Page 1

NEWSLETTER

2014

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TOR PUBLISHING HOUSE

RK Publishing House is part of the TOR Transport Consultants Group – an independent consulting company established in 1998 which specialises in transport-related issues.

Structure of our media Press

Monthly Rynek Kolejowy

www.rynek-kolejowy.pl

Internet

www.rynekinfrastruktury.pl www.transport-publiczny.pl

Conferences www.tor-konferencje.pl

Media

Custom publishing Eventy Public Relations

We are quoted by Experts of ZDG TOR and journalists of the Publishing House are frequent commentators of events and phenomena related to railways and infrastructure.

Informator_TOR_ENG.indd 2

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TOR PUBLISHING HOUSE

Rynek Kolejowy Monthly SUBSCRIPTION

• Since 2002 • Regular sections: business, report, infrastructure, HSR, passengers, integrated transport

25 zł 139 zł 239 zł 435 zł

Retail price  Six month 

• Available througho-

Year 

ut Poland

Two years

• Circulation: 1300 copies on average

Discounts »» from 3 copies

• Volume 80 pages • Number of issues – 10 per year, one double issue in July­August, December­January

»» for libraries, schools, students -50%

• Distribution: subscription (approx 70% of the circulation), Empik stores, conferences, trade fairs • B2b profile – we are read by senior and medium­level managers, politicians, personnel of local authorities, specialists of the technological and logistic sector, railway enthusiasts

prenumerata@rynek-kolejowy.pl Phone: 22 323 77 44-46 ext. 113 VAT included in prices

Advertisingin Rynek Kolejowy Monthly standard

non-standard •  a special supplement about a company in the

front cover page PLN 7,000* second cover page PLN 5,000** third cover page PLN 4,500 fourth cover page PLN 6,000

fixed layout of the monthly  -request a quotation last editorial page PLN 4,000

pages 1 editorial and 2 –„flash„ – each PLN 5,000

whole page inside PLN 3,500

PLN 7,000

•  poster

•  various forms of inserts  -request a quotation

double cover page PLN 10,000

belt PLN 2,300 half a page PLN 2,300

spread inside PLN 6,000

1/3 page PLN 1,200

1/4 page PLN 900

* contents of the advertisement on the front cover page require approval ** detailed information about acceptable formats and technical requirements can be found on www.rynek-kolejowy.pl/reklama

1/6 page 700

marketing@tor-wydawnictwo.pl Phone: 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added

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TOR PUBLISHING HOUSE

InnoTrans 2014 Polish Railway Market special edition P O L I S H R A I LWAY M A R K E T

Advertising

2 01 n s 2 tio an di Tr l e no ia I n p ec S

XXXSZOFLLPMFKPXZQM

front cover page PLN 7,000* second cover page PLN 5,000** third cover page PLN 4,500 fourth cover page PLN 6,000

„flash„ pages PLN 5,000

whole page inside PLN 3,500

2012 POLISH RAIL INDUSTRY INSIGHT Also in the issue: Infrastructure-related contracts signed in 2011  5IF 1PMJTI )43 BGUFS  t 8BSTBX OFX NFUSP GPS  t  o B SFDPSECSFBLJOH ZFBS GPS JOUFSNPEBM USBOTQPSU t 5IF &VSP  FGGFDU o UIF OVNCFST TQFBL GPS UIFNTFMWFT

1/4 page PLN 500

t 8JMM4JFNFOT*OTQJSPGPS8BSTBXDPORVFSUIFXPSME  t -PDP NPUJWFT"%oJOGSBTUSVDUVSFSFNBJOTUIFHSFBUFTUPCTUBDMF

spread inside PLN 6,000

* The prices above are net * *deadline  August 22, 2014 * note, using two releases in September ­ Polish and English edition of the monthly magazine and website rynek­kolejowy.pl,  special discounts!

