THE INTERNSHIP ISSUE HOW TO LAND YOUR DREAM INTERNSHIP IN 5 STEPS BY KATIE PILSON Finding the perfect internship can be an overwhelming and intimidating task. Luckily, UGA and Grady have all the resources you need to get connected with the internship opportunity of your dreams. We’ve put together our top tips to help you get started as you hunt down the perfect internship. 1. Check out the Career Center and Grady Resources The Career Center has a variety of resources to help you land an internship that’s perfect for you. The Career Center has partnered with Handshake, a platform that allows you to search for jobs and internships both on and off campus according to your interests and skills. Making an account is quick and easy, and a great tool to help you find what internships are currently available. Another great resource is the Grady listserv that sends weekly updates about internship opportunities. 2. Take advantage of Career Fairs and Networking Opportunities on Campus Standing out in a crowd during a large career fair and making small talk with employers at networking events can be a difficult challenge. However, this is a great way to meet hiring personnel and company executives. Having a face-to-face conversation at an event about the hiring process and intern responsibilities is a great way to decide if an internship is right for you, and a great way to get your foot in the door with potential future employers. 3. Talk to Your Professors (They Want to Help!) There is an old cliché that says, "It’s not what you know, it’s who you know," and Grady faculty are great people to know. Your professors are a built in connection to people already in the industry, and they are here to help you succeed! Whether you want a job with a huge agency, or a small nonprofit, your professors will know how to connect you with the people you need to know to get your dream internship.
4. Say Yes! (even if it’s unpaid) Whenever an opportunity to create work for someone else arises, say yes. You never know where it will lead you or whom you will meet along the way. Don’t be afraid if it’s unpaid; experience is experience no matter how you come by it. Also, volunteering your services in a variety of places can show you what kind of jobs you do like, and equally as important, what you don’t like. Whether you volunteer to run social media at a local nonprofit, or offer to create some content for a small business in town, you can figure out what you enjoy doing most and build your portfolio at the same time. 5. Research, Research, Research If you aren’t sure where you want to intern, make a list of your interests and research who is hiring candidates with expertise in areas that align with those interests. Some great resources for research are company blogs, portfolios of their work and LinkedIn pages. Whether you know what you want to do or not, another great way to do some research is to talk to someone that has the job you want, or has the job you want to learn more about. Having a conversation with someone to find out more about the reality of day-to-day operations is great way to narrow your internship search and simultaneously network with industry professionals.
• INTERNSHIP ISSUE • FEBRUARY 2017 • UGA PRSSA • DREWRY CHAPTER , UNIVERSITY OF GEORGIA • UGAPRSSA.ORG
GET CAREER FAIR AND INTERVIEW READY BY MEAGAN CHONG
CAREER FAIR TIPS The vast number of employees at a career fair is enough to intimidate anyone, but follow this advice to ensure you make that connection, build your network, and land a job. Put these tips to work at the Grady Career Fair on February 8. 1. Do Your Homework Find out what employers will attend the career fair and research your top ten. You should be knowledgeable on job descriptions and job opportunities…or lack thereof. Create a list of insightful questions to ask before you go. 2. Perfect Your Resume Whether you start from scratch or only need to make minor updates, be sure your resume is impeccable. Use strong action verbs to describe your past experience. Details pack a punch, so proofread, proofread, proofread, and get a critique from someone you trust. Print extra copies on resume paper. 3. Dress for Success Dress in business professional attire—a suit for all genders. Low, close-toed pumps and loafers are appropriate shoes. Jewelry, perfume, cologne and cosmetics should be kept to a minimum. 4. Just Go For It Now for the hard part…approaching employers. When you plan your route, save your dream employer for last and start with a warm-up. Don’t launch right into your pitch—start a conversation. Show off your research, enthusiasm, and, of course, confidence! 5. Follow-Up You’ve made your pitch and collected business cards…now what? Follow up with thank you emails no more than 24 hours after the career fair. Refer back to your conversation and sell more of your skills or experience.
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INTERVIEW TIPS Give yourself a pat on the back for winning an interview. Selling yourself, your skills and experiences as the perfect candidate for a position is all in the strategy, so check out the tips below to prepare. 1. Know Your Stuff As with the career fair, you need to be knowledgeable about the employer and position. Be prepared to talk about your own relevant skills and elaborate on your resume with regard to the position. Prepare a few questions beforehand. 2. Dress for Success Like the career fair, you should dress business professional for an interview. 3. Make Your Impression Arrive early to the interview with extra copies of your resume. Use examples from your past experience to support your answers. Watch your posture and body language; be relaxed, enthusiastic and inquisitive. Clarify the next steps. 4. Seal the Deal Follow-up is essential. Send a thank you letter and make phone calls to check the status of your application if you aren’t contacted within the given time frame.
