“We have the right formula to create a long-lasting and solid momentum for the brand over the next sixty years.” We are driven by our passion for sports. And have been for more than 60 years. We live sport like no other company. And we strive to be the global leader in the sporting goods industry. That’s our goal. We know our strengths. We know where to attack. We have a dynamic team. We share values such as performance, passion, integrity and diversity. And we have lots of energy. Our next moves are planned. Our tactics are set. We’re ready to go to the next round. With this in mind, there is no doubt that our consumers and retail partners will continue to embrace adidas like no other brand. Our track record has been tested and proven over the past 60 years and we will continue to build on that record in the future. We believe everyday in the value of our product and the dreams of our consumers and we have the right formula to create long-lasting momentum for the brand over the next sixty years.
adidas annual report - draft
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