Corporate publishing – custom publishing ď ”ď Ąď ˘ď Żď ˛ď Żď ˇď Ľ ď ­ď Żď ¤ď Ľď ˛ď Žď Šď şď Ąď Łď Şď Ľď€

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CORPORATE MAGAZINES

Magazyn Pracowników PKP CARGO Nr 2 (16) – 2012

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JuĹź od 18 sierpnia w

całej Polsce!

BĘDZIE STR. 13

W środku: pomocna

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PRACA!

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for employees

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Professional communication means, most of all, providing competent and reliable information. As editors we boast many years of experience in reliable communication with participants of the infrastructure industry.

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  STR. 4, 5

KRUSZY WA CHABĂ“WKA Zapraszamy na ParowozjadÄ™ 2012

Czy wrĂłci boom kruszywowy? ISSN 1644-1958

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12/2012

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ZMIANY W ZARZÄ„DZIE

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for business partners special

ulotka!

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BRETANIA, czyli gdzie się naprawdę nie da dojechać pociągiem

STR. 6, 7 STR. 14

STR. 17

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ď ƒď šď ™ w w w. r y n e k - k o l e j o w y. p l ď Œď ‰ď€ ď Ž ď ?ď —ď … DODATEK SPECJALNY ď€ ď —ď ™ ď šď —ď ď Žď ‰ď ď ? ď ‹ď ?ď€ ď Œ ď ˆď “

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Our competences include creation and editing of highquality magazines for clients’ employees or partners.

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Magazyn ikĂłw Pracown GO PKP CAR Nr 1 (15)

– 2012

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RGO INFO CA IEĹť TERAZ RĂ“WN JI W WERS J WE PAPIERO

BĘDZIE

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lukasz.malinowski@tor-wydawnictwo.pl Phone: 22 323 77 44-46 ext. 102

NIÄ„ KTROW KT Z ELE KONTRA

CEJ ICE – WIĘ KOZIEN

LA NA ZACH WĘG O PRZEWO

ELIĆ SIĘ ď ď ’ď ”ď … ď …ď€ ď ?ď ”ď — ĹťE POTRAFIMY DZI

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IKOM, ď „ď ’ď šď — IĹšMY PRACOWN ď …ď ?ď€ ď€  ODNIL ď€ ď ‚ď ď Œď ƒď šď •ď Ž UDOW ď ƒď ‰ď …ď ƒď ˆď …ď ? ď “ď …ď ?ď€ ď —ď ?ď Š ď ď€ ď šď€ ď ?ď ’ď …ď šď … ď ’ď ?ď šď ?ď ?ď —

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W WEEKENDY O BEZPIECZEĹƒSTWIE

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BIZNES

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Modernizacja lokomotyw opłacalnym interesem

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CZECHY Na kole, czyli na rowerze

STR. 6�7 STR. 26 STR. 27

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TOR PUBLISHING HOUSE

5

www.rynek-kolejowy.pl portal Numbers of users 225000 211 728

212500

195 124

200000

179 943

187500 175000 162500 150000 137500

legend:

125000

year 2012

112500

year 2013

100000

I

II

III

IV

V

VI

VII

VIII

IX

X

XI

XII

Number of page views 2400000 2260000

2 242 588 2 045 085

2 103 481

2120000 1980000 1840000 1700000 1560000 1420000

legend:

1280000

year 2012 year 2013

1140000 1000000

I

II

170 000*

III

Almost unique users per month average

1 800 000*

IV

V

VI

VII

2 000

VIII

IX

X

XI

XII

addresses in the newsletter

11 200

fans on Facebook

Almost page views per month average

* data for 2012 (source: stat24.pl) and 2013 (source: GoogleAnalytics).  Website audit by Megapanel PBI/Gemius (since June 2013).

