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Health Business Media Information

Health Business magazine provides a unique bridge between organisations that run the NHS - and those that supply them

Investment in the NHS THE NHS – SUSTAINED INVESTMENT Investment in the NHS is constant. The underpinning strategies of the Government’s NHS reform are intended to deliver significant increases in NHS capacity, and cover three main areas: Physical Facilities, the Workforce and Information Management and Technology. As the NHS is providing more care than ever before, it is becoming increasingly complex and specialised, often involving teams working across a number of locations and organisations. The NHS is therefore changing the way it works, with the Government’s vision of a patient led NHS reflected in recent updates to the ten year reform plan. As the NHS broadens the amount of services it provides, an increasing level of involvement from the independent sector is inevitable if waiting list reductions and patient choice targets are to be met. The demands created by this increase in services offer those organisations that supply the NHS and independent hospitals sector unrivalled opportunities. PROCUREMENT IN PRACTICE - LOCAL SERVICES FOR LOCAL NEEDS Effective commissioning and procurement will depend on the relationship between the new Clinical Commissioning Groups and the hospitals which treat patients. Sharing high quality information effectively between teams and organisations will become an important part in providing safer, higher quality, patient-led care. Practice Based Commissioning will give more purchasing power and autonomy at a local level, as every hospital will have an indicative budget to pull services into the community where they are most convenient for patients and provide better value for money.

WORKFORCE - THE LARGEST IN EUROPE The NHS employs over 1.3 million people in over 10,000 practices, trusts and PCTs. The investment in HR, training, hospital support staff and agencies has reached record levels, with training investment alone already costing £4 billion per year. Effective HR practices, with a strong emphasis on organisational development, are critical to successful working across the NHS and social care. INFORMATION MANAGEMENT AND INFORMATION TECHNOLOGY The scrapping of the National Programme for IT has opened the way for Private Sector companies to deal direct with NHS Trusts and PCT’s etc who are now able to source products and services that meet their individual needs - an ideal opportunity for companies to gain new business. THE BUILDINGS Hospital buildings require a range of services to keep them running smoothly and safely, such as security, grounds maintenance, cleaning staff and materials, hospital equipment, infection control products, catering, etc. Health Business magazine covers the plethora of products and servicves that supply the modern NHS.

Health Business provides coverage to the complete range of organisations that run the NHS BUSI


F NEWS IN BRIE SCAS achieves Foundation Trust status

South Central ce Ambulance Servi (SCAS) NHS Trust has been awarded s. statu foundation trust des ambulances SCAS, which provi Hampshire, across Berkshire, Buckinghamshire, Oxfordshire and ss at the end of , began the proce the announcement 2010. Following said: “Achieving chair Trevor Jones status means that foundation trust e to ntabl accou more SCAS will be we will have more local people and e how to run and freedom to decid ces”. deliver our servi p

ugs for funded HIV dr Plans for NHS-ors should cut costs Unit, igenceTE RIOR DESIGN omist IntellIN overseas visit be analyst at the Econ sis has been carried soon treatment should NHS-funded HIV have lived eas visitors who available to overs six months. The principle, in the UK for at leastrd as an amendment to originally put forwa l Care Bill, has been the Health and Socia rtment of Health and Depa with that accepted by the in England in line will bring practice s. in Scotland and Wale ted in the mainstream Despite being repor ’, a prescription ment media as ‘free treat osis is not apply; HIV diagn charge would still ion. People will qualify for an exemption criter to £7,000 a year after g up treatments costin more than six months. for nd living in Engla ter and former nurse Public health minis measure will protect “This Anne Milton said: s HIV treatment into line the public and bring diseases. Treating tious infec other unlikely with all means they are very people with HIV tion on to others”. pt to pass the infec decision could promNHS Critics claim the the tourism and put n so-called health cial pressure. Milto under further finan nce will ensure this added: “Tough guidaed”. The government with le measure is not abus peop of diagnosis ver, believes that early help cut costs. Howe HIV will ultimately Nicholls, healthcare according to Ana

