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realtor速 magazine

The official publication of

Bay East Association of REaltors速

MAY 2008

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2008 president BAY EAST Association of Realtors®

Spring is an exciting time in the real estate profession. Historical sales data shows that the market typically begins to improve as we move into the summer months. My excitement for Spring 2008 is also based upon other reasons. The first is our ongoing public awareness campaign that is specifically tailored to demonstrate why now is a good time to purchase a home in the East Bay. The other is a chance for us to make our voices heard in Sacramento. Our “A Home for You – Imagine the Possibilities” campaign is working hard at informing the press and the public about actual conditions in their local markets. Additionally, we have placed a series of print advertisements and guest columns in various area publications encouraging people to contact a REALTOR® about buying or selling a home. Marketing homes in today’s economy requires creative and original thinking. For that reason, Bay East and Bay Area News Group are hosting an Open Home Fair on Sunday, June 1. This special event will showcase the wide variety of houses available within the East Bay region. I encourage all Bay East REALTOR® members to take part in this exciting opportunity. You can take advantage of a special ad rate to have your open homes showcased in the June 1 real estate section of the Daily Review, Argus, Tri-Valley Herald and Tri-Valley Times. By placing your listings on, your open houses will be featured in a downloadable map that will be available on the Bay East website. Plan to stop by the Bay East offices to pick up a free Open Home Fair kit that includes a yellow yard sign, postcards to promote your viewing and other marketing tools to help attract potential homebuyers. These kits are available for the first 500 homes participating in this marketing event. For additional information about the Open Homes Fair, please read the story on page 6.

A few days after the Open Home Fair, REALTORS® from all over California will descend on the state capitol. You can help the Bay East Government Affairs program succeed by attending the annual Legislative Day in Sacramento on Wednesday, June 4. The California Association of REALTORS® (C.A.R.) has a great team working on our behalf in Sacramento. Even with these resources there’s nothing like taking your message directly to our state leaders. Here’s your chance to join thousands of REALTORS® and Affiliates from all over California to make sure our elected officials know we mean business. To make this year’s Legislative Day “greener,” we’re trying something new. Bay East is chartering busses to take you to and from Sacramento. One bus will leave from the Central County Marketing Meeting location in Castro Valley; one from the Tri-City Marketing Meeting site in Fremont and one from the Bay East offices in Pleasanton. We hope having three different locations for you to catch the bus will encourage more participation in Legislative Day and help save the planet by taking a few cars off the road for at least one day. Once in Sacramento you’ll participate in a briefing session that will include presentations by C.A.R.’s legislative staff. This is an opportunity to learn about all of the pending state legislation that could impact our profession. The C.A.R. team will also explain the REALTORS® position on key issues and how to best deliver our message. After the morning session, Bay East members will join their colleagues from other East Bay REALTOR® associations during our Legislative Luncheon and hear from special guest speakers. We’ll also invite our elected officials to join us for lunch and you’ll have a chance to speak with them directly. Don’t miss the Third Annual California REALTOR® Showcase at the Convention Center from Noon to 5:00 p.m. This free event features more than 100 exhibit booths to help REALTORS® stay informed about the latest real estate products and services.

For more information about registering for Legislative Day 2008, watch for the Bay East Government Affairs Weekly Report. To subscribe to this free weekly email newsletter or get information about Legislative Day, contact our Public Affairs Director, David Stark, at or (925) 730-4068. Finally, the 2008 Membership Rosters were mailed on April 17. The membership information was pulled from our membership database on March 10 and any changes requested after this date will not be reflected in the content. If you have not received your copy, please contact Member Services at (925) 730-4060.

Please feel free to contact me regarding any issue. It is best to reach me at

Volume 7, Issue 5 • MAY 2008

Melrose Forde President Pat Huffman President-Elect

Tricia Thomas Chief Executive Officer

Otto Catrina Cynthia Chiasson Michael Godfrey Dorothy Jackson Shawna Jorat John Juarez Jennifer Liu Doreen Roberts Roy Dronkers Mike Fracisco Jeri Jorgenson Sherri Souza Jennifer Branchini Sheila Cunha Don Faught Rena Newman Chief Operating Officer Pam Barnes Chief Financial Officer Francoise Jordan Marketing Director Toni Wilson Public Affairs Director David Stark Information Technology Director Mark Flavin

Pam Winterbauer Treasurer Chuck Edell Past President

Director, Central County District Director, Central County District Director, Central County District Director, Tri-City District Director, Tri-City District Director, Tri-City District Director, Tri-City District Director, Tri-City District Director, Tri-Valley District Director, Tri-Valley District Director, Tri-Valley District Director, Tri-Valley District Director, At-Large Director, At-Large Director, At-Large Director, Affiliates Technology & Training Manager Larnett Eckles System Support Manager Sam Roy Member Services Manager Roya Chaudry Communications Coordinator/Editor Joseph Smith Media Inquiries (925) 730-3269

