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RockTALK There’s Always Something Going on at Prudential California Realty | Issue 7, Volume 3

October 17th-23rd, 2011

Just Joined

Welcome to our newest Prudential California Realty members!

Diana Wallin


Susan Lambert


Greg Carrasco

San Francisco

Donald Hunter

El Dorado Hills

Helen McNutt-Gentile Appointed Livermore/Pleasanton Manager! Company Trainer Helen is known in the industry as one of the top trainers, and has had contracts with Santa Clara Board of Realtors, BayEast, and Metrolist to train the Purchase Agreement for their members. Helen has managed real estate brokerages for many years, and we are thrilled she wants to lead our offices in the Tri Valley area. We look forward our continued and greater success under Helen’s leadership. Thank you to those in our Pleasanton and Livermore offices for your patience, support and loyalty.

Trainings & Events

Thursday, October 20th

For more information on any trainings or events, please visit the calendar on BluBook or contact

Success Selling (Closed Session) San Ramon, 10 am—11:30 am); contact Sarah Baggott at to sign up or to inquire about next session (class closed).

Tuesday, October 18th

VILT Webinar: Profit Planning for Sales Professionals Prudential University LearnCenter; 11 am; log into PREA Center to sign up!

Firm Foundation—Purchase Contract 1 San Ramon, 12 pm—2 pm; contact Helen McNutt at to sign up (for newer agents).

Firm Foundation—Purchase Contract 2 San Ramon, 12 pm—2 pm; contact Helen McNutt at to sign up (for newer agents).

Wednesday, October 19th Mastery Series: Starting and/or Restarting Your Career at Prudential California Realty with Guest Speaker John Davi San Ramon, 10 am—12 pm; contact Helen McNutt at to sign up.

e to see that you’d lik p u g in m o nt c! Got an eve ALK@PruC T k c o R to end it on here? S

SPECIAL EVENT: Trilogy at the Vineyards Summer Concert Series presents Desperado SATURDAY, OCTOBER 22, 2011—Doors open at 7 pm, (concert is 8-10 pm). The last concert of the season is October 22nd and features Desperado, the most highly rated Eagles tribute band. Experience Club Los Meganos and see what resort living is all about. This outdoor concert starts seating at 7pm, but real estate professionals are welcome to attend a complimentary VIP pasta dinner starting at 6pm. Contact 925.809.7202 for your complimentary tickets (please RSVP by October 19th).

FRESH AS A DAISY Listen up RockTALK Readers, this one’s important! Are you making use of the fresh content provided for you every week on BluBook? Yes, that’s right— Branch Manager Ron McCaslin of our Tracy office generates a weekly Platform Letter for the eTeam, and it’s so fantastic that we had to share it with everyone! So why are we so excited about it? The most difficult part of blogging, tweeting or even just staying in touch with your clients is coming up with new and relevant content—so we take care of it for you. Use it wherever you like—on your blog, for your social media, in an eCard on PREA Center… The possibilities are truly endless! Every Thursday, you can find the latest version in the eNewsletter Content folder in BluBook’s Document Center. Or just click on the daisy above! How will YOU use it?? Tell us! Our Branch Manages headed up to Tahoe last week for the second annual Branch Managers Retreat. Want to see a picture? Check out our Facebook page!

2011 Foundation Funds: $12,865 YTD Stay tuned for more Foundation updates coming soon!

SHORT SALE HELP IN-HOUSE Did you know that Prudential California Realty has its own in-house negotiating division that has been successfully negotiating short sales since 2006? Our in house team has a 100% short sale approval rating! The team stays up to date on California law and ever changing market trends among short sale lenders. We do all of the work so you can get back on the street and get even more listings. The process is simple. Get the listing, as well as the associated docs and an offer on your listing. (E-mail cindi.hagley@pruca for short sale pricing strategies.) Turn in a complete file, and we do everything else. We hand it back over to you to open escrow, and stand by you until escrow is closed. We strongly encourage you to use our in-house transaction coordinators as part of your standard of care with short sales. This is another set of experienced eyes to help protect you from any liability. Happy Selling! For more information on submitting a short sale, e-mail

Rockin’ Raves Check out the word on the street this week!

APP-LY IT! Looking for an fast, cost-efficient yet thoughtful way to send messages to your clients? We’ve found it! The answer is a new app that allows you to send personalized, printed cards to anyone in the U.S. It’s simple—choose a picture straight from your phone, tailor your message, select the proper contact and presto—a personalized card is automatically generated for you, postage included! There are two different free apps—Cards is for iPhone (4 or 4S; iOS 5 update required) and Postagram is for Android. Download is free, and Cards users pay $2.99/card, while Postagram users pay just $0.99/card!

On Our Photography: I want to commend the photographer who took photos of my listing, 1702 Comstock* in Walnut Creek listed for $875,000. I paid the extra $99 and he gave me 21 fabulous photos. I got them at 9:30 the next morning. Maria Eberle, Tice Valley *To see all photos of this listing, click on the front of the house above!

Did you like this RockTALK? Like us on Facebook at

There are endless ways to use this particular app for real estate—send a ‘Thank You’ at anytime during the selling process, create a ‘Thanks for Stopping By’ for a new buying client after an open house, send a picture of your clients with their new home… the only limit is your imagination. Hold your app-lause, please!

What’s YOUR favorite app to use for your business? Tell us to be featured in our next App-ly It!

Got something you want to shout? Send it to for our next edition.

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RockTALK - October 17th-23rd  
RockTALK - October 17th-23rd  

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