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Page 48

Fans of Belgian culture

Music

Proximus has been a loyal partner of the largest Belgian summer festivals for many years. We sponsor a wide range of local events: Rock Werchter, Les Ardentes, Dour, Pukkelpop, Tomorrowland and the Francofolies. They are a perfect opportunity to engage with our audience.

2

Connectivity and digital inclusion

Proximus provides strong support to Belgian local culture, sports and the media landscape.

KPIs

Result 2019

Result 2018

Unique reach of music and sports content on Proximus platforms

5.8 Mio

approx. 5 Mio

Unique reach of sponsoring events

approx. 3 Mio

approx. 2.5 Mio

This year, the collaboration was further strengthened with live broadcasting of most of the concerts at three summer festivals. During Rock Werchter for example, Proximus was able to offer its TV customers high-quality programming, available on their TV screen at home, on a laptop or on mobile. In 2019, we have partnered with Tomorrowland, the worldrenowned Belgian electronic dance music festival, and with the public broadcaster VRT for the MIA's, the Music Industry Awards.

We are a loyal partner of the largest Belgian summer festivals.

Proximus Group I Annual report 2019

48

Proximus at a glance

Sustainability

In 2019, we reached 3.1 million unique visitors via our Proximus music platforms. Music lovers could watch live streaming of festivals, on-demand concerts and special reports (60% more than in 2018); 53,000 customers and prospects participated in our contest to win tickets, and 164,000 people visited our booth at the festivals. Last year, we successfully continued our partnerships with the opera house La Monnaie and with Bozar, the Centre for Fine Arts in Brussels. Proximus is also the partner of the Queen Elisabeth Music Chapel, supporting talented young musicians from all over the world, and the renowed Queen Elisabeth Competition. By sponsoring the Klara festival (VRT) and Musiq’3 Festival (RTBF), Proximus aids in making classical music accessible to a wider audience.

Governance and Compliance

Appendix

Profile for Proximus

Proximus annual report - 2019  

Proximus annual report - 2019