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THE BRAND


AN ICONIC BRAND The world’s preeminent auction house, Sotheby’s was established in 1744 for collectors of art and fine possessions. Sotheby’s International Realty, with its iconic brand name, was built on the legacy of the auction house to deliver unrivaled services. Through our alliance, the fine properties represented by our network are exclusively presented in Sotheby’s auction house programs, high-profile client events, signature publications, clientele communications, and on sothebys.com.


A TRUE GLOBAL NETWORK When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is comprised of 990 offices in 72 countries worldwide, making Sotheby’s International Realty a truly global real estate brand. Andorra

British Virgin Islands

French Polynesia

Malta

Russia

Taiwan

Anguilla

Canada

Germany

Mauritius

Singapore

Thailand

Argentina

Cayman Islands

Gibraltar

Mexico

Slovakia

Aruba

Chile

Greece

Monaco

South Africa

Turks and Caicos Islands

Australia

China

Hong Kong

Netherlands

Spain

Austria

Costa Rica

Honduras

New Zealand

Sri Lanka

Bahamas

Croatia

India

Nicaragua

St. Barthelemy

Barbados

Curacao

Ireland

Panama

St. Lucia

Belgium

Czech Republic

Italy

Peru

St. Martin

Belize

Dominican Republic

Japan

Philippines

Bermuda

Estonia

Latvia

Poland

St. Vincent and the Grenadines

Brazil

Finland

Lithuania

Portugal

Bonaire

France

Luxembourg

Puerto Rico

Sweden Switzerland

United Arab Emirates United Kingdom United States Uruguay US Virgin Islands


EXCLUSIVE NETWORK EXPOSURE Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home. The Sotheby’s International Realty eGallery is a real-time, dynamic property slide show displayed on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world. Our global brochure distribution program sends your property to a front office display in every Sotheby’s International Realty office and auction house.


OUR COMPANY


Steve Games, CEO & Partner; Nyda Jones-Church, President & COO; Brian Arrington, Founding Partner & Chairman

LOCALLY OWNED AND OPERATED Although we are part of an international brand, Pacific Sotheby’s Realty is a locally owned and operated company. All three of our partners are involved in the daily operations of our enterprise and have decades of experience in the real estate industry. Since our founding in 2010, we have managed more than $14.3 billion in home sales, with increases in sales volume every year. With our expansion to Orange County and the Desert Communities in 2018, our total company sales volume now exceeds $16.3 billion. No other company can offer this level of expertise within the Southern California marketplace, or the personal touch that you will get with Pacific Sotheby’s Realty.


LEADING THE MARKET TOP BROKERS BY TOTAL SALES VOLUME, SAN DIEGO COUNTY JANUARY 1 - DECEMBER 31, 2018 TOTAL SALES VOLUME

MARKET SHARE

TOTAL UNITS

OVERALL

Pacific Sotheby’s International Realty Berkshire Hathaway HomeServices Coldwell Banker Residential Brokerage Big Block Realty Windermere Homes & Estates

$3,830,081,000 $3,351,027,000 $3,087,985,000 $1,651,358,000 $1,189,983,000

7.6 % 6.7 % 6.2% 3.3% 2 .4%

3,362 3,639 3,931 3,086 1,722

SALES $1M +

Pacific Sotheby’s International Realty Berkshire Hathaway HomeServices Coldwell Banker Residential Brokerage Willis Allen Compass

$2,548,210,000 $1,816,847,000 $1,336,642,000 $771,277,000 $663,513,000

14.9% 10.6% 7.8% 4.5% 3.9%

1,185 897 767 359 363

SALES $2.5M +

Pacific Sotheby’s International Realty Berkshire Hathaway HomeServices Willis Allen Barry Estates Coldwell Banker Residential Brokerage

$1,080,894,000 $737,713,000 $345,187,000 $337,604,000 $329,446,000

22.3% 15.2% 7.1% 7.0% 6.8%

223 183 90 66 85

SALES $5M +

Pacific Sotheby’s International Realty Berkshire Hathaway HomeServices Barry Estates Willis Allen Coldwell Banker Residential Brokerage

$511,153,000 $213,794,000 $168,765,000 $123,711,000 $95,050,000

30.8% 12.9% 10.2% 7.4% 5.7%

55 29 19 20 13

SALES $7.5M +

Pacific Sotheby’s International Realty Barry Estates Berkshire Hathaway HomeServices Glencourt Properties, Inc. Coldwell Banker Residential Brokerage