THE PROOF IS IN THE PORTFOLIO:
ALL OF THE MATERIALS YOU NEED TO LAND YOUR DREAM INTERNSHIP BY JENSEN STRANDBERG
As summer rolls around, more and more students are scrambling to find prestigious internships, paid or unpaid. However, finding that great internship is only half of the battle. The other half comes in the preparation that takes place far before you take the hot seat at your interview. There are three specific materials to perfect in order to maximize your competitive advantage over other applicants at your desired internship: resumes, portfolios and social media accounts. The importance of resumes is repeated throughout our college careers, and for good reason. Resumes give us an outlet to list our accomplishments to prove our credibility as professionals, but they also allow us to express our personalities. In Grady, we have access to design programs, and we can use these programs to make creative and visually appealing resumes. Of course, your credentials should distinguish you from other applicants, but adding some zest to your resume’s presentation is always
helpful. In addition, make sure to tailor your resume to the specific internship that you’re applying for. Since resumes should be one page, include only information relevant to that company or organization and the position that you’re applying for. Secondly, portfolios are necessary to back up the accomplishments you listed in your resume. “I can write, or draw, and here’s proof.” Build a website, embellish it to match your professional personality and provide examples of your finest work produced in college and in other professional endeavors. If your potential employer wants to make sure that your claims are accurate, just provide them with a link to your website (or include it on your resume). After every quality assignment that you produce, add it to your established page. Be sure to edit as you go along, but this shouldn’t be an impossible task. Think of it as an archive of your best work.
Lastly, most organizations will check your social media accounts to get personal and professional information about you. LinkedIn is an increasingly essential social media platform, and many people find internships using it. Once you’ve found that perfect internship, you have the ability to contact that company directly. They, in turn, have immediate access to your online resume, so be sure to keep your LinkedIn profile up to date. The importance of maintaining respectable social media accounts cannot be stressed enough. Employers can and will find you on Facebook and Instagram, so keeping those sites appropriate can benefit your career. There is no one-size-fits-all approach to securing a top-notch internship, like one at Disney or Coca Cola, but having a good resume, an online portfolio and an updated, thorough LinkedIn account can help you stand out in a crowd of intense competition.
DREWRY CHAPTER , UNIVERSITY OF GEORGIA • UGAPRSSA.ORG
PRSSA GOT ME HIRED: EMILY JOHNSON
BY RILEY MUSE
Here at PRSSA, we are constantly told to utilize every connection and tool we are given to help us further our professional networks and learn about our industry. You don’ t have to go far to make a good connection either; Drewry Chapter’ s own Vice President, Emily Johnson, has professional experience and advice to share with all members. This past summer, Johnson was a corporate communications intern for industrial aluminum company Novelis, where her internal communications skills were put to the test. “I managed written projects such as internal newsletters, writing content for Novelis Intranet site, external newsletters and other corporate communications administrative functions,” Johnson said about her daily duties as an intern. “These responsibilities helped shape my future career because I learned the importance of prioritizing, always having a to-do list and learning when ‘ enough is enough’ ,” she continued, “As PR majors, many of us consider ourselves to be ‘ perfectionists;’ however, we can’ t spent incessant time editing and revising over and over again, especially in the fast-paced corporate world. While things should be done well, no one should spend too much time on any given project.” Johnson shared that this internship ignited a passion for corporate communications and shaped her future career path, and she credited it to PRSSA and Grady. “I found this position on PRSAA’ s weekly newsletter,” Johnson said, “And one of the first questions I was asked in my interview was ‘ We see you’ re a member of PRSSA...how are you involved?’ I had just been elected as VP, and that was something that really stuck out to them. PRSSA encouraged me to push hard and keep going.” The big question that everyone has on his or her mind now is, “what is the #1 thing I can do to land an internship?” In Johnson’ s opinion, the best thing you can do as an applicant is “try to be different. Say something that no one else is going to say. Be honest when they interview you – don’ t go for those ‘ go-to’ answers you can Google for behavioral questions. Have fun with it! Be yourself.”
