Page 1

RockTALK There’s Always Something Going on at Prudential California Realty | Issue 23, Volume 4 February 18th—25th, 2012

President’s Day Weekend Open House Extravaganza!

Attendees can text to win!

This weekend we have 24 homes open for the first of our Open House extravaganza series! Thanks to all who are holding homes open. This weekend, attendees will be able to text in to win an iPad from us! Please remind all who attend of this. Winner will be drawn and notified on Monday. For those who would like to participate in the next Open House extravaganza, the remaining weekends are March 17th/18th and April 21st/22nd, so watch for announcements from your managers!


El Dorado Hills


Trainings & Events For more information on any trainings or events, please visit the calendar on BluBook or contact

Saturday & Sunday, February 18th & 19th Open House Extravaganza! Monday, February 20th Offices Closed for President’s Day

Wednesday, February 22nd Firm Foundation: Buyers/Sellers Net Sheets San Ramon, 1-3 pm; contact to sign up! Thursday, February 23rd Success Selling Brentwood, 10 am—11:30 am; Session Closed. Contact Sarah Baggott at for next session information.


MOST AFFORDABLE HOUSING Housing is most affordable in over a decade*.

By Cindi Hagley

Thanks to continued declines in home prices and rock-bottom mortgage rates, the National Association of Home Builders/Wells Fargo Housing Opportunity Index hit a record level of affordability. According to the index, 75.9% of all new and existing homes sold during the three months ended Dec. 31 could have been comfortably purchased by families earning the national median income of $64,200. That was the highest percentage recorded in the 20-year history of the index, and a sharp increase from just three months earlier when 72.9% of all homes sold were considered affordable. Those who do land a mortgage, will be able to take advantage of rates that seem to hit a new low every week. This week interest rates for 30-year loans averaged a record low of 3.87%, according to Freddie Mac.

If you were to look at real estate investors and how they are currently acquiring property – you should be very confident about today’s real estate market. The January 2012 numbers are in , and California saw the most activity in the Western United States with investors tripping all over themselves on the court-house steps. Trustee sale investors must pay in cash, in full, with no title insurance or inspections prior to purchase. A risky proposition... With over $766 million in investor activity in January alone – what are

The mortgage meltdown that began five years ago appears to be reversing course as the percentage of loans that fell into delinquency slowly returned to normal rates and fewer loans fell into foreclosure. On a seasonally adjusted basis, 7.58% of mortgage borrowers were late on their loan payments during the last three months of 2011, according to the Mortgage Bankers Association. That was down 0.67 percentage points from 12 months earlier and 2.5 percentage points from the peak set in the first quarter of 2010.

the investors seeing that other potential buyers are not?

*This article comes to us from this week’s Fresh Content on BluBook.

a sellers market.

The wave of foreclosures that we have been hearing about for the past several years seems to be nothing more than myth. With a shortage of available inventory we are all seeing multiple offers coming through over list price. Lack of inventory and low interest rates makes this both a buyers and And balance is exactly what we

Rockin’ Raves This week’s Rave is a letter from a happy client of Rose Micuch in Brentwood—keep it up, Rose!

need to recover.

Source: Foreclosure Radar, January 2012

Dear Rose, I’m not quite sure how to thank you for all the work you’ve done on my behalf. It’s been a long, long road of looking at a lot of houses. Trashed houses, big houses, high assessment houses, all wrong houses and just when I thought 8-9 months of searching was enough, we found my house. The months of dealing with other realtors, banks, and the paperwork was such a hassle, but you always treated each hurdle like a champion. Once I received the keys you were more than ready to help me with the little touches of making a house a home. Then you had to handle the beast of the other house and getting it sold. I think you are a miracle worker for getting that completed, and I know it wasn’t effortless. I absolutely love my house and I can’t believe how lucky I am that everything turned out. I know I will be happy there for a long, long time. Thank you for investing your time and energy into me and my happiness. I hope that you will do something special for you, because you deserve it.

WORLD’S MOST $$$ CITIES* 10. Frankfurt

5. Oslo

9 Singapore

3. Osaka

8. Melbourne

3. Geneva

7. Sydney

2. Tokyo

6. Paris

1. Zurich

- A Very Satisfied Client *From, 2012 Did you like this RockTALK? Like us on Facebook at

Got something you want to shout? Send it to for our next edition.

With 15 Northern California Locations | | 888.696.1776 |


Your Weekly Inside Guide