$343,043,000 $134,565,000 $112,688,000 $48,000,000 $29,400,000

39.6% 15.5% 13.0% 5.5% 3.4%

26 13 11 2 2

SALES $10M +

Pacific Sotheby’s International Realty Barry Estates Berkshire Hathaway HomeServices Glencourt Properties, Inc. Team One Realty

$266,525,000 $77,600,000 $57,770,000 $48,000,000 $24,000,000

46.1% 13.4% 10.0% 8.3% 4.2%

17 6 5 2 2

Based on sales volume data from January 1 to December 31, 2018. Source: Data supplied by SDMLS. Neither the Associations nor their MLSs guarantee or are in any way responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable, but not guaranteed. Copyright © Trendgraphix


COMPANY GROWTH CHANGE IN MARKET SHARE SAN DIEGO COUNTY 2018 vs 2017

3.8%

1.6%

Pacific Sotheby’s International Realty

Coldwell Banker Residential Brokerage

-8.6%

Berkshire Hathaway HomeServices Report based on sales volume. Data supplied by SDMLS through Trendgraphix. Neither the Associations nor their MLSs guarantee or are in any way responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed.


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INCOMPARABLE LOCAL NETWORK

133

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79 74

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Desert area

2.

3.

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6.

7.

8.

HUNTINGTON BEACH 300 Pacific Coast Highway #405 Huntington Beach, CA 92648 714.587.2400 BALBOA ISLAND 332 Marine Avenue Balboa Island, CA 92662 949.723.1363 NEWPORT GALLERY 520 Newport Center Drive #100 Newport Beach, CA 92660 949.554.1200 NEWPORT BEACH 1200 Newport Center Drive #100 Newport Beach, CA 92660 949.554.1200 CORONA DEL MAR 2435 E. Coast Hwy Suites 1,2 Corona Del Mar, CA 92625 949.335.4855 LAGUNA BEACH 32356 South Coast Highway Laguna Beach, CA 92651 949.494.3600 DANA POINT 10 Monarch Bay Plaza Dana Point, CA 92629 949.249.2020

10

79

8

215

9

LONG BEACH 5375 East 2nd Street #100 Long Beach, CA 90803 949.554.1200

111

74

7

79

1.

215

133

133 1

12

74

1

241

73

10

73

3 4

74

10 11 241

215

133

215

133

2 241

133

74

405

241

261

111

241

79

371

74

371

12. INDIAN WELLS 74-890 Highway 111 Indian Wells, CA 92210 760.797.8000

86

13. CARLSBAD 5825 Avenida Encinas #101 & #102 Carlsbad, CA 92008 760.448.5499 14. SAN ELIJO 1215 San Elijo Road San Marcos, CA 92078 760.452.7444 78

