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Melba Rounds (Canapé) Rusks Breadsticks Rustic Flat Bread

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Baguettes Baguettes Bites Croutons Bread Crumbs Stuffing

• Sweet Thins


400g 6 flavours

200g 7 flavours

Rusks 5 flavours

Breadsticks 4 flavours

CanapĂŠ 7 flavours

Flat Breads 2 flavours


Crispy Baguettes 7 flavours

Croutons 6 flavours

Crispy Baguettes Bites 3 flavours

Stuffing and Bread Crumbs 3 flavours


Brand Transformation: Baguettes Bites New Bag and Product Canada’s favorite Fine bread Bites now in a re-sealable bag!

  

Consumers prefer a bag for their favourite snacks! Consumers will purchase Baguettes in a re-sealable bag 60% more often! New smaller pieces – preferred by consumers. Source: Ipsos CTI testing Feb 2012


Premium Innovation Authentic and delicious oven baked baguettes with real inclusions toasted to a golden crispness.

Varieties include:  Cinnamon Raisin  Cranberry Fig  Olive

Source: Ipsos CTI testing Feb 2012


Innovation Display/Distribution Tools

Baguette Artisanal 60 count 2 flavour display 30 Cranberry &Fig, 30 Cinnamon Raisin ICN : 42450 SCC: 20056951424505 Baguette Artisanal 60 count 3 flavour display 20 Cranberry & Fig, 20 Cinnamon Raisin, 20 Olive ICN : 42440 SCC: 20056951424406

Baguette Artisanal 280 count Mix Half Pallet 100 Cranberry & Fig, 100 Cinnamon Raisin, 80 Olive ICN : 42460 SCC: 40056951424608

Source: Ipsos CTI testing Feb 2012


Brand Innovation: Fine Breads gets a sweet twist.

Your favourite bakery loaves – thin, crispy slices in 80 calorie 2-packs


49% indicated this would be a new addition to their snacking regime! 47% of consumers said they would purchase more than once a week 40% of consumers see Sweet Thins as a unique and different product (average industry score is 36%) 3 delicious flavours  Banana Bread  Chocolate Brownie  Lemon Poppy Seed

 80 calories per portable 2-pack  No artificial flavours

Source: Food Navigators July 23, 2012


Morning, the fastest growing day part for snacking.


NEW

Morning Thins

packed with inclusions, fibre and fruit for your on-the-go morning.

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July-2014 Varieties include:  Berry  Maple Raisin Portion controlled - 80 calories/pack Source of Fibre Made with Real Fruit No Artificial flavours


Innovation Display/ Distribution Tools

Morning Thins 60 count 2 flavour display 30 Berry, 30 Maple Raisin ICN : 42800 SCC: 20056951428008

Thins 300 count Mix Half Pallet 75 Berry, 75 Maple Raisin, 75 Thins Banana, 75 Thins Chocolate ICN : 42810 SCC: 40056951428101


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