4 6 _ WAY O F WO R K I N G _ SM A RT P H O N E A S B USI N E SS TOO L
In the past year the use of mobile data grew by a good 70%. From an average of 2.1 GB data traffic per smartphone in 2016, we’re going to 12 GB in 20221 according to predictions by Ericsson. The smartphone is the medium that offers more for every business.
Megabytes push out business boundaries BUSINESS TOOL
Smartphone in the war for consumers New technological possibilities create new expectations. The consumer is especially focused on convenience. The more that can be done via one device, the better. That device is the smartphone. The consumer decides where, when and how they contact a company via the smartphone: via an app, email, chat, social media or a phone call. This ‘culture of immediacy’ generates ever-higher expectations, both private and professional. Put simply, the customer wants a company to answer questions in real time. Smartphones with mobile data bundles are essential to be able to offer a superior customer experience. That way, the company is constantly accessible via every possible channel, even social media. Employees have access to business applications and data anytime, anywhere, which allows them to handle customer questions quickly and correctly. A superior customer experience demands more than constant accessibility and availability. The use of the smartphone also generates new business models. Companies let their employees experiment with the smartphone. Ideas emerge from this that set trends in motion and – with use of new digital technologies – result in new models.
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