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TOR PUBLISHING HOUSE

Placing adverts on the portal standard BILLBOARD 980 x 100 px Price per 1,000 views (CPM) Price per week

PLN 120

PLN 1,490

DOUBLE BILLBOARD 980 x 200 px Price per 1,000 views (CPM) Price per week

PLN 120

PLN 1,990

BANNER 670 x 80 px Price per 1,000 views (CPM) Price per week

PLN 100

PLN 1,390

RECTANGLE 300 x 250 px Price per 1,000 views (CPM)

PLN 120

Price per week

PLN 990

BUTTON 300 x 125 px Price per 1,000 views (CPM)

»» Additional charges: capping +50% »» Formats: GIF, JPEG, FLASH

Price per week

PLN 80

PLN 690

non-standard Commercial text - begins as a piece of news, then continues for a week – recommended articles.

Portal’s partner

from PLN 300 for one business day

Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package:  Six months package:  Yearly package: 

PLN 8,000 PLN 15,000 PLN 30,000

A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news or - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo. 

PLN 2,990 za tydzień

Day with a company Forms like in a week with a company

PLN 990 for one business day

One time mailing to the newsletter readers base

marketing@tor-wydawnictwo.pl

Condolences 300 x 250 px

Phone: 22 323 77 44-46

- about 185 characters with spaces 

ext. 122, 123

negotiable

PLN 700 PLN 600 for 3 business days

The prices above are net, 23% VAT should be added

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TOR PUBLISHING HOUSE

Vortals on www.rynek-kolejowy.pl Praca ads PRICE LIST 1 POST

6 MONTH PACKAGE

2 weeks

4 weeks

PLN 690

PLN 990

YEARLY PACKAGE

unlimited number of posts + banner

PLN 4,990

PLN 7,990

Boosted advertising pracodawca@rynek-kolejowy.pl

e.g. newsletter, Facebook, banner on the main page,

Phone: 22 323 77 44-46

company presentation, interview with a representative.

ext. 122, 123

Request a quotation

The prices above are net, 23% VAT should be added

Katalog Kolejowy CATALOGUE OF COMPANIES yearly subscription for company presentation 

PLN 1,100

CATALOGUE OF PRODUCTS: 1 product  3 products  5 products  10 products  Banner  Unlimited number of products

PLN 300 PLN 750 PLN 1,000 PLN 1,500 PLN 890 PLN 3,000

The prices above are net, 23% VAT should be added

PACKAGES •  company presentation •  unlimited number of products •  banner

PLN 8,500

•  company presentation •  unlimited number of products

PLN 3,500

RAILWAY CATALOGUE PRINTED VERSION Company presentation in July-August (8-9th) issue of monthly magazine •  advertising on cover page •  inside page 

YOU CAN ALSO POST HERE: •  Tenders/Bidding contests/banner 670 x 80 px + news •  Communications / Small ads

Informator_TOR_ENG.indd 7

duration a YEAR

PLN 2,500 PLN 990

marketing@tor-wydawnictwo.pl Tel. 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added

2014-01-22 20:10:48


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TOR PUBLISHING HOUSE

www.rynekinfrastruktury.pl portal Numbers of users 130000 121000 111 875

112000

100 322

103000 94000 85000 76000 67000

legend:

58000

year 2012

49000

year 2013

40000

I

II

III

IV

V

VI

VII

VIII

IX

X

XI

XII

Number of page views 470000 439 120

438000

399 275

390 167

406000 374000 342000 310000 278000 246000

legend:

214000

year 2012 year 2013

182000 150000

90 000*

I

II

III

IV

unique users per month average

400 000*

V

VI

VII

3 400

VIII

IX

X

XI

XII

fans on Facebook

page views per month average

* data for 2012 (source: stat24.pl) and 2013 (source: GoogleAnalytics).  Website audit by Megapanel PBI/Gemius (since June 2013).