Office 7901 Stoneridge Drive, Suite 150, Pleasanton CA 94588 Member Services (800) 773-3103; Technical Support (925) 730-7100;

Bay East Realtor® Magazine is published by Michelle Manos Design. For advertising assistance and rates, contact Michelle Manos (209) 981-1414 • Bay East REALTOR® Magazine is the official publication of Bay East Association of Realtors® and is published monthly. Although every effort has been made to ensure the accuracy and thoroughness of this publication, errors may occur. Bay East Association of Realtors® shall not be held liable for misinformation, typographical errors, omissions and/or misprints in editorial and/or advertising materials.

Bay East Foundation Accepting Scholarship/Grant Applications For more than sixty years, Bay East assistance is not limited to the pursuit of real Association of REALTORS® has been estate related degrees, but may be applied at the forefront of charitable efforts. The toward any field of study. Bay East Foundation represents yet Scholarship applicants If you know of any another way must have a high school qualified candidates who REALTORS® and diploma or equivalency, should be considered for Affiliates contribute must have a minimum a Bay East Foundation to the quality of cumulative grade point scholarship or grant, life within their average of 3.0 and must please encourage them to membership areas. be enrolled as a full-time apply now. Established in student for the semester – Doreen Roberts, 2008 Bay 1978, the not-foror quarter for which East Foundation President profit Foundation is the scholarship will be funded primarily by provided. donations from Bay East members and by the investment of Grant applicants are those students who are those funds. Since 1998, the Foundation in need of financial assistance and who are Trustees have awarded 144 scholarships/ not otherwise qualified for a scholarship as grants. indicated in the preceding paragraph.

Who’s Eligible? The Foundation offers academic scholarships and grants to the children, grandchildren and custodial wards of REALTOR® members, Platinum Affiliate members and deceased members of the association who contributed to the Foundation through the annual dues billing. This financial

The deadline for submitting applications is May 31, 2008, and scholarships/grants will be announced in July. For questions, contact Roya Chaudhry at (925) 730-4071 or Applications and additional information on qualifications can be found online in the “Services” section of

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educationhighlights Bay East offers an array of exciting and informative live seminars, classes and events designed to keep you up-to-date on the latest trends. Please remember our classes are subject to change or cancellation; always check class status with Member Services at (925) 730-4060.

Professional Development May 8 (1:30 – 3:30 p.m.) Legal Updates Learn about the latest developments with C.A.R., contracts and legal issues affecting the real estate community with Gov Hutchinson, Assistant General Counsel and Staff Vice President of C.A.R. May 12 (9:00 a.m. – 1:00 p.m.) Analyzing & Applying Tenant in Common (TIC) and other Tax Strategies Learn how to expand your practice and increase your earnings potential. Earn four DRE Continuing Education Credits as you learn how to transcend from a Transaction Based Model to an Advisory Based relationship, how to analyze and dissect a TIC deal, increase your earnings as an advisor and much more. May 21 (8:00 a.m. – 5:00 p.m.) GRI – Trust Fund Management and Fair Housing Cover two Department of Real Estate (DRE) mandated courses in one day and earn six hours of DRE credit. In the first portion of the class, you will learn to minimize your risk of being audited by the DRE and the overall concept of trust fund accountability and the major requirements concerning the receipt, handling and disbursement of trust funds. In the second part, you will find out about federal and state fair housing laws and related civil right and anti discrimination laws that affect real property transactions and business establishments. One of a series of courses needed to obtain your GRI designation.

Please note that effective April 1, 2008, the Department Real Estate changed their procedures for obtaining Continuing Education Credits. When physically attending a class (as opposed to an online class), the host (in this case, Bay East) is required to check the attendee’s ID during the check-in process. Qualifying documents include a valid California driver’s license, US Photo ID card, US passport or a US Military ID card.

Technical Training May 1, 5, 7, 13, 15, 23, and 29 Just the Facts (formerly known as Paragon Essentials) is a mandatory three hour class which covers searches, saved searches, views/reports, email listings, print reports, listing input and more. Please call or visit our website for class times. May 1 (1:30 – 2:30 p.m.) May 15 (10:30 – 11:30 a.m.) WINForms® Advisor/Tutor Overview is designed to help REALTORS® decide which forms to use during any stage of a real estate transaction (purchase or lease); the companion Forms Tutor will assist you in the process of completing the forms, thus helping to mitigate risk. Come see an overview of these two exciting products. May 5 (1:30 – 3:30 p.m.) Today’s Top 10 (formerly known as Popular Bells & Whistles) is a fun-packed two-hour class comprising of Resize Digital Pictures, Radius/Rubberband/Polygon Searches, Mapping, Customize Reports, Market Monitor, Driving Directions, Tax Insight, MLS Alliance and more.

