Challenge BAMBOO Alabama-grown Potential cash crop Use case? Target audience?
Strengths & Usage BAMBOO
Strenth / size Quick growth Green appeal
Cultural hold Size at harvest Versatility
Household furniture flooring building
Price dilemma China: < $0.01
USA: > $1.00
SOLâ€™N quality - homegrown - mid price
How to pitch BAMBOO HOUSE Exotic flare American construction Green sensibility Showcases range of use
Patrick Mannion Anna Roth
+ ICA visitors DWELL readers
=> Alabama Bamboo
Full-scale BAMBOO HOUSE at Boston ICA
+ Builders, homeowners
Boston Bamboo Zeitgeist
Public Audience Boston ICA visitors: people interested in architecture and art DWELL readers: via co-promotion with magazine Potential buyers Homeowners General contractors Real estate developers
GOAL education + inspiration
Design Audience Architects: RURAL STUDIO builds affordable housing framework Lead designers: Conceptualize rooms around livability and structure Other designers: Submit art and furniture concepts highlighting versatility and luxury Andrew Freear
GOAL leadership + experimentation
THE BAMBOO HOUSE MADE IN ALABAMA
The Bamboo House: Made in Alabama presents innovative architecture spearheaded by the Rural Studio at Alabama’s Auburn University School of Architecture. Its director, Andrew Freear (The $20,000 House), proves he can surmount key constraints, like environmental sustainability, low cost, local materials and local labor.
This exhibit proves that not only is bamboo a local physical product, but that its employ is an American design as well. It highlights bamboo’s immense potential as a native material—both due to its sustainability and its beauty. Commissioned works by other designers displayed in the house demonstrate the versatility of bamboo, underscoring its potential to adapt to uses both luxury and affordable.
AT THE BOSTON ICA AN EXHIBIT BY DWELL MAGAZINE + RURAL STUDIO OF AUBURN UNIVERSITY
References Icons: theNounProject.org: James Christopher, Jens T채rning, John Caserta, John Br체ggemann, Alden Lowney, Dirk Austin Rowe, Catia Marsh Mallow Photos: http://www.mabeslor.com/wp-content/uploads/2010/09/bamboo-house-architecture.jpg http://70architect.com/wp-content/uploads/2011/02/bamboo-house1.jpg http://www.mabeslor.com/wp-content/uploads/2012/03/kayuaga_190112_17.jpg http://www.mabeslor.com/wp-content/uploads/2011/05/ Swimming-Pool-at-Mountain-House-by-Guerra-David.jpg http://www.mabeslor.com/wp-content/uploads/2010/09/bamboo-house-architecture.jpg