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TOR PUBLISHING HOUSE

Advertising on the portal www.rynekinfrastruktury.pl standard BILLBOARD 980 x 100 px Price per 1,000 views (CPM) Price per week

PLN 100

PLN 1,090

DOUBLE BILLBOARD 980 x 200 px Price per 1,000 views (CPM) Price per week

PLN 100

PLN 1,390

BANNER 670 x 80 px Price per 1,000 views (CPM) Price per week

PLN 80

PLN 990

RECTANGLE 300 x 250 px Price per 1,000 views (CPM)

PLN 100

Price per week

PLN 790

BUTTON 300 x 125 px Price per 1,000 views (CPM) Price per week

»» Additional charges: capping +50% »» Formats: GIF, JPEG, FLASH

PLN 60

PLN 550

non-standard Commercial text

A week with a company

- begins as a piece of news, then continues for a week – recommended articles.

One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news or - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo. 

from PLN 200 for one business day

Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package:  Six months package:  Yearly package: 

Portal’s partner

PLN 8,000 PLN 15,000 PLN 30,000 negotiable

PLN 1,990

Day with a company Forms like in a week with a company

za tydzień

PLN 890 for one business day

Condolences 300 x 250 px - about 185 characters with spaces 

PLN 600 for 3 business days

marketing@tor-wydawnictwo.pl Phone: 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added

Informator_TOR_ENG.indd 9

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TOR PUBLISHING HOUSE

Portal www.transport-publiczny.pl Tematyka portalu: •  •  •  •  •  •  • 

integrated public transport systems organization of public transport ITS (Intelligent Transportation Systems) public transport infrastructure public transport and the quality of life in cities and urban space transport by bus, tram and metro systems and bicycle sharing systems application, smart cards, public transport and social media

Statistics: Numbers of users

Number of page views

90000

180000

82000

166000

74000

159 753

152000

65 045

66000

138000

58000

124000

50000

110000

42000

96000

34000

legend:

82000

legend:

26000

year 2013

68000

year 2013

54000

18000 10000

40000 IX

X

XI

IX

XII

X

XI

XII

ALREADY IN THE SECOND MONTH OF EXISTENCE:

47 000*

unique users per month average

130 000* 1 800

page views per month average

fans on Facebook

* data for 2013 (source: GoogleAnalytics).  Website audit by Megapanel PBI/Gemius (since June 2013).

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TOR PUBLISHING HOUSE

Advertising on the portal www.transport-publiczny.pl standard BILLBOARD 980 x 100 px under the main menu

PLN 990

above the „most interesting threads”

PLN 790

above the „most interesting news”

PLN 790

above the „other news”

PLN 790

above the footer

PLN 490

RECTANGLE 300 x 250 px one of the modules in news ticker

PLN 890

BANNER ON THE SUBPAGE  CATEGORY 300 x 250 px one of the modules in strips messages

PLN 590 per week

»» all the offers are non­exclusive »» pricing current to the end 

marketing@tor-wydawnictwo.pl

of August 2014

Phone: 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added

non-standard Commercial text - begins as a piece of news, then continues  for a week – recommended articles.

Portal’s partner

PLN 90 per one day

 

PLN 500 per week

A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news lub - texts and photos grouped on a tab;  4 pieces of news, appropriate colour  of the tabs or logo. 

Condolences300 x 250 px - about 185 characters with spaces 

- cooperation based  on  the  publication  of  a  certain amount of information about a company + a banner on the website.  The  banner  shows  up  with every  piece  of  news  on  a  given website.

Six months package: Yearly package:

per week

+ banner 980 x 100 in the select location

Partner of the selected website

Quarterly package: 

PLN 1,200 PLN 1,800

PLN 7,000 PLN 13,000 PLN 25,000

Partner thread - news,  photo­galleries,  commentaries  and  essays  related  to  one  subject.  Partner logo  is  visible  in  each  message thread.

