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PR Brief Monthly update on the practice of Public Relations in Jamaica Volume 4 November 2013

INSIDE Corporate Canapé

PRSJ reviewing CARIMAC proposed IMC Master Degree

PR Learning – Strategic Comms

Upcoming Events 1

PRSJ GENERAL MEETING 5:30 PM – 7:30PM Tuesday, November 26, 2013 New Kingston Conference Centre New Kingston Business Centre, Dominica Drive

Corporate Canapé Natalie Fearon is the Director of Communications at HEART Trust NTA; Director of Production at the Jamaica Information Service, Enthrose Campbell is the 2013 Civil Servant of the Year. This is the first time that a communication professional has received the prestigious award; Journalist and Chief State Liaison Ian Boyne launches his most recent book Ideas Matter – Journey into the Mind of a Veteran Journalist


PRSJ considering CARIMAC’s MASTER IN INTEGRATED MARKETING COMMUNICATIONS DEGREE PROGRAMME The Caribbean School of Media and Communication (CARIMAC) has given the PRSJ the opportunity to review the proposed Master in Integrated Marketing Communications Degree outline. Favourable feedback from the target audience is a part of the university’s approval process for the course. Views of practitioners were sought before the outline was developed, and we now invite practitioners to visit our website, read it and email us your feedback at so that we can benefit from your views. The link to the proposal is below and reviews are appreciated by the end of the November 2013. /gojamaicapr/trainingseminars-andcertification/imc-mastersdegree-uwi


WHAT IS STRATEGIC COMMUNICATION? A systemic system of sustained and coherent activities conducted across strategic, operational and tactical levels that enable understanding of target audiences and, identifies objective conduits to promote and sustain particular types of behaviour. Chatham House, the Royal Institute of International Affairs UK

The alignment of multiple lines of operation (eg. policy implementation, public affairs, force movement, information operations etc.) that together generate effects to support national objectives. Strategic communication essentially means sharing meaning (i.e. strategically). This involves listening as much as transmitting, and applies not only to information, but also to physical communication – action that conveys meaning. Joint Integrating Concept for Strategic Communication (SCJIC) US Department of Defense 2009

Digital Analytics Fundamentals This self-guided course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement. Course highlights include: • Guidance on how to build an effective measurement plan • Best practices for collecting actionable data • Descriptions of key digital measurement concepts, terminology and analysis techniques • Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance 4

Public Relations Society of Jamaica

UPCOMING EVENTS The 3rd International Conference on Climate Services (ICCS 3) will be held at the Montego Bay Convention Centre, December 4-6, 2013. The conference will be hosted by the Ministry of Water, Land Environment and Climate Change through the Meteorological Service of Jamaica in collaboration with Climate Services Partnership, United States Agency for International Development and the National Oceanic and Atmospheric Administration.

P.O. Box 8240, CSO Kingston Jamaica Facebook: Public Relations Society of Jamaica Twitter: PRSJm Blog: Website: Submissions for consideration are welcome

During the three-day conference, climate information users, providers, donors, and researchers will explore the use of climate information to improve decision making in order to help manage the impact of drought, improve coastal resilience, and mitigate the incidence of climate-sensitive disease. Representatives from development organisations such as the United States Agency for International Development, UK’s Department of International Development, Gesellschaft fßr Internationale Zusammenarbeit ,World Bank and the Inter-American Development Bank will be in attendance.


Prbrief november 2013