One Magazine invited nine managers from the Belgian business world to discuss the connected car.
Director Public Affairs at Febiac, the Belgian federation of the automobile and two-wheeler industry “T he car learns how the driver behaves. Soon it will know which school the children are taken to.”
automatically to the need for broadband – and to issues of data protection and privacy. The striking point in the whole story is that the connected car makes us look at cars differently. “In the past, the cubic capacity of the engine was the main criterion when choosing a car, then the horsepower and today it’s the emissions,” says Jean-Marc Ponteville, PR Manager Volkswagen Belgium at D’Ieteren. “Soon we’ll be choosing a car on the basis of bits and bytes. The car is a tool that reflects our way of life very accurately.” From that point of view, the consumer is driving the connected car market – and not the other way round.
PR Manager Volkswagen Belgium at importer and distributor D’Ieteren “Tomorrow’s consumer will choose a car on the basis of bits and bytes. The car is a tool that accurately reflects our way of life.”
CEO of Mobile-for, Proximus subsidiary and provider of 4411, the mobile payment service for parking “If the car has a SIM card, you could make it into a sort of virtual mobility portfolio.”
Open data “The connected car offers the entire automobile sector an extraordinary opportunity,” says Stéphane Jacobs, CEO at Mobilefor. “The demand for mobility is constantly increasing. The automobile industry can look forward to another 50 years of growth at least.” The connected car may be an element that helps resolve the current congestion on the road network. In the connected world, data is the fuel for new applications. “Carmakers, highway authorities and public transport companies will have to work together and open up their data,” says Jan Cools, CEO of Be-Mobile. “Through electronic toll collection, among other things, you can guide traffic a lot.” This guiding effect will soon be felt here in Belgium too, namely in freight transport. Eventually, tolls may well be collected from passenger cars, as well. This not only changes the tax system, but also people’s behavior and habits. Open data is becoming so important that Volvo Cars has even hired a data officer. Best practices Although the self-driving car is not yet with us, the connected car already has its place in traffic. “Since 2013, our cars have had a built-in SIM card,” says Jasper Odent, Product Manager at BMW Group. “If there’s an accident, the car automatically contacts a call center.” Via the SIM card, the car sends servicing data to the dealer. The connection also enables real-time traffic information, as well as other online services, including Internet access. Audi, too, now has a second generation of connected models on the market. “Among other things, we offer apps with which the driver can contact the car via the mobile data,” says Edouard de Meulemeester, Network Projects Manager at Audi. “He can look for the location of the car, turn on the heating remotely, etc. The important thing with this type of application is that the focus is on the client: that the client wants a mobility solution.” The connected car – and www.proximus.be/one
CEO of Be-Mobile, a company that analyzes big data from connected cars and feeds back traffic information to drivers “Connected cars produce a treasure trove of information, e.g. about the driver’s behavior on the road.”
Product Manager at BMW Group “Our cars have a built-in SIM card as standard and automatically inform a call center if there’s an accident.”
Edouard de Meulemeester
Network Projects Manager at Audi “T he explanation about the connected aspect and the apps in the car takes longer than the actual sales talk.”
René Aerts Jr
Corporate Communication Director at Volvo Cars “Technology has to improve road safety. By 2020, we don’t want any more fatalities in our cars.”
Laurent De Meutter
Head of Sales Mobility at Proximus “5G is essential for the connected car. The network removes the latency of the previous generations.”
Marketing Specialist Automotive at Proximus “Operators and carmakers need to work hand in hand so that we can respond as well as possible to the needs of Belgian drivers.”
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