May 12 (9:00 – 11:00 a.m.) Painting on a Blank Canvas (formerly known as Simple Flyers) discover simple techniques that help you create attractive flyers using Microsoft® Word. (Prerequisite: Just the Facts) May 12 (1:30 – 4:30 p.m.) The ABCs of CMAs (formerly known as Paragon CMA Presentation) is a three-hour class covering all of the steps in generating a CMA presentation packet. (Prerequisite: Just the Facts)

May 13 (1:30 – 3:30 p.m.) The 411 Buyer’s Alert (formerly known as Paragon Auto Email Notification) is a two-hour class covering entering contacts/ prospects, assigning searches, setting up auto email notification and more. (Prerequisite: Just the Facts) May 14 (9:00 a.m. – 12 Noon) Listing a Property for Sale (formerly known as Paragon Listings) is a three-hour class covering everything you need to know about entering/changing listings, putting properties on Tour/Open House, uploading photos and associated documents. (Prerequisite: Just the Facts) May 21 (9:00 – 11:00 a.m.) Advanced WINForms® is a two-hour class covering additional functionality, such as creating & using clauses, sticky notes, importing forms to Desktop/Online, electronic signatures, Forms Advisor and more. (Prerequisite: Basic WINForms®)

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PROPERTY OWNERS "2/+%23s$%6%,/0%23


What’s bright, yellow, plastic and brings buyers to your open house? It’s the sign you will see in front of hundreds of open homes throughout Alameda County on Sunday, June 1. Bay East Association of REALTORS® and Bay Area News Group are excited to announce an area wide Open Home Fair designed to promote the wide variety of home available in today’s market.

As a participant of the Open Home Fair, you will receive a free Open Home Fair kit that contains a bright yellow yard sign, postcards and other tools to help attract potential homebuyers to your open house. You will also have the opportunity to advertise your listings in a special section of the June 1 Real Estate insert in the Daily Review, Argus, Tri-Valley Herald and Valley Times newspapers at a reduced rate. And, when you list your open house on, it will be included on an Open Home Fair map that can be downloaded from the Bay East website.

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The excitement is building as we move closer to June 1, when we anticipate that approximately 500 homes will be open in the East Bay region. This one day Open Home Fair is shaping up to be an exciting event for Bay East members and the public. This is a chance to shift consumers’ attention to the positive opportunities in today’s market and provide an avenue to present facts regarding the current market in the East Bay. Today’s high inventories mean there are great opportunities to purchase real estate. There are possibilities available for homebuyers in every price range. REALTOR® members will have the opportunity to have their listing previewed by potential homebuyers touring neighborhoods looking for their next home. Affiliate members can showcase their services to REALTORS® and consumers. Home sellers will be thrilled to have their houses promoted in a visible way. Homebuyers can easily view numerous houses available for sale and enter drawings to win valuable prizes. Anyone reading any of the ANG newspapers on June 1 papers can learn more about the home buying process through a variety of articles featured in the real estate section. Marketing homes in today’s economy requires unconventional thinking. Events like the Open Home Fair allow REALTORS® to attract more prospective buyers to their listed properties with minimal effort. In addition, the public will have the opportunity to conveniently see more homes in one day than at any other time. “Even if an open house attracts just one more visitor, it’s a positive move. Whether a house has one or twenty visitors, REALTORS® get to present their seller’s home in a positive, safe and professional manner. The consumers who visit the open houses may be prospective buyers or sellers at some point in the future. REALTORS® can show off their current listings, with the possibility of a sale, and start building relationships. It’s a win-win for all parties involved,” said Melrose Forde, 2008 Bay East President. The success of this event relies on the participation of our members. Plan now to hold your listings open on June 1. After May 12, come by the Association, pick up an Open Home Fair kit, then send out the enclosed cards and letter. Contact Athena Hoover of the Bay Area News Group at (925) 730-3346 to ensure your listing is featured in the special section of the newspaper. By 10:00 am. on Tuesday, May 27, put your listing on On June 1 create a festive atmosphere and hold your home open from 1:00 to 4:00 p.m. Get on board and be part of this exciting event. Let’s make this a day to remember. For more information, go to

