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Experience-Oriented Scouting What Changed and What Didn’t Change

What Changed Marketing Intelligence Evaluate current and future market trends and the competitive environment with the goal of testing potential concepts against ideal members’ experience.

Design and Development Center

Leader Stephen Medlicott

(reports into HR)


Maria Dahl, Mike Goldman, Ryan Hill, Michael Ramsey, Lee Shaw, and Deron Smith

Regional Operations and National Experiences

Human Resources Provide leading edge HR services that attract, sustain, and inspire excellence in our people.

Focus on new products, services, and methods with the ability to test and develop them in unit, council, and other program delivery models.

Member Care and Shared Services

Leader Chuck Ezell

Prepare individual council service plans, enhance the outdoor experience, and create a longer-term strategy to promote growth and development.

Scouting University


Ron Timmons, DeeDee Johnson, Doug Brown, Jim Hans, Jeff Stout, and Patrick Wedding

Create a “world-class” member-focused contact center and build common processes that drive efficiencies and effective back office operations for local councils.

Leader Pat Wellen

Provide learning design and delivery, and leadership development for volunteer and employee training as well as performance coaches to Managers support councils with JTE. Mark Griffin, Doug Krofina,


Richard Bourlon, Chris Hunt, and Peter Self

Mark Moshier, De Tan Nguyen, and Steve Yackel

Strategic Performance Office

Leader Chris Wolfe

Develop, coordinate, and facilitate the BSA’s performance measurement and management system by driving strategy and continuous improvement, thus improving the BSA’s performance.


Don Day, Sandi Trevino, and Mike Watkins

Learning for Life Leader Mike Surbaugh

Develop and deliver engaging, research-based academic, character, leadership, and careerfocused programs to all students.



(reports into IDG)


Lynn Adcock, Ignacio Gonzalez, Harold Keller, and George Trosko

Leader Debra Kendrew

Adapt, evolve, and reimage the digital Scouting experience through the delivery of relevant Managers customer-centric John Kuehn and software services.

Tim Anderson

Kent Spanier

Controller Corporate Engagement Development and Corporate Alliances Government and Community Relations Information Delivery Group Internal Audit International


Tandy Gilliam

Design and Development Center

Continuous Improvement Process

Leader Marty Walsh

Leader Sam Thompson

What Didn’t Change

Leader Keith Christopher

Provide or engage expert guidance and support as it relates to properties, facilities, and strategic planning.

Member Applications


Ray Morrell and Lisa Young

Leader Diane Thornton

(reports into HR)


Marketing Intelligence

Design and Develop

Scouting Interactive

Legal Membership Policy Resources Order of the Arrow Philanthropy Risk Management Treasury Youth Protection

Member Care and Shared Services

Scouting University



Regional Operations and National Experiences

Member Support


Strategic Performance Office

Eoswhatchanged high  

The BSA is undergoing another round of organizational changes. This graphic was provided at the 2014 Annual National meeting to assist in u...

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