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Brand Statement VERY BELLA IS THE FIRST AND UNIQUE MAKE-UP AND STYLE LINE FOR LITTLE GIRLS. OUR PHILOSOPHY: Capture fashion and make-up trend. Transform them into cool toys. Teach the girls how to apply the make-up.


U.S.P. A new way to play with cosmetics. Follow TUTORIAL TREND and teaching girls how to make-up themselves and use cosmetics properly, through BEAUTY TIPS.

Guarantee of SAFE PRODUCTS in compliance with New Toy Safety Directive and the Cosmetics Directive.


Opportunity Following the new and stricter directives concerning toys and cosmetics, the number of open-item cosmetic products in the market has decreased, opening up opportunities for new players in this category. Most cosmetics for children don’t have real play value. There is an opportunity to develop a strong toy brand around cosmetics. No other promoted cosmetics line for kids exists in the market.


CLASSIC COLLECTION


VERY BEAUTY 1) Take appointments

5) Many cosmetics

2) Answer the phone

A real BEAUTY CENTER where girl can:

4) Follow Beauty tips and learn to make-up! 3) Fill the card with VB points


VERY BEAUTY The box includes: • 1 menu list • 5 appointments cards • 5 business cards • 5 fidelity cards • 2 rolls of fidelity stickers • 1 phone • 1 marker + 1 pen • White board • 5 Beauty tips with stencils • 1 mirror • 3 brushers: for blush, for eye-shadow and for lipglosses. • cosmetics: 6 lip-glosses, 5 eye-shadows and 1 blush • 2 nail polishes • 1 glitter gel • 1 shimmer powder • 1 tattoo stencil


VERY BEAUTY Code: GPH15181 Close box : 42 x 30.8 x 7.5 cm. Outer: 6 pz

TVC


VERY PAD Code: GPH19918 Close box : 20.5 x 3 x 25.5 cm. Make-up set with colourful cosmetics for the girl! Includes: 10 eye shadows, 5 blushes, 5 lip-glosses, 1 mirror, 4 applicators and 2 Beauty Tips.

TVC

RP: 24,90 â‚Ź


VERY PHONE Code: GPH19916 Blister: 19 x 22,3 cm Make-up set with colourful cosmetics for the girl! Includes: 10 eye shadows, 2 blushes, 8 lip-glosses, 1 mirror, 1 applicator ,1 Beauty Tips and 1 cover. 6 styles assorted.

TVC

RP: 9,90 â‚Ź


VERY PHONE deluxe Code: GPH19917 Blister: 22.5 x 24.5cm Make-up set with colourful cosmetics for the girl! Includes: 10 eye shadows, 2 blushes, 8 lip-glosses, 1 mirror, 1 applicator, 1 Beauty Tips, fashion stickers and 2 covers with interchangeable clips. 3 styles assorted.

TVC

RP: 12,90 â‚Ź


MAKE-UP 4 YOU! Code: GPH15014 Make-up set with secret mirror compartment and spinning carousel. Cosmetics included: • 5 lipsticks • 1 nail polish • 5 blushes • 10 eye shadows • 7 body paints • 1 gel with glitter • 7 lip-glosses • 2 brushes & 2 applicators • 3 beauty tips RP: 22,50 €

Close box: 41.5 x 7.5 x 30.5 cm


NAIL VARNISH Code: GPH15015 & GLITTER Nail-art set with spinning carousel. Cosmetics content: • 12 press-on nails • 1 nail-polish • 6 colors drawing • 7 nail stickers • 2 nail files • jewels nail stickers • 2 rings • glitter • sticker sheets • 1 paintbrush RP: 22,50 €

Close box: 41.5 x 7.5 x 30.5 cm


TATTOO 4 YOU! Code: GPH15016 Body Art set with removable mirror. Cosmetics content: • 13 body paint colors • 2 brushes • temporary tattoo • 1 body gel glitter • 1 3D gel glitter • 2 body pencils • 1 ink with 6 stamps • 1 roller tattoo with 1 extra-roller • jewel stickers RP: 22,50 €

Close box: 41.5 x 7.5 x 30.5 cm


VERY STYLE TVC Code: GPH19915 Open box: 23 x 26 x 13 cm

A doll torso to make-up! Includes: • 1 make-over doll bust (15x19x8,5 cm) • 1 hair coloured mascara; • 1 eye shadow; • 3 elastics/bracelets • 1 applicator. RP: 19,90 €


MAKE-UP BOOK Code: GPH19910

TVC

Size: 24 x 18,5 x 2 cm An amazing book to learn all the fashion secrets! Includes: •9 eye shadows •3 blushes

