TERM FALL 2017
LOST CITY OBJECTIVE Lost City is inspired by mythical fabels told of lost civilizations throughout history from around the world. Aimed at 25-35 year olds who desire an elevated beer with an eye for brands that bring a unique style. Located in San Diego, the heart of the craft brewing scene, new breweries need to come into the game with a strong concept and a specific target audience.
INSTRUCTOR SEAN BACON COURSE PORTFOLIO EXPANSION DUR ATION 6 WEEKS DELIVER ABLES LOGO, ILLUSTRATION
To elaborate on their view of a brand built around lost civilizations, Lost City embodies each case told throughout history with an illustrated label varying from each beer varietal. An earthy color palette was used throughout to connect the brand back to the earth. A subtle nudge of color was also used to bring back the mystique of far away places. A loud and compelling font was necessary in order to make sure the beer would stant apart from others on the shelf. Crest logos give a classic look and feel to a brand so one was built for Lost City to deliver an overall vintage aesthetic.
Graphic Design Portfolio 2018