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Cupets – The app in the Chart

VERY GOOD DOWNLOAD RESULTS: ALWAYS IN THE TOP POSITION APP CHART SINCE ADV STARTED WE HAVE CLIMBED EVEN THE GOOGLE PLAY CHART


Cupets – Italian performance Up to date July 20, 2013 CUPETS TOTAL PRE TV CAMPAIGN DURING TV CAMPAIGN POST TV CAMPAIGN

Days

Downl.

Daily Dl

81

319.811

3.948

14 39 28

1.083 275.280 43.448

77 7.058 1.552

CONSIDERATIONS 1) Great and immediate response to the ADV in terms of downloads 2) Great response also after TV campaign 3) Always in the first positions of the App store chart 4) Even though the first release had to be updated for several bugs the number of downloads have been growing 5) The judges in the stores, after the updates, are growing 4 stars; both in the Google Play and in the Appstore chart


Cupets – Italian performance

Up to date July 4, 2013 Situation Toys Center May 13 May 20 May 27 June 17 Toys Center

158

861

2.502

8.523

Percentage on sell in Percentage on sell in+reorder

1,8%

9,9%

28,6%

97,6%

2,8%

8,1%

27,7%

July 4

July 22

12.411 14.560

sell Sell in in+reorder 8.736

30.744

40,3% 47,3%

* Very good performance in Amazon and other customer * #6 in the NPD chart- month of June * #4 in Toys Center chart – 2° week of June IN store promotions

GDO: • 19 Stores •Over 20% Sell-out vs sell-in in 2 days

TOYS CENTER: • 24 Stores •18% Sell-out vs sell-in in 2 days


Cupets – NPD Italian performance

Top 10 Items (Ranked on Value) June 2013 Italy - Market Coverage: 60%

Manufacturer Group

Item Description

Category

Property

Rank #

Value (Euros)

Volume (Units)

Avg. Price (Euros)

PREZIOSI GROUP

TMNT PERSON. BASE CM.10 ASS.1

106 ACTION FIGURES

NINJA TURTLES

1

456.648

33.749

13,53

PREZIOSI GROUP

TMNT PERS. DLX C SUONI ASS.1

106 ACTION FIGURES

NINJA TURTLES

2

209.422

10.625

19,71

MATTEL CORP

HW BASIC CARS

232 MINI VEHICLES

HOT WHEELS

3

205.506

107.925

1,90

PREZIOSI GROUP

352 WATER/SAND TOYS

4

184.338

18.129

10,17

PREZIOSI GROUP

ROBO FISH SINGLE PACK CASA PEPPA PIG C 2 PERSONAGGI

5

144.663

3.868

37,40

PREZIOSI GROUP

CUPETS ASS.

6

137.238

18.946

7,24

MATTEL CORP

CARS2 PROTAGONISTI 1 55

MATTEL CORP

286 PS FIGURES, PLAYSETS 386 ROBOTIC/INTERACTIVE PLAYMATE

PEPPA PIG

CARS THE MOVIE

7

136.704

18.694

7,31

BARBIE MAGICA SIRENA

232 MINI VEHICLES 624 FASHION THEMED DOLLS/FIGURES

BARBIE

8

124.383

4.343

28,64

LEGO

CHIMA BAF 2013

001 BUILDING SETS

LEGO CHIMA

9

112.131

7.581

14,79

MATTEL CORP

UNO DISPLAY

169 CARD GAMES

UNO

10

104.606

10.734

9,75


Cupets

Collectable funny 3D animals (cubes) New cubic animals figurines which come to life in your device for an added and new entertainment experience! TARGET AGE Target: 5+ boys & girls

SRP: 7.99â‚Ź


Cupets - the collection TVC 12 assorted characters

Funnies, Cubes, Coolest . . . . These are CUPETS


Cupets - the line up GPZ18210 Cupets Assorted RSP: 7,99 â‚Ź Window box Each pack includes: - Cupet - serial code to activate it in the APP

- Instruction sheet


Cupets - the line up GPZ18210 Cupets Assorted 24 pieces RSP: 7.99 eur Window box Each pack includes: - Cupet - serial code to cativate it in the APP - Instruction sheet


Cupets - the line up Cupets FSDU 96-144 pieces

RSP: 7,99 eur Window box Each pack includes: - Cupet - serial code to cativate it in the APP - Instruction sheet


Cupets - the APP Concept: A group of funny friends (some pets and some wild) with their own personality, who interact helping one each other on overtaking the daily life challenges.

Wow Effect: Augmented Reality when you shoot your Cupet with the device camera. Unlock them and use the unique code to start to play with your own cupet

Playing modes: 1. Caring and Farming: shoot the Cupet’s marker to see the 3D virtual character Take care of your pet, dress him, feed him with the coins you’ll collect in the Cupets World.

2. Gaming: (mini games & endless run) use your Cupets to overtake several game levels and collect coins. Interaction between Cupets will be possible: the more Cupets you collect, the more levels you can solve ad the more coins you can get

IT IS MORE THAN A TAKE CARE GAME, IT IS MORE THAN A MINI GAME, IT IS MORE THAN A PLATFORM GAME: IT IS ALL OF THIS AND MORE


Cupets - marketing plan MARKETING PLAN

CLASSIC TGT TV spot Sampling Web & digital

EXTENDED TGT Product placement Summer tour – 2fingerz Web & digital

To maximize the promotional activities of CUPETS


Cupets - marketing plan MAY 1ST

APP

Continued maintenance

Online in APPstore and GOOGLEPLAY

CUPETS

2 weeks

Physical distribution

TVC

4/5 weeks

TV spot

WWW

product life cycle

website

DIGITAL Youtube inAPP adv Facebook Testimonial

2 MONTHS


Cupets - extended marketing plan FACEBOOK APP Which CUPETS are you?

TWO FINGERZ

YOUTUBE PRE-ROLL Viral videos about CUPETS characters & fans -Sampling during the live action

BLOG SHARING Photo, music & download by 2fingerz

-Product Placement during artists interview


Cupets, extended marketing plan Collaboration during the Summer Tour of TWO FINGERZ, a new potential HIP HOP Italian group

THOUSANDS OF FANS

FACEBOOK: more than 110.000 LIKES!

TWITTER: more than 32.000 FOLLOWERS!

YOUTUBE: more than 40.000 USERS!


Cupets, extended marketing plan Collaboration during the Summer Tour of TWO FINGERZ, a new potential HIP HOP Italian group


Cupets, extended marketing plan

CUPETS RADIO DEEJAY PARTY


Cupets, evolution of the line-up for 2014 Q1

CUPETS WAVE 2 ITALY EUROPE

CUPETS MAINTENANCE

MERCHANDISING

Q2

Q3

Q4


Gp cupets presentation