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Business Information for Local and Central Government


The UK public sector represents the single largest market in the UK. Are you in the business for your share of this vast market?

Government Business provides opportunities to accelerate the growth of your business Circulation data

86% of readers identify the

products and services required by their respective departments.

58% have responsibility for budgets in excess of ÂŁ300,000

61% of decision makers rate

business to business publications like GB well ahead of their second choice.

53% are involved in approving capital spend.

Source : GB Readership Survey, April 2008

GB assists those whose function is to source goods and services on behalf of the public sector. With a total circulation of 10,345, it is the leading monthly magazine for public sector buyers as it responds rapidly to changes in government policy. This is reflected in content that is highly relevant and up-to-date. Unlike more niche oriented publications, Government Business reaches the complete decision making team - chief executives, program managers, heads of department and procurement personnel. Magazines are distributed on a courtesy basis by name and designation, which allows specific targetting dependent of the exact content of each issue. This policy ensures that our advertisers are seen in the right place at the right time by the right people. We also publish a number of supplements and special publications that are distributed along with Government Business, and to specially selected readers. This helps to balance reader demand for quality led editorial whilst offering targeted advertising platforms for businesses. Government Business also covers exhibitions, conferences and events that are of particular interest to public sector buyers. Your business presence at these events can be enhanced by inclusion in our previews, which are distributed prior to the event and available free of charge to visitors. As local authorities and central government departments are also responsible for organising many seminars, public events, conferences etc., the magazine and website both contain regular features on destinations and venues in the UK.

Companies that have successfully and regularly used the GB brand include: Toshiba Tec, Assa Abloy, Eurovia, Fortnum & Mason, OKI, Shell Petrol, British Psychological Society, Rezidor Hotel Group, Visit Scotland, Siemens, Consilium

Editorial content is delivered through an ongoing programme of research by our editorial team who write and commission bespoke articles High priority is given to ensure each issue contains essential ‘need to know’ information. Topical contributions are regularly carried from Government Ministers, Public Sector Analysts, Conference Speakers and Industry Experts on a wide range of subjects that are of specific interest to public sector executives. Regular features include: HUMAN RESOURCES Including Management Issues, Health & Safety, Employment Legislation, Recruitment Policies.

RECYCLING AND WASTE MANAGEMENT Strategy, minimisation, what is new in the market, review of events.

FACILITIES/PROJECT MANAGEMENT Incorporating Security, Grounds Maintenance, Energy, Building, Waste Management, Housing, IT.

HOUSING Affordable housing now and in the future.

BEST VALUE Incorporating the latest in Procurement Policy, Service Level Agreements & Contracts/Tenders. SECURITY CCTV, Access Control, Manned Guarding, Terminal Security, Biometrics etc. CONFERENCES & EVENTS As the public sector place approximately 30% of all UK conference and meetings business. Every issue looks at the venues, products and services available to event organisers. PUBLIC SECTOR EVENTS Exhibitions and conferences of interest to public sector procurement executives, including Public Sector Expo, LGA, FM Expo, Projectworld… and many more.

URBAN REGENERATION Regular updates on work plan and projects being undertaken across the country. MARKET RESEARCH With public policy increasingly governed by the entromed public consultation, we keep readers up to date on developments within the industry. INFORMATION TECHNOLOGY All the latest developments in public sector IT

Target your market with the Government Business Database The Government Business Database contains approximately 24,500 names, job titles, organisation names, postal addresses and contact details of key department heads within the Public Sector. This information forms the base from which Government Business is distributed and is updated regularly. The job titles and responsibilities range from the Chief Executive and Finance Director, through IT Managers, Procurement Managers/Officers, Marketing Managers, Health and Safety Officers, Head of Environmental Waste and Recycling, Telecommunications Managers, Architects, Specifiers and many more. The organisations within which they work include Central Government and Local Authorities through to Executive Agencies (MOD, Government Procurement Services, Environment Agency, Highways Agency etc.), the Privatised Utilities and Emergency Services. The database has been used by many private and public sector organisations to target potential buyers using direct mail and telemarketing. As most successful advertising campaigns adopt a mixed media approach, combined with a series of advertisements in Government Business, and internet exposure on, the Government Business Database allows organisations to use any mixture of methods they choose to reach their audience.

For more information on our databases please call - 020 8532 0055 combines with GB magazine to provide real mixed media impact NEWS AND FEATURES - The site features regularly updated news and features that are relevant to the target audience. CASE STUDIES - This facility allows advertisers to detail Government Contracts they have completed. Advertisers are encouraged to supply up to 800 words of copy and an image/ logo. This is the ideal location to do a little “Flag Waving”. PRODUCT PROFILES - An online version of the magazine’s highly regarded Products & Services section is offered free to selected advertisers. This is the ideal medium to create a short summary using 200 words plus a logo or photograph. ADVERTISING OPPURTUNITIES - Government Business can incorporate a wide variety of web advertising formats, including banners, skyscrapers and inset feature panels. Standard sizes are: Leaderboard: 728 x 90 p ixels Skyscraper: 120 x 600 pixels MPU: 300 x 250 pixels Button: 120 x 90 pixels

For more information please contact us - 020 8532 0055 -

The Government Business website provides an instant way to reach key public sector personnel POSITION (sizes are in pixels)

RATE per calender month

728 x 90 Leaderboard


970 x 250 Billboard (top of site)


300 x 250 MPU


120 x 600 Skyscraper


120 x 90 Button £1,495

SPECIAL DISCOUNTS 25-30% off for series bookings

AGENCY COMMISSION 10% to recognised agencies

SPONSORSHIP PACKAGES Standard Package – £11,500 Section Sponsorship – £3,995 Details upon request COMPANY CASE STUDY Editorial feature containing 800 words of copy plus image or logo - £3,395

Please find the main contacts you will require on the following page For more information please contact us - 020 8532 0055

PACKAGE DETAILS - The packages listed opposite include an 800 word company profile that details the services of the advertiser, and includes full contact details/hyperlink/ directory inclusion. Company profiles are positioned to appear on appropriate sections related to the business nature of the advertiser. For your advertisements to appear on the front page of the site, there is a premium of £500 per month. COPY TYPES - Flash, gif or jpg. If hosted on our servers, file sizes must not exceed 300KB. CUSTOM CODE - Custom code, such as provided by web advertising services such as Doubleclick, is accepted only after testing. Examples must be supplied three days prior to the commencement of the campaign.

Government Business provides a cost effective way to reach key public sector decision makers CONTACTS



Outside Back Cover


Inside Front/Back


Double Page Spread


Full Page


Michael Lyons

RATE per issue


SPECIAL DISCOUNTS 25-30% off for series bookings

Ella Sawtell


Richard Gooding


Karen Hopps

Half Page


Quarter Page


AGENCY COMMISSION 10% to recognised agencies

SPONSORSHIP PACKAGES Standard Package – £13,495 Section Sponsorship – £4,595 Details upon request


Neil Haydon

MAIN TELEPHONE 020 8532 0055

Product Profile (200 words)


COMPANY CASE STUDY Full page advertisement plus Full page editorial – Standard rates plus 15%

Public Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET - Tel 020 8532 0055 Fax 020 8532 0066

GB Media Pack  
GB Media Pack