TAKE THE GUESSWORK OUT OF YOUR SALES DECISIONS ROB SYMES, FOUNDER OF THE OUTSIDE VIEW
Would your sales team be more productive if you could take the guesswork out of it and run on hard data? That’s Rob’s dream and the reason he set up The Outside View. Rob’s journey before The Outside View encompasses an English Degree, the shortest professional rugby career ever (nine minutes!) and a stint as the UK’s top salesman at one of the largest global recruitment companies, Manpower. After experiencing success in the corporate recruitment world, Rob’s ambition was to create the most trusted and respected recruitment firm in the field of wireless and telecommunications. He started Campbell Black, and recruited for some major clients, but grew frustrated with the inability to predict whether one candidate would succeed in a job over another. After interviewing high-tech CEOs and making an e-book, Rob started to understand the scale of the
THE UK’S NO 1 MOTIVATIONAL BURTON, SPEAKER BRAD 4NETWORKING In a world of pressed suits, crisp shirts and conservative ties – or even worse, comedy ties – you underestimate this T-shirt sporting skinhead at your peril. Brad is the very definition of a self-made man, with his own unique take on business that speaks to everyman.
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Thursday 15.30 - 16.00
Missed a headline speaker’s seminar? Don’t panic! Many of the biggest names are delivering more than one seminar, so make sure you check the full schedule for more opportunities to hear the industry’s finest in action.
problem. He flew to the USA and made a documentary with the greatest minds of our generation, including Nobel Prize Winner Daniel Kahneman and the guys behind Moneyball. The documentary was extremely well received, and became the inception for The Outside View.
It’s a software platform that uses machine learning to predict what will happen in a business’ future. The first product focuses on quantifying the activities that drive elite sales performance and predicts a salesperson’s pipeline based on activity and science rather than intuition. Rob tells us, “My goal is to re-imagine every department, every decision, and every process with data. I want to replace gut feel with fact, intuition with prediction; ‘I think’ with ‘I know’. If we are what we measure, shouldn’t we measure what we want to become? I’d like to think that we are part of this movement of creating ‘more money-making, new stuff faster’ so that we can export these innovations more efficiently.”
Thursday 15.30 - 16.00 How Business Analytics Can Unlock Human Potential
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Imagine a world where you could achieve anything, learn anything, be anything. Big data isn’t a buzzword; it’s a blueprint for uncovering our potential. Currently, most people only achieve 5% of their potential because they are still under the illusion that achieving your potential is about working harder. It is not. It’s about machines putting faith in the machine so they can work harder, so you can work smarter. Data in the 21st Century is like oil in the 18th Century; an untapped, immensely valuable asset. And like oil, there will be huge rewards for those who see data’s fundamental value and learn to extract and use it.
Don’t let the jeans, tattoos and T-shirt fool you; Brad’s a true entrepreneur. Brought up on a council estate, he has no qualifications, spent years on the dole and started his first business in 2006 with £25,000 of personal debt. He delivered pizzas to keep his start-up business afloat and his dream alive. That business, 4Networking, revitalised a once tired UK business networking scene that it now dominates by running over 6,000 events each year!
Brad packs halls with his standingroom-only seminars and he’s regarded as the UK’s number one motivational business speaker; Dragons Den star, Theo Paphitis refers to him as, “A northern Anthony Robbins.” The author of three books, including the highest rated business book on Amazon, Brad’s latest book, LIFE. BUSINESS. JUST GOT EASIER. is currently storming the charts. Brad will change the way you approach your life, business and direction forever.
Life. Business. Just Got Easier. The UK’s number one motivational business speaker is back. Sometimes provocative, at times hilarious, always inspiring. In what is sure to be a riot of a keynote seminar, Brad will bring his trademark down-to-Earth approach to explaining the world of business and how to make it easier. And we’re promised this session will also tackle that small topic of… life! Be sure to arrive early; it’s always a lock out.
MAY 2014 SALES INNOVATION EXPO
KEYNOTE SPEAKERS
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