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Challenge BAMBOO Alabama-grown Potential cash crop Use case? Target audience?


Strengths & Usage BAMBOO

WOOD

vs.

Strenth / size Quick growth Green appeal

Cultural hold Size at harvest Versatility

Household furniture flooring building


Price dilemma China: < $0.01

USA: > $1.00

SOLâ&#x20AC;&#x2122;N quality - homegrown - mid price


How to pitch BAMBOO HOUSE Exotic flare American construction Green sensibility Showcases range of use


Patrick Mannion Anna Roth

Concept

DESIGN SURVIVOR

+ Designers

+ ICA visitors DWELL readers

=> Alabama Bamboo

Full-scale BAMBOO HOUSE at Boston ICA

=>

+ Builders, homeowners

Boston Bamboo Zeitgeist


Public Audience Boston ICA visitors: people interested in architecture and art DWELL readers: via co-promotion with magazine Potential buyers Homeowners General contractors Real estate developers

GOAL education + inspiration


Design Audience Architects: RURAL STUDIO builds affordable housing framework Lead designers: Conceptualize rooms around livability and structure Other designers: Submit art and furniture concepts highlighting versatility and luxury Andrew Freear

Kengo Kuma

Rural Studio

GOAL leadership + experimentation


KENGO KUMA

ANDREW FREEAR

MARCEL BREUER

ISAMU NOGUCHI

THE BAMBOO HOUSE MADE IN ALABAMA

The Bamboo House: Made in Alabama presents innovative architecture spearheaded by the Rural Studio at Alabama’s Auburn University School of Architecture. Its director, Andrew Freear (The $20,000 House), proves he can surmount key constraints, like environmental sustainability, low cost, local materials and local labor.

MARCH 11-26

This exhibit proves that not only is bamboo a local physical product, but that its employ is an American design as well. It highlights bamboo’s immense potential as a native material—both due to its sustainability and its beauty. Commissioned works by other designers displayed in the house demonstrate the versatility of bamboo, underscoring its potential to adapt to uses both luxury and affordable.

AT THE BOSTON ICA AN EXHIBIT BY DWELL MAGAZINE + RURAL STUDIO OF AUBURN UNIVERSITY


References Icons: theNounProject.org: James Christopher, Jens T채rning, John Caserta, John Br체ggemann, Alden Lowney, Dirk Austin Rowe, Catia Marsh Mallow Photos: http://www.mabeslor.com/wp-content/uploads/2010/09/bamboo-house-architecture.jpg http://70architect.com/wp-content/uploads/2011/02/bamboo-house1.jpg http://www.mabeslor.com/wp-content/uploads/2012/03/kayuaga_190112_17.jpg http://www.mabeslor.com/wp-content/uploads/2011/05/ Swimming-Pool-at-Mountain-House-by-Guerra-David.jpg http://www.mabeslor.com/wp-content/uploads/2010/09/bamboo-house-architecture.jpg

Poster inspiration:

Bamboo House  

Proposed exhibit to showcase Alabama's bamboo and set it up for launch as a new cash crop for the region. Version here is updated from the o...

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