RP: 14,90 €

•4 lip-glosses •2 applicators •2 brushes •2 pencils •20 sheets for colouring


TATTOO BOOK TVC

Code: GPH19904 Size: 24 x 18,5 x 2 cm An amazing book to learn all the fashion secrets! Includes: •12 body paint colors

•Temporary tattoo

RP: 14,90 €

•2 stencils for tattoo •1 brush •2 tattoo pencils •20 sheets for colouring


NAIL ART BOOK Code: GPH15036 Size: 24 x 18,5 x 2 cm An amazing book to learn all the fashion secrets! Includes: • 2 nail polishes • 1 nail file • 4 nail colors • jewels stickers • glitter • deco stencil • glue • 20 sheets “to polish” • 1 brush • 3 beauty tips

RP: 14,90 €


VERY GLOSS Code: GPH19911 Blister: 13,4 x 15,4 cm Glitter lip-gloss for the girls. Includes: • 1 lip-gloss; • 1 Beauty Tips. 4 colors assorted.

RP: 2,99 €


VERY NAIL ART Code: GPH19912 Blister: 14,5 x 17,5 cm A complete manicure kit. Includes: • 1 nail polish; • 1 ring; • 1 nail file with many jewel nail stickers; • 1 Beauty Tips.

4 colors assorted.

RP: 3,99 €


VERY GLITTER Code: GPH19913 Blister: 16,5 x 20 cm Ready for a sparkling look! Includes: • 1 lip-gloss; • 1 shimmer powder; • 1 puff. • 1 Beauty Tips. 3 colors assorted.

RP: 7,99 €


VERY LOOK Code: GPH19914 Blister: 16,5 x 20 cm A complete kit for a fantastic look! Includes: • 1 lip-gloss; • 1 case with 4 eye shadows; • 2 applicators. • 1 Beauty Tips. 3 colors assorted.

RP: 8,99 €


KISS BAG

Code: GPH 15093 Includes: -1 lip-stick - 1 mirror - 1 applicator - 3 eye shadows - 1 nail polish - 2 blushes


KISS BAG 2

Code: GPH 15094 Includes: - 1 mini bag - 1 double lip-gloss -1 beauty tips


Very Bella gets all fashion trends


NEWSPAPER COLLECTION


LIP-GLOSS & SHIMMER POWDER Includes: • 1 lip-gloss • 1 shimmer powder with glitter • 1 card with Beauty Tips 4 colors assorted.


LIP-STICK & EYE-SHADOWS Includes: • 1 lipstick • 1 case with 6 eye-shadows • 1 card with Beauty Tips 4 colors assorted.


TATTOO LINER & BODY GLITTER CREAM Includes: • 1 double lip-gloss • 1 body gel glitter • 1 card with Beauty Tips 4 colors assorted.


NAIL ART DIAMOND MANICURE Includes: • 1 nail polish • 1 nail file • 1 case with diamonds for nail decoration • 1 plastic clip • 1 card with Beauty Tips 4 colors assorted.


COLLECTION


NAIL SALON Includes: • 2 nail polishes • 2 nail polish with glitter • 1 nail polish with thin brush • 2 nail files • 2 set of nail stickers and jewels • 2 set of nail tattoo • 2 toe separator • nail diamonds • 1 plastic clip • 2 set of fake nail • 1 mirror • 1 nail dryer

Nail dryer!


NAIL SALON Code: GPH15197 Close box: 37.5 x 31 x 10 cm. Outer: 6 pz


NAIL ART KIT STICKERS

NAIL TATTOO

STRIPES FOR DECORATION

NAIL POLISHES

NAIL FILE


NAIL ART KIT Code: GPH15191 Window box: 22.8 x 19.5 x 3.5 cm. Outer: 24/12 pz For a perfect manicure! Nail polish, transfers and stickers for new and amazing looks! Includes: • 2 nail polishes • 1 nail polish with glitter • nail stickers • 1 nail file • 2 set of nail tattoo • stripes for decoration • 1 card with beauty tips 2 colors assorted.


BUBBLES EFFECT A new and fantastic idea for decorate your nail: BUBBLES EFFECT. Girl has to apply nail polish and, while it is still wet, place your finger over the tray and sprinkle pearls over your painted nail. Once fully covered, gently press and compact the pearls into your nail bed. Using the funnel put the pearls into bottle in order to use them again.


