguard sustainability within the organisation. Now, eight years on, the seed has grown and various exciting projects, an array of research and an abundance of knowledge and understanding have blossomed from it. We believe that we can make a difference in the future by means of the sound foundation weâ€™ve created over the past few years. We believe that Love Tomorrow can serve as inspiration for everyone - events, festivals, businesses and organisations - to make more sustainable decisions.
Manifesto Love Tomorrow is our inspiration to make this world a more balanced place. We are the Architects of Tomorrow. We believe in enjoying life to the fullest without compromising. We are responsible for the worldâ€™s current state of being. We are responsible for the generation of tomorrow and respect each other and Mother Nature. We believe in a commitment that creates a positive relationship with Mother Nature.
We are all Architects of Tomorrow The Love Tomorrow team inspires, researches, supports and counsels businesses and organisations to work more sustainably. Furthermore, she inspires as many people as possible to take action to live a more conscious life. Love Tomorrow is being developed as an open source platform, allowing innovation and knowledge about sustainability (and its positive impact) to be shared with the whole world. In the end, we are all Architects of Tomorrow. It is only by acting together that we can work towards and achieve the set objectives, and preserve the beauty of our world.
The Purpose of Love Tomorrow Balance between the three Ps; People, Planet, Profit
Community work, mutual
Sustainable value creation,
respect, physical and mental
minimisation of value
health, good working
destruction and CO2
conditions for people within
and outside organisations.
Profit Without profit, no healthy organisation. Love Tomorrow will offer guidance on how organisations can achieve more sustainable financial growth.
Continuity of organisations
Our values and commitments Love Tomorrow’s tasks and activities are inspired by the five circles – Responsibility, Nature, Innovation, Health and Respect. Each circle represents a pillar within Love Tomorrow’s mission. All circles are interlocked so that they form more than the sum of parts.
LOOK INTO THE MIRROR RESPONSIBILITY
Value We all have a substantial impact on the environment and our surroundings. Looking into the mirror, becoming aware of our negative effects and taking initiative to control and reduce them is our basic responsibility.
Commitments Reduce and control the negative effects on humans, animals, nature and climate. Reduce the carbon footprint. Embed the Love Tomorrow values into organisational activities. Maximise stakeholder involvement in achieving the goals of Love Tomorrow. Leverage the positive impact of Love Tomorrow to create a ripple effect.
DONâ€™T WASTE TOMORROW NATURE
Value Mother Nature and her treasures are important for our wellbeing and for all other creatures. Handling her with care means respecting our habitat.
Commitments Minimise value destruction and maximise the re-use of products and materials. Minimise unnecessary water consumption and maximise the recycling of wastewater. Improve the sustainability of the food supply chain. Control and manage energy consumption and maximise the use of renewable energy. Minimise the pollution of water, nature and public areas due to litter of packaging and cigarette butts.
OPEN UP AND SHARE INNOVATION
Value Without innovation, a sustainable story has no future. Creating sustainable solutions by embracing and promoting open innovation, sharing ideas and collaborating is key. Encourage and facilitate good mental and physical health.
Commitments Use festivals and large public spaces as breeding grounds for sustainable innovation. Constructively challenge suppliers and partners to make their products and services more sustainable. Stimulate open innovation and collaborate with students, universities, pioneers, innovators and start-ups. Evolve Love Tomorrow to a community platform for knowledge sharing and partnerships on sustainable innovation.
CARE FOR MIND, BODY AND SOUL
Value Living a healthy and balanced life is not just about creating a healthy environment. Itâ€™s also about taking care of yourself and creating physical and mental wellbeing, for yourself as well as others.
Commitments Create a healthy, safe and enjoyable environment. Increase the supply of healthy and vegan food. Increase awareness about responsible drug and alcohol use. Encourage and facilitate good mental and physical health.
RESPECT EACH OTHER RESEPECT
Value Support each other and respect each otherâ€™s rights. Be aware of the choices you make and the impact you have. Build a peaceful and safe environment.
Commitments Protect human rights and equality for each and all. Give children and young people all over the world the opportunity to express themselves and create a future with perspective. Use the power of togetherness in achieving the goals of Love Tomorrow. Embed togetherness as a new core organisational value.
