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RockTALK There‟s Always Something Going on at Prudential California Realty | Issue 4, Volume 4

Just Joined

September 26th—October 2nd, 2011

Please welcome our newest Prudential California Realty members! Psst.. Our company Facebook page got a facelift—ok, maybe more like a chemical peel—but check it out and help us increase our likes! We’re at 131 and counting. How many more can we get before next week’s issue??

Not Pictured: David Harlins Oakland Cindy Hewatt

Pleasant Hill

Apryl Yarbor


Blanca Lezama

Pleasant Hill

Trainings & Events

Wednesday, September 28th VILT Webinar: T.H.I.N.K. Before You Price Prudential University LearnCenter; 8 am or 1 pm; log into PREA Center to sign up!

For more information on any trainings or events, please visit the calendar on BluBook or contact Monday, September 26th C.A.R. Certified Forms Training with Howard Fallman BayEast Association of REALTORS®, 8 am—5 pm; Click here to register or call 213.739.8278

Tuesday, September 27th

Thursday, September 29th Success Selling (Closed Session) San Ramon, 10 am—11:30 am); contact Sarah Baggott at to sign up or to inquire about next session (class closed). Media Center Introduction—VILT Webinar Prudential University LearnCenter, 11 am

Firm Foundation—Escrow/Title & PruCA Transaction Coordination San Ramon, 12 pm—2 pm; contact Helen McNutt at to sign up (for newer agents).

Firm Foundation—Transactions San Ramon, 12 pm—2 pm; contact Helen McNutt at to sign up (for newer agents).

Grab Your Racket—CCAR Tennis


Tournament on October 12th! The CCAR Diversity Committee is presenting its first annual tennis tournament to raise money for the CCAR Diversity Committee Perpetual Scholarship Fund to benefit minority students. The tennis tournament will be held from 10 a.m. to 4 p.m. on Wednesday, October 12th at the Heather Farms Tennis Center in Walnut Creek. The format is mixed-doubles round robins.

Are you using WriteMyAds? If you‟re not, you should be! Here‟s the basic rundown: Log into BluBook and click on „WriteMyAds‟ in the Quick Links on the left hand side.

Prudential California Realty is the Platinum Sponsor of the event. Because of Prudential's leadership, J. Rockcliff Realtors and Dudum Real Estate are displaying their banners at the tennis courts along with ours and Empire Realty has committed to six players.

Use the wizard to input the features of a current listing, and watch as multiple professionally written ads are generated instantly right before you! Here are just a few of the ways these ads can be used:

There are three self-rated levels for you to sign up to play. The cost is only $45 per person. We think this sounds like “Love all!” Contact Ellen Osmundson at for sign up.

Rockin’ Raves

Check out the word on the street this week!

On Our Transaction Coordination: What they charge [$385*] for what they do is one of the rare bargains in this industry. They followed up with every detail, and established themselves as trusted assets in the escrow process. I can't recommend them highly enough for everyone to use them in their business. Thank you again, Ashley Simpson and Ashley Whitely for your assistance! Hernan Luna, Luna & Associates *Contact for more info

Login: Password: pruagents1

Differentiator for listing presentations

Add to your Showcase Listing Enhancements or individual property websites (both PruCA provided!)

Description for Virtual Postcards on BluBook

Content for flyers and other printed collateral

Tweet it and use in your other Social Media networking

Make a video and use your ad(s) as a spoken script

Anywhere.. the possibilities are endless!

Marketing is storytelling. WriteMyAds uses the features you enter on your listing to write its story for you. No writer‟s block here!! Which leads us to our first RockTALK Challenge: TELL US A STORY For next week‟s RockTALK, submit the “story” of one of your listings in 500 characters or less, as well as one picture of the home. [Hint: Unless you fancy yourself a Shakespeare, we recommend using WriteMyAds!] We will randomly select one be featured in next week‟s RockTALK, and besides the feature the winning agent will receive a $20 electronic gift certificate to Peet‟s!!

On Joining Our Family:

BluBook Tip To become part of building Gretchen‟s San Francisco team, and to know that our input and opinions are valued, will increase the quality of service to all of our clients. As Prudential California Realty agents, we have the latest and best technology available to use as tools, which is absolutely necessary to meet the challenging consumer demands of today - and we don‟t have to pay for every new introduction out of our pocket. While today‟s market is in a very litigious state, Prudential California Realty makes every effort to keep us up to date on specific changes in rules, regulations and laws that effect our buyers and seller, as well as new processes. Their dedication to training helps us assure our clients that as agents we know what we are talking about with the most current and accurate information. John Oldfield & Frank Bodnar, San Francisco

Did you like this RockTALK? Like us on Facebook at

Need some BluBook help? Contact „Feedback & Support‟ while you‟re logged in! Go to your home page, and click on „Feedback & Support‟ in the upper right hand side. Select „Email Tech Support‟ to have your request escalated via email to Level II Support, or call 866.781.8321. SNAPSHOT: Agent Profile Salespeople 84%

More then 5 Years in Industry






Got something you want to shout? Send it to for our next edition.

Hey, thanks for reading! The first 5 loyal readers who respond to win a PruCA mug. Yes, we have a coffee theme going here...but is there anything better to enjoy while reading your RockTALK?!

With 15 Northern California Locations | | 888.696.1776 |

RockTALK - September 26th, 2011  

Your weekly inside guide to what's happening at Prudential California Realty.

RockTALK - September 26th, 2011  

Your weekly inside guide to what's happening at Prudential California Realty.