BUBBLES EFFECT Code: GPH15183 Blister: 16.6 x 19 cm Outer: 48/12 pz Includes: • 1 nail polish • 1 bottle of bubbles pearls. • 1 funnel • 1 blister tray 2 colors assorted.


3D EFFECT An amazing nail art with 3D stickers on your finger. Code: GPH15182 Includes: • 1 nail polish • 1 sheet of 3D stickers • 1 nail file 2 colors assorted.

Outer: 48/12 pz Blister: 14.6 x 17.6 cm


SUPER GLITTER Make your nail sparkling! Code: GPH15185 Includes: • 1 nail polish • 1 nail polish with glitter • 1 toe separator 2 colors assorted.

Outer: 48/12 pz Blister: 14.6 x 17.6 cm


SUPER DECO Drawing and decoration on your nails! Code: GPH15193 Includes: • 1 nail polish • 1 nail polish with thin brush • 1 stencil for deco 2 colors assorted.

Outer: 48/12 pz Blister: 14.6 x 17.6 cm


Code: GPH 15068

LIP TATTOO + GLOSS

Blister : 15,5 x 18,5 cm. Includes: -3 lip tattoo -1 lip-gloss -1 beauty tips 4 colors assorted APPLICATION: Cut out the tattoo you want to put on, remove the clear protective film and apply the colored part of the tattoo onto the lips. Using a wet tissue, press down on the tattoo and then slowly peel off the paper backing.

RP: 4,90 â‚Ź

SPOT TV


NAIL TATTOO + POLISH

Code: GPH 15069

Blister: 16,5 x 20 cm

Includes: -2 nail tattoo -1 nail polish -1 nail file -1 beauty tips 4 colors assorted APPLICATION: Remove the clear protective top sheet. Remove the sticker and position it onto the selected nail. Define the shape with the nail file included.

RP: 4,90 â‚Ź

SPOT TV


HAIR TATTOO Code: GPH 15070

Blister: 16,5 x 20 cm Includes: -1 hair tattoo tool -1 beauty tips Assortment: 2 shapes & 3 colors APPLICATION 1. Open the lid of the hair stamp. 2. Select the area on the hair where you would like to have the colour. 3. Press the hair stamp onto the hair to create the colour.

RP: 12,90 â‚Ź

SPOT TV


TATTOO BOOK 2 Code: GPH 15076 Size: 24 x 18,5 x 2 cm Includes: •9 body paint colors •3 lip-gloss •1 nail polish •1 nail file •2 stencils for tattoo

RP: 14,90 €

•1 brush + 1 applicator •temporary tattoo •3 lip tattoo •3 nail stickers •20 sheets for colouring •3 beauty tips


1 EXTENSION with OPTICAL FIBER Code: GPH 15071 3 colors assorted: red, yellow and green. Hair clips assorted in 2 shapes. Includes: - 1 hair extension with optical fibre

RP: 6,90 â‚Ź

SPOT TV


MULTICOLOR EXTENSION Code: GPH 15072 2 colors assorted. Includes: -1 hair extension “rainbow” -1 hair extension “glow in the dark” -3 hair accessories -1 hair gel with glitter

RP: 9,90 €

SPOT TV


EXTENSION & COLORS Code: GPH 15073 2 colors assorted. Includes: -1 wave extension -1 braid extension -1 hair extension with glitter -2 hair mascara color

RP: 9,90 â‚Ź

SPOT TV


MAKE-UP ARTIST BOOK Code: GPH 15077 Includes: - cosmetics for the girl - brushes and applicators - beauty tips - sheets for colouring

3 styles assorted: Party, School & Wedding.


Cover is a mirror!

First page is a make-up palette.


Girl can make-up the face on plastic paper washable with the included sponge. Beauty tips to learn make-up secrets.

Assortito in 3 modelli: Party, Scuola & Sposa.


LIP-GLOSS Code: GPH 15078 Blister: 13,4 x 15,4 cm Includes: -1 lip-gloss - 1 beauty tips 4 colors assorted.


NAIL POLISH & STICKERS Code: GPH 15079 Blister: 14,5 x 17,5 cm Includes: - 1 glittered nail polish - 1 nail file - nail sticker - 1 beauty tips 4 colors assorted.


GLOSS & SHADOW Code: GPH 15080 Blister: 16,5 x 20 cm Includes: - 1 case with 3 glittered eye shadows - 1 lip-gloss - 1 beauty tips

3 colors assorted.


GLOSS, SHADOW

& SHIMMER POWDER Code: GPH 15081 Blister: 16,5 x 20 cm Includes: -1 shimmer powder -1 eye shadow -1 lip-gloss - 1 beauty tips 4 colors assorted.