Projects we take pride in Let us present our most promising ongoing projects, to inspire a positive ripple effect. Book of Belief The Recycle Club Route 360 Camp2Camp Socially responsible crew shirts Energy Water taps Waterbar Love Tomorrow college
BOOK OF BELIEF THE JOURNEY TO 2025
Goal: Establish synergies between all departments of your organisation, so everybody can contribute to achieving the sustainability targets. Action: Love Tomorrow developed an inspiring and engaging new format for the companies’ sustainability mission statement – the Book of Belief 2025. Project duration: 2019 - 2025 Desired outcome: Employees are constructively challenged to come up with ideas for sustainable solutions, so these can transform into tangible projects which are then implemented by the departments. Love Tomorrow is the catalyst, inspires, shares knowledge and cooperates with various departments to create a positive ripple effect internally. Status in 2020: All employees receive a copy of the inspiring mission statement, which is regularly updated with best practices achieved by the team. Internal events and activations boost engagement & collaboration.
THE RECYCLE CLUB DON’T WASTE TOMORROW
Goal: Engage all stakeholders at your event site or in the public space to achieve the Recycling & Cleaning targets. Action: An overall concept, composed of four pillars, to motivate and stimulate visitors to recycle: Facilitate: The Calyx, recycle points, recycle kit Communicate: sorting symbols, clear signage, recycle teams Activate: recycle teams, Recycle Clubhouse Inspire: furniture printing at the Recycle Clubhouse Project duration: 2015 - 2025 Desired outcome: Reducing residual waste and material loss by maximizing sorting & recycling. Reducing litter – cigarette butts included – to zero. Implementing the concept at other organisations, because one shared concept will have more power to get everyone onboard for this mission. Status in 2020: Since the start of The Recycle Club in 2015, the amount of correctly sorted PMD has multiplied by 35! At the same time, the grounds have never been cleaner. This was only possible by the joint effort of visitors and crew, who got inspired by the holistic concept of The Recycle Club. Since 2017, The Recycle Club expanded to the festival site of Tomorrowland. Consistent and easy to comprehend sorting guidelines were implemented. Sorting symbols – comparable to a toddlers puzzle – made it even easier. The Recycle Teams grew from waste pickers to real ambassadors who set an example and motivate the visitors.
The Loop is closed, the materials will be used again next year
Beverage packagings are made from high-grade materials
Beverage packagings are used
Beverage packagings are properly sorted in The Calyx
The clean materials are converted into new raw materials and used for new products
The Recycle Teams collect materials
At a materials recovery facility everything is washed and cut
10 Filled bags are transported to Tomorrowlandâ€™s own sorting centre
Collecting and compressing to minimise the number of transports
Beverage packagings are effectively sorted out from waste
FROM WASTE TO VALUE Goal:Â Total monitoring and sorting of used beverage packaging at your event site or in the public space. Action: A self-developed sorting installation, specifically for sorting all types of beverage packaging. Project duration: 2019 - 2021 Desired outcome: 95% recycling rate of all used beverage packaging at your event site or the public space. Status in 2020: Our test case in 2019 has generated representative information, allowing the sorting installation to evolve and help achieve targets over the coming years. In our best practice example Tomorrowland, currently 3.2 tonnes of rPET flakes and 2.1 tonnes of aluminium cans are stored to be transformed into raw materials for new products.
Goal: Transform (festival)camping into a social and circular story. Action: Rental of recovered camping materials from a festival campsite to various target audiences, including festival visitors. Deploying activities to create learning and orientation courses for vulnerable youth via the social economy. Project duration: 2016 - 2020 Desired outcome: Expand rental business to other (festival) campsites and inspire others to create a sustainable offering. To reach as many youngsters as possible, help them orient and find meaning. Status in 2020: Camp2Camp was grouped into a new not for profit organisation (The Value Factory) at the start of 2020 to strengthen and broaden its activities. The organisation is looking into the development of own sustainable camping materials.
SOCIALLY RESPONSIBLE CREW SHIRTS PROUD TO WEAR
Goal: Make your fashion & merchandise more sustainable. Action: A crew shirt you’ll be proud to wear: socially and ecologically responsible with the added value of knowing exactly who made the shirt. Continuous reuse: crew members swap their dirty shirt so it gets washed and used the next day. A system on the crew wristbands tracks the ‘consumption’ of the shirts. Circular design: worn-off shirts are upcycled by Urban Fibres as resource for new, high quality jeans jackets. Partnership with Urban Fibres and the ngo GVK Society. Project duration: 2019 - 2025 Desired outcome: Increase awareness and a catalyst for the rethinking of sustainable value creation by use or reuse of better materials. Status in 2020: The Fashion team conducted a 360° scan, created their own goals to help achieve the companies’ sustainability targets for 2025. This circular crew shirt, of which 30.000 items were produced, was a pilot and first step into making the fashion collection more sustainable.