VOLUME 11.11 usinessuk.n et



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no cost benefit analy“The measure is bound d: out. Nicholls state ures on ial given the press to be controvers will not and given that it hospital budgets treatment spending on HIV only mean more nistration to ensure that admi but also more treatment. The such to ed entitl sion with patients are NatioPen cause a backlash, nalme Mobile Health risk is that this will for HIV testing at the sche g Wo ulat some people callin in the US until 2010). calc Pro jec t ors Progress Repo rker border (as happenedthat a cost-benefit launched rt ct suspe I r said, That Calculators have out clearly in favou to analysis would comein everyone’s interests been developed It is of of the measure. ment enable members needing HIV treat me to estimate Sche on for those people an Pensi the NHS for humanitari fits and see any to be given it, partly further costs in their future bene avoid current scheme in reasons, partly to changes to their government’s partly to help conta treating them, and disease. It also has benefits, under the e from April the schem ay the spreading of new anyw sed in propo Brita d that calculators are base fic to be remembered on foreign aid for HIV/ These . 2015 on scheme speci spends £60m a yearis due to fall to £41m by , on the NHS Pensi have been developed AIDS, although this shifts to reproductive, discussions and focus the NHS 2015 as the aid The new and discussed with rate d h.” share healt orn sepa maternal and newb force in October. unions. There are Change trade into da for rules should come calculators for Agen dental staff in RMATION and FURTHER INFO staff and medical unity health. http://www.aidsm hospital and comm da for Calculator for Agen Change staff 4chlo ical Calculator for medstaff and dental 5



ION COMMUNICAT ished guidance publ hcare sector. The guide Language skillsled the healt to be staff working in develop a system

published detai will help employers recruits can communicate screening NHS Employers has Increase in VTE ensure new staff assured that all new nts and others members to help NHS trusts patie hailed a success skills needed to clearly with both role and have the language care to patients. that reflects their almost twice as ty of staff at a level Patients are now mends employers in hospital for recom provide safe, quali y: good practice ned also It responsibility. likely to be scree bolism (VTE) than etenc liers of ‘Language comp ments with supp to oyers’ is published check that agree venous thromboem thousands of de an obligation guidance for empl save n temporary staff inclu the organisation with in 2010, helping oyers organisatio ber to December to by the NHS Empl s with Octo n for oyee es ltatio empl in consu supply lives. Figur al age competency”. and was produced 91 per cent of ding the profession h. satisfactory langu executive of the General 2011 show that ned. key partners, inclu Niall Dickson, chief ), said: “The GMC Department of Healt patients were scree has implemented regulators and the Employers director, ital (GMC cil Hosp Coun ester ld cal shou Colch Medi guidance, which Dean Royles, NHS de tives to prevent cation will provi healthcare welcomes this new a number of initia ensure that their age skills Walkabouts’, said: “This new publi practice guidance help employers to VTE, such as ‘VTE ‘VTE the necessary langu employers with good assessment of an an professionals have safely. Patients must have and has established ward when carrying out competency, clarifies medicine ’ on every has ice pions them pract s to Cham age treat langu who individual’s e that the doctor skills for the job”. al regulators and tinyu denc ssion confi profe the unication . the role of nt European law” the necessary comm ance can be downlaoded describes the curre “Attention has been focused The full guid : m/6wtcu5g sment Royles continued here: doctors but the asses all on times t for in recen etency is important MAGAZINE of language comp TH BUSINESS |

SECURITY – The technology

Volume 12.3

to protect lon e workers in the



healthcare sec tor

Health Business is the sure way to the decision makers. No wasted circulation.

HEALTH BUSINESS, published bi-monthly, occupies a unique position – it is ideally placed to promote private sector products and services directly to the people within the Health Service that make purchasing decisions. Health Business Magazine is distributed by Name and Job title to Clinical Commissioning Groups, NHS Trusts, Ambulance Trusts, Foundation Hospitals, Strategic Health Authorities, Government Departments and Independent Hospitals /Clinics. With coverage to the complete range of organisations that run the NHS, and by providing informative and authoritative articles on the wide range of topics in healthcare management, Health Business offers organisations that supply this vast market an ideal platform to promote their products and services.