PLN 300

Quarterly package: 

for 3 business days

Six months package: Yearly package:

Informator_TOR_ENG.indd 11

negotiable

PLN 7,000 PLN 13,000 PLN 25,000

2014-01-22 20:10:49


12

TOR PUBLISHING HOUSE

TOR group THREE WEBPORTALS MEAN LARGER COVERAGE,  BIGGER GROUP OF CUSTOMERS

Number of unique users*

rynek-kolejowy.pl rynekinfrastruktury.pl transport-publiczny.pl

Number of page views*

162 211 rynek-kolejowy.pl 87 000 rynekinfrastruktury.pl 65 045 transport-publiczny.pl

Together more than 300 000 unique users

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Special offer for three portals: BILBOARD 980 x 100 px purchased separately at three portals according to price list PLN 3,570 per week; when you buy a PACKAGE only

PLN 2,900 per week

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A WEEK WITH A COMPANY separately on the three portals according to price list  PLN 6,180 per week; when you buy a PACKAGE only

PLN 5,090 per week

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TOR CONFERENCES

Congresses, debates, conferences Current calendar and program can be found on:

www.tor-konferencje.pl In 2013 we organised in total 20 congresses, conferences,  seminars  and  debates. They  were  attended by approximately 2400 people.

PLAN FOR 2014 EUROPEAN ROLLING STOCK FORUM

OPEN POWER MARKET AT RAILWAYS

Warsaw | MARCH

Warsaw | APRIL

A two­day  international  meeting  during  which  the  issues  of  EU  budget  for  2014­2020  will  be tackled in the context of obtaining EU funds for railway rolling stock projects. Moreover, the goal of  the  meeting  is  to  discuss  the  consequences  of  implementing  the  4th  Railway  Package  for rolling  stock  manufacturers  and  operators.  The  Conference  will  also  bring  an  answer  to  the question  of  how  to  ensure  cohesion  between  rolling  stock  and  infrastructure  projects.  Also discussed  will  be  the  opportunities  on  the  West  European  markets  for  the  rolling  stock manufacturers  from  Central  and  Eastern  Europe and for non­EU manufacturers.

The Conference  is  to  tackle  the  issue  of  power  supply  and  electricity  production  for  the  needs  of railway  transport.  It  is  meant  to  initiate  a  discussion  on  lowering  the  costs  of  obtaining  power  for traction needs by the operators as well as by other entities  operating  on  the  Polish  railway  market. Technical, economic and legal issues will be discussed.

RAILWAY SAFETY FORUM Warsaw | MARCH An  annual  conference  devoted  to  the  broadly  understood  topic  of  railway  safety  in  Poland.    The issue  will  be  tackled  from  the  following  perspectives:  the  condition  of  the  railway  infrastructure  in Poland,  certification  and  quality  of  production,  repairs  and  modernisation  of  rolling  stock,  as  well as  specialist  legal  regulations  in  that  area.    The  Conference  is  a  platform  for  discussing  the  most crucial  safety  problems  affecting  the  railways; it is also a place where possible legal and technical solutions are indicated.

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FORUM OF CONTRACTORS AND INVESTORS Kielce | MAY The conference will be accompanied by the XX International Fair of Road Construction Industry HIGHWAY­ POLAND.  The  organisers  are  convinced  that  the  Forum will become a meeting place for  contractors  and  investors  engaged  in  infrastructure  investments  in  the  transport  industry. During  the  meeting,  the  most  crucial  legal  and  technical  issues  will  be  discussed  that  the  two groups  encounter  when  implementing  infrastructure  projects  in  Poland.  Proposals  for  creating adequate solutions will be presented as well..

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TOR CONFERENCES

FORUM OF RAILWAY FREIGHT AND LOGISTICS OPERATORS Warsaw | MAY The  Conference  will  focus  on  the  current  situation  of  railway  freight  operators  on  the  Polish market  in  the  context  of  broadening  of  their  business  activity  to  reach  the  status  of  logistics operators.

CHARGING SYSTEMS IN PUBLIC SERVICES Warsaw | MAY The conference  will  be  devoted  to  the  technical  solutions  used  in  the  charging  systems  in  public services.  They  are,  in  particular,  city  cards  which  facilitate  the  use  of  public  services,  sale  and distribution  of  tickets  in  public  transport,  Near  Field  Communication  payments,  integration of tariff systems  used  within  cities  and  at  railways  (the  so­called  „common  ticket”  solution),  charging systems and issues related to ensuring safety of contactless payments.