CONTROL AND MANAGE Goal: Minimise the use of diesel generators and maximise the use of renewable energy. Action: Installation of a high voltage cabin on the event site. Project duration: 2018 – 2019 Desired outcome: 20% CO2 reduction Status in 2020: The installation of the high voltage cabin has increased the amount of main AC power to 25% (of the total energy use at the festival site). The AC power is derived from local renewable energy sources (wind and solar).
STOP PLASTIC POLLUTION
Goal:Â Reduce the use of single use drinks packaging and thus eliminate the use of materials and unnecessary transport. Action: Backstage water taps for still and sparkling (tap) water and 2500 Love Tomorrow branded refillable bottles for the crew of the festival. Project duration:Â 2018 - 2025 Desired outcome: A full switch to tap water for crew and visitors. Status in 2020: In our best practice example Tomorrowland, approximately 250.000 single use plastic bottles have been saved up until now. Love Tomorrow and Tomorrowland have been stakeholders in a consortium of festival organisations since 2018, who, together with Robinetto, have invested in the development and production of mobile water taps for festivals and events.
WATER OF TOMORROW
Goal: The production of premium drinking water by recovering local water sources. Action: Activate “The WaterBar from BOSAQ”, demonstrating on the spot that an offgrid installation purifies water from the Rupel (a neighbouring river) for direct consumption. Project duration: 2018 – 2025 Desired outcome: To provide locally produced, healthy drinking water to all visitors of your event or at the public space. Status in 2020: A business case has been developed and is currently being tested for economical and technical viability. A phased implementation is expected to take place starting from 2022.
“To share is to multiply”
LOVE TOMORROW COLLEGE WE ARE TOMORROW
Goal: Love Tomorrow connects, informs, inspires and empowers communities and organisations to embrace a sustainability mindset and positive action towards conscious and healthy living. Action: Love Tomorrow will organise community events to facilitate further sustainable developments. Project duration: 2020 - 2025 Desired outcome: Community members apply practical tips to their daily lives, spread a positive impact in their sphere of influence and become a force for good. Love Tomorrow continues to grow as a knowledge pool. Status in 2020: Love Tomorrow is present on the digital Tomorrowland festival during the summer of 2020. In the eye opening series “Content for Inspiration”, we bring moving stories from inspirational thought leaders on a variety of sustainability topics, linked to our core values. Love Tomorrow will commence to organise community events, partnering with pioneers and positive activists.
Best Practice Over the next few pages, we would like to show you one of our best practices, ‘Tomorrowland’. We offer a look into the environmental impact and the targets we set for 2025. We also present some of the music festival’s milestones we achieved over the past few years.
Environmental impact Tomorrowland Love Tomorrow was born from realising the impact the Tomorrowland festival has on its environment. The organisation started to work on a commitment to improve its footprint in a number of fields:
Transport + Impact on the air
Flora and fauna
The organisation has established sustainability targets for 2025 and is continuously tracking these with the commitment to reduce the impact year after year. Discover more on the following pages.
Activities Since the foundation of Love Tomorrow in 2012, a large array of projects have commenced with governments, businesses, innovators, universities and of course all teams within Tomorrowland and DreamVille. Love Tomorrow initiates concepts that contribute to reducing environmental impact and create awareness for circular models. Love Tomorrow coordinates The Recycle Club, AQUA, Water of Tomorrow and Camp2Camp; created the Foundation and co-launched Mobile Schools; studies behaviour, sustainable development and environmental impact; creates value in terms of waste and water; innovates by use of grants, pilot projects and supporting startups.
Our journey thus far 2015 Love Tomorrow’s 360 ecoscan at Tomorrowland became the decisive element for a long-term
2013 Tomorrowland was determined to halt the expanding amount of waste and to reduce its growth.
Wake-up call for
The name Love Tomorrow
the organisation of
was coined as a framework
Tomorrowland, as the
for all Tomorrowland’s
amount of waste had grown
The Flowerbin, developed
vision and a more in-depth exploration to understand and influence the negative effects of Tomorrowland.
by Tomorrowland itself, became the first bin in the world for festivals and served as a real eye-opener. It was a success, as the Flowerbin made sorting and disposing waste much more fun.
2016 The new and final logo of Love Tomorrow was presented to the world
The vision of Love Tomo for an environmentally
friendly Tomorrowland w
determined by means o
“Book of Belief”. By now
Tomorrowland took plac
in a much cleaner fashio
and various projects and
subsidised cases to navi the negative effects of Tomorrowland.