HOUSINGreport Median Sale Price

January February March 2007 Year to Date 2008

Alameda $630,000 $621,500 $625,500 $711,500 $625,500

Castro Valley $555,000 $550,000 $562,000 $655,000 $555,000

Dublin $715,000 $561,000 $695,000 $750,000 $590,000

Fremont $740,000 $620,000 $660,000 $700,000 $660,000

Hayward $410,000 $394,500 $399,000 $568,500 $400,000

Livermore $510,000 $570,000 $595,000 $660,000 $551,000

Newark $530,000 $547,500 $480,000 $642,500 $497,450

Pleasanton $855,000 $1,200,000 $810,000 $797,000 $842,500

Units Sold

January February March 2007 Year to Date 2008

14 12 12 66 38

19 23 23 89 65

9 17 11 73 37

58 56 65 321 179

25 38 53 166 116

25 45 40 214 110

5 10 11 64 26

19 14 35 163 68

26 31 38 128 95

11 10 15 37 36

15 16 22 70 53

226 272 325 1,391 823


SINGLE FAMILY RESIDENCES San Leandro San Lorenzo Union City $477,450 $390,000 $530,000 $430,500 $410,000 $483,500 $449,500 $374,000 $665,000 $547,525 $540,000 $724,500 $449,995 $396,000 $560,000

Total $559,950 $530,000 $550,000 $669,950 $545,000

January February March

15 19 46

21 34 34

11 10 20

47 90 99

45 70 69

38 55 56

12 11 30

20 38 31

36 50 60

10 18 25

15 19 27

270 410 497

CONDOMINIUMS AND TOWNHOUSES Fremont $428,000 $450,000 $359,500 $435,000 $429,500

Hayward $309,950 $300,000 $230,500 $411,000 $300,000

Livermore $315,000 $404,900 $399,475 $491,500 $398,475

Newark $337,500 $449,500 $282,500 $435,000 $337,500

Pleasanton $395,000 $548,000 $452,500 $539,950 $450,000

San Leandro $375,000 $426,000 $0 $393,000 $426,000

San Lorenzo $0 $365,000 $376,000 $498,000 $370,500

Union City $360,000 $266,000 $285,000 $417,500 $290,000

Total $377,500 $427,000 $367,500 $465,000 $392,030

Median Sale Price

Dublin $460,435 $474,167 $464,700 $531,750 $445,000

Units Sold

Castro Valley $515,000 $397,000 $354,250 $515,000 $378,500

January February March 2007 Year to Date 2008

5 5

1 1

13 9

14 27

4 9

5 3

8 2

3 3

2 2

0 3

7 7

65 68

2 37 12

2 15 4

10 60 32

20 145 61

8 52 21

4 32 12

2 25 12

10 37 16

0 22 4

3 6 6

11 30 25

72 461 205


Alameda $297,000 $510,000 $685,000 $510,000 $504,500

January February March 2007 Year to Date 2008

January February March

7 7 18

2 1 5

10 19 19

37 23 28

12 21 17

3 12 11

7 3 5

6 9 9

2 5 9

1 0 1

8 13 12

95 113 134

To view more Bay East housing statistics, go to

Paragon and Your PC - Are They Compatible? MIKE SOLIS System Support Representative With all the different personal computing systems and web browsers on the market today, it is even more difficult for agents to know if the Paragon MLS is compatible with their system. To help you determine if your systems is in fact compatible with the Paragon MLS, we’ve provided the following short guide. To use the Paragon MLS, your PC must have either Windows 2000, Windows XP (Service Pack 1, 2, or 3), or Windows Vista installed - these were the only operating systems that were determined to be fully compatible after extensive testing. The only two web browsers that were determined to be compatible were Internet Explorer 6.0 and Internet Explorer 7.0. Unfortunately, the Paragon MLS is not compatible with all operating systems and web browsers. The list of incompatible operating systems includes older versions of Windows (Windows 95 / Windows 98 / Windows ME) and any version of Mac OS. Incompatible web browsers include the AOL browser, the Yahoo browser, Firefox and Safari. Earlier this year, Microsoft released updates to its Windows XP and Windows Vista operating systems, as well as a new version of its Internet Explorer web browser. While Fidelity MLS Solutions has been unable to find any compatibility problems with the Paragon MLS and Windows XP Service Pack 3, they have not yet been able to successfully determine if any issues exist with Windows Vista Service Pack 1 or Internet Explorer 8.0 Beta. As a result, we do not recommend that you install Windows Vista Service Pack 1 or Internet Explorer 8.0 Beta until sufficient testing has been done and an announcement has been made by Fidelity MLS Solutions. For questions or more information please contact our Systems Support Department at (925) 730-7100 Monday through Friday from 7:00 a.m. to 7:00 p.m.

Georgie Porgie 2008 Want to feel like a kid again? Put that pen down, move away from the desk, grab your putter and head out to the Georgie Porgie Mini Golf Tourney in Castro Valley on Friday, July 25. This is the place to be to feel young at heart. You can relax away the tensions of the day, treat yourself to some laughs and experience the fun surroundings of this mini-golf course. With the delicious smells of barbeque, raffle drawings, and free arcade games for the kids, everyone goes home a winner. Additional information and registration forms are available on the Bay East website at All proceeds go to the Bay East Foundation’s Members Helping Members program.

If you would like information regarding sponsorship opportunities, please go to

May Issue 2  

Testing compatibility with transparency

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