esPResso Your Shot of Industry Insight
V O L U M E
I S S U E
M A Y
2 0 1 2
North Road Communications: A New Addition to the Red Foxes PRSSA Chapter By Erica Jordan
Inside This Issue: Page 2 The new definition of public relations brings clarity to the industry Page 3 A review of ABC’s crisis PR themed drama— Scandal Pages 4 & 5 Meet the 2012-2013 Executive Board! Page 7 Paula Deen’s buttercoated publicity crisis Page 9 Pinterest—exploring the latest trend in social media Page 10 KONY 2012—From going viral to downward spiral
College is a place to learn. It is a place to discover new things about ourselves, and specifically to realize skills within each of us that we may not have ever known we possessed. That is precisely what the founding members of our student-run public relations firm, North Road Communications, hope to bring to their members and their clients. The firm stimulates learning through the principles of “doing” and “helping.” This is to ensure that members of the firm get hands-on experiences with real clients to aid them in their process of learning about the public relations industry. The firm started last semester and was inspired by a PR capping project created by a 2011 graduate. Charlotte Catania took on the position of firm director with the help and guidance of PRSSA Faculty Advisor Jennie Donohue, and started accepting applications for firm members. From that point, the firm met once a week to develop a vision statement, brainstorm clientele options, and promote the firm throughout the community.
Assistant Firm Director Deanna Morosoff, Firm Director Charlotte Catania and Account Representative Kate Hardcastle assisted their client at the Red Cross Fire and Ice Gala event earlier this
North Road Communications was ready to get started when the Mid-Hudson Chapter of the American Red Cross reached out and expressed an interest in using the firm to help plan and promote events. The events include its annual gala held in March and golf tournament scheduled for June. Members in the firm had the opportunity to visit their client’s office this semester and work on community outreach projects, such as making follow-up calls to generate registration for the gala. The firm hopes to work with the Mid-Hudson Chapter of the American Red Cross again in the future.
Next semester, the firm is bringing on two new clients, both well established nonprofit organizations based in Dutchess County. The clients are looking for community outreach and promotion services. They hope that the firm can make their messages and services more cohesive and apparent to the community. New firm members for the 2012-2013 academic year have been accepted through an application process, and the firm hopes to expand in the future. If interested in applying for a position within the firm, please email firstname.lastname@example.org for more information.
Published on May 1, 2012
Your shot of industry insight! The offiical newsletter of the Marist Red Foxes Chapter of the Public Relations Student Society of America.