2018 The opening of the first Music & Art School in Nepal was a determining factor for Love Tomorrow’s commitment to social responsibility. This project had a major positive impact within Tomorrowland’s organisation. Book of Belief chapter two was written by Love Tomorrow, as a sequel to 2016’s manifest and as a foundation for Tomorrowland’s long-term targets.
By now, waste was no
Many of Love Tomorrow’s
longer the sole priority.
projects have been
Other scopes such as
water, energy, flora and
Tomorrowland, or have
fauna, health and social
gained an open source
status for a broad
attention and position
application external to
within Love Tomorrow and
Love Tomorrow’s five
core values of respect,
nature, innovation, health and responsibility each gained more meaning within Tomorrowland. Long-term targets to make a real difference on Tomorrowland’s environmental impact were yet to be established.
for 2025 have been set.
2020 and beyond Love Tomorrow ignites new partnerships, sows the seeds for community building & inspires with sustainability thought leaders on the first digital Tomorrowland festival.
Targets Tomorrowland 2025 We take care of people and planet -- now and in the future. Below targets have been set in consultation with the direction and management of WeAreOne. World, with an emphasis on feasibility. They create a realistic framework and serve as a North Star and a guiding principle to work towards. These objectives will help us reduce the negative effects of Tomorrowland on the environment and contribute to a healthy planet and its people, but mainly serve to inspire others to contribute as well. If we all put in a little effort, together, we can make a big difference. Note: To pursue and eventually achieve these targets, the ‘Love Tomorrow action plan 2025’ is used. Its achievements are tracked and monitored by means of a ‘Targets and Performance Indicator’. By means of this overview, the progress is reported to the direction of WeAreOne.World annually.
RESPONSIBILITY 1. CSR EMBEDDING
1.0 Departments WAOW
2. CARBON FOOTPRINT
2.0 Emissions | direct scopes | on site
3. STAKEHOLDER INVOLVEMENT
3.0 Suppliers and partners signed manifest “Your Commitment to Love Tomorrow”
4. LOVE TOMORROW COMMUNITY
4.0 People of Tomorrow | Pioneers and Believers
NATURE 1. WATERFOOTPRINT
1.0 Fresh water use
2. RENEWABLE ENERGY
2.0 Share | Renewable energy
3. WASTE AND MATERIALS
3.0 Waste prevention | Share | Recycling
3.1 Waste prevention | Share | Reuse
3.2 Value creation | Increase awareness
4.0 Plastic packaging and cigarette butts
INNOVATION 1 BREEDING GROUNDS
1.0 Startups sustainable development | Scale-up position
1.1 University studies
1.2 Subsidised projects for innovation
2. STAKEHOLDER DEVELOPMENT
2.0 Suppliers with a clear vision on innovation | Share
3. OPEN SOURCE PLATFORM
3.0 Cooperating festival organizers
3.1 Cooperating companies
3.2 Cooperating governments
3.3 Cooperating universities
HEALTH 1. HEALTHY STAY AT TOMORROWLAND
1.0 Food | supply vegan products | Share
1.1 Hydration | available water taps | People of Tomorrow
1.2 Drinks | supply non alcoholic drinks | Share
1.3 Smoking | smoke free zones | People of Tomorrow
1.4 Facilities mental and physical exercises | People of Tomorrow
2. HEALTHY WORK FLOOR
2.0 Sickness absence offices WeAreOne.World
2.1 Construction accidents Tomorrowland
RESPECT 1. TOGETHERNESS
1.0 Embedding as a value of Tomorrowland
2. THE POWER OF TOGETHERNESS
2.0 Applicable projects
3. TML FOUNDATION
3.0 Opening new schools in the world
3.1 Investment fund | Impact projects
Targets 2025 Offices - Festival - Campsite • The targets are the total to be achieved results in 2025. • Measurement will take place from 2019. • The baseline/reference year for measurement is 2018. • For the approach see “Action plan LT 2019-2025”. • For units of measurement see “Targets and Performance Indicator LT 2019 -2025”
Copyright: Love Tomorrow 2020
“Do something good today, that tomorrow will thank you for.”
Let’s talk inspiration, research, innovation, collaboration and more Connect@lovetomorrow.com WeAreOne.World Korte Vlierstraat 6 2000 Antwerpen, Belgium
“You cannot escape the responsibility of Tomorrow by evading it today.” A. Lincoln