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Executive Board 2017 PRESIDENT Kristyn Hicks email@example.com VICE PRESIDENT Emily Johnson firstname.lastname@example.org CREATIVE CONSULTANTS DIRECTOR Erin Shattles email@example.com PR DIRECTOR Maggie McNerney firstname.lastname@example.org TREASURER Chloe Branch email@example.com SECRETARY Brooklyn MacKenzie firstname.lastname@example.org PUBLICATIONS EDITOR Riley Muse email@example.com DIGITAL MEDIA DIRECTOR Brianna Rape firstname.lastname@example.org FACULTY ADVISOR Kim Landrum email@example.com
SOCIAL MEDIA FORECAST: WHAT TO EXPECT IN 2017
BY GUSTAVO CERVANTES
There is no longer any question about whether or not social media is important to a public relations or marketing campaign. Now, almost two decades into the 21st century, the only question left for industries and corporations to ask is how they can make the most out of their presence on seemingly endless numbers of social media outlets. While the medium of social media is no longer new, it is still in a frantic state of growth and innovation. Even much of what worked in 2016 may not be quite as applicable or effective in 2017. Here, we’ve isolated a few of the big trends to keep an eye out for this coming year. Ready to believe that Mark “Zuck” Zuckerberg’s Facebook is going down in popularity? Sitting at a comfortable 1.6 billion active users worldwide, its market share still readily dominates any other medium of social media, even among those aged from 13-24. This means that decisions Facebook makes have a heavy influence on the direction of the industry. In 2016, Facebook led the market in pushing its live video functionality by paying companies and celebrities to use the service, which has warmed public opinion to this still largely unexplored method of advertising and communication. While Facebook only continues to grow, the future of Twitter may be called into question in 2017. Despite Twitter being prevalent in media discussions and coverage, its user base has begun to stagnate just under 320 million users for the large majority of 2016, leading the company to put itself up for sale. Unable to find a buyer, it seems as though Twitter may no longer be the rapidly expanding phenomenon it was once hailed to be.
Finally, a frontier still largely unexplored by corporations and industries is messaging apps. WhatsApp, a hugely popular messaging app outside of the United States, clocks in at a healthy 1 billion active users in 2016, making it second to only Facebook. This largely foreign and unexplored medium of messaging apps presents a prime market to look into as users begin to move over to these apps in order to have more intimate and truly social interactions online, rather than pedestrian “likes” and “shares.” Each year presents sweeping changes for social media, with many giants being left out of this discussion. Regardless, just like any other form of communication, social media is only effective as it is relevant. Watch for these trends and more as the digital age continues to revolutionize the way we interact with each other in 2017.
DREWRY CHAPTER , UNIVERSITY OF GEORGIA • UGAPRSSA.ORG
BEYOND AGENCY LIFE: WHAT YOU CAN DO WITH YOUR DEGREE BY JACQUELINE RICHTMAN
We have all been told that internships are crucial to getting a job after college. The opportunities we are often told about make it seem like agencies are the only option we have, but life at an agency like Edelman, Jackson Spalding or Porter Novelli doesn’t feel like the right fit for you, there are so many more options to explore. While agencies usually get the most emphasis in class, there are a variety of internships and careers you can get with a public relations degree. Some of the most obvious options are working in corporate PR, or working for a non-profit, but you could also become an entrepreneur of your own public relations firm. You could even work for an advertising firm or become an academic. Your degree does not limit you. Working for a corporation in its communications department allows you to be connected to the company in ways you would not be able to if you worked for an agency. You know the inside, and you know their products or services better than anyone. If you only apply to companies you are already passionate about, you will be guaranteed to represent a company you love. Working for an agency doesn’t necessarily allow you to INTERNSHIP ISSUE • FEBRUARY 2017
be excited about each of your clients, because you will work for a variety of them. Or if you are the type of person who wants to know their work is making the world a better place, you would thrive in a public relations position for a non-profit. The best part about working for a non-profit is that you get to choose a cause that is incredibly important to you and help spread the word. Depending on the size of the non-profit, you may even get to have a more hands on experience and help out other parts of the organization too. Maybe you have always wanted to work for an agency, but also would love to own your own business. With a public relations degree, you have the option to open up your own firm. If you see yourself one day becoming
an entrepreneur, applying to an internship with a newer firm is probably your best opportunity to gain experience in both public relations and the in’s and out’s of how new businesses work. This degree provides all of us with valuable skills that can be used in wide array of careers. We are learning to be forward-thinkers, concise writers, great team members and innovators. We are not limited to one type of industry or job, the options are endless. As you apply to your internships, look for the company you feel passionate about. You may not feel like you would thrive in an agency, and that is okay. Keep on looking because your public relations degree will lead you to a job you never would have guessed you’d love!