DISPLAY 24 PCS LIP-STICK Code: GPH 15081 Lip-stick assorted in 6 colors. Display 24 pcs.


Code: GPH15050 Blister: 13,4 x 15,4 cm Lip-gloss for the girl. Includes: • 1 lip-gloss • 1 beauty tips 2 colors assorted.

RP: 2,90 €


Code: GPH15039 Blister: 14,5 x 17,5 cm A complete set for a “Very Dark” nail art! Includes: • 1 nail polish • 1 fake nail set with skull “glow in the dark” (with stickers for the application)

• 1 beauty tips. 2 colors assorted. RP: 3,90 €


Code: GPH15040 Blister: 14,5 x 17,5 cm Make a fantastic “Scary Look”! Lip-gloss and eye shadow “Very Dark”. Includes: • 1 lip-gloss • 1 eyeshadow with skull • 1 beauty tips. 2 colors assorted. RP: 4,90 €


Code: GPH15037 Blister: 12,5 x 14,5 cm Fantastic laces with skull for shoes! 2 colors assorted. Length: 100 cm.

RP: 1,90 â‚Ź


Code: GPH15041 Blister: 16 x 19,5 cm Make a fantastic “Scary Look”! Colorful hair locks for a “Very Dark Look”. Includes: • 1 hair tool • 2 hair cream colors • 1 beauty tips

2 colors assorted. RP: 6,90 €


Code: GPH15043 Includes: • 8 Gloss

• 6 Nail Varnish • 4 Gloss + Eye shadow • 4 Hair Color • 2 Laces


Code: GPH15042 Size: 24 x 18,5 x 2 cm A “scary” book to learn all the fashion secrets! Includes: • 4 eyeshadow • 4 lip-glosses • 4 body colors • 2 body pencils

RP: 14,90 €

• 2 applicators + 1 brushes • 2 tattoo stencils • temporary tattoo • 20 sheets • 3 beauty tips


Create your fragrance!


A new and unique world, where the girl can make her own fragrance by mixing different essences, thus creating her customized scent. A new gorgeous collection to complete Very Bella Style with amazing perfumes. 2 magic worlds -fragrance and toy- meet together to offer a higher playability. 2D nice dolls, each one with her own character and essence.

Create Your fragrance! Collect your Dolls!

In compliance with European Toys and Cosmetics Directives.


MISS 4 assorted styles, 8 different essences. Skirts are in soft PVC and fit all dolls.

May


Remove the cap on top of doll and pour 2 drops of essence‌

Add water, close and shake the doll‌

Now the scent is ready!


Code: GPH15199 Blister: 19.3 x 24.7 cm Outer: 24/12 pz An original shape that invokes a true scent.


ESSENCES Blister with 2 essences for create fantastic and unique fragrances. 8 different essences assorted. Code: GPH15202 Blister: 12.6 x 16 cm Outer: 48/12 pz


MISS SHOP An amazing playset where girls can mix different essence and make their own fragrance. Thanks to the handle, girl can bring always with her fragrances and Miss Shop!


Includes: 1 playset, 1 Miss doll, 3 essences,1 empty bottle for mixing the scen, 1 funnel, 1 mirror, 1 notebook with fragrance tips for girls and 20 fragrance strips.


Code: CCP15198 Window box: 41 x 9 x 33 cm Outer: 6 pz


Marketing Calendar


Communication Spring 2012 Collection: TVC COMMERCIAL 30 second TVC (2 versions), featuring Very Style, Make-Up Book and Tattoo Book.

TVC PROMOTION Focus on Make-up and Tattoo Book + Very Style and all the Blister of the line.


Communication Christmas 2012 Collection: TVC COMMERCIAL TVC focus on Very Pad and Very Phone.

MARKETING SUPPORT • In-store promotion and a National PR campaign. • Pop material + in store make-up tutorial. • Very Bella NEWSLETTER addressed to subsidiaries and consumers.


Communication Spring 2013 Collection: -

TVC CAMPAIGN STRENNE focus on EXTENSION and TATTOO COLLECTION.

-

IN-STORE PROMOTION and CDU.

-

INFORMERCIAL focus on MAKE-UP ARTIST BOOK and DIAMOND COLLECTION.


Communication Fall 2013 Collection: - TVC CAMPAIGN focus on VERY BEAUTY.

- TVC CAMPAIGN concerning MISS world.

- TVC & INFORMERCIAL - NEWSLETTER - IN-STORE PROMOTION and CDU.


Gp verybella londra presentation 2013