Bonjour! Wondering what’s happening at Cannes this year and if South Africa will once again bring back the gold? Say no more! The 59th Cannes Lion International Festival of Creativity – one of the largest and most prestigious global awards for creative advertising and communications kicked off yesterday the 17th of June 2012, and will be running until the 23rd of June.
And, you guessed it - we’ll be updating you daily on all things radio, as they break at Cannes!
Having walked away with the first for the Virgin Atlantic Plain Insanity radio campaign in 2009, local agency, Net#work BBDO proudly brought home the 2nd Cannes Radio Lion Grand Prix in 2011 for the Mercedes Benz campaign. It’s this strong radio communication that culminated in SA taking 13th position in the Cannes 2011 country rankings report. We also have it on good authority that a record 34 301 entries from more than 87 countries have been submitted this year– with SA's contribution to the record currently standing at 820 entries. Interestingly, Radio Lion entries have also gone up by 31% from last year’s 1363 to 1784 in 2012. Talk about stiff competition! Looking back at the Cannes Radio Lion winners over the past few years, and it’s safe to say that most have very much been in the ‘story-telling/ narrative’ mould – so no tricks, just very compelling anecdotes that allowed the mind to engage. The early years of radio at Cannes Lions featured the now-iconic ‘Real Men of Genius’ campaign for Bud Lite which poked fun at everyday American life and laughed gently - or sometimes not so gently at it. The campaign went to a recordbreaking five hundred radio spots and every single one was a winner. It’s possible that these were the trendsetters for the predominant storytelling genre we’re seeing today. Click here to listen to the ads and judge for yourself… Now, as SA radio creative once again goes up against the best in the world, will the award-winning and brilliant writing of Network BBDO Creative Directors Jenny Glover and Brent Singer once again take the Lion or will other campaigns such as the cleverly written and cheeky Cadbury Bournville ‘Deliciously Dark’ radio campaign taste the sweet taste of Cannes success? There’s only one way to find out - Stay on our dial! ‘Til next time – it’s au revoir from the French Riviera!