THE PORTFOLIO OF PRISCILLA SANABIA
“A great brand is a story that is never completely told.” –Scott Bedbury When I was a kid I would go with my mom to the grocery store and was told I could pick out only one item for myself. I would run over to the candy section like any child would and grab the most vibrantly wrapped piece or candy, bring it back to my mom, and she would smile and ask me,"Why this one?" I would shrug my shoulders and answer with the most simplest response,"It just looks pretty." Thinking back to the first moment I could recall the kind of effect a brand can have over a person, I realized the story it could tell with its colors, type, and imagery. A selective color can spark interest, the use of a certain font would make them pop off the shelves, and the use of some sort of imagery would bring the brand together to create a unique story within someones' mind. Building a brand and the ability it has to engage a range of people in different ways is such a strong influence. The hopes to build a bond and can cause loyalty through an individuals reaction and become part of their story is what I sought out to create.
Graphic Design Portfolio 2018