78

13

23. DEL MAR 3702 Via de la Valle­#202C Del Mar,­CA 92014 858.259.8300­79

14

15

15. ENCINITAS 851 S. Coast Highway #300 Encinitas, CA 92024 760.942.7479

24. CARMEL VALLEY 3860 Valley Centre Dr #409 San Diego,­CA 92130 78 858.764.1495

16. RANCHO SANTA FE 6024-D Paseo Delicias­ Rancho Santa Fe,­CA 92067 858.756.4932 56

25. LA JOLLA SHORES 2218 Avenida de la Playa La Jolla, CA 92037 858.926.3060

17. RANCHO SANTA FE 16915 Avenida de Acacias­ Rancho Santa Fe,­CA 92067 858.756.2800

26. LA JOLLA 1111 Prospect Street #100 La Jolla,­CA 92037 858.926.3060­

52

18. RANCHO SANTA FE 16909 Avenida de Acacias­ Rancho Santa Fe,­CA 92067 858.756.1150­ 163

94

27. LA JOLLA SOUTH 864 Prospect St #C La Jolla, CA 92037 858.480.9945

16 17 18 20 22 21 23

19

78

24

56

79

25 26 27

52 163

28 29

30 31 32

94

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125

34 35 75

54

19. INLAND CORRIDOR 125 16710 Bernardo Center Drive San Diego, CA 92128 75 54 858.705.6041

28. PACIFIC BEACH 4444 Mission Blvd #200 San Diego, CA 92109 858.272.9696

32. POINT LOMA 1075 Rosecrans Street San Diego,­CA 92106 619.516.8895­

SAN CLEMENTE 407 N El Camino Real San Clemente, CA 92672 949.498.7711

20. FAIRBANKS RANCH 16236 San Dieguito Rd #4-12­ Rancho Santa Fe,­CA­90592067 858.756.4800

29. LA MESA 8310 La Mesa Blvd La Mesa,­CA 91942 619.337.1700­

33. DOWNTOWN 560 First Avenue San Diego, CA 92101 619.481.6300

10. PALM SPRINGS - DOWNTOWN 111 South Palm Canyon Drive Palm Springs, CA 92262 760.537.2900

21. DEL RAYO 16077 San Dieguito Rd #B1-B2 Rancho Santa Fe, CA 92067 858.832.7030­

30. MISSION HILLS 810 W Washington Street San Diego,­CA 92103 619.269.2277­­

34. CORONADO 1200 Orange Avenue­ Coronado,­CA 92118 619.516.8896

11. PALM SPRINGS - THE 500 500 South Palm Canyon Dr #101 Palm Springs, CA 92264 760.424.3000

22. SOLANA BEACH 155 S. Highway 101, Suites 1-3 Solana Beach, CA 92075 858.259.8300­

31. POINT LOMA 1180 Rosecrans Street San Diego,­CA 92106 619.794.1410

35. CORONADO 1339 Orange Avenue #8­ Coronado,­ CA­ 92118 619.437.1614­

9.

905


ARCHITECTURAL DIVISION Of all the arts, architecture is one of the most sophisticated. It visually defines the character of our neighborhoods. In acknowledging the uniqueness and importance of architect-designed houses, Pacific Sotheby’s International Realty has created an entire division to address the needs of those homeowners. Our Architectural Division enables us to raise the bar on the marketing of architectural houses and utilize the connections we have cultivated in the architecture community. We have developed targeted strategies to give our clients a significant advantage, and have a select group of associates who have earned the designation of Architectural Specialist. “Our focus is to provide our clients with a significant advantage in the representation of their unique architectural homes. Pacific Sotheby’s International Realty honors Architecture as Art and our Architectural Division is its platform for the future.” 

– Jan Eric Horn, Executive Director, Architectural Division


EQUESTRIAN DIVISION Whether your riding preference is dressage, stadium jumping or western in style, Pacific Sotheby’s International Realty’s Equestrian Division is unmatched in connecting discerning buyers and sellers with exceptional equestrian properties. Our Equestrian Division provides our clients with the professional and experienced direction and specialized marketing strategies needed in the representation of equestrian properties, horse properties, commercial ranches and farms, and luxury estates.


AGENTS OF CHANGE CHANGE THE WORLD ONE HOME AT A TIME WITH PACIFIC SOTHEBY'S INTERNATIONAL REALTY The Agents of Change program enables Realtors to create lasting social impact through their real estate transactions. When a Realtor becomes an Agent of Change, they donate a portion of their commissions to build and gift homes to families living in slums in Mexico. In partnership with Pacific Sotheby’s International Realty, World Housing and New Story Charity, the Agents of Change program is a sustainable, long-term giving partnership that provides life-changing homes to people living in unimaginable conditions.


GLOBAL MEDIA REACH


ESTEEMED MEDIA PARTNERS No other real estate company provides such a broad and exclusive platform of esteemed global media — garnering nearly one billion impressions annually. Each partner is thoughtfully and intelligently selected to engage the most qualified buyers through print and digital channels offering brand and property features, videos, and portals to view our listings — directly from the most significant media destinations.


PUBLIC RELATIONS SHARE OF VOICE

22%

31%

VOLUME

REACH

SOTHEBY’S INTERNATIONAL REALTY Douglas Elliman Engel & Völkers

Coldwell Banker Compass

Berkshire Hathaway HomeServices

LeadingRE

Knight Frank

Keller Williams Realty

Christie’s International Real Estate

JANUARY 2018 – JUNE 2018

THE VOICE OF LUXURY REAL ESTATE Through significant relationships with the world’s most relevant media outlets, Sotheby’s International Realty secured 2.5 billion media impressions in news and editorial — positioning our brand and proprietary global network as the voice of luxury real estate.