PUBLIC TRANSPORT CONGRESS Bydgoszcz, Torun | SEPTEMBER Every  year  the  Public  Transport  Congress  is  organised  in  a  different  agglomeration.  It  is  a  perfect opportunity  to  exchange  information  and  experiences  among  the  representatives  of  public transport  organising  authorities  in  urban centres and the regions as well as operators and organisations  that  associate  these  entities.  The  Congress  has  become  the  most  popular  meeting place  for  members  of  local  governments  and  representatives  of  central  level  authorities  interested in the development of modern public transport. Every  year the discussion  covers the problems and opportunities encountered by the entities engaged in the process of creating a service which is to meet the most stringent requirements of passengers.

FORUM OF TRAM AND TROLLEYBUS INVESTMENTS Bydgoszcz, Torun | SEPTEMBER

INLAND NAVIGATION FORUM Warsaw | JUNE The  Inland  Navigation  Forum  will  be  devoted  to  the  future  of  investments  in  inland  navigation infrastructure  in  2014­2020,  i.e.  in  the  next  EU  perspective.  The  issue  of  inland  navigation architecture  will  be  discussed  with  respect  to  attractiveness  of  urban  space  and  the  way  it  is linked to public transport.    Also  a  number  of  technical  issues  will  be  tackled  at  the  Conference  with respect  to  the  design and use of barges, yachts and boats.

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The event  is  an  accompanying  event  to  the  Public  Transport  Congress.  The  issues  tackled  there will be related to the problems encountered by the entities  which  implement  tram  and  trolleybus investments.  The  Conference  will  focus  on  technical as well as economic and social aspects of such undertakings.

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TOR CONFERENCES

BUS OPERATORS FORUM Bydgoszcz, Torun | SEPTEMBER

CONGRESS OF POLISH INFRASTRUCTURE Krakow | NOVEMBER

The event  is  an  accompanying  event  to  the  Public  Transport  Congress.  The  issues  discussed there  will  be  related  to  the  problems  encountered  by  the  entities  operating  on  the  market  of  bus transport.  The  Conference  will  focus  on  technical as well as economic and social aspects of such activity.

RAILWAY CONGRESS Łodz | OCTOBER The  Railway  Congress  is  the  largest  and  most  prestigious  meeting  place  of  the  rail  transport industry  in  our  country.  As  it  is  the  case  every  year,  the  main  objective of the event will be to make it  possible  for  business  representatives to meet with decision­makers responsible  for  the legislation affecting the situation of the entire railway industry and entities that are related to it.

Accompanying events: FORUM OF RAILWAY INVESTMENTS IMPLEMENTATION and SAFETY ASPECTS IN ROAD INVESTMENTS The annual  Polish  Infrastructure  Congress  tackles  all  sorts  of  issues  pertaining to transport and industrial  infrastructure  as  an  element  indispensable  for  boosting  the  competitive  edge  and innovativeness  of  Polish  economy.    Implementation  of  infrastructure  projects  contributes  to economic  growth,  development  of  thousands  of  companies  and  creating  jobs.  The  Polish Infrastructure  Congress  is  a  good  place  to  discuss  the  problems  that  the  sector  of  infrastructure construction in our country has to face.

AGENDAS AND LECTURES: michal.grobelny@tor-wydawnictwo.pl

Phone: 22 323 77 44-46 ext. 112 ORGANISATION AND SPONSORING: anna.goral@tor-konferencje.pl

Phone: 22 323 77 44-46 ext. 105

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DANE ADRESOWE

TOR Transport Consultants Group Sp. z o. o. Plac Bankowy 2 00-095 Warszawa phone: 22 323 77 44 fax. 22 323 77 44 ext. 108 e-mail: marketing@tor-wydawnictwo.pl www.rynek-kolejowy.pl www.rynekinfrastruktury.pl www.transport-publiczny.pl www.tor-konferencje.pl

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