REGULAR CONTRIBUTIONS from government ministers, industry analysts, NHS professionals and those with an insight into healthcare provision provide the reader with a wealth of topical reference material on the wide range of topics and practices that those working in NHS management and procurement need to be kept abreast of. Health Business features provide practical, applied management information that is specific to healthcare settings. Fiscal management, marketing, information technology, human resources, facilities management, security, IT and communications technology are all featured, as well as featuring the latest products available to the healthcare market.

The Health Business website is the perfect online complement to Health Business magazine and provides advertisers with real mixed media impact HEALTH BUSINESS MAGAZINE is supported by its sister website at, which serves the business end of the public sector IT market. The platform acts as an instant, readily accessible bridge between the health service and private sector companies wishing to service their requirements. The site provides: News and Features - Regularly updated news and features that are directly relevant to the target audience. Product Profiles - A searchable online database that classifies advertisers’ products they supply or manufacture. Hundreds of organisations are classified under various headings, which compliment regular HB sections such as: Information technology, security, facilities management, infection control and procurement. The magazine’s highly regarded Products & Services section is offered free to selected advertisers and features 200 words of copy plus a logo or photograph.

Product Features & Case Studies This facility allows advertisers to detail new products and services and provide an overview of contracts they have won or completed. Advertisers are encouraged to supply up to 800 words of copy and an image or logo. This is the ideal location to do a little flag waving. Display Advertising - The website can incorporate Button advertisements, skyscrapers, banners and most online formats. Combine this with display advertising in HB magazine for a real mixed media impact. Special web campaigns - Special web campaigns can be devised that link graphic panels into specific editorial content to ensure that site visitors can get detailed information about the products and services of advertisers at the click of button. Rates for bespoke web advertising packages on application.

Circulation by organisation and job function

CIRCULATION BY ORGANISATION n Clinical Commissioning Groups n Trusts (Acute Trusts, Foundation Trusts, Care Trusts, Ambulance Trusts) n Independent Hospitals n Local Authorities n Strategic/Special Health Authorities n Central Government/ Dept of Health

2940 2120 980 456 420 237 TOTAL 7500

CIRCULATION BY JOB FUNCTION n Finance/Procurement Directors n Estates & FM n IT/Computing n Other (Local Government Executives/ Dept of Health/MPs/Trust board members) n HR/Personnel n Chief Executive/Chairman n Medical/Clinical Directors

2120 1802 1446 1040 704 491 409

TOTAL 7500

The Health Business website provides an instant way to reach key health sector personnel The Health Business website has been live since 2001, providing regularly updated news, features and case studies that inform readers of the latest advancements in the NHS and healthcare sectors. The site has over 2,500 registered users and generates over 60,000 page impressions per month. PACKAGE DETAILS - The packages listed opposite include an 800 word company profile that details the services of the advertiser, and includes full contact details/hyperlink/ directory inclusion. Company profiles are positioned to appear on appropriate sections related to the business nature of the advertiser. For your advertisements to appear on the front page of the site, there is a premium of £500 per month. COPY TYPES - Flash, gif or jpg. If hosted on our servers, file sizes must not exceed 300KB. CUSTOM CODE - Custom code, such as provided by web advertising services such as Doubleclick, is accepted only after testing. Examples must be supplied three days prior to the commencement of the campaign.

POSITION (sizes are in pixels)


SPECIAL DISCOUNTS 25-30% off for series bookings

970 x 250 Billboard


AGENCY COMMISSION 10% to recognised agencies 728 x 90 Leaderboard




120 x 600 Skyscraper


120 x 90 Button


Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request

COMPANY CASE STUDY Editorial feature containing 800 words of copy plus an image or logo - £1,395

For more information please call HB on 020 8532 0055 or visit the website Public Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066

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