REACHING THE AFFLUENT CONSUMER IN ASIA The demand for luxury properties from consumers in Asia continues to grow, with one out of 10 visitors on sothebysrealty.com located in China. In an effort to expand the brand’s reach to these affluent consumers, we have partnered with the following leading websites. PropGoLuxury.com

Juwai.com

The largest and fastest-growing property portal in the China and Asia Pacific region.

One of China’s premier real estate portals, with over two million monthly visitors.

Luxuryproperty.zaobao.com

Nikkei

The flagship Chinese website of Singapore Press Holdings (SPH). With international news, lifestyle and entertainment content, it reaches over 10 million monthly Chinese-language visitors. Properties must be $1,000,000 USD or greater.

The most influential news publication in Japan — reaching 29 million monthly readers through its digital platform. We are the first real estate brand to present property listings outside of Japan to readers of Nikkei.


WORLDWIDE ADVERTISING Agreements with the world’s most influential media partners provide unique access for us to place property ads that target qualified buyers for your home and offer vast worldwide exposure. This includes mainstream publications such as the New York Times and the Wall Street Journal, as well as lifestyle-focused publications such as Ocean Home and Reside.


DIGITAL MARKETING


*

*

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SECURING A GLOBAL AUDIENCE FOR EVERY LISTING To increase your property’s exposure to the most qualified real estate consumers, it will be presented on the largest and most-trafficked business, lifestyle, and real estate websites in the world — the most relevant online exposure platform in the industry. In addition, properties are exclusively marketed on over 100 Sotheby’s International Realty affiliate websites around the world. *$1,000,000 min. list price **200,000 € min. list price ***$600,000 min. list price


ENGAGING BUYERS WORLDWIDE Garnering 49,000,000 individual property detail views annually, sothebysrealty.com attracts more consumers to search, view, and inquire than any other luxury real estate website — with dedicated functionality to accommodate a global clientele. •

2,525,706 average monthly visits

Lifestyle and market-based searches

1,591,418 average monthly unique visitors

18 language translation options

66% of visits from outside the United States

50 currency conversion options

Over 12 active or focused minutes per property page visit

Metric and Imperial units of measure


LIFESTYLE-BASED SEARCHES More people prefer to search homes by lifestyle than any other category and Sotheby’s International Realty’s property search capabilities are constructed with this in mind. From waterfront to farm and ranch, mountains to historic homes and many other selections, with lifestyle as the focal point of our search criteria, we allow the buyer to find their new home based on not just where it will be located, but what kind of life they will live within that extraordinary property.


FOSTERING INFLUENTIAL CONNECTIONS Sotheby’s International Realty garners over 60 million social media impressions annually. Nearly 500,000 visits to sothebysrealty.com are attributed to social referrers. Exclusive content is published daily across a broad global platform including Twitter, Instagram, Pinterest, LinkedIn, WeChat, the Extraordinary Living Blog, and the Sotheby’s International Realty YouTube channel, which attracts more subscribers annually than any other real estate brand.


ENVISION YOUR STYLE WITH AUGMENTED REALITY Curate by Sotheby’s International Realty is an innovative augmented reality (AR) real estate tool which allows consumers to design and experience their future home like never before. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.


YOUR HOME ON APPLE TV Our innovative app allows homebuyers to explore the entire portfolio of Sotheby’s International Realty offerings from the comfort of their own homes. Users can view and highlight extraordinary properties and recent searches, as well as create searches based on lifestyle or amenities — functionality unique to our app.


SIR MOBILE The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.


AN IMMERSIVE 3D EXPERIENCE The feel of your house can't be captured in photos alone. Buyers want to know how the floor plan flows, what the view from the kitchen sink is and how a house lives day to day. As your buyer may be across the country or overseas, Pacific Sotheby’s International Realty utilizes the Matterport 3D Showcase™ to enable virtual showings to online shoppers to help them explore your property from any device, anywhere in the world.


LOCAL MARKETING


OPEN HOUSE EMAGAZINE This guide to the weekend’s open houses is generated every Friday and distributed to our agents, posted on social media, and published online on issuu.com.


Jane Doe

Live in one of San Diego’s finest communities

PACIFICSOTHEBYSREALTY.COM

New, spectacular listing! Enjoy a tranquil lifestyle in this sought-after neighborhood.

Jane Doe

Jane Doe

Live of San San Diego’s Live in in one one of Diego’s finest finest communities communities.