PRSSA MEMBER OF THE MONTH: SPENSER THOMPSON Meet Spenser Thompson, PRSSA’s January Member of the Month. Thompson is from Peachtree City, GA and is a Public Relations major with a minor in history. She first joined PRSSA this past August after "hearing how great the chapter was from other Public Relations majors." Thompson wished to meet new people and "start learning about anything I can do to kick start my career." Thompson is part of the PRSSA Publicity Committee, on the Graphics team. When Thompson joined the Graphics team, she had just begun Grady’s Graphic Communication class and was enjoying her lessons on graphic design. She decided to join this part of PRSSA to "get more practice and learn new design skills." Thompson’s favorite memory of being in PRSSA is when she won two tickets this past December to attend the PRSA luncheon at Maggiano’s in Atlanta. This luncheon provided Thompson the opportunity to meet and network with some of the top people in
the Public Relations field in Atlanta. She said, "Just to be able to meet and learn from them" made it a good experience. Already, Thompson has gained a lot from her experience in PRSSA. She believes the most important is growing confidence in her networking skills and the tips she has earned about how to communicate with people to efficiently and accurately market herself. In the future, Thompson plans to "work for an entertainment or corporate public relations agency in a big city like New York City or Los Angeles, with the eventual hope and goal of owning my own public relations firm." If she could have any job in the world, Thompson would choose to be a travel blogger/photographer. She would love to have a job "where all I would have to do is travel to awesome places and take pictures of my experiences!" Whatever she decides to do, we are sure Thompson will succeed.
DREWRY CHAPTER , UNIVERSITY OF GEORGIA • UGAPRSSA.ORG
PR ON CAMPUS: BREAKING THE SHACKLES acoustic nights their second year as an organization. In the spring of 2016, BTS raised $3,500 at their big concert event. Breaking the Shackles has partnered with three organizations this year. All of the money raised at its events and through selling cal Breaking the Shackles reendars goes to Wellspring Living, a cently became a 501(c) 3 nonprofit nonprofit organization that proand began expanding its public vides rehabilitation to those taken relations efforts around campus. out of sex trafficking. In addition to BTS has greatly improved all social Wellspring Living, BTS has partmedia strategies and marketing of nered with Our of Darkness and local events and conferences it is Freeset. With Out of Darkness, BTS now hosting. BTS is excited about provides information to women their new PR efforts and are already working on the streets of Atlanta rapidly expanding the organization with how to contact their hotline on campus. if they are looking to escape sex So what is BTS? It started trafficking. Freeset makes all of out as a student organization in the shirts that BTS sells at all of its 2014 created by Cam Harris, Unievents. Freeset is an organization versity of Georgia student. In 2015, that hires people who have escaped BTS hosted their first concert event sex trafficking. at UGA. After the success of its first This past year, Breaking the concert, BTS expanded its efforts Shackles added a Snapchat filter on to raise awareness and funds for campus and at its events in order modern-day slavery with the over- to promote their organization. In arching mentality of glorifying God addition, they created new social through all of their actions. BTS media strategies on Instagram added events such as worship and such as #whyIBTS, which gives
UPCOMING PRSSA EVENTS FEBRUARY 7th Omnicom Fellowship Meeting FEBRUARY 8th Application due for Atlanta Agency Tour FEBRUARY 15th PRSSA Atlanta Agency Tour FEBRUARY 24th Real World PR Conference
BY SAVANNAH FLYNN
followers and opportunity to learn more about members of BTS, and #UR2, which is in support of their first Change Makers Conference in February. With new social media strategies, BTS has seen a great increase in social media followers and interaction, which has helped increase attendance at events such as acoustic nights and coffee house crawls. Besides social media PR, BTS created merchandise to sell at all events. The merchandise includes: mugs, stickers and t-shirts, which can be seen around campus. At their events, BTS almost always sells out of its merchandise because people love the designs. With Breaking the Shackles’ increase in PR efforts, the organization is hoping to raise over $10,000 by their concert they will be hosting at the end of the year. The location and date have yet to be announced; however, to learn more about the work Breaking the Shackles is doing and more ways to get involved go to http://www. breakingtheshackles.org.
FEBRUARY 28th Meeting: Southern Company MARCH 6-10 Spring Break APRIL 11th EBoard Elections
• INTERNSHIP ISSUE • FEBRUARY 2017 • UGA PRSSA • DREWRY CHAPTER , UNIVERSITY OF GEORGIA •
PRSSA@UGA @UGAPRSSA UGAPRSSA
Published on Feb 7, 2017