THE RECYCLE CLUB DON’T WASTE TOMORROW
Goal: Engage all stakeholders at your event site or in the public space to achieve the Recycling & Cleaning targets. Action: An overall concept, composed of four pillars, to motivate and stimulate visitors to recycle: Facilitate: The Calyx, recycle points, recycle kit Communicate: sorting symbols, clear signage, recycle teams Activate: recycle teams, Recycle Clubhouse Inspire: furniture printing at the Recycle Clubhouse Project duration: 2015 - 2025 Desired outcome: Reducing residual waste and material loss by maximizing sorting & recycling. Reducing litter – cigarette butts included – to zero. Implementing the concept at other organisations, because one shared concept will have more power to get everyone onboard for this mission. Status in 2020: Since the start of The Recycle Club in 2015, the amount of correctly sorted PMD has multiplied by 35! At the same time, the grounds have never been cleaner. This was only possible by the joint effort of visitors and crew, who got inspired by the holistic concept of The Recycle Club. Since 2017, The Recycle Club expanded to the festival site of Tomorrowland. Consistent and easy to comprehend sorting guidelines were implemented. Sorting symbols – comparable to a toddlers puzzle – made it even easier. The Recycle Teams grew from waste pickers to real ambassadors who set an example and motivate the visitors.