PACIFICSOTHEBYSREALTY.COM

Enjoy a tranquil lifestyle with top amenities in this sought-after neighborhood.

Enjoy a tranquil lifestyle with top amenities in this sought-after neighborhood.

ACCELERATE AND EXTEND YOUR PROPERTY’S REACH SOCIAL AD ENGINE Sotheby’s International Realty, in conjunction with experts from Facebook, created a dynamic platform, Social Ad Engine, to target the nearly two billion daily users on Facebook and one billion monthly users on Instagram. This refined tool generates relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms.


ENJOY LIVING IN THIS FINE COMMUNITY 123 EASY STREET | PRICE UPON REQUEST Wonderful home in a well-kept neighborhood. This property has a spacious layout offering plenty of room for your lifestyle. Lovely kitchen opens to family room. Large master bedroom boasts large closet and ensuite bath. Living room, dining room, 2-car garage and backyard. Near excellent schools, shopping, dining, beaches and freeways.

JANE DOE REALTORÂŽ | DRE #00000000

000.000.0000 jane.doe@sothebysrealty.com pacificsothebysrealty.com

DREAM HOMES Dream Homes is the pre-eminent source for distinctive properties in San Diego. With 14,000+ targeted monthly print distribution, Dream Homes reaches the million-dollar home buyer market in upscale neighborhoods, newsstands, hotels, retail stores, salons, shopping centers, car washes, real estate offices and car dealerships. Copies are direct mailed to the wealthiest homeowners in Rancho Santa Fe and delivered door to door to the most expensive homes in La Jolla and Coronado. Every San Diego issue also is distributed in Beverly Hills.


Jane Doe

000.000.0000 jane.doe@sothebysrealty.com DRE #00000000

PREMIER MAGAZINE From buying to selling, upgrading to remodeling, Premier covers it all. With 23,000 print distribution monthly, Premier keeps readers updated on what is happening in the market, reports the latest news in the mortgage industry, and offers the latest trends in home design and dĂŠcor. It is distributed to luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior designers and furniture stores around San Diego County, as well as top-producing real estate offices.


MULTI-PAPER INSERT Our monthly insert is a free-standing newsprint magazine that is distributed within various community newspapers every month, ensuring your home will be seen in a variety of San Diego's niche markets. CIRCULATION: Beach & Bay Press (Pacific Beach, Mission Beach) – 17,000

Peninsula Beacon (Ocean Beach, Point Loma) – 13,500

Carmel Valley News – 17,243

Poway News Chieftain – 15,042

Coronado Eagle & Journal – 12,500

Rancho Bernardo News Journal – 17,076

Coast News – 22,000

Rancho Santa Fe Review – 7,101

Del Mar Times – 6,993

Solana Beach Sun – 4,335 ____________________________ Total – 170,870

Downtown News – 20,000 La Jolla Light – 18,080


UNION TRIBUNE REAL ESTATE San Diego’s weekend real estate guide with a circulation of 302,000, The San Diego Union-Tribune has the largest readership of any publication in San Diego County, and nearly 60% of its audience owns a home.


COASTAL MAGAZINE This San Diego Union-Tribune insert reaches San Diego’s most affluent coastal residents. It is delivered to over 20,100 homes each month, with additional distribution in racks at local stores and real estate offices. The electronic edition stays live on www.sandiegouniontribune.com for 30 days.

AREAS OF DISTRIBUTION: Cardiff Carlsbad Carmel Valley Coronado Del Mar

Downtown Encinitas La Jolla Ocean Beach Pacific Beach

Point Loma Rancho Santa Fe Solana Beach


SAN DIEGO BUSINESS JOURNAL The San Diego Business Journal provides business news to CEOs, executives, senior managers and other decision-makers who make up the most influential audience in San Diego. With over 45,000 readers per week in print and 42,000 daily eNews subscribers, the San Diego Business Journal reaches a targeted audience comprised of San Diego’s most dynamic industries, from real estate and finance to law and science. 86% of SDBJ readers own a home with an average home value of $913,000 with 84% of readers earning more than $250,000 annually.


pacificsothebysrealty.com

Profile for Pacific Sotheby's International Realty

Pacific Sotheby's International Realty, Listing Presentation  

Updated, January 2019

Pacific Sotheby's International Realty, Listing Presentation  

Updated, January 2019

Profile for psir